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Chapter 1212

"I believe many people want to know about this question. Let me share some of my views today." Lin Xiao said with a smile. Maybe he would have been a little confused before, but after a lot of experience, he really I have some ideas.

"Speaking of this, let's first talk about why Hollywood movies can break through the barriers of cultural differences and wreak havoc around the world." Lin Xiao said with a smile.

"When did Hollywood movies really rise? Can anyone tell me?" Lin Xiao asked with a smile.

"I think it should be the release of the movie "Ten Thousand Years Before History", right?" A male student replied.

"Yes, in fact, in the early years, Hollywood movies were not as powerful as they are now. At that time, our Hong Kong Island in Huaguo was called Eastern Hollywood, and began to gradually expand outward, including the North American market. In the 80s, Huaguo's Kung Fu superstar, Mr. Chen Xiaolong wrote the word Kung Fu into the English dictionary."

"But why did Eastern Hollywood decline? In fact, the main reason lies in the market!"

"At that time, the film market in mainland China was in the ascendant, and Hong Kong Island could only protect a city with a population of several million and the market in Southeast Asia. However, with the development of the times, various countries in Southeast Asia began to appear. With the local film protection policy, Hong Kong films will no longer be able to make money like they used to in Southeast Asia."

"What about North America? That's a big market, and the market is getting mature, and any habit is cultivated."

"At that time, Hollywood movies did not use Western culture to try to make us Easterners accept them. It can even be said that at that time, our Chinese market was not valued by them at all. Yes, although it sounds ugly, But that's how it is."

"Then why did Hollywood kill the Quartet? The blockbuster "Ten Thousand Years Before History" just mentioned, which can be said to have brought about a film revolution, began to shock the world, and what was the production cost of "Ten Thousand Years Before History"? 1 million U.S. dollars! The cost may not be too high today, but in those days, the cost, even our Hong Kong Island, known as the Hollywood of the East, let alone 1 million U.S. dollars, even if it was 1 million It is difficult to spend Hong Kong dollars to make a movie. Because of the limitations of the market, there is no hope of getting back the cost.”

"As a result, a vicious circle has formed. There are more and more big Hollywood productions. What is a movie? To put it bluntly, movies are often audio-visual products piled up from the front."

"There is a huge difference in special effects between a 100 million movie and a 1000 million movie."

"To give a more obvious example, the total box office revenue of our film market in Huaguo was less than 1 million U.S. dollars a year. Therefore, Hollywood did not rely on Western culture to open up the markets in the first place, but relied on The capital! Relying on US dollar bills, relying on special effects!"

"The cultural differences between the East and the West are not so easy to eliminate, but in many cases, people's habits are cultivated. With the help of the North American market, Hollywood movies have begun to cultivate Hollywood movie fans around the world. What they show in their movies North American culture, maybe everyone will feel a sense of rejection and confusion at the beginning, but after watching more, you will gradually get used to the existence of these things, and naturally there will be no rejection.”

"We have a saying that money is the guts of a man, but in fact, money is also the guts of a filmmaker."

"When we make a movie, what is the first thing to consider? Art? No, the first thing to consider is how to get back the cost. When this is no longer a problem, they can start to try and make various attempts. "

"What about us? We have no way to do this, so maybe a movie from Huaguo went to North America, and many audiences couldn't understand it because it was the first time they watched it, but our movie technology is not as powerful as theirs. So, there's a lack of novelty, and a movie fails."

"When Hollywood studios make a film, they first consider the audience in their own country, and then the audience in other countries, because the box office is dominated by North America, not in other countries. So they focus on cultivating the market at the beginning. As for how much they can get They don't think about short-term rewards."

"But we can't. Our movies first consider the audience in our country, but the problem is that Hollywood movies, he has many things, which are more advanced than ours, so many audiences go to the cinema to watch their movies, and perhaps many things cannot be seen. I get it, but audiences are still willing to pay for something they have that we don't have."

"So, I think that if you want to make a film that can be accepted by foreign audiences, you must first have something unique, but this kind of thing must not make them feel too strange."

"Kung fu movies are undoubtedly a very good genre, because predecessors have already laid the foundation for us."

"So, looking at the early years of Huaguo's films that could be sold abroad and received good box office, almost without exception were kung fu films."

"But the problem is the same. Any genre has a boom period, but there will also be a low tide period. When kung fu movies are popular, Hollywood film companies also start to learn. This is very important."

"What is the strength of Hollywood movies? It is that they can learn, are good at learning, and are very good at presenting other people's things in their own way."

"In fact, our situation is much better now than in the past. The biggest difference here is that our domestic market in Huaguo is no worse than that in North America."

"So Hollywood has also begun to pay attention to our Huaguo market, and in order to enter our Huaguo market, Hollywood film companies and filmmakers have begun to rack their brains. In the early years, it was difficult for us to see the stars and actors of our Huaguo. In Hollywood movies, and now, in many movies, you can see that although many characters are not so eye-catching, it is indeed a big change."

"Similarly, in order to please our domestic audiences, Hollywood movies have gradually begun to add some Chinese elements to their movies."

"What about us? I think there are some things that can be learned from Hollywood."

"Let's take "The Hangover" as an example. The background of this movie at the beginning is the bachelor party before marriage. This is an imported product, and foreign audiences will naturally be familiar with it. No stranger."

"This is the common ground. Then, many of the words in "The Hangover" are considered. You can't use the dialect of Huaguo, let people from abroad read and listen?"

"To give a very simple example, Spanish is also considered a major language, but because we in China have not promoted and popularized this language, many people don't think there is anything to watch English movies, but Watching Western-language movies gives you a sense of disobedience."

(End of this chapter)