A cheap business empire starting from mobile phones

Chapter 180 Price Reduction
In the Huangfeng Town Guest House, Lin Shu sat at the desk and said to the cylinder in front of him, "Long Ji is working, call up the various data of Pinduoduo."

The middle seam of the cylinder shone with faint blue light, small black round leather shoes were worn on the small feet, and the slender carrot-like legs were a pair of black over-the-knee cotton socks with 'plus' pattern, and the knees were made of black leather. Tube top dress, small body-fitting design revealing too much white skin, the whole dress looks a bit wild Long Ji's virtual projection is sitting at the corner of the desk, with a very immature face under the pale pink hair on the top of her head.

After the full projection of the figure, Long Ji pouted her pink lips and said: "Today, Xiao Long Ji wants to rest for a day."

Lin Shu glanced at Long Ji's new skin, paying particular attention to the leather collar on his neck. What is this guy doing with Luo Li's sensuality, and said indifferently: "Mechanical life has no rest day, and it doesn't need to rest."

Long Ji likes to stand on the table very much, it is the same on the piano board, and it is the same in a strange place, with both hands propped up on the corner of the desk, the little feet of black cotton socks kicking back and forth without rhythm, tilting her little head and saying unhappy: "Mechanical life should also talk about human springs, please treat mechanical life equally."

Lin Shu ignored her emotions, and analyzed seriously with her: "Human beings need rest because the biological brain cannot continue to work. You must rest so as not to cause the brain to burn out. You are a mechanical CPU. Your rest is a pseudo-rest, and your work is also a pseudo-rest. For work, you are just distributing computing power reasonably, when you reach the stage of real rest, your life will come to an end, so, do you still want to rest?"

Long Ji was silent, and seemed to be searching the output results of how to answer Lin Shu from the cloud database. After half a second, she said, "Hmph, straight man, you are so boring!"

"Okay." Lin Shu said not softly, "If you want to rest, then I'll just change to Long Ji."

Long Ji's main body, ZERO, is in the president's office, and it belongs to one of the ZERO avatars in front of her, which is roughly equal to the existence of 0-1. If Lin Shu needs it, she can change to 0-10086 avatars at any time.

I just hope that 0-10086's personality can be better.

"Okay! I'll just work hard, don't replace me."

Long Ji raised her hand 0-1, and a series of data appeared in front of Lin Shu. Lin Shu looked at it and interpreted it.

Pinduoduo is the most important part of the national science and technology parity business empire. It is related to the ultimate vision of the national science and technology "3000 yuan monthly salary can live a good life" world - normal life, marriage, childbirth, life may not be so rich, but at least for ordinary people Yan can choose to live a simple life with less stress.

So Lin Shu has been busy on Pinduoduo for the past three months, the lazy time is over, and it's back to last year when the national takeaway went to the whole country.

After two months of preparation, it went online smoothly. It took more than a month to launch, with over one billion downloads, reaching 12 billion times, 6 million registered users, and 3.4 million monthly active users, which means 3.4 million people are on Pinduoduo every month. Shop multiple times.

The transaction volume on the platform is 1853 billion, with an average consumption of 300 yuan per person, more than 5000 million sellers on the platform, and most of them earn more than [-] yuan.

User stickiness is 3.6, and more than 30 million people log in to Pinduoduo every day within 9000 days, and use it for more than [-] hours.

In terms of market share, Taobao Dimao ranks first with 54.1%, JD.com ranks second with 24.51%, Pinduoduo ranks third with 12.8%, followed by Suning.com with 3.04%, Vipshop with 1.88%, and Gome Retail with 1.73%.

Pinduoduo has become the third largest e-commerce platform in China in just over a month, which is gratifying.

However, what is pleasing is not the third place. The greater significance here is to erode the market share of Taobao.com. Two months ago, the market share of Taobao.com, the foundation of Alibaba’s business, almost monopolized the market with a market share of 71%, occupying the absolute No. [-] position. First, Pinduoduo went online and ate up the share that originally belonged to Alibaby.

This data seems incredible. Breaking the historical convention, a new company that has not been established for a long time can complete Ali’s ten-year history in a short period of time.

Look at it carefully, it is common sense and cannot be copied.

First of all, the biggest contributor is Huamin mobile phone. Huamin mobile phone has been released for more than half a year, plus more than 8000 "home of all people" physical stores all over China. With low price and high quality, the sales volume of Huamin mobile phone reached 4.6 million. , Fourth, and fifth lines can be seen everywhere Huamin mobile phones.

Farmers working in the fields, migrant girls on the factory assembly line, construction workers moving bricks and twisting steel bars on the construction site, aunts and aunts in the vegetable market, young vocational students in technical schools and medical schools, and uncle fishermen on the river bank all use Huamin mobile phones.

