A cheap business empire starting from mobile phones

Chapter 66 Advertising and Marketing
Backstage, Lin Shu first posted a Weibo.

It's a selfie, and the text is 'I'm Lin Shu, President of Quanmin Technology'. After sending it, click to put it on top.

Ignoring the never-ending increase in fans and private message reminders, Lin Shu let the people in the Yukai Department to work - control reviews and review data.

To be honest, it is already 2015 when it comes to advertising, celebrity endorsements and overwhelming advertising are getting worse and worse. Except for companies that need a constant presence such as Coca-Cola, most manufacturers’ advertising is inefficient.

It is not as effective as Taobao Jingdong's sales and celebrity effect.

Lin Shu has always said not to advertise, rely on products to speak, and use word of mouth to spread, there is nothing wrong with what he said, but in China, if you don’t advertise, and don’t show your achievements to the public, then once someone with a heart manipulates it, people with a conscience will , Let your merits become his, unscrupulous...

Heh, if you don’t advertise, they will advertise for you. Negative advertising, no matter how high-quality the product is, once a negative stereotype is formed, it will be powerless to recover.

Therefore, advertising does not need to be played, but marketing must be available.

In his previous life, Lin Shu was not a person in the mobile phone industry, but an Internet product manager, and he was quite good at network marketing.

There is a saying that hundreds of millions of dollars in advertising is not as good as millions of dollars in marketing, and millions of dollars in marketing is not as good as sky-falling traffic.

There are too many examples in previous lives. For example, a certain street writer wanted to be a eunuch, and a story about falling in love with a hacker book friend immediately gained millions of attention. The industry is against the sky.

Lin Shu has many malicious marketing methods, but this method is effective for ordinary people, but it is despised for people who are a little more rational. Therefore, he will not use malicious marketing for the whole people, only positive marketing.

This Weibo lottery draw is a part of his positive marketing - don't underestimate the power of Internet celebrities.

This year is 2015, and this is 2015, not ten or twenty years ago, when the flowers of evil were still blooming in the dark.

Grateful.

Lin Shu sighed. If he was reborn 20 years ago, he would also solve the problem of being young, and also disrupt the mobile phone industry. Someone would have hit him with a car.

Instead of thinking about hypothetical things, Lin Shu saw that Yang Feiyan was also in the background, and smiled at her: "Feiyan, the first hurdle of our National Science and Technology has passed, and now is the time to reap the fruits of victory, so don't be so stern, just smile." Smile, smile is more beautiful, and relax, I will give you two days off now, after you come out of school, you have never had a vacation, and now you are on vacation."

"Smiling is more beautiful." Yang Feiyan thought this sentence in her heart, because she was worried about the press conference, she forced a smile out of her face that had been tense for a day, and nodded: "I know, I will... I will rest more Yes, instead of resting now, tomorrow's pre-sale is also very important to us, isn't it?"

"It's very important!" Lin Shu withdrew his smile and looked at Yang Feiyan's delicate face with a little regret.

During this period of time, he had been talking about work with Yang Feiyan. The atmosphere was basically very serious, and Yang Feiyan had always been serious. This sudden smile made him very uncomfortable.

And a serious comparison, Yang Feiyan's non-smiling cold face actually looks better when she is smiling.

But when you laugh, the melting of the iceberg is also very touching.

Which one is more suitable for Feiyan?
"Hey, why am I bothered about this?" Lin Shu suddenly came to his senses.

Forget it, it’s all fine, they’re all beautiful, Lin Shu didn’t worry about this, and said, “It’s enough to have me, Feiyan, go and rest! You’ve already made all the preparations for tomorrow’s pre-sale, but we didn’t The method has changed, so what needs to be done now is to wait for the result with a normal state of mind, and then accept it, no matter what the result is."

"I understand." Yang Feiyan nodded, and stood quietly by the side, not intending to leave at all.

"You don't understand." Lin Shu was very helpless. Yang Feiyan was so stubborn that she used to argue with him, but now he does what he says, doesn't argue at all, and believes him unconditionally, but she is still stubborn. It will not change, such as letting her take a vacation to rest.

Lin Shu emphasized: "The process of working hard to achieve the goal is very important, and it is also important to accept any result calmly. To a certain extent, it is more important to accept any result calmly than to work hard to achieve the goal. Don't take this sentence as ordinary, it is true. You have to learn the wise words, Feiyan."

"En." Yang Feiyan nodded again, keeping this sentence in her heart.

Lin Shu held Yang Feiyan's weak shoulders, let her face the door, and pushed her forward, not refusing to say: "So, Feiyan, you are on vacation, now you can go shopping at a hypermarket, and come back on Monday the day after tomorrow You know, for migrant workers, the fatigue of the week can be healed by the arrogance of the weekend."

