A cheap business empire starting from mobile phones

Chapter 156
After arriving in Shanghai, Lin Shu's whole mind returned to the development of science and technology for the whole people.

National Mobile Phone, Black Gun Chip, Dingguo Branch, Douyin Kuaishou, and Longji AI, the company's five major businesses are growing in an orderly manner. After listening to the progress reports from the heads of various departments, Lin Shu continued to hand them over to them, and he focused on the national takeaway. .

Quanmin's food delivery is in a lot of trouble, and it is the first time that Quanmin is at a disadvantage in public opinion.

Tian Yuan was the one who sorted out the relevant information, and she was very unconvinced and said: "The people on the Internet are so shameless, the benefits we give are so big, and they call us stingy, it's a show, bastard! Is there any reason? Paying for takeaway meals, subsidizing merchants, and subsidizing riders, we lose tens of millions a day! This is still stingy, and this is a show, so you point out a few companies that are bigger than us and give out benefits, and I am mad."

Tian Yuan is really angry!
As a veteran employee who has witnessed the development of science and technology for the whole people, he has always been a die-hard supporter beside Mr. Lin.

She knows everything about Nationwide Science and Technology, and knows that the original intention of Nationwide Science and Technology is true. She doesn't want others to misunderstand Nationwide Technology and Lin Shu.

However, since the launch of the National Food Delivery Service, there have been comments on the Internet that say "National Science and Technology Showcase, Lin Shu's Hypocrisy".

She reasoned with this group of people for a long time, pointing out that other companies didn't even give any subsidies, and only Quanmin Technology gave real benefits at a real price, and finally won quickly.

As a result, the opposite side replied: Don't take on the porcelain job without the diamond. If you can't satisfy everyone, you deserve to be scolded.

She was so angry that her hair exploded.

National science and technology to distribute benefits, because the intensity is not strong enough, so if you are scolded, don't distribute it!

What's the point? Do good deeds have to be divided into big and small ones, and only big ones can't be small ones?
I'm furious!

"Boss, you said that we should simply stop welfare. These people are not worthy of our consideration." Tian Yuan stood there to report for a while, and finally stamped her left foot.

Lin Shu was listening carefully, and the corners of his mouth curved unconsciously. For some reason, he liked seeing girls angry.

It is best to be a beautiful girl. Being angry is not a tantrum, but a helpless expression, preferably with a little grievance.

Sometimes, he would deliberately make others angry, just to watch this moment.

It's a bit of a loss, probably every man has a childish side.

After Tian Yuan finished venting, Lin Shu said softly, "They're not wrong. It's true that if you don't have the diamonds, don't do the porcelain work. We deserve to be scolded."

"Hey!" Tian Yuan was surprised three times, what does Boss Lin mean by this.

Why did you speak up for the bastard.

She didn't understand.

Lin Shu laughed again at Tian Yuan's reaction.

Laughed for a while, thinking that Tian Yuan joined the president's office for more than half a year, the two were students of the same age and the same class, and he didn't want to put on airs to the people around him.

I didn't hide anything from Tian Yuan, and said slowly: "The Internet's dissatisfaction with the whole people is mostly due to the previous impression of a 'charity company'. They all thought that I, Lin Shu, started the company for charity, not for profit."

"If the whole people want to enjoy the dividends of this charity company, then we must satisfy everyone. However, I, Lin Shu, did not start the company for charity, and I have never publicly stated that I, Lin Shu, will dedicate my life to the society. Do you understand the meaning?"

Tian Yuan pursed her lips twice and tilted her head. She didn't understand what President Lin meant?
It is true that Mr. Lin started the company not for charity, but compared to other companies that are focused on making profits, National Science and Technology is benefiting the society.

Take it from the people, use it for the people, and benefit the people. Many people outside say that Lin is always the only person in China who practices this idea.

Also a complete idiot.

"Actually, the reason here is very simple." Lin Shu saw that Tian Yuan was confused, so he didn't need to explain it, but after thinking about it, he made it clearer: "It's a question of 'becoming and establishing'. If you want to be a watch, you shouldn't have to." The archway, if you take the archway, you should abide by women's virtues, our whole people is not a charity company, but a commercial company, and it is also for profit, but it is not so mercenary."

"National people have an impression of us as a 'charitable company'. The sales of mobile phones and the promotion of Douyin also depend on this impression, and we have gained a lot of benefits. However, we are not a charity company. From a business perspective, only the country can play a charity company. We There is no way to completely take the road of charity, but we can’t express in public that we don’t want this high hat, otherwise it will violate mainstream values ​​and be cast aside by the public.”

"And if we continue to carry this high hat, we will have a lot of constraints, and we cannot do commercial profit-making behaviors that violate the banner of 'charity', so we must find a way to take off this hat."

