card star
Chapter 389
Chapter 389
Various doubts about the tens of millions of advertisements continue.
Countless people are paying attention to what kind of film Ling Xiaoge will produce after overwhelming the major domestic advertising companies and winning the advertising orders of tens of millions from Huaguo People's Insurance.
Lin Youlong is undoubtedly the most anticipated one among them.
In fact, after Lin Youlong attacked Yang Ming, the brand operation officer of the advertiser, Huaguo PICC, at the draft pitch, he had a difficult time during this period.
This is a big taboo in the industry. Even though Tianfeng is one of the largest advertising giants in Huaguo, with a strong background and strength, Lin Youlong's actions have caused great dissatisfaction from Huaguo People's Insurance.
Huaguo PICC is not just an insurance giant, it is involved in various industries.
This is a big client for any advertising company.
Advertisers have always been the only ones who are strong against advertising companies. Lin Youlong's approach naturally has a huge impact on Tianfeng Advertising.
The most direct impact is that the order that was originally being negotiated between Tianfeng Advertising and a subsidiary of Huaguo People's Insurance was directly excluded after this incident.
Lin Youlong's move not only offended Yang Ming of Huaguo PICC, but also to a certain extent, it was a blackmail for Tianfeng's advertisement.
What are advertisers?That's the big sponsor, and the advertising company has always flattered them. When will the advertising company be able to choose the employer?
Lin Youlong's actions made many advertisers have a bad impression of Tianfeng.
The so-called big shop bullies customers, and big customers bully the store. Your Tianfeng advertisement is so good that you dare to bully even a giant like Huaguo PICC, so what about them who are not as powerful as Huaguo PICC?Haven't been bullied to death by Tianfeng?
As a result, during the period of Tianfeng Advertisement, several orders that were being negotiated were directly turned yellow.
There is no other reason. Many advertisers are the bosses of private companies. What the hell, I paid you to make advertisements. I am your parents. How dare you have such an attitude? I really think that without you, I can’t do it Advertised?
If it wasn't for Lin Youlong's deep background, he might have been fired by this time, but the death penalty is inevitable.
This time Lin Youlong was too outrageous, even the people behind him couldn't keep him, so Lin Youlong was given a suspended death sentence for the time being.
It also depends on the quality of the tens of millions of advertisements that Ling Xiaoge produced for Huaguo PICC this time.
But no matter what, it was obvious that Lin Youlong's position could not be kept.
Because no matter whether the Ling Xiao Pavilion is an official appointment or not, and whether the advertisement is really that good, Lin Youlong can't escape the punishment.
What's more, if Tianfeng even hopes that the advertisement of the High Heaven Pavilion is really creative, otherwise, if the High Heaven Pavilion is really decided by default, then once the advertisement is released and confirmed, Huaguo People's Insurance will lose all face .
But this is not what Tianfeng wants to see, because in this way, the Huaguo People's Insurance will definitely hold the blame on Tianfeng.
Lin Youlong naturally resented Lin Xiao to the extreme, so he naturally didn't hope that Ling Xiao Pavilion could really come up with good films.
But Lin Youlong still didn't think it was enough, so he even paid out of his own pocket to find a sailor to lead the rhythm on the Internet.
Hatred is very easy to make people's IQ offline. This is the case with Lin Youlong at this time. All he has done is actually of no benefit to him.
Typical detrimental to others.
The point is that the way he chose is also very wrong, because all his actions are based on the premise that Ling Xiaoge used disgraceful means to win this advertisement, but if Ling Xiaoge really relies on strength, then this The more doubts I encountered at the time, the more thorough the slap in the face when the commercials of Ling Xiao Pavilion came out later.
Huaguo People's Insurance Company.
Yang Ming and other people from the Brand Strategy Promotion Department gathered together.
Waiting to see the finished film of the advertisement produced by Ling Xiaoge.
After the short commercial was broadcast, many people present couldn't help but have red eyes.
Then everyone stood up and applauded.
"This advertisement is great! Next, it will be verified by the market." Yang Ming stood up and shook hands with Lin Xiao.
In fact, tens of millions of advertisements are really nothing to an insurance giant like PICC, which spends hundreds of millions or even billions of dollars in advertising every year.
In fact, the most expensive thing is not the production of advertisements, but the promotion!
Don't say that the smell of wine is not afraid of deep alleys, it's all nonsense.
In fact, after the commercial was officially approved, Huaguo PICC began to spend a lot of money and began to prepare for an all-round promotion of this brand's strategic advertisement.
2016 11 Month 20 Day.
