card star

Chapter 539

Although for most TV stations, the comparison of ratings is often based on the prime time as a reference.

That is, after the news broadcast at 7:30 in the evening, it will end at 10:[-] in the evening.

But it doesn't mean that the ratings of other time periods are not important.

Beijiang Satellite TV is not getting better every year. It has already been crushed by the five David TVs, and there is no ratings that can be achieved.

But now, the animation theater at the six o'clock file has made such huge progress and improvement, so there is "Little Pig Peppa" as the theme of this meeting.

Because "Little Pig Peggy" was introduced by Gao Yanming, he is naturally the biggest contributor.

Deputy director Liu Hong also said with a happy face: "According to the current audience feedback, our ratings for this period may be further improved."

"Especially for the adult group, we conducted a survey and found that many adult audiences watch this cartoon."

"Clap clap clap!"

There was a burst of applause in the conference room immediately, and Gao Yanming, who was sitting at the top, said with a smile on his face: "This is just the beginning. Next, we will pay close attention to the follow-up ratings of this cartoon, and we will continue to do program surveys. I will contact you On Lin Xiao's side, cooperate with "Little Pig Peggy" to do another online promotion."

Gao Yanming hasn’t been in such a good mood for a long time. Of course he has a reason to be happy. When “Peppa Pig” was rejected by various David TV children’s channels, he single-handedly promoted the completion of this project, although he did not invest much resources. , and it is not a big production, but this result, for him, is the first step.

Of course, he is also facing risks. In a position like his, even if the project is small, if he fails, it will have a great impact on his prestige. was successful.

"Ahem, but although "Peppa Pig" has received good feedback from the audience, there are still some problems, which I think deserve our attention." Zheng Junhong, another deputy director, lifted his glasses frame Said.

Gao Yanming's eyes were fixed. Zheng Junhong was the veteran deputy director of the station. It was said that the station had deliberately pushed him to take over the position of director, but he was suddenly taken away by himself.

Will Zheng Junhong be reconciled?Obviously not.

No, troubles started.

"Director Zheng, you continue." Gao Yanming wanted to see what kind of medicine Zheng Junhong was selling in the gourd.

This was a project promoted by him, Gao Yanming. If something went wrong, he would of course have to take the blame, and Zheng Junhong questioned it in front of everyone. To a certain extent, he was trying to show him sympathy.

"Everyone, take a look at this information, audience survey, page 3, item 18."

After hearing this, everyone lowered their heads and opened the information to read it.

"Some parents reported that "Peppa Pig" has set a bad example for their children. After watching Peppa Pig, their children actually jumped into the mud pit and got dirty in the end."

"And more than one parent, and this parent, reported that after watching "Peppa Pig", the child bounced around at home every day, jumped into mud puddles on the bed, etc., which made them very angry."

"At the same time, some parents said that after watching cartoons, their children learn to meow and hum like pigs at home all day long."

After Zheng Junhong finished speaking, the atmosphere in the entire conference room became a little dignified.

Over the years, the biggest question that cartoons have faced, the biggest question that has been raised is "will it teach children badly?"

Gao Yanming frowned, but he relaxed it quickly, and said with a smile: "The matter Director Zheng said is indeed worthy of attention, so let's talk about it, what do you think?"

Liu Hong, the deputy director, smiled and said, "I don't think it's a problem at all. Jumping into a mud pit and meowing like a pig is not a big deal, is it? I don't think there is any need to worry about it. After all, these are just children's innocence. Performance."

"Compared to the previous "Blue Cat and Red Mouse", I think "Peppa Pig" is really much better."

"My own children used to play transformation games when watching cartoons. I don't think it's a big problem for these innocuous things. If this standard is really followed, then I think probably all Animated works can no longer be broadcast.”

Liu Hong's words are recognized by everyone present. Everyone works in a TV station and has a relatively deep understanding of public opinion.

"I think Director Liu is right. Almost every cartoon now has some problems like this, but where is the real problem?"

"Not long ago there was a news story about a six-year-old child who beat someone into the hospital with a stick, but it turned out that he imitated Monkey King beating the Bone Demon after watching Monkey King beating the Bone Demon three times in Journey to the West."

"Should Journey to the West be banned for this? I think the biggest problem is the guidance of parents."

"Like jumping in the mud pit in "Peppa Pig", I also teach the children to wear rain boots before jumping. I think this is very thoughtful, just like letting children wear rain boots on a rainy day."

After Zheng Junhong heard this, he frowned slightly. In fact, he also knew these problems, and they were not big problems, but he didn't expect so many people to speak for Gao Yanming, which obviously exceeded his expectations.

"Ahem, I suddenly have an idea." At this moment, Feng Wei, the TV station's children's program producer, said suddenly.

"Oh, tell me." Gao Yanming became interested.

Feng Wei's status in Beijiang Satellite TV is actually very embarrassing. He is the producer of children's programs, but so far, he has not been able to come up with any major projects.

On the one hand, it is because of the funds, and on the other hand, it is also because children’s programs are always the most difficult to do. It’s not that the programs are difficult to make, but that the programs want to do well, and making popular children’s programs is really not ordinary. difficult.

But this time, the discussion triggered by "Peppa Pig" made him think of an idea in a flash.

"It's like this. Just now I listened to everyone's discussion about children watching cartoons, they will imitate and learn some behaviors and habits of characters in cartoons, etc., but these behaviors and habits are good and bad. Yes, some are harmless, some are very dangerous, but these, the children and even the parents, no one tells them which one is good and which one is not."

"This is the case not only in "Peppa Pig", but also in other cartoons, so why don't we make a related program, and we can invite some children's education experts and parents to discuss this kind of situation. Questions, you can even use the content of "Peppa Pig" directly as a case, and let education experts tell parents how to guide their children to watch cartoons correctly."

(End of this chapter)