A cheap business empire starting from mobile phones

Chapter 151

Li Shun, the founder, chairman and CEO of Yanjing Mituan Food Delivery Headquarters, looked at the information in his hand with a serious expression.

In the current food delivery market, Mituan Waimai firmly occupies the first place in the market share with 32.3%. Are you hungry, followed by 27.1%, followed by Baidu Waimai with 18.6%. There are many other food delivery platforms. Food Exchange, but they are all the first to insert labels and sell first, so there is nothing to worry about.

The only thing I care about is word-of-mouth takeaway.

This food delivery platform was launched by Ali Group. Li Shun regarded it as the biggest potential opponent and analyzed many countermeasures.

However, just as word-of-mouth delivery was about to go online, an even bigger surprise happened.

The national takeaway is here.

Li Shun read the history of national science and technology development, and his own entrepreneurial experience came to mind.

He is a rich second generation. His family had an annual income of more than 00 in the [-]s and one million in the [-]s. In [-], he already had hundreds of millions of assets.

This family wealth can make him rich and noble throughout his life, as long as the adult son inherits his father's business.

But he is not reconciled to being an idle rich second generation. He studied hard since he was a child, got excellent grades in school, was recommended to Tsinghua University in high school, graduated from Tsinghua University and studied abroad, saw the prospects of the Internet world, and interrupted his doctoral studies to return to China to start a business.

I found two classmates, asked for a sum of money from my family, and vowed that if I failed to start a business, I would go home and inherit hundreds of millions of assets.

It took some time to find a project, and started his first business, Duoduoyou.

A social software for strangers, enter the website to register, publish some information about yourself to make friends.

But it failed quickly. There are too many social software, and more people like to make friends in the forum.

So he entered the second stage of entrepreneurship, Wandering Zitu.

This is a very specialized service website. Youzitu allows overseas wanderers to send digital photos to China, pay by credit card, and youzitu prints them out and sends them to their parents.

But still failed, the market is too small.

In the third stage of starting a business, he plans to segment the market, study the successful example of "Facebook" in the United States, and intends to make Facebook and Xiaonei.com for Chinese people.

A university campus social SNS.

The direction is right, Xiaonei users are growing rapidly, but because of lack of money, it can only be sold (after the sale, it will become Renren, with a valuation of [-] billion).

Later, Fanfou was founded, which is similar to the Twitter website in the United States. It was originally a big hit, but due to some reasons, it had to be shut down. After Fanfou was shut down for a month, Weibo, a similar website to Fanfou, was launched. Everyone knows about the follow-up.

A few more projects failed, and then Mituan was established, a 020 group-buying website.

After some hardships, he survived the battle of thousands of regiments and became the final winner.

It wasn't until 14 that the food delivery trend came, entered the food delivery industry, and successfully won the top position in the industry by using previous experience.

Although he failed in the ten startups before Mituan, Mituan succeeded and Mituan Food Delivery became the industry leader. He is a winner.

An existence that countless Chinese people admire.

However, this successful resume, in the face of the development of science and technology for the whole people, he felt that he was a waste, too useless.

It took him ten years to achieve what other people Lin Shu achieved in half a year, and he didn't even reach [-]% of it.

More importantly, Lin Shu Quanmin Technology intends to enter the field of food delivery.

He turned his gaze back to the development of science and technology for the whole people.

Quanmin Technology entered the mobile phone industry and changed the mobile phone industry. The profit of Meixiang, the original industry leader, dropped sharply, and the market share was seized by Quanmin Technology, making life difficult.

Entering the short video field again, the three major factions of the Internet are fighting in the short video field, and Weishi Meipai Miapai is inextricably killing each other.

The short video for all people suddenly came and quickly became the number one in the industry, and other short videos were completely irresistible.

Lonely in the corner of the industry, no one cares about it.

Lin Shu is a strange person and a geek.

With magical powers, monster-like talents, and a strong background, no opponent can watch his performance leisurely and applaud him.

But once he becomes an opponent, he will become an extremely terrible enemy.

Even though the national food delivery has not been officially launched, Li Shun already felt a huge threat after hearing only a little rumor.

Mituan, no, the biggest enemy of all food delivery platforms has appeared.

Lin Shu was the source of disaster.

Li Shun called all the executives to prepare for the threat to the whole people.

For Mituan, whose group-buying business is declining day by day and does not generate much profit, the food delivery business is a position he must stick to.

Otherwise, his No.16 venture will fail again.

This is not allowed.

When he went back, he didn't have hundreds of millions of assets to inherit, only tens of millions, so how could he live.

The Mituan headquarters was overcast all day long, and all senior executives discussed in the meeting room on the 21st floor until late at night, as if they were facing a formidable enemy.

At two o'clock in the morning, Li Shun waved away all the executives and sighed alone in the president's office.

There is no way, with Mituan's current capabilities, it is impossible to deal with the threat to the whole people, so we can only ask for help.

Li Shun immediately asked his assistant to buy a plane ticket and visit Ali Chairman Lao Ma.

On the other side, Wu Shuhao from the headquarters of Are You Hungry in Shanghai has a relaxed expression.