"This time the negative momentum of public opinion is too large, and it has continued. It must not only be the spontaneous voice of netizens, but someone must be pushing it to help profit. It is hard to guess who is behind it, because we have offended too many people."

"All in all, don't be angry, Tiantian. This turmoil is actually a good thing for our people. Our people don't rely on the appearance of 'famous' to gain a foothold in China. We rely on product quality."

"Hey!" Tian Yuan smiled sweetly: "Okay, boss!"

She likes Lin Shu calling her Tiantian.

Also, and, she also liked the way Lin Shu spoke.

Lin Shu's voice was very soft, gentle and gentle enough to wrap people in.

Lin Shu said a lot just now, but she still didn't understand, and only remembered the last sentence.

Sweetie, don't be angry.

Then stop being angry.

Lin Shuwen smiled and told Tian Yuan to go back to work.

He probably has a clear understanding of the status quo, the root cause of the problem, and needs time to think alone and find a way to deal with it.

To be honest, the product quality is the key to the development of Quanmin Technology so quickly, and the other key is his own marketing and the inherent impression formed by it.

Just as the key point of advertising marketing is "brainwashing advertising words", self-marketing also needs clear labels.

Domestic conscience, charitable company, these two labels bring a lot of convenience to the whole people, but also have great hidden dangers.

For example, Liu Bei's "rejuvenation of the Han Dynasty", only relying on this label Liu Bei became one of the Three Kingdoms.

But once Liu Bei proclaims himself emperor and it becomes a war of separatist regimes, it will bring about a lot of backlash, and many talents in the Central Plains will disappear.

Lin Shu needs to get rid of these two labels, but he can't destroy the reputation of Quanmin Technology in the process of removing the labels.

Response needs to be cautious.

In half a day, Lin Shu came up with several plans and handed them over to the Yukai Department for implementation.

Feng Gefei was called again, and the two of them encountered a problem in the conference room when discussing the nationwide takeaway.

The two sat opposite each other. Lin Shu was not polite, and directly pointed out the bottom-level reason: "It is difficult to fill desires. Human desires are like gullies, which are difficult to fill. This time the public opinion is dissatisfied with the science and technology of the whole people. In essence, we aroused their desires. They have to pay for a summer vacation, they have to look forward to Sichuan, want more, and try to kidnap us with morality, this is the norm of public opinion, we must not be satisfied, the people are not enough, and this time they will only be asked for more."

"We must pay attention to it. Public opinion is easy to backfire. I have handed over the specific plan to the Yukai Department. Among them, it reminded me of one thing."

Lin Shu's expression was very serious, and he continued: "Chinese people cannot do without food, clothing, housing and transportation. Takeaway is a part of eating, which is very important, but from the perspective of capital, takeaway is not a profiteering industry. Even if you monopolize the entire Huaxia market, it will not bring too much profit. High, but the significance brought by the takeaway link is like Douyin, the hidden value is greater than the actual profit, and the loss must be united against the market.”

"The capital is blinded by interests, and temporarily cannot see the great value of the food delivery industry, so we need to win the market in the shortest possible time, before the capital realizes it. Shao Waimai chose to delist, and I heard that Baidu Waimai intends to sell its business, which means that our strategy is correct.”

Lin Shu's voice was very cold, and he continued: "I have been repeatedly reminding that as a national technology executive, you must not deviate too far from the bottom, otherwise you will easily lose the ability to empathize with ordinary people, saying why not eat minced meat and work overtime is a ridiculous retribution, but Even if I keep reminding, because I stand too high, sometimes I will see it one-sidedly, such as this time."

"This crisis of public opinion reminds me that the overall quality of netizens is worrying. It is not rational to follow the crowd blindly. Most of the silent people are melon-eating people. Wherever the trend is, support them. I think users are too friendly. So beautiful."

After a pause, Lin Shu said again solemnly: "The food delivery industry is very important, with a huge market and great significance, but in essence, it is a very down-to-earth industry that directly contacts ordinary people and faces all kinds of negative aspects of ordinary people's lives. For example, the quality of the delivery staff, the quality of the merchant, and the discrimination of users against the delivery staff, the more difficult thing is that it is too big."

"Different from mobile phones for the whole people, as long as you make a smart phone and think about how to sell it, you don't need to consider everyone. You win by screening users. Takeaway involves hundreds of millions of people, and there are people from all walks of life. For the platform It’s as difficult to manage as a huge city to manage.”

"Look at these." Lin Shu handed Feng Gefei the information, and added: "It's good that there are only twelve cities now, but once it spreads to more than 3000 cities across the country, with one billion users and tens of millions of service personnel, this management Hard problems are the ones we have to overcome."

Feng Gefei was concentrating on reading the materials, and Lin Shu felt a little heavy in his heart.

