A cheap business empire starting from mobile phones

Chapter 177

Lin Shu's positioning of science and technology for the whole people has never changed, creating a cheap business empire, knocking down the price of high-priced commodities, stabilizing the foundation of people's livelihood, and improving the happiness index of the whole people.

More specifically, whichever industry you enter will change the industry, focus on service and quality, and use the unremitting pursuit of product quality with national technology to force practitioners in the industry to make progress.

This is true for mobile phones for all people, short videos, and food delivery for all people.

Good money drives out bad money, and bad money that cannot provide high-quality products can only be eliminated.

However, it is not so easy to achieve this positioning. It is not just to develop the product and wait for the money to be collected.

Quanmin Science and Technology has gone through a road full of thorns, and Lin Shu himself faced the danger of dying several times.

Fortunately, one and a half years after its establishment, the whole people defeated them and can enter the next step, stabilizing the foundation of people's livelihood, food, clothing, housing, transportation and entertainment.

Low-cost e-commerce.

Commodities are needed for food, clothing, housing, transportation and entertainment, and the circulation of commodities depends on merchants.

In ancient times, large and small merchants opened mobile stalls and fixed stores. With the development of the modern Internet, there is an additional channel of e-commerce.

Users can buy things thousands of miles away without leaving home, and the price will be cheaper than physical stores.

E-commerce can promote economic integration and development, and it can also greatly reduce the prices of some commodities—large items such as refrigerators and TVs, and smart phones are also typical.

However, I don't know whether it is because of the increase in prices, or whether a certain company has forgotten its original intention of 'making the world easy to do business'.

Ten years ago, online shopping was indeed cheaper and the quality was top-notch. As long as you look for a store with a high star rating, you don’t have to worry about being cheated. But now online shopping is often more expensive than the actual purchase price.

Maybe that company thinks that Chinese people are getting richer, so they don't need low-priced goods, but need high-priced things to reflect the wealth of Chinese people.

Especially like to kill cooked!
Is this really the case?
Lin Shu knew without thinking, it was a ghost.

Go to the countryside to take a look, go to the Northwest to take a look, and go to the inland fourth- and fifth-tier cities to take a look.

Those who got rich first became richer, and those who did not get rich had the same demand for low-priced products as before.

There are not many poor people.

Therefore, all people must have a low-cost e-commerce business, and there is already a promotion plan called 'Pinduoduo'.

Some are similar to the previous life "Pin Xixi", where you can join a group to get products at a lower price, and find people all over the world on WeChat to fight for a knife, but more specifically, it is different from Pin Xixi.

The essence of the low price of Pinxixi’s products is not a group purchase, but fake and three-no products. The quality of the products cannot be guaranteed, so they can be sold extremely cheap.

Fifty cents for a pair of socks, one yuan for a catty of mangosteen, ten pairs of ten pairs of shoes, and free shipping.

In 2022, a monthly salary of 3000 yuan is useless, and I will live in poverty.

But in Pinxixi, 3000 yuan can cover your chic life for a whole month, wear vikes, eat Kangshuaifu, drink pulses, buy Vivi Coke for mobile phones, drink Baishi Coke, and a bottle of Leibi , Take blue moon shell laundry detergent for laundry, eat melon seeds to cure fragrant melon seeds, drink red afternoon energy drinks, drink six nuclear bombs plus nutritional supplements for milk, and eat biscuits.

Really fragrant!

To a certain extent, Pinxixi has realized Lin Shu's world of 'you can live with a monthly salary of 3000 yuan'.

Only life, not a good life.

It's still a matter of product quality. It's cheap enough, but it can't guarantee the production process, especially the food. Who knows in which black workshop it is produced, and eating it will damage the body.

For example, the spicy strips that cost one yuan per catty were full of praise when I ate them, but the industrial additives that are harmful to the human body do not work all at once, but are chronic toxins.

Long-term damage to the liver and lungs, when you really have liver and lung problems and you have to go to the hospital for examination, you will definitely not think that it is caused by eating junk food, but that you are unlucky-this is generally the case for people in the fourth and fifth tier This kind of mentality, if you are sick, you dare not go to the hospital for an examination. If you are so painful that you have to go to the hospital, if you find out that it is a serious illness, you immediately think that you are unlucky, why is God so unfair, and will not look for the cause.

It can be regarded as a tragedy caused by some kind of backward concept!
It has only been more than ten years since Huaxia really became rich.

As a reborn person, Lin Shu knew the success of Pin Xixi, as well as these disadvantages.

He will not turn a blind eye to the disadvantages.

At the beginning, Pinduoduo was positioned to be able to buy high-quality products at a lower price and in group purchases.

The price is also low, and the quality needs to be guaranteed.

How to achieve this has something to do with the national food delivery 2.0 local life service platform.

