card star

Chapter 163 It turns out that Pingshu can still say that (35)

At first, Lin Xiao's live broadcast had more than 300 million viewers online at the same time. After all, the previous publicity was quite in place.

There are so many obvious recommendations, this number is really not that many.

As a new live broadcast platform, Humao Live has limited website traffic.

Many people are actually waiting to see the joke at the beginning. For a star, if the number of live broadcasts is less than one million, it is a failure.

However, Lin Xiao actually talked about storytelling live, so at the beginning, many people predicted that among the more than 300 million people, it is estimated that only a few hundred thousand will be left in the end.

However, the result was beyond everyone's expectations. In the end, after more than two hours of live broadcast, the number of simultaneous online viewers in Lin Xiao's live broadcast room was indeed not high, and the highest was more than 300 million. When the live broadcast ended, there were still more than 200 million people watching it online.

For an emerging live broadcast platform, this number is absolutely amazing enough.

In fact, the biggest difference between celebrities and Internet celebrities is that celebrities themselves are synonymous with traffic, which can be seen from the number of followers on Weibo.

The average number of online viewers exceeds 200 million. Compared with other stars, this may not be enough to watch, but the key point is what content Lin Xiao is live broadcasting. What he is broadcasting live is storytelling.

This figure has already greatly exceeded expectations.

However, compared to other celebrities' live broadcasts, the number of simultaneous viewers of Lin Xiao's live broadcast is still quite a bit lower.

On May 5th, the popular actress Muwan invited by ECCOM live broadcast, the number of simultaneous online viewers exceeded tens of millions.

Of course, this refers to real data, not what Lin Xiaomeng has experienced. There are celebrities live broadcasting, showing that the number of simultaneous online viewers exceeds 13 billion. It is simply treating the public as fools.

So on this day, Lin Xiao's sense of presence was very weak, and almost all the entertainment news were reporting on Mu Wan's live broadcast watched by tens of millions of people.

It seems that the star live broadcast brand of the opening station of Tiger Cat Live was smashed.

All of a sudden, a large wave of naval forces attacked, why did Lin Xiao overestimate himself, what did he say, he didn't understand live broadcast at all, live storytelling?It's just ridiculous.

The income generated by a star's live broadcast is higher than that of commercial performances, but stars rarely live broadcast, why?
On the one hand, it is natural to maintain its own identity, and on the other hand, it is also because, after all, the live broadcast of celebrities is not mainly based on content, but on the inherent popularity of fans.

Because people seldom interact with celebrities face to face, fans will definitely buy it once or twice once in a while, but if celebrities often do live broadcasts like anchors, over time, the novelty will be gone. .

To put it bluntly, the star live broadcast is actually a show of selling face.

But Lin Xiao is different, he relies on the content of the live broadcast, not a show of face.

This was reflected when Lin Xiao continued to broadcast the storytelling of "Those Things in the Ming Dynasty" live the next day.

In fact, although the popularity of Lin Xiao's live broadcast on the first day was somewhat different from those of other small Huadan stars, in terms of word-of-mouth, Lin Xiao's live broadcast of Pingshu was the best among the many star live broadcasts.

I am afraid of comparison in everything. For example, in terms of popularity, if Lin Xiao and Mu Wan compare, the difference is obviously not at 01:30, but Mu Wan's live broadcast has no content at all, and naturally it is not topical.

But Lin Xiao is different. His live broadcast has content, can withstand discussion, and can keep the topic hot.

This can be seen from a piece of data obtained by Xiao Jie in the Lingxiao Pavilion studio.

On the first day of the live broadcast, Lin Xiao was almost at the bottom in terms of popularity, but in terms of topics, Weibo topics about historical topics such as "those things in the Ming Dynasty" and "Zhu Yuanzhang" increased hundreds of times overnight.

The same is true for the whiteness index.

Although these may not all be because of Lin Xiao, but at least, most of them are because of Lin Xiao's live broadcast.

There is another piece of data that other stars cannot compare to, that is, the number of viewers of the live video.

Don’t worry about other stars watching the live broadcast, there are tens of millions of viewers, but after the live broadcast is over, tens of thousands of people can watch the video. Xiao's live video was watched by more than 50 people.

And the next day, Lin Xiao's second Pingshu live broadcast welcomed more than 100 million netizens.

Don't think that 100 million is very small. In fact, 100 million is already very much, because the focus of the previous publicity was all on the first live broadcast.

And this number is still rising. When Lin Xiao's second live broadcast ended, the number of simultaneous online viewers exceeded yesterday's first live broadcast.

Not to mention other people, even on the side of Humao Live, Wang Bin and the general manager of Humao Live were also inexplicably surprised.

After the second live broadcast, topics about the Ming Dynasty, Zhu Yuanzhang, etc. were completely detonated.

As if overnight, a historical upsurge was set off.

"It's really strange to say that before listening to Lin Xiao's storytelling "Those Things in the Ming Dynasty", I flipped through serious history books and felt sleepy after reading a few pages, but after listening to the storytelling "Those Things in the Ming Dynasty", I I deliberately went to bring Ming History to read it, and it seems that I can read it."

"To be honest, I have always thought that the celebrity live broadcast is just a show of selling face, and there is no content at all, but this time it is different. The same is a star, and Lin Xiao does have the capital to sell his face, but he can rely on his face to make a living, but he wants It depends on strength, but why do I like this? So content is king.”

"As expected of a family background, at first I felt that Lin Xiao didn't sing or dance, and ran to talk about storytelling, thinking that it was something that old people would like, but I didn't expect that after listening to it, I would listen to it unconsciously. It’s over, and it’s the first time I realize that history can be so interesting.”

"On the first day, Mu Wan's live broadcast was watched by tens of millions of people. On the first day of Lin Xiao's live broadcast, only 200 million people watched it. On the second day, Mu Wan's live broadcast was unsustainable, while Lin Xiao's live broadcast still maintained 200 million people. The number of viewers, this is the gap, purely selling face is destined to be only a flash in the pan and cannot last long, but Lin Xiao’s live broadcast can show a steady upward trend, or this can be seen in the comparison between the idol faction and the powerful faction in the entertainment industry.”

"When CCTV broadcast the Ming Dynasty, it was said that the ratings were very high, but I couldn't watch it anymore. I was simply not interested in this kind of subject matter, but after listening to "Those Things in the Ming Dynasty", I suddenly discovered that it was not I'm not interested in this kind of subject matter, but, historical subjects have always given people a rigorous, rigid, and serious feeling, but "Those Things in the Ming Dynasty" that Lin Xiao said It overturned my impression."

(End of this chapter)