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Chapter 1208

"Speed ​​​​and Death" started a small-scale screening with 200 screens.

The box office on the first day was 126 million!It's not a good score, but it's not bad either.

However, Yang Hao must not be satisfied.

The box office of 126 million US dollars is actually not too low. After all, it is a small-scale screening. Before that, I just found some media and film critics to praise it. There are not many publicity methods. After all, Mina also wants to According to the performance of the follow-up screenings, consider how much publicity expenses to invest.

At the earliest time, in order to increase the publicity, Lin Xiao even did not hesitate to pay the publicity expenses in advance, but now, with the status of Ling Xiaoge and Lin Xiao, it is obvious that he will not continue to use this method.Moreover, the Mina Group will not allow Lin Xiao and the others to use this method again.

Don't think it seems that the cost of publicity and distribution is paid in advance by the film party, which can save Mina a lot of risks, but in fact, with its own publicity and distribution budget, publishers like Mina Group can make a fortune, and they must give priority to their own family. Group's media.

Therefore, it is impossible for the Mina Group to agree to this kind of thing again.

Many people may find it incredible that if the other party wants to pay the fee for you, why don't you do it?

In fact, this is really the case, because, for example, the publicity budget itself is 100 million US dollars, and the 100 million US dollars is advanced by the Mina Group. The advance payment means that the money will be prioritized from the film's box office share. deducted.

The Mina Group will probably not make too much of a move in this money, but don't forget that if the Mina Group spends the money by itself, it will definitely give priority to the media under the group, which is self-produced and self-produced. Sales, profits will naturally come out.

It can be said that it is spending other people's money to drive business for yourself.

Therefore, unless it is a movie that is quite unpopular, otherwise, it is impossible for them to agree to this method.

Because of the priority deduction method, unless the box office of the movie is really bad, the distributor will not lose money at all.

Because the loss is all the money of the film studio.

However, "Speed" does have its excellence and uniqueness. Therefore, after word-of-mouth from the media, film critics, and audience began to spread, the attendance rate of "Speed" began to climb.

On the second day, "Speed" was still 200 yuan for the screen, but the daily box office reported 148 million yuan!
This is a very nice increase.

In the offline survey, Mina Group surveyed 1000 viewers, among which, more than 30% of the audience gave an A rating, 22% of the audience gave a B+ rating, and 21% of the audience gave a B rating. , 18% of the audience gave a B- rating, and the remaining less than 10% gave a C rating.

The average rating has reached the level of B+, what does this mean?It shows that the word-of-mouth of "Life and Death" is not bad.

Some people may think that the score of B+ grade is not high, but in fact, even the average score of the previous "Prison in the Air" is only A-.

"Speed" is a foreign language film after all, so such a result is already very good.

On the third day of screening of "Speed", the box office once again increased to 188 million!This time, the increase is very large, and the price of a single hall is close to 1 US dollars.

It can be said to be a very good performance.

However, the box office did not continue to rise afterwards. After all, "Speed" is not that kind of real blockbuster, so such a result has already satisfied the Mina Group.

Next, "Speed ​​​​and Death" will start a large-scale screening.

Mina Group won 1600 theaters for "Speed".

This number is not as good as "The Hangover" or "Prison in the Sky", but for a foreign language film, it is already a very good release scale.

The first day of the extended screening of "Speed" is also the first day of the first weekend in North America, Friday!

"Speed" won the first-day box office of 1128 million. While this box office disappointed Yang Hao, it also made him heave a sigh of relief.

Perhaps compared with "The Hangover" and "Prison in the Air", this box office seems to be a little worse, but it is enough to make other domestic directors of the same level envy and hate.

"Speed" reported another 1300 million on Saturday the next day, and the box office trend was very normal.

On Sunday, the box office dropped slightly, with a box office of 1021 million, but it also brought the box office of "Speed" to 3449 million in the first weekend!
This box office actually won the weekly box office champion of the week.

This is something that Yang Hao didn't expect, there is no way, this schedule is an off-season, and other movies in the same schedule do not have any big productions, so this number is really not high, but they still won the weekly championship.

Coupled with the box office of more than 600 million in the previous screenings, the box office successfully broke through the 4000 million mark in the first weekend.

When the news spread back to China, the movie industry in Huaguo exploded.

"Speed" is a hit in North America, it's not too big a news, but don't forget, the combination of "The Hangover" and "Prison in the Air" before is enough to make people think about it.

You know, before, Yang Hao's films could not even be screened on a scale of 100 screens in North America.

Qin Gang is similar, Fan Wencheng is better, and there was a "Dangerous Couple" before.

What's really frightening is that these three movies not only took the top three in the Spring Festival stalls in China, but also took in more than 90% of the box office. It can be said that they swept the Spring Festival stalls and monopolized the Spring Festival stalls.

Then, the three films all won very good box office in North America, and what is even more frightening is that these three films were all written by Lin Xiao.

This shows what?It shows that Lin Xiao is someone who can create international directors in batches. How can this make domestic directors not tempted?

That's an international director, let's not talk about the name, let's just talk about Li, since Fan Wencheng's "Dangerous Couple" was a big success in North America, his director's salary has been staying at around 2000 million, and it has risen to 800 million all of a sudden. dollars!
Yes, it is US dollars!But now, after "Prison in the Air", Fan Wencheng's salary will definitely exceed 1000 million US dollars, and he can even get a share of the box office.

Moreover, the right to speak must also be greatly enhanced.

The same is true for Qin Gang and Yang Hao. In the domestic film market, domestic directors' remuneration of 2000 million Chinese dollars is basically the ceiling.

Of course, there are also some top directors who can get some box office share, but the key is that as long as there are blockbuster works overseas, the unit of remuneration will be replaced by US dollars, which will increase exponentially at once, regardless of status, status, Or fame and fortune, both multiplying, who can not be tempted?Who can not be envious?

(End of this chapter)