The reason why Pinxixi's products are cheap is that there are many reasons besides the rampant fakes and the poor quality.

For example, group buying has an ancient principle that a single item is expensive, but it can be sold at a lower price if purchased in large quantities.

Group buying in group buying formally takes advantage of the high connectivity of the Internet. When there are more people, the number of people who want the same product will also increase.

Taking a dress as an example, a single piece of Taobao sells for 128 yuan, and the manufacturer's cost is 56 yuan.

When someone initiates a group buying invitation, with the hundreds of millions of people on the Internet, 500 consumers who want to buy can be obtained in a short time.

The cost of selling one piece is 56 yuan, and the cost of selling 500 pieces can be reduced to 46 yuan, and this part is passed on to consumers.

The original price is 128 skirts, and the group purchase price is 68.

赚的就是薄利多销——相对于卖一件售价128成本56的产品赚取72元，明显卖68成本48，卖出去500件利润10000更有赚头。

Another example is the use of big data to integrate resources.

Pinxixi focuses on low prices, and the source of low-price products is the backlog of brand products and the productivity of small factories.

For small factories, they have little strength and no money to market, so they can only sell their products to surrounding towns or online sales.

After Pinxixi, they can sell it at a very low price in Pinxixi, and the profit is not low.

For example, a small factory costs 3.5 yuan to make laundry detergent, and sells it at Pinxixi for 7 yuan. Excluding all costs including logistics, storage, and loss, it can make a profit of 1 yuan when sold.

Because besides the cost of laundry detergent, branded laundry detergent also has manpower, advertising, and dealer costs. It needs to be sold for 20 yuan in supermarkets or e-commerce platforms to make a profit, and the price will not be lower than 20 yuan.

One price is 20 yuan, and the other price is 7 yuan. Putting the two together, the laundry detergent of the small factory has an advantage against the price-sensitive people.

Definitely a must buy!

And when the sales volume exceeds 10, the small factory can earn 10 yuan.

If the sales volume exceeds 100 million, a small factory can earn 100 million.

Don't think that 100 million is just a little bit, and the person in charge of the small factory will look down on it.

For the heads of these small factories in the fourth and fifth tiers, if they can earn 100 million a year, their lives will be a great success, and millionaires are still in the current China.

Lots of people are willing to do it.

The principle of clearing the backlog of another brand product is very simple. For example, Lin Shu’s mobile phone is pre-ordered and then produced according to the pre-ordered number. It is a special case. Most manufacturers estimate the market demand and then produce an equivalent number of products, and then put the finished product on the market for sale. .

For example, garment factories estimate that the market demand for these pants is 10 pieces, the cost is 35, and the price is 125. After one year on the market, only 8 pieces are sold, and the remaining 2 pieces cannot be sold and put in the warehouse. Neither can recover the cost, but also increase inventory pressure.

With Pinxixi, they can sell it at a price of 50 yuan, even if they don’t make any money, it’s an unbelievably cheap 20 yuan with free shipping, and they can make money just by cleaning up the inventory—there’s actually a concept called ‘overproduction’ , Once manufacturers in Western society produce more products than market demand, they will throw away or damage the products, the famous event 'dumping milk'.

Many people who know about this event will have doubts.

Why dump it, can't it be sold at a low price?
Here, from an economic point of view, the essence of capitalists is to pursue profit maximization without limit, and dump milk just because the price of milk is too low at this time, and in order to maintain a higher price, they would rather dump milk and wait for the price to rise again. Re-production.

It can be understood that they don’t want to give profits to consumers. Capitalists never engage in charity, they only care about money, and don’t care about the lives of others. In fact, there are also reasons why the more you sell at a lower price, the more you lose. Milk is poured into the Mississippi River, and you only need to pay There is a little labor cost, but selling milk at a low price requires more subsidy, because milk needs to be packed in containers and people need to be hired to sell it, all of which are costs.

However, in our Huaxia, since this kind of product cannot be sold, it may happen that we simply sell it at a low price and pass on the profits to consumers.

You know, the number of unsold goods, slow-moving products, and inventory that cannot be sold in China every year is unimaginable for ordinary people, and the number is trillions.

In the era without Pinxixi, a large part of these products were destroyed like 'pour milk'.

Youpin Xixi not only reduces the inventory pressure of manufacturers, but also allows consumers to obtain products at low prices, a win-win situation.

It can be said that Pinxixi can break through the market monopoly of Ali and JD.com, cannibalize their market, and achieve great success, which must have its background in the times.

In addition to the release of social productivity in this context, there are also differences in the income, consumption ability and consumption stage of residents in various regions of China. The reason why purchasing power is not high.

Here the national local life service platform stands out, how to stand up.

There are three core points.

The Nationwide Local Life Service Platform has 20 sites across China and has 800 million offline express delivery riders. According to the Nationwide site system, Lin Shu can reduce the cost of express delivery to less than 2 yuan.

