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Chapter 595 Early Release of Word of Mouth
"Fury Chariot 4", as an IP that has exploded one after another, has many fans around the world.

Coupled with the stormy and intensive publicity of "Furious Chariot 4", it is reasonable to be in the limelight for a while.

Of course, some people may say that "Furious Tank 4" and "The Girl We Chased Together in Those Years" are actually two types of films, so the impact shouldn't be too great, right?
But in fact, this is not the case. In fact, although the two films are of different types, the key is that the audience overlap is very high.

"Furious Chariot 4" is a popcorn movie, and its promotional focus is on exciting and hot scenes. The main audience is young people, and the audience of "The Girl We Chased Together in Those Years" is also about this age group.

The key point is that "Furious Chariot 4" will definitely squeeze the space of "The Girl We Chased Together in Those Years" in terms of filming. Therefore, for Lin Xiao, this time is definitely a tough battle, and it is still the kind of If you don't fight, you will lose half of the tough battle first.

But there is no way, this battle must be fought.

"The Girl We Chased Together in Those Years" has been publicized for so long, with all kinds of hype, gimmicks, and so many activities for the release, so at this time, the only way to do it is to face the challenge head-on.

In fact, this time it's really not easy.

Lin Xiao also had a headache.

Why do Hollywood giants like to make sequel movies?Because of this movie, the risk of failure has been minimized.

The accumulated popularity of the previous series of movies has given the sequel movies unique conditions. As long as it is not too bad or too deadly, it is basically impossible to fail.

"Furious Chariot 4" is the sequel to the fourth part. In the first three parts, the first part can be said in general terms. When it comes to the second part, the third part begins to form a unique IP.

And now the 4th part, the investment has increased, and the scene is even more popular. For a popcorn movie like "Furious Chariot 4", it is basically just a question of how much box office it can get, without thinking about whether it will fail.

And what about "Those Years"?It is an original movie, and secondly, it is a low-cost movie. There are no big scenes, and some are just feelings that can be sold.

It can be said that "Those Years" is inferior to "Fury Tank 4" in all aspects.

But it doesn’t matter if there is no war, because there is more than one Hollywood blockbuster "Furious Chariot 4", and the adjustment of the schedule to avoid direct confrontation is definitely not a good thing for the momentum of "Those Years".

If you want to reach the current level, the manpower and material resources you need to spend are not so little.

And there will be no opponents by then?Obviously impossible.

Therefore, "Those Years" must fight.

Lin Xiao's headache is that this time, there is really no room for trickery.

Of course, it doesn't mean that Lin Xiao will be tied up, that's obviously not his style.

In fact, at this moment, "Those Years" is not without its advantages, at least, now everyone in the outside world looks down on "Those Years", which naturally gives "Those Years" a color of sadness.

Of course, this kind of pathos may not work for the box office.

"The current situation is very unfavorable to us. What solutions do you have?" Lin Xiao looked at everyone in the conference room and said.

"Sequel movies like "Furious Tank 4" have always been the most difficult to deal with, but can we do something from the perspective of nationality?" Chen He asked.

"No, or it's useless. The current audience is not an idiot. They support domestic films. It's not like no one has played this kind of banner before, but what happened?" Fang Yiming shook his head.

Fang Yiming is the person in charge of film promotion in Ling Xiao Pavilion, and he is very clear about this aspect.

Fang Yiming's experience in this area is not insignificant, which is one of the reasons why Ling Xiaoge hired him with a high salary.

"Minister Fang, you are an expert in this field. What do you think should be done in our current "Those Years" to minimize the impact of "Furious Tank 4" on us?" Xiao Jie looked at Fang Yiming and said .

"There must be a way. The release time of our "Those Years" is 4 days earlier than "Furious Tank 3". Unlike "Furious Tank 4", our movie "Those Years" is an original work , not a sequel movie with a fan base like Furious 4."

"But it doesn't mean that "Those Years" has no chance to confront "Furious Chariot 4" head-on." Fang Yiming said.

Hearing Fang Yiming's words, Lin Xiao and others all focused their eyes on Fang Yiming.

"I don't have a clue about the specific method yet, but I can share my opinion." Fang Yiming said after pondering for a moment.

"First of all, "Those Years" needs to seize these 3 days and try to let word of mouth explode within these 3 days. Once word of mouth breaks out, then "Those Years" can hope to compete with sequel movies like "Furious Chariot 4" .”

"It's only three days, how to let the word-of-mouth of "Those Years" explode, I can't think of it yet." Fang Yiming said with a wry smile.

"Minister Fang is right. "Those Years" is not a high-cost big production after all, nor is it a sequel. What we have is the feelings and the quality of the movie. In terms of word-of-mouth, I believe "Those Years" still has a little bit of confidence. , but the key point is that movie word-of-mouth, generally speaking, is gradual, and it is impossible to completely explode in just three days."

"And three days later, "Furious Tank 4" will be released. If the word-of-mouth of "Those Years" has not fully exploded at that time, then we will face the crushing of "Furious Tank 4"!"

"So the key now is how to make "Those Years" explode in word-of-mouth within these three days!"

"Three days is too short!" Chen He shook his head and smiled wryly.

"Since it's not possible to delay the release, why can't we advance the release date?" Xiao Jie asked beside him.

"No, the policy just introduced this year, the relevant regulations on movie schedules, no matter whether it is a file upgrade or a delay, there is a time limit, in order to regulate the movie release schedule." Fang Yiming continued.

"So if you want to raise the file now, it's impossible, and there's no time!"

"Three days is too short, but if you just want the word-of-mouth of "Those Years" to explode, it doesn't have to be within these three days, right?" Lin Xiao suddenly said.

"Eh? Director Lin, you mean to order screenings in advance?" Fang Yiming asked with a flash of light in his eyes.

Lin Xiao nodded and said, "That's right, it's just screening in advance. I'm quite confident about the word-of-mouth of "Those Years". Since it takes time for the word-of-mouth to spread, why do we have to wait until after the official release?"

"Why can't we conduct a large-scale screening in advance? In order to spread the word-of-mouth of "Those Years", when it is released, the word-of-mouth will explode when it is released." Lin Xiao said loudly.

(End of this chapter)