card star

Chapter 388

In fact, there is still a lot of attention on the final draft results of Huaguo PICC's tens of millions of advertisements.

When Huaguo PICC announced the final result, it caused a burst of exclamation in the industry.

No one expected that so many advertising companies at home and abroad would eventually lose to the little-known Lingxiaoge Culture and Entertainment Co., Ltd., which is not even mainly engaged in advertising.

This is unimaginable for many people.

In addition, Lin Youlong and others, such as Tianfeng Advertising who were not reconciled, disclosed intentionally or unintentionally that they were dissatisfied with the results of this draft competition.

There is a lot of trickery in alluding to it.

The result naturally caused a lot of gossip.

Originally, this was a matter of the advertising circle, which belonged to the industry news, and seemed to have nothing to do with the entertainment circle, but I couldn't bear it, and the person who led the team from Ling Xiaoge to participate in the draft competition turned out to be Lin Xiao himself.

So this matter, the entertainment media naturally rushed to report it first.

There are good things to say, such as: Lin Banbi started a new journey again, defeated many advertising giants at home and abroad, and won tens of millions of advertising contracts.

There are also doubts, such as: why not do business properly?Are there tricks in the advertisements?
The tens of millions of advertisements ended up in the Lingxiao Pavilion, no matter whether it was praise or questioning, but because Lin Xiao succeeded in attracting the attention of many people.

Whether it is tricky or not, whether it is really based on strength, all of this still needs to wait for the final commercial to be released.

In this regard, Lin Xiao didn't feel much pressure. For him, this is a good thing.

Speaking of it, I have to thank those who made trouble, otherwise, how could there be so much attention?
For the Huaguo PICC, Yang Ming was actually under a lot of pressure, but he was also very confident in the advertisement of the High Heaven Pavilion.

Everything is waiting for the final result to be announced, and the eyes of the masses are discerning.

However, one wave of ups and downs came up again, and Lin Xiao not only personally took charge of the pitch, but also directed the commercial.

Although it is said that the best in acting is the director, but Lin Xiao is so quiet, and it is fine to start the advertising business without doing business, but he still has to direct it himself.

The same is optimistic, after all, Lin Xiao has shown that he is versatile and versatile.

There are also those who are not optimistic. They think that the Huaguo People's Insurance must have lost their heads this time. Otherwise, why would they hand over tens of millions of commercials to Lingxiao Pavilion?

At the same time, Lin Xiao started his first director job.

To be honest, sometimes, other directors seem to do things very easily, but in fact, when it really happened to him, Lin Xiao discovered that the original director is not so easy to do.

Even if he has the level of a 2-star director, but it is his first time to be a director, and it is only an extremely small commercial, but there are still many problems.

However, when the filming officially started, Lin Xiao finally understood why many people would say that the director is the creator of a film and television work.

Although there is a script, how to shoot, how to ask the actors to perform, and to what extent are all the work of the director.

Sitting in the camera and watching the performance of the actors in the camera, Lin Xiao has a feeling of being in control of everything.

This is completely different from being an actor. As an actor, you only need to perform your own role well, but the director is different and involves all aspects.

However, after all, it is just a short film of less than 5 minutes.

Lin Xiao spent a week without listening to anything outside the window, focusing only on shooting his first work.

The work of the director is more than that. After finishing, his work is not yet over. Editing is still needed, and post-production also needs to pay attention to guidance.

Let the post-production staff do what he asks.

However, when I saw that piecemeal footage was retouched and edited in post-production, it turned into the picture I thought in my mind, the sense of accomplishment was completely different from that of an actor.

For this reason, when the finished film was finally released, Lin Xiao specially called Chen He, Xiao Jie and others who were preparing for the new film to watch it together.

In fact, when Lin Xiao really took down the million-dollar ad in one fell swoop, Xiao Jie and Chen He looked at Lin Xiao strangely, and always felt that it was a little unreal.

But the fact is that, although it is also accompanied by a lot of rumors, saying that Lin Xiao won the contract by relying on his background and inside information.

But others don't know, don't Xiao Jie and Chen He know?

But the two of them had a lot of contact with Lin Xiao, and they knew that there were too many incredible things that happened to Lin Xiao, so they were a little numb.

Sitting in a small screening room newly built in the Lingxiao Pavilion.

Lin Xiao pressed the remote control.

"Okay, Lin Xiao, you look decent." Chen He can be regarded as an "experienced" director at the moment. Seeing the opening scene, although there is nothing too eye-catching, it has already reached a certain level. level up.

So he couldn't help but exclaim.

"That's right, don't look at who I am, I'm not bragging. After watching it, if your eyes don't turn red, I will lose." Lin Xiao is still very confident about his first work.

"Really?" Chen He was surprised.

"You'll know after reading it." Lin Xiao said with a smile.

Chen He didn't see the script of the commercial because he was busy with the preparation of "My Sassy Girl".

Xiao Jie knew it, so she nodded and said, "The script is really touching. When I read the script, I was very moved."

The name of this commercial short film is called "Promise".

Commitment, this theme fits the insurance industry very well, because as Lin Xiao said, every contract can actually be regarded as a promise made by the insurance company to the customer.

At the same time, this is also a short film about family affection and love.

This is to highlight the theme of commitment. In itself, many people buy insurance for their families or for themselves. In fact, many times it is a kind of commitment to their families.

That's why Yang Ming made a decision immediately when he saw this plan.

Of course, the key point is not just this. In fact, many of the creative ideas of those advertising companies are related to family affection, fatherly love and motherly love, etc., and some even focus on the theme of commitment.

But their commercial script was far less brilliant than the script provided by Lin Xiao.

This is also the key to Ling Xiaoge's ability to stand out in the end.

In this short film, the same plot has a suspenseful color at the beginning, and the later reversal is the biggest tide point.

The whole short play is only more than 4 minutes, less than 5 minutes, but it is suspense from the beginning, the "truth" in the middle, and the final reversal reveals the final truth.

When the whole short play was over, Chen He and Xiao Jie's eyes were already flushed, especially Xiao Jie, even after reading the script once, when she actually saw the screen and paired with the sensational BGM, she still couldn't help being red eye sockets.

(End of this chapter)