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Chapter 204 This World Is Not So Beautiful (45)

Advertisements, the commercials in the early years were basically very short pre-roll ads, and there was really not much profit in making such ads.

However, with the advent of the Internet age, advertisements have begun to diversify, and commercials, especially creative advertisements, have become a new gold nugget in the advertising industry.

Don’t underestimate creative advertisements. A good creative advertisement will cost so much in production abroad that you can even make several small and medium-cost films. This shows that creative advertisements are definitely a good business.

Of course, in China, the price tag in this regard is much lower, but even so, it must not be underestimated.

For example, the last time Ling Xiaoge cooperated with Baiyao Toothpaste, Lin Xiao’s endorsement fees aside, just from the combination of advertising creativity and production of advertisements, Ling Xiaoge earned more than one million yuan in revenue.

This is because it was the first time that Lingxiaoge Studio produced a commercial, and this time, the price offered by Tiannan Pharmaceutical was not low. The entire advertising creativity and production were packaged to Lingxiaoge Studio, Tiannan Pharmaceutical Need to pay more than 300 million Chinese currency.

Don't think that the price is very high. In fact, the price is not high, and it can even be said to be very low. Many well-known foreign advertising companies will at least add a 0 at the end of a creative advertising blockbuster cooperation.And these, of course, do not include subsequent marketing and publicity.

Subsequent marketing and promotion costs are at least several times the production costs.

The cost of making advertisements can be said to be quite low in China, and what really costs money is the cost of marketing and promotion.

In fact, the real value of creative advertising lies in creativity, not in advertising production.

It's quite interesting to say, many screenwriters may not be able to sell a script at such a price, but creative advertising scripts can.

Back at the Ling Xiao Pavilion Studio, Lin Xiao came up with more than one commercial script, yes, he was so confident, although the only film that reached cooperation with Tiannan Pharmaceutical, Lin Xiao was full of confidence, because in the system He found out that this commercial, in the dream world, has created a record of over [-] million hits a week, and it has become the most talked about momentarily.

You should know that this is a commercial, not a TV series, nor a movie.

And if this advertisement is successful, it is naturally impossible for Tiannan Pharmaceutical to give up cooperating with High Heaven Pavilion for the subsequent series of advertisements, and the price will naturally rise. At that time, High Heaven Pavilion Studio will also be well-known in the advertising industry.

In fact, the shooting of commercials, especially this kind of creative advertisements, is actually very cheap, because there are no big-name stars, or even celebrities, only some actors are needed, and the salary is even lower. It may be as low as tens of thousands of yuan, or more than a dozen or 20 yuan, and it can be done completely.

Moreover, the production cycle is very short, and the shooting of a commercial can be completed in a week or even a few days, and the post-production, because it is not a special effect advertisement, actually does not take too long.

Therefore, if you have good ideas, advertising production can actually make a lot of money.

Wen Wei is a prison guard. Many people's impressions of prison guards are still in the past. Perhaps it is because many foreign movies describe the darkness of prisons. The profession of prison guards is naturally that kind of dynamic in the eyes of many people. A person who punches and kicks a prisoner.

But in fact, as a prison guard, Wen Wei knew that things were not as rumored.

Not to mention punching and kicking, he often laughs at himself, they are not prison guards, but prison nannies.

Some prisoners fell ill in the middle of the night, even if they were resting at home, they had to rush there overnight.

Prisoners are hospitalized and they need to stay outside the ward 24 hours a day.

Prisoners should also be punished for fighting among themselves and be responsible for it.

He is often on duty 24 hours a day, cannot turn on his mobile phone, and cannot have any contact with the outside world. He lives in the prison for food and lodging. According to him, it is actually no different from being in prison.

When he first became a prison guard, he also sent a message in WeChat Moments that he was officially imprisoned with a life sentence.

Wen Wei is 28 years old this year, and his family members have been worrying about his life-long affairs, because of his occupation, it is difficult to fix work and rest schedules.

Others have holidays, but they don't. Even if it's New Year's Eve, when it's your turn to be on duty, you have to be on duty.

You can't ask for leave, you can only change shifts with colleagues.

There are morning and evening shifts at work, that’s fine, but I have to be on duty, which is the 24-hour kind.

And when you are on duty, don’t think about resting well, because prisoners often have something to do in the prison, no matter what time it is, they have to deal with it in time. It can be said that it is not an exaggeration to be worried. At least he had to rest and catch up on sleep before he could regain his blood.

Wen Wei has dated quite a few girls, and some of them had a good relationship at first, but gradually he couldn't bear his extremely irregular work and rest schedule.

There is a problem at home, and no one can be found.

Originally, Wenwei had planned to take an annual leave and make a proper decision on his life's major events.

Because Wen Wei met a girl recently, both of them are very grateful to each other and are continuing to get in touch.

However, due to a temporary accident, his vacation was ruined, and he was recalled urgently to cancel his vacation.

What happened was not their prison, but a prison in another city. A prisoner killed a policeman and escaped, and two more prison guards were sacrificed during the pursuit of the prison guards.

Now that he has chosen this profession, he has no choice but to accept it, but what makes Wenwei and his colleagues most aggrieved is the public opinion on the Internet.

"Damn, why are people so cold-blooded nowadays? Look at these comments." When Wen Wei was having dinner with his colleagues, he checked the news with his mobile phone and saw the news report about the murder of a policeman and his escape. When I commented, I couldn't help but angrily said.

"Deer deserves it, you can't even look down on a prisoner, what's the use of you?"

"It must be that the prison guards are not strict, otherwise how could the prisoner have a chance to escape from prison?"

"It's good to sacrifice, or you have to be responsible, and let the prisoner run away."

"In what age, you can still let prisoners escape from prison. This only shows that the prison guards have not fulfilled their responsibilities."

It turns out that everyone in the water is talking about the prison guards. Few people care about the sacrificed prison guards.

Such indifferent messages and comments made Wen Wei and a group of his colleagues feel aggrieved and sad.

"Hey, don't mention it. These days, the comments on the Internet really can't be read. All of them are irrelevant, so let's forget about it. They still say some chilling things all day long. No matter if you don’t look at it, the most annoying thing is not these things, just look at it, here, what kind of experts are they? They are also questioning the detention center, saying that they are to blame, and they don’t care about the sacrifice of prison guards at all.” Another The colleague said.

(End of this chapter)