A cheap business empire starting from mobile phones

Chapter 53

The cost that a commercial company spends on advertising every year is huge, which can account for 5-15% of the overall sales and 1-99% of the cost-certain products in a specific period basically rely on advertising to maintain sales.

The effect that advertising can bring is also obvious. Good and continuous advertising is not a simple profit that can be evaluated, but it has an all-round impact on enterprises.

Advertising plays an extremely important role in the operation of modern enterprises. Except for monopoly enterprises, modern companies will basically advertise.

However, there is a company that hardly advertises, and even says that it does not make company promotional videos.

This company is called SpaceX, which means Space Exploration Technology Company in Chinese, and Tesla is more familiar to Chinese people.

There are two reasons why Tesla does not advertise. One is the confidence in the product, believing that high-quality products do not require advertising, and the other is that the boss is the advertisement.

The business owner is the spokesperson of the company, the personality charm of the boss is the charm of the brand, and the customers are both consumers and fans.

The fan economy is a big hot spot in the future. Those who get fans can become the top streamers in the entertainment industry, and those who get fans can become Vicky, with sales of tens of billions.

The day before yesterday, Liu Jie approached Lin Shu and proposed a plan to market him and shape him into a top class.

He refused. He wanted to follow the path of Musk and Jobs, but he wanted to be popular based on his image, not by traffic hype.

However, the next day he agreed again.

Now it is 2015, not 2005, and the future trend cannot be controlled by him to work slowly behind closed doors, and there is not enough time.

Yang Feiyan followed up the "star-making project" of the Yukai Department, and has been reporting to Lin Shu. Originally, according to the established plan, it would only receive a little attention. I don't know if it's because the Chinese people haven't had fun for too long, or because of various chances and coincidences.

The originally prepared #平平无奇的男生# was not very popular. One #钢铁侠本侠林淡# became popular, and then another one #理工男有丰少#——Lin Shu swears that these two hot searches It has nothing to do with him, he didn't buy it, who knows how it became popular.

Moreover, he couldn't remember when it was taken and who uploaded the picture of "men in science and technology also have handsome guys".

In short, the result is #林旭谁是什么#, which is a hot search on the Internet, and Lin Shu is on fire.

Looking at the blinking signal lights of the national mobile phone 1, Lin Shu knew that it was all Weibo news, full of new followers and private messages.

Especially private messages, without the experience of being a big star, I planned to seriously reply to a few Weibo private messages and sell fans.

But when he saw several consecutive bold and explicit love shows, and high-definition love pictures in private places, he lost sleep and wailed in his heart: Why did I become popular? I came to be an entrepreneur, not a big star ah!

And... Nima, with such a good figure, why don't you be clean and self-respecting, so shameless and send it to a strange man, with the text "Fantasy, brother, I'm thirsty".

Wait, it seems that it is because of a good figure that I have the confidence to send it to others, and I dare not take nude photos if I am not confident in my body.

Forget it, Lin Shu didn't want to think about it. In short, he suffered from insomnia.

Speechless all night, and with dark circles under his eyes the next day, Lin Shu arrived at the press conference—the press conference will start in two hours, and he needs to prepare in advance.

"Yo! Big star." Liu Jie who also came to the scene teased him.

Even Luo Qin, who has always been very serious, joked: "Big star, I want your autograph now, can I make some money by selling it?"

"Get out!" Lin Shu said angrily, "This is your problem, I'm very annoyed now!"

Thinking of yesterday's trending scene, Liu Jie ignored Lin Shu's emotions and said with a smile, "Don't be irritable, now we at Quanmin Technology are just waiting for big stars to attract us, and we can make good use of it later, and we may not be able to increase our popularity even further." Millions of fans, don't forget us when you enter the entertainment circle."

"I'm not interested in the entertainment industry, and I'm even less interested in being a big star." Lin Shu was helpless. Being popular was not his wish, and it was even more impossible to enter the entertainment industry. He had no interest in stinky gutters.

"That's a celebrity." Liu Jie thought very openly: "Anyway, Lin Shu, you plan to become the boss of the top technology company in the future. Think about Shuangma Yilin and Yanhong. Celebrities are also big stars."

"That's different." Others in Shuangma want to recognize them as adoptive fathers, and he is a bunch of women who want to sleep with him, but forget it, Lin Shu doesn't worry about this: "Anyway, the marketing stopped for me, I don't want to Too much attention."

"Understood." Liu Jie said.

In fact, the Yukai Department of the 'Star-Making Project' stopped early, and they did not expect such a high popularity.