He is a wealthy third-generation man with a rich family. He has a bachelor’s degree in Tongji and a master’s degree. At the beginning of his establishment, he was engaged in informatization of small restaurants, mainly as a cashier for merchants, and later changed to online ordering.

The vice president of Guan Marketing gave him a proposal, asking him to pay attention to the threat of technology to the whole people.

He doesn't care much.

How can it be so simple to enter an industry, interlaced like a mountain.

A new company wants to threaten the industry leader in a short time, so it asks Lin Shu's national technology?
Does he have Teng Xu, the biggest social software behind him?
Is there Ali, the largest online shopping platform?
Is there an official endorsement to support it?

There is nothing, why can it threaten to be hungry?

He is now focusing on financing, and the $5 million raised in May last year has been spent.

The 1 million US dollars raised in January this year has also burned more than half of it in the past six months.

In the current food delivery market, Are You Hungry and Mituan share the world equally, and Baidu Food Delivery, which has the most momentum among other food delivery products, will soon be unable to sustain it. He will be able to eat Baidu's market share once he sees Baidu's death.

Are you hungry? The development momentum is just right.

You just need to continue financing, continue to burn, and burn until other takeaways are completely dead.

The winner is him.

Joining a national technology will not affect anything.

Even if Lin Shu is really weird, people in the industry call him a 'monster from the technology of all people', but no matter how weird he is, he can't reverse the laws of physics.

The competition in the food delivery market is secondary to everything, and the core is to burn money, which is subsidies.

Use money to subsidize the market and use money to develop the market.

Money is the law of physics in food delivery.

Whoever has more money will win, and whoever has money will not lose.

He was not afraid of Lin Shu's nationwide takeaway.

This time, he plans to find a few more capital to raise 10 billion US dollars.

In addition, the company has 12 million US dollars, 74 billion US dollars, and [-] billion yuan. I am afraid that the technology of the whole people will fail.

Wu Shuhao is very confident. His ancestors have been celebrities in Shanghai for three generations, so he looks down on Lin Shu who was born in a small city.

Including the rice ball Li Shun, they are all country bumpkins.

Wu Shuhao calmly waited for the final winner to be himself.

Similarly in Yanjing, unlike Mituan and Are You Hungry, the CEO of Baidu Food Delivery has a sad face after knowing that Quanmin Technology has entered the food delivery industry.

He asked a professional consulting agency to analyze the threat of Quanmin Technology to the food delivery industry. Professionals believe that the entry of Quanmin Technology into the food delivery industry will intensify competition in the food delivery industry.

There is no way for the weak to survive, and there may only be three companies left in the food delivery industry.

There must be no Baidu in these three families.

He carefully analyzed the report and believed that it was indeed the case.

There are many competitive links in the food delivery industry, including processes, models, dishes, riders, customer service, and technology, but in the final analysis there is only one subsidy.

Whichever food delivery platform has more subsidies will be more competitive and attract consumers.

The principle inside is very simple, merchants want to make money, and users want to save money.

Subsidies are divided into subsidy for merchants entering the platform and subsidies for coupons, and the small head is the subsidy for merchants entering the platform.

The big head is the coupon subsidy, and the discount is as much as the full amount.

Take the example of a crockpot soup and rice that costs 15 yuan to the store and 20 yuan for takeaway.

Are you hungry? Get 25 off when you spend 12 or more, and get 20 off for the first order.

米团满20减10，满40减15，首单减15。

他们佰度外卖满20减10，满40减15，首单减15，佰度钱包减1。

An order costs 20 yuan to take out, and after subsidies, users only need to pay 10 yuan to have a delicious meal.

Cheaper than eating at the store.

The subsidy money is provided by the platform, and with the subsidy incentives for the merchants, the merchants can actually receive 20 yuan, which is 15 yuan more than the 5 yuan for the same business in the store.

Regardless of whether merchants and users accept new things or not, the profits and benefits actually brought about by ordering lunch and dinner on the takeaway platform will prompt them to use the takeaway platform.

Think about it, you go to the restaurant for 15 yuan, and the takeaway only costs 10 yuan, and you don't have to wait or go out of the office building. How to choose is too easy.

Therefore, competition in the food delivery industry is ultimately a subsidy war.

Ali is behind Mituan, and Teng Xu is behind Are Are You Hungry? Both of them are big daddies with strong capital.

And Baidu, behind Baidu Waimai, is sitting on a gold mine of information search and has a lot of cash flow, but it is still not as strong as these two.

In this money-burning war for food delivery, Baidu is increasingly at a disadvantage, and its market share is getting lower and lower.

This suddenly added Quanmin Technology. For the president of Quanmin who dared to donate 200 billion, it would not be a problem to spend another few billion yuan.

When it was over, the CEO of Baidu Waimai wanted to resign immediately.

Or simply take advantage of the fact that Baidu Waimai is still a bit competitive and sell it.

Go early and get out early.

Go later, there will be no bones left.

Thinking of this, the CEO immediately decided to report to Li Dong.

Baidu can no longer play this battle for food delivery.

Lin Shu didn't know how the takeaway colleagues reacted.

