card star

Chapter 536

With the situation of Beijiang Satellite TV, it is really not that easy to make achievements.

On the one hand, Beijiang Satellite TV is currently seriously short of funds, and it is difficult to invest heavily in some programs.

On the other hand, it is also because the ratings of Beijiang Satellite TV have dropped sharply, so many potential and popular TV series will not choose to sell to Beijiang.

At most, Beijiang Satellite TV could only buy some broadcasting rights for the second and third rounds.

That is to say, the five Davids eat meat, and they can only follow behind to drink some soup.

So how could it be possible to catch up with them?

Although everyone knows that high risks lead to high returns, Beijiang Satellite TV, which has experienced many failures, obviously no longer has this kind of courage.

And there is not so much money to continue to try high-risk things.

Gao Yanming suddenly felt that this might be an opportunity.

Although it is still unknown whether "Little Pig Peppa" will be successful, for Beijiang Satellite TV, the current animation theater of Beijiang Satellite TV has almost become a tasteless existence.What is broadcast are some children's programs and cartoons made by Beiyi Media.

As for "Peppa Pig", it was rejected by the children's channel of the five David TV, so it was an opportunity for Bei Jiang.

Because cartoons like "Peppa Pig" are definitely impossible to sell at a high price, and Sanle should be aware of this.

Beijiang Satellite TV does not have much advantage over other TV stations, but it does not mean that it has no advantage at all.

It is impossible for other TV stations to allow cartoons like "Peppa Pig" to be broadcast during peak hours, but Beijiang Satellite TV can.

The animation theater at six o'clock can be used as a trial, anyway, the ratings are not high anyway.

Of course, it also depends on whether Sanle Animation will accept the broadcast of "Peppa Pig" on Beijiang Satellite TV.

Thinking of this, Gao Yanming made a decision. If "Little Pig Peppa" fails, it will not have much impact on Beijiang Satellite TV or himself, and the loss will be limited. But if it succeeds, That's different.

And the key point is that Gao Yanming always thinks that although the cartoon "Peppa Pig" is simple, it is quite interesting. At least he, an adult, can watch it.

"Director Lin, good news. Beijiang Satellite TV just replied, saying that they are very interested in our "Peppa Pig." Fu Junle has not given up during this time, and put "Peppa Pig" on It was aired on several David TV stations, and a lot of favors and relationships were used for this, and public relations money was spent, but the goal was never achieved.

Now, finally, a satellite TV station took the initiative to come to the door. Although Beijiang Satellite TV has declined, under the current circumstances, this is already a very good choice.

Perhaps because he was worried that Lin Xiao would not like Beijiang Satellite TV, Fu Junle also specially explained: "Although Beijiang Satellite TV is not good enough, it is better than broadcasting on the Internet platform? After all, our cartoon The target audience is not the main netizen nowadays. In addition, I specifically learned about the situation of Beijiang Satellite TV. Although they don’t have a children’s channel, they have animation theaters in the first set, but generally they rarely broadcast any popular cartoons. Therefore, It might be a good opportunity for us.”

"The other party took the initiative to come to the door. I think he must have a certain understanding of our requirements, so the broadcast time should not be too bad."

"Then let's talk about it. It's the same sentence. It doesn't matter how much the first season sells. The important thing is that if you want to expand your influence, the broadcast time is the bottom line." Lin Xiao said.

"Then I'll ask them to meet and talk?" Fu Junle asked.

"Well, you are the CEO of the company, if you think it's okay, just do it." Lin Xiao said with a smile.

In fact, Lin Xiao has recognized the facts. If it is the TV series of Ling Xiaoge, maybe those TV stations will rush to ask for it, but cartoons are another business entirely.

Moreover, Beijiang Satellite TV's conditions are not as good as the five David TVs, but its advantages are more obvious, that is, its resources are relatively concentrated. Lin Xiao of "Little Pig Peggy" is indeed very confident, but he must give it a platform to play.

Lin Xiao did not participate in the negotiation with Beijiang Satellite TV, and the result of the negotiation went smoothly. Although Beijiang Satellite TV was not able to offer a high price, it agreed to put "Peppa Pig" in the animation theater of Beijiang Satellite TV. That is, broadcast at 18:00 every night.

Tentatively, 4 episodes are broadcast every day. Don't think that 4 episodes are a lot. In fact, because the episode of "Peppa Pig" is about 5 minutes, 4 episodes are only equivalent to 1 episode of a general cartoon.

Beijiang Satellite TV bought the premiere rights of 5000 episodes of "Peppa Pig" from Sanle Animation at a price of 50 Chinese dollars per episode, and also has the right of first refusal for the next 50 episodes.

This kind of price is really not high. If we simply rely on selling broadcasting rights, the animation company may suffer a huge loss. Although the difficulty of production is low, we must consider the company's operating costs and so on. The income of hundreds of thousands of broadcasting rights is completely It was drizzle.

Of course, Lin Xiao doesn't like the hundreds of thousands of money for the sale of the first broadcast rights, but the current industry situation is like this. For a TV series, the TV station is willing to spend tens of millions or even hundreds of millions, and dare to spend several million for an episode. , but it is another attitude towards cartoons.

Since the country introduced subsidies to support domestic animation, in the beginning, this policy actually supported many domestic animation.

But gradually, some people began to use their brains. Many production companies, in order to make their animation products appear on satellite TV, not only did not ask for a penny, but even paid public relations fees to clear the relationship.

Because the policy subsidies can only be obtained after the TV station broadcasts them, and these animation products are purely for cheating subsidies, and the quality can be imagined.

Cartoons are not like TV dramas, which can have immediate results. In addition, bad money drives out good money. When the policy starts to be tightened, the disadvantages will explode immediately.

A large number of shoddy products can no longer receive policy subsidies, and a large number of companies have closed down.

But it also caused irreparable trauma to the domestic animation industry.

TV stations no longer believe in domestic animation, and they are used to free or even inverted animation prices before, and now they are asked to spend a lot of money to buy movies, TV stations are not stupid.

Because of this, it is better to buy some well-known foreign cartoon broadcasting rights, at least their quality is guaranteed.

Of course, it doesn't mean that domestic animations really do nothing in this environment. The main reason is that there is no good platform environment to breed high-quality and popular animation works.

If an animation work wants to form a brand effect, it must have sufficient exposure, popularity, and popularity.

And these must start from the quality and audience of the cartoon itself.

Once a cartoon is popular, the benefits created are definitely not inferior to some high-profile TV series, because the biggest advantage of cartoons is the development of peripheral products and image value.

(End of this chapter)