He is an expert in marketing and has a foresight. He knows the general trend of the future, and he can't go wrong in formulating a development strategy for the company from the general direction.

But when it comes to details, when it comes to the management of tens of thousands or hundreds of thousands of people, he has nothing to do.

He has a specialization in the art field, he is not a genius, and his current strength depends on intensive study.

The mobile phone industry is like this, and the mobile Internet is like this, including piano skills and singing skills, all rely on strong self-discipline.

There is no such thing as a person who can easily become a generalist without putting in effort.

Talents like Einstein also need to study hard.

The competition in the national food delivery industry is not a big problem. Are you hungry, Meituan, and Baidu Waimai are stunned by the strategy of "eating for a penny to enjoy the summer vacation".

There is no way to deal with this kind of subsidy law against the sky.

The number of downloads of National Food Delivery has soared since its launch, from 0 to 1000 million, 3000 million, and an increase of 5000 million users a day.

Because there are only twelve cities, the market share is not high, but there are almost no competitors in these twelve cities.

There are 160 million takeaway orders a day, and 158 million takeaway orders are for all people.

The market share is as high as 98%.

Such a high market share is not only because of all-you-can-eat summer vacation activities for a penny, but also because ordinary coupons are also more affordable than other stores.

饿了吗优惠卷25-12、美团20-10，全民是15-3。

Quanmin seems to have a lower discount than the other two, but as long as you compare, you will find that the same store and the same product have a 15-3 discount for Quanmin, which is cheaper than the other 25-12.

This is a common routine for takeout, first increase the price and then give a big discount.

A pig's knuckle rice at the store is 15, and the price on the takeaway platform is 27. With the 25-12 coupon, you still have to pay 15 yuan.

On the Quanmin platform 15-3, the platform price is the same as the in-store price, and you only need to pay 12 yuan, which is cheaper than the other two takeaway platforms, and cheaper than eating in the store.

How do consumers choose food delivery platforms, and should they still choose?

No consumer can bear to suffer.

Even if you only lose three yuan, you will feel heartbroken for a long time.

It is normal for the national food delivery to gain such a market advantage.

Of course, this kind of domineering competition is not available to ordinary people, and the amount of money burned every day is enough to discourage most people.

Subsidizing merchants, subsidizing riders, platform operating expenses and major office advertisements burn nearly 4000 million a day.

And this is just the beginning. Once the market spreads out and more cities join the nationwide food delivery service, it will be less than [-] million a day.

More, one day... Forget it, Lin Shu might not be able to burn more.

To be honest, 60 million a day, burning for two months is [-] billion.

This amount of money is already astonishing enough, only Lin Shu dared to do it, and another company would not dare to make such a fuss.

It's just a toss, Lin Shu has a limit on the money he can burn, and he won't ruin his family's fortune.

Of course, these are all necessary expenses, in order to win the market, in order to spend less money in the future.

It's not childish, it's similar to auction skills.

For the first asking price in the auction house, call a very high number first, which can deter competitors.

Avoid vicious competition, vicious competition will end up costing you more.

I only hope that Meituan and Are you hungry can see that he is bound to win the food delivery industry and withdraw from the food delivery market early.

Otherwise things get messed up.

But that was a matter of time later. At present, there is not much competition in the national food delivery industry. The problem now encountered by national food delivery is management.

The information given to Feng Gefei is that there have been various problems in the past few days when the national food delivery service has been online.

Some merchants are too shady, found business opportunities in this "one penny for a summer vacation", found a lot of fake users, and cheated the company of subsidies.

Specifically, find four or five actors, download the national takeaway and order takeaway, they only make one copy, and hand it over to the rider to send it to the false address of the fake user.

The fake user accepts and returns the takeaway to the merchant to continue ordering, and the cycle repeats.

That is to say, some merchants only use a few takeaways to prostitute thousands of dollars for nothing.

The quality is extremely poor.

Also, in addition to full-time riders, national riders will also recruit simple riders. The quality of these riders is worrying.

Either eat the takeaway yourself, or delay delivery, or don't deliver it at all.

The whole user experience is terrible.

Don't think that only merchants and riders are of poor quality, and users are also of good quality.

There are no accidents, it is obvious that I received the takeaway, but I want to falsely accuse the rider of not delivering it.

Looking for various reasons to return the goods will cause trouble to the merchant.

Once it involves a wide range of ordinary people's lives and goes deep into the market, it is necessary to face the dark side of many low-level human nature.

And these offline problems cannot be solved with money, and need to be managed more effectively.

This is also the biggest problem encountered by the national takeaway.

Lin Shu's management skills are not enough, and food delivery is a new industry with a weak talent pool, so he can only find Feng Gefei.

Feng Gefei is an enhanced version of Yang Feiyan, good at this.

(End of this chapter)