card star

Chapter 103 Blue Eyes Are Added?hehe

"By the way, Lin Xiao, will you have a performance soon?" Li Shaojie asked.

Lin Xiao nodded.

"Tsk tsk, you are indeed the rookie king. Do you know that you are the only rookie tonight as far as I know." Li Shaojie said enviously.

Lin Xiao couldn't help but look at Li Shaojie more, this guy is so well-informed, he probably isn't an ordinary newcomer.

Everyone else looked at Lin Xiao with envious eyes, especially Cao Xiaochen.

The Sponsor Appreciation Meeting of Tianxing Group has a practice every year. There are always very few newcomers who can perform on stage. Great new talent gets a chance to take the stage.

That's why they envy Lin Xiao so much, because according to the experience of Tianxing Group's sponsor appreciation meeting in the past years, almost every newcomer who can perform on stage at the appreciation meeting is extremely optimistic about the company, and the key is that almost every year. The development of the new performers on stage is very good.

Hearing what Li Shaojie said, Lin Xiao was much less upset when he walked the red carpet.

No one does not want to be valued, and Lin Xiao is no exception.

The show performed by Lin Xiao is the fifth.

At the end of the third show, the staff who arranged the show came over to inform Lin Xiao to prepare.

At this moment, Xiao Jie walked over quickly.

"Lin Xiao, come with me, the big boss wants to see you." Xiao Jie looked a little excited.

"But it's almost my turn to take the stage." Lin Xiao said with some embarrassment.

"It's okay to be on stage, you can postpone it, the big boss wants to see you by name, come with me quickly." Xiao Jie said a little dissatisfied.

After Xiao Jie said that, Lin Xiao naturally wouldn't say anything more, but the other people at the same table looked at Lin Xiao's leaving back with envy.

"Tsk tsk, as expected of the rookie king, this treatment is different." Li Shaojie said rather sourly.

Xiao Jie took Lin Xiao to a table in the front row and met Chen Zhongtian, the boss of Tianxing Group.

Chen Zhongtian was chatting with a middle-aged man at this time.

"Mr. Chen, this is Lin Xiao." Xiao Jie said from the side.

"Hello, Mr. Chen." Lin Xiao also greeted.

Chen Zhongtian raised his head and glanced at Lin Xiao with a smile on his face, then nodded and said: "Yes, our Tianxing Music finally has a newcomer king, not bad, very good haha."

"This is President Wang of Daxing Group." Chen Zhongtian smiled and introduced the middle-aged man beside him.

"Hello, Mr. Wang." Although Xiao Jie and Lin Xiao were a little confused, they still greeted each other.

"Headquarters Wang is full of talents. Lin Xiao, right? In fact, I asked Mr. Chen to bring you here." The Mr. Wang of Daxing Group extended his hand to shake hands with Lin Xiao enthusiastically.

Lin Xiao was at a loss, and Xiao Jie beside him was also puzzled.

"It's like this. Our company wants to launch a new product, which will be the company's key project next year. We are short of a spokesperson. I have learned about Brother Lin Xiao's resume. When I saw the real person again today, I felt that you are special. It's suitable to endorse our new product. No, it just happens to be in time for your company's dinner party, so it's better to arrive sooner rather than later, hahaha." Mr. Wang said with a grinning smile.

"Why are you still standing there? Don't thank you, Mr. Wang?" Chen Zhongtian said with a smile.

"Thank you Mr. Wang for your kindness, but what new product is it?" Lin Xiao first expressed his gratitude and then asked.

"It's a weight loss product. Don't worry, brother Lin Xiao. Our new product has passed all relevant inspections and has entered the production stage. There is absolutely no problem in terms of quality." Mr. Wang said with a smile as if he could guess Lin Xiao's thoughts .

"And we won't treat Brother Lin Xiao badly, 1000 million in three years! What do you think?" Mr. Wang once again offered his trump card.

Hearing 1000 million in three years, even Xiao Jie couldn't help swallowing. What is the concept of 1000 million in three years?With Lin Xiao's current fame and coffee position, he has received endorsement offers from several companies, but it only costs 100 million yuan a year, and with Lin Xiao's current coffee position, almost all of them are small brands.

Some big brands would not consider Lin Xiao at all, and Daxing Group is considered a well-known company in China, and several of its main health care products sell well all over the country.

Although celebrities should be cautious when accepting advertising endorsements, and health care products and medicines are high-risk categories, the astronomical endorsement contract of more than 300 million for one year and 1000 million for three years still made Xiao Jie couldn't help but click his tongue.

Chen Zhongtian on the side also nodded in satisfaction. Daxing Group has always been generous in this regard, but this time the other party's generosity still exceeded Chen Zhongtian's expectations.

In fact, such things as health care products, weight loss products, and medicines are often classified as high-risk endorsements by celebrities, because such products are the most prone to problems. Consumers sued.

This is also the reason why celebrity endorsement fees for such products are often relatively high, high risk and high return.

This weight loss product of Daxing Group is a key project in the coming year, and all the approval documents have been obtained, but the promotion of weight loss products is different from that of health care products, and the spokesperson cannot be found casually. Don't look at Lin Xiao's reputation now, but in fact, because Lin Xiao's weight loss experience has reduced him from a fat man of 250 catties to his current standard figure. Daxing Group has investigated before and found that a large part of Lin Xiao's fans are fat.

what does that mean?It means that Lin Xiao's fans are naturally the target customers of weight loss products.

Many people think that it is easier to ask a newcomer to endorse than a well-known celebrity. In fact, this is not the case. Under normal circumstances, if a newcomer has more potential and has emerged, he will generally be more cautious in accepting endorsements, especially for weight loss products. They are basically unlikely to be willing to accept high-risk products.

Because well-known celebrities, even if there is a problem after endorsement, they can afford to lose, but newcomers and new stars themselves lack background, once there is a problem, the blow will be fatal to them.

That's why Wang Baoxing directly mentioned this matter to Chen Zhongtian on this occasion.And he is also very optimistic about Lin Xiao's development, he can write songs, compose, sing, and has a good image. Maybe the price is indeed sky-high now, but what about in a year or two?Lin Xiao is definitely worth the price.

Daxing Group is a sponsor of many programs of Tianxing, film and television dramas, and Chen Zhongtian has to give this face no matter what.

"If Brother Lin Xiao endorses our product, next, we will place a large number of advertisements in the prime time of major TV stations. At the same time, we will place a large number of outdoor print advertisements, building TV advertisements, etc., I believe this will be a great deal for Brother Lin Xiao Said, it will also be a good publicity, this is definitely a win-win cooperation." Wang Baoxing said again.

What he said is correct. Sometimes, what product or brand a star endorses depends on the amount of advertisements put in by the other party, which itself is also a kind of exposure.

It costs so much to invite celebrities to endorse, and the follow-up investment in publicity will only be more or less.

(End of this chapter)