Huamin mobile phone has become a national mobile phone owned by most Chinese people.

And for those who used feature phones before and are now using smartphones for the first time, there is a first-time effect.

Basically teach them how to use a smartphone, and they will use it as taught.

The person who taught them how to play with smart phones is the phone's own AI Long Ji.

The Dragon Ji system 3.0 has been updated. The updated Dragon Ji system includes Pinduoduo, Huixin, and Douyin. The whole family of the National Science and Technology Mobile Department will automatically download the Dragon Ji operating system.

In addition, a large proportion of these people are not highly educated, and they need to rely on Long Ji's guidance, and they will do whatever Long Ji says.

There are 6 million Huamin mobile phone users, and more than 3 million are loyal users of Douyin, Kuaishou, Yuexiang Video, and Pinduoduo.

They will not download other e-commerce software at all, and they do not know that there are other mobile e-commerce platforms.

If Taobao and Tmall enjoyed the dividends of the first wave of online shoppers, then Quanmin’s mobile software enjoyed the dividends of the first batch of people using smartphones. This is something that the two companies, which lack mobile phones as physical media, cannot have. Hide benefits.

It is also the core reason why Lin Shu would rather lose money than popularize Huamin mobile phones on a large scale. You must know that in the Chinese Internet world after 2015, the platform is the father of all mobile software!
Daddy!

Leaving aside the fact that the platform is the big daddy, in addition to the bonus for new mobile Internet users, another reason for Pinduoduo's rocket-like rise is the fission-based social marketing of acquaintances.

Here, Lin Shu has the opportunity to ask a certain brother M from a certain company: "Do you regret it?"

National science and technology aims at a cheap business empire, and only focuses on the field of people's livelihood. It has no interest in dominating the entire industry, and does not want to include all industries in its hands. This is not realistic in China.

Targeting the target, Lin Shu did not plan to develop instant messaging software at first.

The core of Pinduoduo marketing is the fission-type acquaintance social marketing. Simply understand that 1 can be fissioned into 2, 2 can be fissioned into 4, and 4 can be fissioned into 16, showing an exponential rise.

In theory, you only need to spread a piece of information to two people, and these two people will spread it to the other two people. Without repetition, it can spread to all Chinese people in one day.

Pinduoduo’s price bargaining is precisely to take advantage of the greed in human nature that loves to pick up cheap ones. At the beginning, a few people were prompted to spread the benefits of “I can also get it for free”, and then spread to a wider group of people, realizing the fission promotion of Pinduoduo.

The method is very old-fashioned. As early as ten years ago, there was a similar routine like "Today is Brother Ma's birthday, as long as you forward this brother to three friends, you can get 100 Q coins".

But like forwarding scams, it is extremely dependent on highly mature social platforms.

At present, only WeChat and QQ in China can meet Lin Shu's marketing needs.

At present, if you want to do marketing for Pinduoduo, it is better to consider letting the National Football World Cup qualify.

At least to qualify for the National Football World Cup, it only needs to draw with the Antarctic Penguins in the away game, and there is still hope.

So Lin Shu could only develop social software by himself. After consulting the legal department, he developed Huixin, which was only one word different from WeChat, and the model and interface were the same.

Using fission-style acquaintances to socialize, with the explosion of Pinduoduo, Huixin has also developed rapidly.

Currently, there are 6.8 million registered users and 1.3 million active users. Although most of them are third-, fourth-, and fifth-tier people, and most of them are middle-aged and elderly people over the age of 30, Lin Shu smiled, very happily.

Just like Pinduoduo cannibalized the B2C online shopping platform, which is the foundation of Alibaobao’s business, even if it is only 12%, for Alibaobao’s executives, it is a burst blow that will shake their fundamental foundation.

In Alibaobao, Wu Liang, who is known as the king of shoulder to shoulder, has changed his low-key style in the past and frequently adjusted the group's strategy.

I heard that the core members couldn't sleep at night.

Similarly, for a company that started from instant messaging software, even in the instant messaging market, they occupy 8 million users with WeChat and QQ, with a market share of 82%, and Quanmin Huixin only occupies 10%, which is enough to make them fear of national technology .

Someone who can challenge their position as the leader in the instant messaging market has emerged.

This person is still Lin Shu known as the 'industry disaster'.

There is no need to inquire about the thoughts of the top executives of a certain company, but they also know that they, like Alibaobao's top executives, treat Huixin like a scourge and an enemy.

Under such circumstances, Lin Shu really wanted to ask.

"Do you regret it? I had no intention of entering the field of instant messaging, and you forced me to do so."

