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Chapter 460

At the same time, Tianhai City, Tianxing Cinema in Haitian Plaza.

Although it is very convenient to book tickets online now, many people still prefer to buy tickets directly at the theater and buy popcorn and drinks along the way.

The second day of the Lunar New Year is the peak time for movie viewing, and many people have returned from other places and are not very familiar with the nearby theaters, so there are not a few people queuing up to buy tickets.

At the box office of Tianxing Cinema, there is a long queue, waiting to buy tickets.

"Give me two tickets to the latest "Infernal Affairs", and another package A!" said the middle-aged man.

The ticket sales girl smiled apologetically and said, "I'm sorry, we don't show this movie here."

"Not released?" Hearing the ticket sales girl's answer, not only the middle-aged man was dumbfounded, but also the people who lined up to buy tickets for "Infernal Affairs" were also dumbfounded.

"What? Didn't show it? In such a big theater, even a movie as popular as "Infernal Affairs" hasn't been shown?"

"Yeah, I came here because I heard from my friends that this movie is so good. In the end, there are still theaters that haven't released this movie. What are you kidding?"

Voices of dissatisfaction keep coming and going. If you want to say that "Infernal Affairs" is indeed the film with the best reputation nowadays, and many media have specially reported the high score of "Infernal Affairs" in the film and television library. Many people say that it is the best film in recent years. movie.

"I'm very sorry, it's true that this movie is not shown in our theater, why not." The ticket sales girl hesitated for a moment, and continued: "How about you watch "The Marginal Man", this movie is also very good, the most popular movie of the year Anticipated gangster movie."

The middle-aged man shook his head and said: "Forget it, I just want to see if the "Infernal Affairs" that my old friend said is really so good. As for "The Marginal Man", it seems that the evaluation is not very good. Bar."

"The Marginal Man is the most anticipated movie of the year? Isn't that old calendar? I heard from my friend that the movie wasn't good at all."

"Yeah, I read Lin Jun's movie review. It's a movie that imitates Hollywood movies but is not an anti-dog. Who will read that?"

"Damn, if I knew I would have booked tickets online. I just checked and there are screenings in nearby theaters, but they are out of tickets now." Someone took a mobile phone and wanted to book tickets for other theaters, but it turned out that all sold out.

This situation happened in many theaters of Tianxing Cinemas.

Tianxing Cinemas is also one of the top ten cinemas in China. Under normal circumstances, it is impossible for a large theater like Tianxing Cinema to give all the screens to the works produced by Tianxing Film and Television of the same group.

Especially for the same big-budget films like "Infernal Affairs", normally, they will be given a certain schedule.

For example, "Outside the Bureau" Tianxing Cinemas has a lineup, although it is not high.

But this time "The Marginal Man" has a huge investment and has attracted much attention. Therefore, Tianxing Cinemas naturally gave all its resources to "The Marginal Man". The work of the great director Fan Wencheng turned out to be such a mediocre film.

The attendance rate of "The Marginal Man" was still very good yesterday, but today, due to the influence of word-of-mouth, the attendance rate has dropped a lot. Up to now, the tickets for the evening shows are sold out except for the hotter time slots, and there are still tickets for other shows Many tickets did not sell.

At the same time, in a situation like this, the person in charge of the theater would naturally report the situation.

The key point is that Tianxing Cinemas are not all self-operated cinemas like Tianhua Cinemas, but many of them have joined theaters.

Although Tianxing Film and Television and Tianxing Cinemas belong to the Tianxing Group, they are still separate subsidiaries after all.

The Spring Festival schedule is not only a battleground for film companies, but also a period of concentrated growth for movie theaters.

Tianxing Cinemas tilted all its resources towards "Marginal Man", and as a result, the performance of "Marginal Man" was not satisfactory, which naturally aroused dissatisfaction from Tianxing Cinemas.

Especially the affiliated theaters of Tianxing Cinemas.

The resource tilt of this abnormal business this time caused them to lose a lot.

You know, the income of theaters is not only movie tickets, but also peripheral items such as drinks, snacks, etc., which are also very considerable income.

But the premise is to be popular.

And who brought these popularity?Naturally, it is brought by popular movies. The higher the attendance rate, the higher the popularity will naturally be.

For example, Tianhua Cinema Line and Hua Cinema Line, after counting the attendance rate of the previous few shows, will either cut off some films with poor attendance rate and arrange films for high attendance films, or add screenings.

As a result, the attendance rate of "Infernal Affairs" remains high. The most important thing is that the audience who have watched the movie are satisfied with the movie.

The next day's box office is fresh.

Sure enough, the position of the daily box office champion of "Marginal Man" is gone.

Not only that, but on the second day, the film schedule of "Infernal Affairs" and "Marginal Man" actually improved. After all, they are newly released films, and they both sold out at the box office on the first day.

The number of films scheduled for "Marginal Man" increased by 3%, reaching 28%.

The number of films scheduled for "Infernal Affairs" increased by 2%, reaching 21%.

As a result, "Infernal Affairs" successfully replaced "Marginal Man" as the daily box office champion on the second day of the Lunar New Year.

Ratings of movies in the movie library.

The movie score of "Infernal Affairs" has dropped, but it is still as high as 9.2 points.

On the contrary, the score of "The Marginal Man" actually bucked the trend and rose, and the score reached 7.9 points.

If you look at the ratings of the film and television library, some people may mistakenly think that the word-of-mouth of "Marginal Man" has increased, but in fact?
In terms of attendance, the total attendance of "Infernal Affairs" was as high as 98%.

This miraculous attendance rate shows that this is a super-grossing movie, and it also has a score of 9.2 points
What about "The Borderline"?The average attendance rate was less than 70%.

This attendance rate is considered very good in normal times, but you must know that this is the Spring Festival schedule.

It was originally the peak movie viewing period, and the attendance rate of many movies was generally high.

As a result, it was called the most watched movie, and the attendance rate was less than 70%.

There is no harm if there is no comparison. The number of films of "Infernal Affairs" is 7 points lower than that of "Marginal Man", but the box office is much higher than "Marginal Man".

The same increase in the number of films scheduled, but "The Marginal Man" only received less than 2 million box office the next day, showing a reversal.

But "Infernal Affairs" was the next day, with a box office of 3 million.

Comparing the two, you will know how big the gap is.

As for movies, the better the better, the worse the worse.

"Infernal Affairs" completely set off a movie-watching frenzy, but "Marginal Man" was a big disappointment.

The trend of the box office and the contrast with the ratings of the film and television library also made netizens complain.

After all, there is still a certain difference between the brushed score and the real score.

When most of the ratings are 5-8 points, suddenly there are a bunch of ratings of 9 points and 10 points. Netizens are not fools, and of course they can tell whether it is true or not.

(End of this chapter)