Pushed suddenly by Lin Shu, Yang Feiyan couldn't stand still and was almost pushed down. She stood up again and came back after hearing these words.

Lin Shu looked at her suspiciously, it seemed that he could only use his big move.

Launch the 'Boss' Order', if the employee does not obey, he will be fired.

To be honest, Lin Shu didn't want his subordinates to work too hard for his career, it's best to rest while working hard.

Otherwise, if he died suddenly, where would he find such a capable assistant.

However, Yang Feiyan's words embarrassed him.

Yang Feiyan smiled slyly, cast a seductive glance at Lin Shu and said, "The salary hasn't been paid yet, so I don't have money to shop. Boss, if we pay the salary in advance, I'll go shopping immediately."

"The last [-] yuan on the company's account has been bought by the Yukai Department, so there is no money to pay wages in advance." Lin Shu changed the subject: "Then go back to the dormitory to catch up on sleep. Feiyan has been staying up late during this time, be careful of baldness .”

"Look, your hairline has gotten taller."

"Ah!" Yang Feiyan panicked immediately, and ran to the mirror to look at her hairline regardless of Lin Shu's presence.

Lifting her bangs, her hairline seemed to be a little higher, and Yang Feiyan suddenly felt misty and wanted to cry.

Lin Shu was still smiling at first, but when he saw Yang Feiyan's appearance, he felt a little flustered, and apologized: "It's nothing like that, Feiyan, don't worry, I just said it casually, please don't take it seriously."

Once again, I can assure you that her hairline has not become higher, she is still very beautiful, and Yang Feiyan returned to her normal expression, which also made Lin Shu make up her mind not to make fun of girls with the decline in appearance—girls are more anxious about appearance than He thought even more strongly.

After the episode, the two of them forgot about their vacation. Lin Shu changed back into casual clothes and went out to have a chat with people from the company.

After making an appointment with Chen Wenjie for a dinner at [-]:[-] pm, Lin Shu and Yang Feiyan returned to the company.

The company is also a dormitory. Today and Saturday, because of tomorrow's pre-sale, they still sent people to deal with the official website and pre-sale in the form of a day off. After listening to Feng Gefei's report on the progress, Lin Shu returned to the room with various materials in hand.

Yang Feiyan originally wanted to stay in the room, but Lin Shu drove her away by wanting to rest, and then checked the latest progress information by himself.

Lin Shu's plan for the technology for all people starts with the smart phone field, and downgrades smartphones to a lower level. Today's press conference has made a good start. Next, he will implement the plan step by step and successfully sell more mobile phones for all people.

As for mobile phones for all, he will launch a press conference first, and then produce mobile phones based on pre-sales.

To be honest, this method is very risky. Where is the risk?
supply chain.

Historically, when major companies started their mobile phone business, they first opened up the supply chain, had a mature mass production plan, and then developed conferences and released new mobile phones.

Take Apple for example. If the supply chain is perfect and then the Apple 1 is launched with great fanfare, even if it is as strong as Apple, it is afraid of problems in the supply chain.

Lin Shu's rebirth was too late, and he always had a sense of urgency about the future, so he could only develop the press conference first, and then improve the supply chain issue--Lin Shu did not completely ignore the supply chain issue. Apart from preparing for the release Yes, Huang Jiangbin and Huang Jiangbin have been dealing with the supply of components and flew across the country to sign an agreement.

With the assistance of Huang Jiangbin, who has been in charge of the mobile phone business throughout the whole process, it was basically resolved, and signed an agreement of intent with a large number of companies for an order of 30.

Considering the relationship of the yield rate, the advance payment will be credited to the account tomorrow, and the order will be officially placed next week. After the customized production of components is completed, it will be formally assembled by Yestar.

Delivered to consumers within one month, the bet of 20 sales can be completed.

However, Lin Shu looked at the data.

Three hours have passed since the press conference officially ended at 12:200 noon. The number of registered users of Quanmin Mall has exceeded 400 million, and this number is rising rapidly. The official pre-sale may exceed [-] million tomorrow.

Lin Shu's top Weibo has been retweeted 500 million times, and it should reach tens of millions in the evening, and the total retweets may reach 3000 million.

His number of fans is already 800 million followers of Red V, this is a live fan who has not bought zombie fans, even if one-third of the fans are small, there are still 400 million living people.

Adding up these figures, the number of pre-sales tomorrow will increase by an order of magnitude.

Lin Shu was not sure about the exact number.

I can only be sure of one thing, it must be more than 20.

In other words, the order quantity of components can be increased.

How much, Lin Shu plans to communicate with Chen Wenjie again, after all, how much can be sold depends on the production capacity of the foundry.

(End of this chapter)