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Chapter 1181

The graphics of "Age of Magma" are indeed very good.

But that's all, because "Age of Magma" uses a lot of stalks, not to mention children, even Lin Xiao doesn't quite understand it.

To be honest, Lin Xiao was a little confused. Since DSN has begun to pay attention to the Huaguo market, why is there still no preference for animated movies?
This is a typical Hollywood animated movie, no different from previous animated movies that were hard to sell in China.

If there is a difference, it is probably because the budget of "Magma Age" is higher in terms of the intensity of publicity.

"Age of Magma" can be said to be very unfriendly to Chinese audiences, or it can be said that many Hollywood animation films are not very friendly to Chinese audiences.

Most of the time, Hollywood live-action movies will bring some Huaguo elements to please Huaguo audiences, but animated movies do not do this.

This is why "Magma Age" was actually done well in the publicity, but in the end, the box office was a disastrous failure!

However, some discussions on the Internet also attracted Lin Xiao's attention.

"Where are all our domestic animation heroes?"

This is an article that has been circulated on the Internet and has received a lot of likes and reposts.

The article roughly summarizes these years, those domestic animation films, including "Kung Fu Panda", "Despicable Me", "Wall-E", "Spirited Away" and so on.

But to sum up, apart from "Kung Fu Panda", which is full of Huaguo elements, other animated films are somewhat mediocre.

On the contrary, the widely circulated and well-known animation heroes of Huaguo seem to appear less and less on the big screen.

The author is calling for why the domestic animation companies ignore those domestic animation heroes who are famous and popular, and gradually start to follow the routines of Western animation.

If things go on like this for a long time, the domestically produced animated films will lose those elements of Huaguo's traditional animation, so what is left?
Of course, some people commented below that some familiar animation heroes in the past have copyright ownership, and those without copyright ownership are more difficult to adapt because of their high recognition!
Regarding this, Lin Xiao also fell into deep thought!
In the past few years, Lin Xiao has produced animation stories belonging to another world, the West, rather than real domestic animation.

So, is there really no market for the themes of domestic animation that are full of Chinese style and elements?

the answer is negative!

Suddenly Zhang Fan remembered that Chen He said that he wanted to film the story of Erlang God Yang Jian.

Maybe it's time to start a fairytale animated movie.

In fact, Huaguo's animations were the first to be taken out of the characters in those fairy tales.

For example, the familiar Sun Wukong, the Monkey King, Zhu Bajie, Tang Sanzang, Erlang God Yang Jian, Nezha and so on.

In fact, the characters in domestic myths can be used to create a brand new mythical universe unique to China.

Just like "The Romance of the Three Kingdoms".

"Fengshen Yanyi" and "Journey to the West" are actually extended, and there can be many stories to tell.

If it is done well, it may not be as good as the imported Marvel project!

Thinking of this, Lin Xiao called Chen He.

"How about Erlang Shen Yang Jian's script? Do you have an idea?" Chen He asked as soon as he arrived.

Lin Xiao shook his head and said: "Not yet, but you reminded me that you think we will take out Monkey King, Erlang God Yang Jian, Kuafu, Jingwei, Gonggong, and other mythological figures, and separate them. How about making a movie and then summoning these people to fight the boss together?"

Chen He was stunned!
"Mythological universe?" Chen He asked after he regained his composure.

"Yes, what do you think?" Lin Xiao asked.

"Not so good!" Chen He shook his head and said.

"Why?" Lin Xiao was a little puzzled.

"It's a good idea, but have you ever thought about why a movie based on a mythical story in ancient costumes is almost a failure?" Chen He asked rhetorically.

"There don't seem to be many movies with mythological backgrounds, right?" Lin Xiao thought for a while and really didn't have much impression.

"It's not that you didn't, it's just that you didn't pay attention. What you said, do you think no one has the same thoughts as you?" Chen He asked back.

"Is there?" Lin Xiao really had no impression.

"Let me count it for you. There was a film called "Zhong Kui" before, and the production cost was 1 million yuan. What do you think is the final box office?"

"Only less than 8000 million! Blood loss!"

"Also, Sun Wukong, Monkey King, has actually released several films in the past few years, but the results are all the same."

"Nezha, there is also, but it was sprayed out!"

"What's the problem? Many people are thinking that the audience thinks that the characters don't match their impressions, or that the story is weird and bloody!"

"Actually, I'm a little worried now, Erlang God Yang Jian, if it is filmed, will someone buy it?" Chen He sighed.

"The reason? What do you think is the reason?" Lin Xiao asked with his arms crossed.

"It's a few points to sum up!" Chen He thought for a while and said.

"The first one is the question of investment! As the background of fairy tales, the special effects must be big, but those movies, to be honest, don't look like they have invested more than [-] million, but to be honest, what can a [-] million do now? Maybe for For some feature films, it’s really not that low, but for blockbuster special effects films, that amount of money is not enough at all.”

"Secondly, the plot problem. Most of the movies that appear on the market directly use the original background stories, so the problem arises. If the original stories are copied, the plot must be changed? But the original Those plot stories are stories that everyone is familiar with. If you suddenly changed it, can you change it better? Dare to say it is better than those people in the past? Not necessarily?"

"It turns out that both sides are not happy. You use those allusions to adapt, but this is not what the audience wants to see."

"The third one, I haven't thought about it yet."

"First of all, the first point is not a problem for us. If you want to shoot Erlang Shen Yang Jian, the investment will definitely not be too low. Secondly, the special effects issue, I think this is not a problem either.

Secondly, the question of the plot, I think why should we use the original stories of classic allusions?It is completely possible to find another way, only using the setting of this character, the story can be completely rewritten!

Finally, after hearing what you said, I think we don’t necessarily have to stick to live-action movies, why not consider animated movies? "

"Animated movie? Animated movie! That's right, why didn't I think of it!" Chen He's eyes lit up.

(End of this chapter)