These two yuan include courier salaries, platform operating costs, and logistics costs.

That’s right, it costs at least 10 yuan to send a single courier even in the same province, and the principle that the increase in the number of products can reduce costs, reaching more than 2 pieces, the cost of sending a product to the whole country can be lower than [-] yuan.

And it is guaranteed that the service quality and delivery time will not be reduced. This is actually one of the benefits of China's demographic dividend.

Another point is the integration of supply sources across China.

There are 2165 counties, districts and cities in Huaxia, and there are 2165 branches in the whole of China, covering the whole of China. With Lin Shu's order, you can contact any person or any company in the local area within an hour.

Therefore, Quanmin Technology can integrate the resources of these counties and cities. Which counties and cities have high-quality and low-priced products, and the Quanmin branch can come to talk about entering "National Pinduoduo". As long as the price is low enough, it can be sold out in a short time. .

The 2165 branches are equivalent to Lin Shu's 2165 pairs of eyes, looking for low-priced products from small factories all over China, as well as inventory information of brand manufacturers.

Provide a large number of high-quality sources of goods for Pinduoduo.

The third and most important point is big data.

This is the core competitiveness of Pinduoduo.

Pinduoduo is a platform that provides high-quality products with unbelievably low prices for consumers to buy.

However, unlike general e-commerce Taobao, Tmall, and JD.com, these e-commerce platforms allow consumers to open online shopping websites to search for corresponding supplies, and then find suitable products to purchase among the large number of results that pop up.

Pinduoduo directly pushes a large number of high-quality and low-priced products to consumers, just like Douyin pushes short videos.

Use big data to find out what consumers need most at the moment, and push them to the corresponding products. The prices of the products are unbelievably low, and you can’t help but buy them if you don’t want to buy them—I can’t help it at all. Think about it, you just need to buy a dress. , The purchase price on Taobao is 268, because it is too expensive to hold back, and Pinduoduo recommends you the same model for only 128, who can hold back.

There is also supermarket brand toilet paper that sells for 19 yuan for 6 packs. You can use it up in a week. I was planning to go to the supermarket to buy it tomorrow, but suddenly Pinduoduo recommends you 9 yuan for 6 packs.
No one wants to be taken advantage of.

Of course, you can't just be cheap, you must need product quality. Lin Shu's pursuit of product quality will not stop.

Although Pin Xixi in the previous life was cheap, fakes were rampant, and the negative impression of low could not be shaken off.

Lin Shu's positioning for Pinduoduo is: high quality and low price, good quality and affordable price.

Aiming to become the No. [-] e-commerce brand in the industry, followed by JD.com, what Lin Shu wants is to defeat the company that has forgotten its original intention.

The theoretical part was clear to Lin Shu, so let's start working on it.

Lin Shu, the general manager, handed it over to Huang Jia, a new executive who joined the company. He is a post-80s entrepreneur who is engaged in games.

Lin Shu likes this kind of people who have already made enough money to be national technology executives. Only when they are no longer interested in money will they pursue spiritual values ​​and truly seek benefits for the whole people.

In addition, a new first-level department "Pinduoduo Department" was established in the mobile business department group, which has been deeply connected with the upgrade from the nationwide takeaway to the "National Local Service Department".

Call Zhou Yaping and the others to cooperate with Pinduoduo to develop software, while Lin Shu leads the marketing department all over China to run factories.

Find high-quality sources for Pinduoduo.

Now that Lin Shu has a lot of money, Lin Shu simply and rudely signed a VAM agreement with these factories.

We put it on the shelves. If you don’t sell [-] pieces in a week, then everyone will pay for the unsold pieces. You will not lose money no matter what.

Of course, the condition for listing is that the price must be favorable enough.

In addition to the VAM agreement, Lin Shu also found out [-] factories that had high-quality, large-scale production capabilities but did not have a nationwide brand name, and signed support agreements with them.

Quanmin Technology invested money in them to expand production, gave them traffic support, and asked them to provide low-cost and high-quality products with small profits but quick turnover.

To put it simply, Quanmin Technology pays them money and guarantees their sales volume, as long as their prices are lower than other competitors in the industry while ensuring quality.

Under the two major measures, within a month, Pinduoduo has never been launched, and there are already tens of billions of goods.

From daily necessities, toilet paper, toothbrush, shower gel, to cosmetic powder, lipstick, make-up eggs, as well as umbrellas, clothes, shoes and socks, everything.

While the quality is not low, the price is either unbelievably low or cheap, which is much more affordable than its peers.

The supply of goods is ready, the APP and logistics after-sales system are also ready, all aspects are OK, and Pinduoduo can be launched online.

Also launched simultaneously is the era of live streaming with goods, as well as very interesting things.

(End of this chapter)