card star

Chapter 1172

The biggest capital of Sanle Animation is the good reputation accumulated over the years.

Those hilarious and moving animated films, it can be said, have won countless praises.

It has become the most beautiful scenery in the animation industry in Huaguo, and even in many cases, when the animation film of Sanle Animation is released, it is a carnival day for children.

Products have brands, and animation films also have brands, and Sanle Animation itself is a brand, a brand of domestic animation.

From the "Kung Fu Panda" that was born out of nowhere, to the later "Wall-E", and now "Spirited Away", although Sanle Animation will also produce some IP animation films, this does not hinder The brand of Sanle Animation has a strong position in the minds of many parents and audiences.

Products produced by Sanle must be high-quality goods!

If you add Lin Xiao's name, it is undoubtedly a boutique among the boutiques.

Many people will ask, why haven't other domestic animation films been able to break through this barrier after so many years?

In fact, it is very simple. In fact, a lot of animated films are released every year, and it can be said that most of the animated films at this stage are making money.

The most animated movies in China are not original 3D animations, but more IP animation movies, and the cost control of these movies is often quite in place.

The key is that this kind of money is easy to earn, and there is almost no risk. Yes, you read that right, there is almost no risk, it is just a matter of earning more and earning less.

But animated films like "Kung Fu Panda" have too high a threshold and are too risky. It's not that no one has tried it, but most of them lose money.

This is also the reason why Sanle has been successful and has always been a unique existence.

Ma Li is the editor-in-chief of "Domestic Animation" magazine, and she brought her husband and daughter here today.

She has always been a die-hard fan of Sanle Animation, and also a fan of Lin Xiao.

After the opening credits of the movie were played, the audience's first surprise came, and that was the purely hand-painted pictures.

For many people, especially some of the younger generation, the hand-drawn style of animated movies they've never even seen.

For Ma Li, hand-drawn animation is something buried deep in her memory. It doesn't mean that there is no 2D animation now, but that the current 2D animation is basically made by computer instead of hand-drawn animation.

What's more interesting is that this movie has changed the usual style of Sanle Animation. This time "Spirited Away" focuses on the fairy tale style. People's eyes lit up, and then they were amazed.

"Wow! This is a 2D animation? But why can't the 2D animation I've seen compare to this one?" A spectator couldn't help asking puzzledly.

"There is also a difference between 2D animation and 2D animation. The ones you see are all processed by computer software. It can be said that they are products on the assembly line. This animation is different. Do you know that this animation uses There are more than 10 original drawings, what is this concept? In other words, there are nearly 1 original paintings in a picture of about [-] minute." Said a knowledgeable audience.

"Hiss! So exaggerated?"

"This is not an exaggeration, this is the spirit of craftsmanship! Keep improving, is the spirit of craftsmanship!"

Many viewers were amazed. Although the trailer can also be seen, what you see on the small screen and what you see on the big screen are completely different things!
The landscapes painted by watercolors are full of aura and freshness, the exquisite architectural depictions hide unrestrained imagination, and the simple cartoon images are innocent and cute.

For example, characters, it does not use gorgeous pen and ink and complex lines to describe every detail of each character like CG animation, but uses modeling to describe the personality of the characters, and simplifies the modeling to highlight the character image.

The little protagonist Chihiro's simple ponytail, knee-length shorts, and simple clothes give people the feeling of an ignorant girl from the shape. Chihiro's lively, pure, straightforward, and firm image instantly freezes in everyone heart.The use of lines is the perfection of flowing clouds and flowing water, and the use of colors is even more superb.

A lot of 3D animation, what is the pursuit?It is the ultimate detail, the pursuit is to portray the details of each character, and make each animated character come to life.

Although this will make people feel more real, it also loses the artistic atmosphere.

Art is hard to say. Animation itself is a world of whimsy. Like Chihiro, in movies, a very streamlined shape is used instead of detailed control to the point of outrage.

It's like the difference between a painting and a photo.

A photo is the most authentic and detailed, it can be said to be restored, but what about the painting?However, the artist's thoughts are added to it. Whether you admit it or not, which one is more interesting than a painting or a photo?Which one has more soul?
it goes without saying!

2D animation, especially hand-drawn animation, the use of color, or color is far more important for this type of hand-painted animation than 3D movies.

Because the color processing of 3D movies is usually not so intuitive, it is more about details and integrity.

But hand-drawn animation, is quite different in this respect.

The scene at the beginning of the story is a bunch of red flowers, and the warm and impulsive color indicates that a fantasy adventure is about to begin.

The protagonist Chihiro moved from the city to the suburbs together with his parents. At first, the scene was bright and bright, but when Chihiro’s father lost his way and drove the car into a small forest road, the color of the scene became gloomy and deep, which made people nervous and Uneasy, it seems that something bad is about to happen.

When the car finally stopped, the color of the picture brightened again, just for a moment, before you could calm down, the oppressive feeling brought by the mysterious ancient red tower suddenly appeared, the red of the tower and the green of the surrounding scenes formed The strong contrast and the lightness and heavyness of the two colors will instantly lift your heart up again, with twists and turns of emotions.

The superb use of lines and colors, the continuous transmission of perception and emotion in the lines and colors, brings an unparalleled visual enjoyment.

This is the charm of color, and this is the difference between hand-drawn animation and other animations.

Because hand-drawn animation is flat, it does not have as many details as 3D animation, and it is difficult to promote through those details, so lines, colors, and music have become its crucial things to promote the plot and render emotions.

(End of this chapter)