After careful analysis, it can only be said that Lin Shu does have what it takes to explode.

Good-looking, president of a technology company, and a top student.

Putting these three together, they are naturally topical, especially for women on Weibo.

Seriously speaking, Liu Jie also likes characters like Lin Shu, they are very attractive.

Chatting with Liu Jie, Lin Shu returned to the quiet time in college, which was good.

However, people have to grow up, and it is impossible to stay in the past forever. Lin Shu realized that the time was almost up, so he left them to do simple makeup, confirm the equipment, and go through the motions.

As the time of the press conference approached, more people began to pay attention to the press conference.

outside world.

Xu Daquan, as the first group of people who paid attention to Longji Technology and flashed the Longji system, knew that the development company of the Longji system had released a mobile phone that was perfectly suitable for Longji, so he naturally watched it in front of the screen immediately.

To be honest, regarding Long Ji, his enthusiasm has dissipated quite a bit.

From a market point of view, Long Ji is indeed an excellent flashing ROM, but this is based on the premise that there is almost no mature and perfect ROM in the current market.

In fact, Longji runs amazingly at first, but after using it for a long time, you can encounter various problems, such as system freezes, or inexplicable BUG splash screens. This is because the hardware is not suitable for software development. normal.

So there was a mobile phone that was perfectly suitable for Long Ji. He wanted to see the performance and how Long Ji would perform on the mobile phones of all people.

He called his good friend Ma Xiaojiao to be online, and he was looking forward to the release of the nationwide mobile phone.

On the other side, at the headquarters of Meixiang Group, Wu Mingde, the president of the mobile phone business department, was busy with tomorrow's press conference, and he was thinking about the mobile phone for all.

As a person standing at the apex of the mobile phone industry, there is no need to pay attention to such a small role that such a small company will die at any time, but his unreasonable intuition makes him unable to let go.

Call Zeng Mingsheng of the R&D center and ask him to go to the press conference. If there is any urgent information, call him immediately.

Zeng Mingsheng reluctantly agreed. As a migrant worker, he hated the sudden assignment of tasks by his boss on weekends.

But this is a task directly under the supervisor, no matter how resentful I feel, I dare not refuse to listen.

I can only vent my unhappiness to Quanmin Technology - what kind of rubbish company is also involved in the trouble with touching smartphones, I really don't know the heights of heaven and earth.

On Weibo, there is already a trending search #全民手机会议# in advance. This is a trending search that Lin Shu Rangyu bought in advance. Liu Jie and the others are paying attention to the press conference, and at the same time, publish the prepared copy in advance. Go to the Internet - all people do not advertise, only do marketing.

On the other hand, within the company.

The people in the mobile phone R&D department are all standing in front of the screen, waiting for the press conference to start. This is the fruit of their hard work. It needs to be seen and praised by others, otherwise their half-month hard work will be in vain up.

Therefore, mobile phones for all people must be popular!
The same is true for Xu Wei of the R&D department. Quanmin 1 has added the function she proposed. If the function is well received, it is the greatest honor for the product manager.

By the way, Xu Wei called Zhang Sifeng, who once disdained her. This guy thought that Quanmin Technology would not give options and chose to refuse to sign the contract.

She wanted Zhang Sifeng to know that her choice was right.

Joining the ranks of changing the world is more important than money.

The people in the General Affairs Department are nervous. The response to today's press conference will determine whether they will lose their jobs. If the response is not good, the number of pre-sales will not be enough to start the production of mobile phones for everyone, that is, there will be no mobile phones to sell, and the company will go bankrupt.

The press conference must have a strong response, and the pre-sale must be a big hit!
I don't want to leave the national technology that treats employees as human beings, not as slaves.

The people in the General Affairs Department prayed devoutly.

As for Tian Yuan in the president's office, she shouted yesterday, "I want to live and die with the company, and now is the time for me to show my loyalty." With only 55 minutes left, she still slept soundly, dreaming sweet dreams.

In the dream, her rap level was recognized by the world, and she was participating in a tour.

On Dongdan, facing a crowd of 4 people, she sang:
Hey, Cheek Nao, I, Tian Yuanye, are the most shining, with a set of pancakes and fruits, insisting on rapping, verb typing, medicine and medicine.

Bring the essence of rap from my hometown to the country of cherry blossoms.

It wasn't until Shao Xueli's phone call that he woke up, and hurriedly turned on the computer to watch the live broadcast.

Fortunately, there were 30 seconds left before the press conference, so I didn't miss it.

(End of this chapter)