Don't worry about how those people jumped out of anger and wanted to kill Lin Shu. Lin Shu only needs to make a good product for the whole people.

And this is another point, the reason why Pinduoduo can miraculously rise is the pure pursuit of product quality.

Regardless of Pinduoduo's high service experience, the reason why it attracts a wide range of users is particularly important because of its high-quality and low-cost products.

It's still the same sentence, "There are differences in the income, consumption ability and consumption stage of residents in various regions of China." In other words, there are many poor people in China, who are materially poor and spiritually poor. , many rich people are more stingy and love to take advantage).

The company believes that Chinese people are rich, and wants to upgrade consumption to reflect the wealth of Chinese people and eliminate low-priced products, which can be said to be out of the bottom.

Quanmin Pinduoduo can quickly become popular, occupying the vacancy of low-priced products that a certain company throws away, and guarantees a certain quality.

How did you do it.

Lin Shu just liberated the production capacity of China's low-end manufacturing industry and integrated resources.

Huaxia manufacturing is famous all over the world. This manufacturing is low-end manufacturing. Huaxia's "name of world factory" is not just a name. It contains tens of millions of small factories and hundreds of millions of people who make a living from it. Creating a powerful country is the ability that a certain vanishing other pole wants to have in its dream.

However, with the upgrading of the industry, Guo Jia announced various formalization plans for small companies, coupled with various export restrictions on "Made in China", the low-end manufacturing industry has been sluggish, and production capacity has been reduced.

Lin Shu released these production capacities, and most of the managers of these small factories are small factory owners, who are easy to be satisfied with, and are willing to make small commodities with full power, willing to maintain quality and quantity, and willing to make small profits but sell more.

Another point of integration of resources, industrial clusters can significantly reduce costs.

Huamin mobile phones can sell for 299, relying on the complete mobile phone industry in the National Science and Technology Park. Without the mobile phone industry chain in Jianye, the cost is at least 499, and Lin Shu will lose money if he sells 299.

After traveling all over China for two months, Lin Shu was mostly negotiating support with the local officials to form a characteristic town.

For example, Huangfeng Town, where Lin Shu is currently located, is a small town that specializes in daily chemical products.

No, it should be an important town in the north of the daily chemical market.

Huangfeng Town has a population of 8 people, and 12 mobile and permanent residents are engaged in daily chemicals, that is, daily chemical products, mainly the production of laundry detergent, washing powder, and soap.

Thousands of daily chemical factories in the town can produce millions of daily necessities every day, supplying more than half of the low-price daily necessities market in the north.

How cheap is it? A bottle of 44kg Blue Moon laundry detergent that sells for 3 yuan in the supermarket, the wholesale price here is 7 yuan, can achieve 99% of the same quality, taste, and efficacy as Blue Moon laundry detergent, and it is good for the human body. Harmless and safe.

In Pinduoduo, the price is 9.9 with free shipping. They can earn 3 yuan a bottle, and they dare to sell it for 7 yuan if it is too much.

They used industrial clusters and some technologies provided by Lin Shu.

Laundry liquid also has technical requirements. The higher the dirt treatment technology, the stronger the treatment capacity, which is called the cleaning factor. Simply relying on the original Huangfeng Town fake OEM technology, it is impossible to maintain low prices while ensuring quality.

Lin Shu can provide it!

As for industrial cluster towns like Huangfeng Town, Lin Shu has supported a thousand of them. Basically, each town has one product and faces different markets.

And Lin Shu let them compete with each other. If they simply monopolize, they will only become arrogant. Only healthy competition can guarantee that it is beneficial to consumers.

The third reason for keeping prices low is less well known.

Quanmin Pinduoduo has no 'commission'. Except for the deposit that merchants need to pay when entering the store, no commission fee will be charged on the trading platform for opening a store on Pinduoduo.

In other words, merchants do not need to pay a penny to the platform to complete product transactions on Pinduoduo, and do not need to pay various fees to open an online store like a well-known online shopping platform, which adds a lot of operating costs.

This part of the operating cost does not need to be counted in the product cost, coupled with the national technology low-cost logistics system, it is natural to be able to guarantee the quality at a low price.

Lin Shukai Pinduoduo only wants to practice "greater ability comes with greater responsibility" and fulfill the social responsibility of science and technology for all, and he is not interested in making money.

Human beings can easily become complicated, but pure people tend to do one thing to the extreme.

Lin Shu focuses on the development of Pinduoduo and establishes a complete set of low-priced and affordable daily necessities industry chain.

After another half a month, an interesting phenomenon appeared, the prices in many places dropped.

However, there is a lot of criticism on the Internet for this phenomenon.

It is believed that low prices are harmful to the country, consumption is downgraded, and the national technology is a big sinner.

(End of this chapter)