Based on safety considerations, he temporarily terminated the live broadcast arrangement of Laojie.

In the evening, he stood on the round platform in the Civic Square, feeling a little nervous.

There were too many people around, more than 8000 people by visual inspection, and they formed six big circles centered on the stage.

These people are not only from Pengcheng, but also from Yangcheng, Dongguan, and neighboring cities.

Knowing from the live broadcast that Boss Lin will appear in the Civic Square at [-]:[-] p.m., all those who can come rush over.

They have long wanted to meet Mr. Lin face to face.

This is Mr. Lin alive!
Facing the eager eyes of the crowd below, Lin Shu took a few deep breaths to keep himself calm, and when the time came, he bowed to the people below and smiled, "Everyone, thank you for participating in my meeting, haha, I thought there wouldn't be too many people, The result is beyond my imagination, hello, I have received your enthusiasm."

"Boss Lin!"

"Wow!"

Lin Shu waved his hand to the jubilant sound, signaling to be quiet, but he didn't finish his sentence.

The audience paused for a moment, and Lin Shu went on to say: "This meeting is mainly to thank everyone for their love for me and for their help to me a while ago. Here I, Lin Shu, would like to thank everyone again."

Lin Shu bowed deeply.

The Lin Shu fan group helped a lot during the live broadcast of the trip to the country.

They ran around to tell each other, just to ensure Lin Shu's safety.

Although his rescue was mainly due to the military force sent by Xie Minghui, the role played by Lin Shu's fan club cannot be underestimated.

Lin Shu is a person who values ​​friendship and repays kindness.

Standing up after five seconds, Lin Shu held up the microphone: "Everyone saw it too, there is a grand piano on the stage, and the stage setting is also like a concert scene. Yes, I will sing a few songs tonight to give back to my fans. "

"The first one is Katyusha."

Lin Shu sat on the bench in front of the grand piano and played the first note.

"clang!"

Lin Shu paused slightly. The piano was out of tune, and it hadn't been tuned for a long time. The Pengcheng branch couldn't do anything.

Fortunately, he has profound piano skills, so this little problem can be solved.

In the case of piano changing, Katyusha can also be played.

Instead of continuing to play the piano, Lin Shu took out a pair of sunglasses from his chest, put them on, walked to the center of the stage, and began to sing.

The first song is called "Dream of Light".

The theme song of the cartoon "Shen Bing Xiao Jiang" is a song that conveys bravery.

Unique taste.

The tragic melody of "Katyusha" is also a famous song. Basically, the people below have heard it and can be touched emotionally.

Then the second song "Spot of Light of Dreams" was not widely sung.

The bottom ones are all born in the 90s, and they are relatively unfamiliar with this theme song of the 05 animation.

But they were quickly infected by the emotions conveyed in Mr. Lin's singing.

Mr. Lin's voice is clean and bright, and he utters loudly, singing firmly, bravely and forward with all his strength.

They seemed to see a young man running at full speed, Mr. Lin wanted to tell them, no matter how bad the situation is, should we move forward?

"I chase the light of my dreams
because of courage

not afraid of danger

your love has no limit

Give me the strength to keep going"

Goosebumps were all over his body, and the people below looked at Lin Shu with warm eyes, and his whole body felt strength.

At the end of the first song, Lin Shu sang the second song "Broad Sea and Sky".

As soon as the prelude came out, the audience immediately became excited and fell into a chorus.

"Broad Sea and Sky" is a Cantonese song that almost everyone in Lingnan Province knows, and it is about inspiration.

Lin Shu sang in pure Cantonese the blood surging and burning life inside.

Especially when the mic stand was shaken vigorously, and the live band accompaniment, the blood of the audience was boiling.

Life is all about doing your best!

what!what!what!
Regardless!

Towards the finish line, rush!rush!rush!

decision!No!put!abandoned!
The second song is over, take a short break, and the third song is "Half Moon Serenade", a sad and sad song.

Lin Shu didn't sing in Cantonese this time, but in Japanese this time.

In other words, it is the original song, "Half Moon Serenade" is a cover song, including the name.

The Japanese have unique accomplishments in song imagery.

Although it is Japanese that people below cannot understand, but the same tragic melody makes people cry.

"Whoever is alone
Tenderness is what makes people want to cherish

Embracing your distant chest

A dream full of echoes of life"

After the song is over, the people below are still thinking about it, including the audience in the live broadcast room.

This time, "Lin Shu Appreciation Meeting" was broadcast live on Douyin.

The audience was deeply touched, and their love for Lin Shu deepened, and the competitors felt deeply heavy.

The executives of Mituan Waimai, Are You Hungry, and Baidu Waimai know that the president of Quanmin Technology will broadcast live. According to the usual practice of Quanmin CEOs, this must be the occasion for the marketing of Quanmin Takeaway.

So they need attention.

But after listening to the whole scene, they lamented:
How to win.

You must know that the charm of the company founder is also an important part of product competition!

Lin Shuren is handsome, can play the piano, sing well and create, his personal charm is invincible.

This tells me how to win.

Kneel down.

(End of this chapter)