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Chapter 497

If it is said that the previous joint marketing of "Sky Sniper Judgment" and "Tang Dynasty God Catch" was indeed called a coup of strong alliances, then when the audience's word of mouth appeared.

This trick was originally called a joint marketing coup, but it suddenly became the biggest failure of the film "Sky Sniper".

The next day, the box office statistics for the first day of the National Day schedule were freshly released.

On the first day of the National Day file, four blockbuster films gathered together, and there was a joint marketing campaign for the audience to buy tickets at a discount. Therefore, the box office market on the first day of the National Day file has increased significantly compared to the past.

On October 5.6st, the beginning of the National Day file, the market closed at [-] million!
The box office champion is not "God of Tang Dynasty" with the highest number of films, but "Sky Sniper".

"Sky Sniper" has 25% of the film schedule, and the box office on the first day is 1.8 million.

In second place is "Dark War".

"Dark War" had 22% of the film schedule, with a box office of 1.72 million on the first day, second only to "Sky Sniper" and its attendance rate was significantly higher.

The third place is "The God of Tang Dynasty". This film has a 30% film schedule, but it only won 1.2 million at the box office on the first day.

On the contrary, "15 Days of Divorce", which has only 30% of the film schedule, has a box office of 8000 million on the first day.

The point is that the word-of-mouth of "God of Tang Dynasty" is too bad.

On October 10, the word-of-mouth of the film greatly affected the number of films scheduled for this day.

The film schedule of "God of Tang Dynasty" has dropped sharply, directly reduced to 20%.

"Dark War" became the biggest winner, because it had the best attendance on the first day and the final word-of-mouth, so "Dark War" got 5.5% of the cut-off games of "God of Tang Dynasty".

The total number of films "Dark War" jumped to the first place, as high as 27.5%.

Both "Tian Yi Jue" and "Divorce in 30 Days" also have a certain improvement in film schedule.

As a result, the next day's box office of "Dark War" did not disappoint the theaters.

At the box office the next day, Dark Wars became the box office champion of the day, directly breaking 2 million at the box office.

The cumulative box office is 3.75 billion.

I don't know if it's because of the word-of-mouth problem, but the next day's box office didn't rise but fell, and it only got 1.7 million.

Although it is definitely a very good result, it also depends on who you compare with.

If compared with "God of Tang Dynasty" whose box office fell below 1 million the next day, it would be a very good box office, but compared with "Dark War", it is much worse.

The box office of "Divorce in 30 Days" rose again, reaching 9800 million.

And the box office of "God of Tang Dynasty" plummeted to only 7000 million on the second day!
It was almost cut off in half!And you must know that the production cost of "God of Tang Dynasty" plus publicity and distribution costs, the total investment is as high as 6 million Chinese dollars.

In the end, the cumulative box office for the two days was less than 2 million!
The key point is that the word-of-mouth of "God of Tang Dynasty" is still declining, and the film and television library's score is only 4.5!

On the other hand, although "Dark War" has declined, it is still as high as 9.2 points, and "Sky Sniper" is also as high as 8.4 points.

Even "30 Days of Divorce" still has 7 points.

It is not difficult to imagine that "God of Tang Dynasty" is likely to become the film with the largest loss of the year.

It even became the most popular film in the history of Huaguo Film.

On the third day, joint marketing has become the biggest laughing stock.

The premise of a win-win situation is that the quality of the two films is comparable, at least not too much difference.

And now? "Sky Sniper" is a movie with a very good reputation, but "God of Tang Dynasty" has been praised by many people as the most popular movie of the year.

Although it is said that a bad reputation does not necessarily mean that it cannot have a good box office, but it is obvious that "God of Tang Dynasty" cannot become such a film.

Co-marketing has become a lingering weakness in "Sky Sniper".

On the other hand, for "Dark War" and "30 Days of Divorce", the data show that although it cannot be said to be a win-win situation, it is indeed beneficial to both parties.

