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Chapter 391 Father's love is like a mountain, promise is gold

"Promise" is definitely not perfect, and even the professional level can only be said to be average among many professionals.

But "The Promise" isn't a big movie, it's just a commercial, and that's enough.

Everyone knows that what commercials need is the theme, what they need is creativity, and what they need is to arouse people's sympathy in just a few minutes.

With Huaguo PICC's spare no effort to promote it, and with the spontaneous forwarding and recommendation of netizens.

"Promise" has become the most popular short film in just a few days. Father's love is like a mountain, and promises are golden, sweeping the Internet.

For "The Promise", which is worth tens of millions of dollars, there were many doubts before, and it was believed that the Ling Xiaoge obtained the order through disgraceful means, but when "The Promise" swept the Internet, all these doubts were silent.

"From the perspective of the plot, this short film is actually no worse than the big one. From the suspense at the beginning, why the bride stopped the wedding at the scene, and the various encounters after that, people once thought it was a change of heart, but it turned out to be A big turning point, and finally ended with the photo memories of the uncle and his daughter. When the uncle said that even if she only had this heart left in the world, he would keep his promise with his daughter and love her with his heart for the rest of his life. I couldn’t help it tears in my eyes."

"I have to say that after seeing the photos of the uncle and his daughter at the end of the film, accompanied by the BGM, it really makes people feel that fatherly love always does not have too many words. It is as deep and heavy as a mountain. The severity is only because of deep love. You can see it in the details. True fatherly love, perhaps more like that sentence, silently accompanying is the longest confession of love."

"I have to say that the plot setting is very tricky. I guessed 3 times, but I guessed wrong."

There were millions of comments on "Promise", and the total number of hits on the Internet exceeded [-] million in just a few days.

Some celebrities also commented on the short film.

Weibo big V Xiaowei: "After reading "Promise", I thought a lot about it. I think the relationship between parents and children is probably the most cherished and inseparable thing in this world. If you want to say that in this world, Who is willing to pay for you unconditionally, only your parents, from toddler to rebellious, and then to go away when you grow up, they are the ones who would rather be tired and bitter than give you trouble .

If feelings are a person's weakness, then you are their weakness. "

Film critic Xu Meimei: "In this world, the most touching thing, the one that makes people's nose sore and can't stop crying, is always the deepest and most loving family relationship. He was the first man to hug me, and he was the first to hear The man who saw me laugh when I cried, he was the first man to call me baby, he was a man who I believed he would fulfill his promise, he was the man who dared to tell me that he would accompany me till the end, he He thinks that I am the best man no matter whether I am wrong, right, beautiful or ugly. His name is: Dad!

After watching "The Promise", I thought of my father.

After I graduated, I left home. At that time, my mother didn't want me to go to a far place, so almost every time I went home during the Chinese New Year, my mother would cry with red eyes.But my father never did. Every time he sent me to the station, he always left without looking back. On the days when he was out, he always hung up in a hurry after a few words on the phone. Stop nagging like your mother.

At one time, I thought he was so indifferent because I was not very close to my father since I was a child.

But later, until one time, my mother told me that when your father sent you to the station, when you got home, you sat on the sofa and looked at the photos of you as a child for a long time. Enough.

I heard from my mother that my dad didn't stop me from going out before, because he thought that I would not be able to stay outside, and would have to call home in a few days, but he didn't expect that when he saw me growing up, and every year It was only when he hurried back and left that he realized in a panic that the little girl in his eyes had really grown up.

Every time I send it off, I dare not look back because I am afraid that if I look at it again, he will not be able to help but say not to leave, but I feel that the child should be more adventurous when he is young, and he should not delay the child's future because of his own selfishness
For mothers who are closer to their sensitive children, the image of fathers is always silent, because they are always used to putting everything together.

It's hidden in his heart, so we feel that they are serious and don't seem to love you that much, but in his heart, in fact, he hopes more than anyone else that you can grow up more slowly. "

Famous commentator Dashan: "As a father, I can understand the feelings of the father in "The Promise", especially after having a lovely daughter, any boy who is the same age as the daughter will have Deep vigilance, is it ridiculous? But this is the father!"

"The Promise" became popular due to many factors.

It is because of the uproar of tens of millions of commercials before, which successfully attracted people's attention, and because of Lin Xiao, the popular fried chicken director's first film, it is also inseparable from the vigorous promotion of Huaguo PICC.

Those who questioned Ling Xiaoge's use of disgraceful means to obtain orders were ridiculed by netizens in various ways after "Promise".

"Dark people always see everything as dark."

"Give Lin Xiao a thumbs up, give "The Promise" a thumbs up, and give Huaguo Renbao a thumbs up. It's been a long time since I've seen such a touching commercial. If all the commercials are of this level, then maybe the TV series will be inserted. Advertising is not unacceptable."

"Lin Banbi is going to change his name to Lin Almighty. This is so damn omnipotent. What do you mean if you are a big star and go to grab the job of other advertising companies? I can understand why those advertising companies would smear you like that Yes, because you are stealing other people's jobs."

"The theme is that "Promise" is the father's promise to his deceased daughter. It fits well with the brand theme of Huaguo PICC. Huaguo PICC only spent 1000 million for this advertisement, which is so worth it!"

The turmoil of the tens of millions of advertisements can be regarded as settled, and Lin Xiao has justified the name of Lingxiao Pavilion.

For Ling Xiaoge, the benefits are self-evident. At least, many people know that there is a company with such great creative ideas.

Although advertisers may not need such advertisements, it does not prevent Ling Xiaoge from having a lot of advertising business recently, and many people come here just for the name.

Without him, he is famous!
Huaguo People's Insurance is also very satisfied with the tens of millions of advertisements this time, and Yang Ming is even more elated. He has actually been under a lot of pressure before, but with the popularity and success of "Promise", these pressures It disappeared without a trace.

Those who thought that Yang Ming was just saying one thing and doing another, now also shut up.

(End of this chapter)