Today is the day when Huaguo PICC’s [-] million advertisements are officially launched.
The short film "Promise" will be launched on the official website of Huaguo People's Insurance, Huaguo's major video websites, TV stations, and other platforms.
The cost of promotion far exceeds tens of millions of Chinese dollars.
I have to say that sometimes controversy and doubts are not a bad thing, especially after watching the short film "Promise", Yang Ming is also full of expectations for this commercial short film.
"Linlin, have you come back for your birthday tomorrow?" On WeChat, Hua Linlin looked at her father's message on her phone.
Replied: "No, Dad, I already have appointments with my friends and colleagues."
"Well, remember not to drink too much."
Hua Linlin's father typed a lot of words of concern and persuasion, but Hua Linlin didn't take it seriously at all.
I just feel that my father is getting more and more nagging.
She even regretted that she taught her father to use WeChat.
As for birthdays?She has hardly been at home since she went to college.
Ding Dong!
At this time, the WeChat notification sounded again.
When Hua Linlin opened it, she was a little dumbfounded. It turned out that her father had transferred 1000 yuan to her.
Turn off Dad's WeChat.
At this time, there was another "Ding Dong!"
My best friend reposted a video link, and also sent a crying emoji, saying: If you don’t cry after watching it, I’m the loser!
seriously?
Hua Linlin curled her lips, but opened the link curiously.
The link jumps directly to a video.
The title of the video is "Promise"!
Hua Linlin began to watch.
The opening scene of the video is a wedding scene.
A father is holding his daughter in a wedding dress and walking towards her daughter's future husband step by step.
"Have you ever met someone in your life who kept a promise?"
Amidst the narration, the father puts his daughter's hand in that of the handsome groom.
"And I was lucky enough to meet that person."
Seeing this, Hua Linlin felt that this was a good routine. Like many people who watched the video, she thought that the bride was talking about the groom.
Just as the groom looked at the bride affectionately with a smile, the bride's eyes turned to the other side.
At this time, the master of ceremonies who presided over the wedding said: "The ceremony will begin now."
Suddenly the bride raised her hand and said, "Wait a minute!"
Hua Linlin was also taken aback.
Why did the bride suddenly shout to stop?Is it like the old routine in TV dramas, the bride disagrees?
(End of this chapter)
Various doubts about the tens of millions of advertisements continue.
Countless people are paying attention to what kind of film Ling Xiaoge will produce after overwhelming the major domestic advertising companies and winning the advertising orders of tens of millions from Huaguo People's Insurance.
Lin Youlong is undoubtedly the most anticipated one among them.
In fact, after Lin Youlong attacked Yang Ming, the brand operation officer of the advertiser, Huaguo PICC, at the draft pitch, he had a difficult time during this period.
This is a big taboo in the industry. Even though Tianfeng is one of the largest advertising giants in Huaguo, with a strong background and strength, Lin Youlong's actions have caused great dissatisfaction from Huaguo People's Insurance.
Huaguo PICC is not just an insurance giant, it is involved in various industries.
This is a big client for any advertising company.
Advertisers have always been the only ones who are strong against advertising companies. Lin Youlong's approach naturally has a huge impact on Tianfeng Advertising.
The most direct impact is that the order that was originally being negotiated between Tianfeng Advertising and a subsidiary of Huaguo People's Insurance was directly excluded after this incident.
Lin Youlong's move not only offended Yang Ming of Huaguo PICC, but also to a certain extent, it was a blackmail for Tianfeng's advertisement.
What are advertisers?That's the big sponsor, and the advertising company has always flattered them. When will the advertising company be able to choose the employer?
Lin Youlong's actions made many advertisers have a bad impression of Tianfeng.
The so-called big shop bullies customers, and big customers bully the store. Your Tianfeng advertisement is so good that you dare to bully even a giant like Huaguo PICC, so what about them who are not as powerful as Huaguo PICC?Haven't been bullied to death by Tianfeng?
As a result, during the period of Tianfeng Advertisement, several orders that were being negotiated were directly turned yellow.
There is no other reason. Many advertisers are the bosses of private companies. What the hell, I paid you to make advertisements. I am your parents. How dare you have such an attitude? I really think that without you, I can’t do it Advertised?
If it wasn't for Lin Youlong's deep background, he might have been fired by this time, but the death penalty is inevitable.
This time Lin Youlong was too outrageous, even the people behind him couldn't keep him, so Lin Youlong was given a suspended death sentence for the time being.
It also depends on the quality of the tens of millions of advertisements that Ling Xiaoge produced for Huaguo PICC this time.