Because the joint marketing of "Dark War" and "Divorce 30 Days" is not free, for example, if the movie viewer gets a coupon for "Divorce 30 Days" by purchasing Dark War, and the other party finally uses the discount coupon to buy tickets , then "Dark War" will get a promotion fee. Similarly, if "Divorce 30 Days" leads to "Dark War", the same "Dark War" will also pay the other party a reward.

As a result, although "Dark War" attracted more data to "Divorce 30 Days", "Dark War" did not lose money because it could get an extra promotion and marketing fee.

And "Divorce in 30 Days" is also not bad, and "Dark War" is obviously a movie that is going to be a big hit.

The subsequent box office trend of "Divorce in 30 Days" clearly proves this point.

On the contrary, the cooperation between "Sky Sniper Judgment" and "Tang Dynasty God Catch" has become tasteless, tasteless to eat, and a pity to discard.

The seven-day market closed at 26 billion during the National Day schedule.

"Dark War" earned 10 billion in one film, and "30 Days of Divorce" also achieved a very good box office score of 4.5 million.

"Sky Sniper" 8.3 million.

"God of Tang Dynasty" has only 3.4 million.

Even the cost of the box office cannot be reached, and the huge loss has become a foregone conclusion.

The alliance of "Dark War" and "30 Days of Divorce" unexpectedly became the final winner in a crushing situation.

In fact, "Sky Sniper" is definitely a big-selling movie. Although it is not as good as "Dark War", it is a model compared with "Tang Dynasty God".

Because of this, Fan Wencheng was a little high-spirited. Although it is almost impossible for "Sky Sniper" to reach 20 billion, 15 billion is still expected.

Fan Wencheng can be regarded as turning over from "Marginal Man".

Interestingly, Yang Hao was nominated for Best Director for this year's Huaguo Golden Dragon Awards, Lin Xiao and Wang Pengfei were nominated for Best Actor at the same time, and "Infernal Affairs" won a total of 7 awards, large and small In fact, although this is unexpected, it is also reasonable. After all, "Infernal Affairs" can be said to have changed people's consistent views on gangster films. What is rare is that this can be said to be a film , representing the perfect balance between art and commerce.

However, Fan Wencheng's "Marginal Man" has only one nomination for best special effects.

Especially when he was being interviewed by the media, Fan Wencheng was deflated again.

Because the reporter asked: "Director Fan, "Dark War" broke 10 billion at the box office a week and became the biggest winner during the National Day schedule. What do you think of the new director Lin Xiao?"

How can Fan Wencheng answer?

The other media reporters all looked at Fan Wencheng with bright eyes. You must know that Fan Wencheng had said it at the beginning. .

But the result?
On the box office? "Dark War" is the box office champion of the National Day file!

On word of mouth? Whether "Dark War" has good reputation from film critics or the public, "Sky Sniper" is an absolute hit.

So about flattering people?
Liang Wanting and Liang Shaoqing in "Dark War", Liang Shaoqing made a successful comeback because of the role of He Shangsheng. Many people from the outside world commented on Liang Shaoqing. Liang Shaoqing, who has been settled for many years, has even more perfect acting skills.

Well, Liang Shaoqing can't be counted, after all, he was once an actor at any rate.

What about Liu Xixi?

Liang Wanting is the supporting actress in "Dark War". Well, no one would think that "Dark War" has a heroine. This is a male drama.

But Liang Wanting, a character with less than 10 lines in total, turned out to be the number one in the vote for your favorite character in the film, surpassing Liang Shaoqing and Lin Xiao.

Liu Xixi also jumped from a rookie to a hot little flower!

On the other hand, in "Sky Sniper", Zhu Huiyun is the heroine that Fan Wencheng "digged" in the past, and the result?
The biggest failure of "Sky Sniper" was pinned on Zhu Huiyun. The role of the hero's wife was considered to be the biggest pitfall of "Sky Sniper".

(End of this chapter)