But no matter what, it was obvious that Lin Youlong's position could not be kept.
Because no matter whether the Ling Xiao Pavilion is an official appointment or not, and whether the advertisement is really that good, Lin Youlong can't escape the punishment.
What's more, if Tianfeng even hopes that the advertisement of the High Heaven Pavilion is really creative, otherwise, if the High Heaven Pavilion is really decided by default, then once the advertisement is released and confirmed, Huaguo People's Insurance will lose all face .
But this is not what Tianfeng wants to see, because in this way, the Huaguo People's Insurance will definitely hold the blame on Tianfeng.
Lin Youlong naturally resented Lin Xiao to the extreme, so he naturally didn't hope that Ling Xiao Pavilion could really come up with good films.
But Lin Youlong still didn't think it was enough, so he even paid out of his own pocket to find a sailor to lead the rhythm on the Internet.
Hatred is very easy to make people's IQ offline. This is the case with Lin Youlong at this time. All he has done is actually of no benefit to him.
Typical detrimental to others.
The point is that the way he chose is also very wrong, because all his actions are based on the premise that Ling Xiaoge used disgraceful means to win this advertisement, but if Ling Xiaoge really relies on strength, then this The more doubts I encountered at the time, the more thorough the slap in the face when the commercials of Ling Xiao Pavilion came out later.
Huaguo People's Insurance Company.
Yang Ming and other people from the Brand Strategy Promotion Department gathered together.
Waiting to see the finished film of the advertisement produced by Ling Xiaoge.
After the short commercial was broadcast, many people present couldn't help but have red eyes.
Then everyone stood up and applauded.
"This advertisement is great! Next, it will be verified by the market." Yang Ming stood up and shook hands with Lin Xiao.
In fact, tens of millions of advertisements are really nothing to an insurance giant like PICC, which spends hundreds of millions or even billions of dollars in advertising every year.
In fact, the most expensive thing is not the production of advertisements, but the promotion!
Don't say that the smell of wine is not afraid of deep alleys, it's all nonsense.
In fact, after the commercial was officially approved, Huaguo PICC began to spend a lot of money and began to prepare for an all-round promotion of this brand's strategic advertisement.
2016 11 Month 20 Day.
Today is the day when Huaguo PICC’s [-] million advertisements are officially launched.
The short film "Promise" will be launched on the official website of Huaguo People's Insurance, Huaguo's major video websites, TV stations, and other platforms.
The cost of promotion far exceeds tens of millions of Chinese dollars.
I have to say that sometimes controversy and doubts are not a bad thing, especially after watching the short film "Promise", Yang Ming is also full of expectations for this commercial short film.
"Linlin, have you come back for your birthday tomorrow?" On WeChat, Hua Linlin looked at her father's message on her phone.
Replied: "No, Dad, I already have appointments with my friends and colleagues."
"Well, remember not to drink too much."
Hua Linlin's father typed a lot of words of concern and persuasion, but Hua Linlin didn't take it seriously at all.
I just feel that my father is getting more and more nagging.
She even regretted that she taught her father to use WeChat.
As for birthdays?She has hardly been at home since she went to college.
Ding Dong!
At this time, the WeChat notification sounded again.
When Hua Linlin opened it, she was a little dumbfounded. It turned out that her father had transferred 1000 yuan to her.
Turn off Dad's WeChat.
At this time, there was another "Ding Dong!"
My best friend reposted a video link, and also sent a crying emoji, saying: If you don’t cry after watching it, I’m the loser!
seriously?
Hua Linlin curled her lips, but opened the link curiously.
The link jumps directly to a video.
The title of the video is "Promise"!
Hua Linlin began to watch.
The opening scene of the video is a wedding scene.
A father is holding his daughter in a wedding dress and walking towards her daughter's future husband step by step.
"Have you ever met someone in your life who kept a promise?"
Amidst the narration, the father puts his daughter's hand in that of the handsome groom.
"And I was lucky enough to meet that person."
Seeing this, Hua Linlin felt that this was a good routine. Like many people who watched the video, she thought that the bride was talking about the groom.
Just as the groom looked at the bride affectionately with a smile, the bride's eyes turned to the other side.
At this time, the master of ceremonies who presided over the wedding said: "The ceremony will begin now."
Suddenly the bride raised her hand and said, "Wait a minute!"
Hua Linlin was also taken aback.
Why did the bride suddenly shout to stop?Is it like the old routine in TV dramas, the bride disagrees?
(End of this chapter)
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