A cheap business empire starting from mobile phones

Chapter 100 Short Video Core Competence
The APP development process is similar to that of a mobile phone. It is generally project approval, development, testing, and release.

In detail, it is divided into market research, budget evaluation, prototype design, UI design, front-end and back-end development, testing and debugging, and passing the test to the application market.

Generally, the development time of an APP is about 18 weeks, that is, it can be completed in 4 or 5 months from project approval to launch (one or two months faster), which is much faster than a smartphone year as a unit of measurement.

This is also the reason why the iteration speed of Internet products is faster than that of the physical manufacturing industry, and the difficulty of research and development is different-and Internet products can be rolled up, 007 without a break, and manufacturing R&D can shorten the time if it is not rolled.

Because of Lin Shu's "arbitrary action", the national short video has skipped market research and directly has a mature development plan, so the development speed is very fast, and the first version has been finished in more than a month.

Ma Pinjing picked up the mobile phone with the 'National Short Video' APP, held it in both hands, and handed it to Lin Shu respectfully.

Before Lin Shu opened the software, Ma Pinjing smiled and said, "Boss, the software is developed completely according to your wishes. You are far-sighted, and our short video business is bound to explode."

Lin Shu understood now that this Ma Pinjing was a sycophant, as his name suggested, and he didn't quite match up with Fudan's top finance student, so he was a bit misjudged at first.

After picking up the phone, he didn't open the app immediately, but said, "Manager Ma, how much do you know about the company's 'short video' business?"

Ma Pinjing has been watching Lin Shu's expression, and seeing his cold face, his eyes are full of joy, and he feels relieved: Sure enough, no one in this world doesn't like flattery, and the more high-ranking people are, the more they like others to flatter him-this kind of career has its own advantages. He understands the mentality of becoming a character. It is "I am so awesome. I want the world to know that I am so awesome. Others should praise me for being so awesome." Or official career, it's all the same.

However, from Lin Shu's question just now, he knew that Lin Shu not only enjoyed the pursuit of his subordinates, but also valued the professional ability of his subordinates, so he was investigating him.

Understood, he continued: "Short video business is a hot spot on the Internet nowadays, but every well-known company has a 'short video' incubation base. If they want to compete for this market, their 'social' attributes are also considered to be the new social media in the future. A breakthrough is expected to grab a large piece of fat from the Penguin social empire. Our company is a technology company that pays equal attention to the Internet. Entering the mobile Internet is an inevitable move. Short video is the current blue ocean for entrepreneurship. The best option for us to expand our business.”

"The current short video market is dominated by Weishi, Miaopai, and Meipai, but they are all coquettish and cheap. Our national short video is different. Our national short video was developed under your wise leadership, Mr. Lin, with your talents Wei Lue will definitely win this big cake, kill Meipai, Weishi, and Miaopai, and become the final winner."

Ma Pinjing finished speaking in one breath, feeling very satisfied. He expressed his views on the short video industry in the front, and flattered Mr. Lin in the back. This is not to say that he is proficient in business. Haha, there is hope for a promotion and salary increase.

However, Lin Shu was completely unmoved, and asked flatly: "What is the difference in the short video for all people? Specifically, what is the core competitiveness? Don't say it is me."

Ma Pinjing choked up, he couldn't answer this question, thinking that what Du Niang said just now had frightened Lin Shu.

Moreover, Lin Shu blocked what he wanted to say. Of course, the core competitiveness of the national short video is our Lin Zong!

Lin Shu frowned. He couldn't tell the key business capabilities and was unreliable. He didn't ask any questions for the time being and opened the test application.

There is no startup page, directly enter the main interface.

The main interface is the recommendation page, and there are three options at the bottom, home page, + and me.

The home page is a recommendation page, + is short video production, and mine is personal information settings and the like.

In his previous life, Lin Shu was not a fast-moving person, and he didn't watch many short videos. The short video prototype design scheme can only be restored as simple as possible based on his impressions.

In my memory, the core of short videos is three points, short videos, production tools and recommendation algorithms.

Short videos are content that attract users to watch and generate user stickiness.

The production tool is related to the production of short videos, which will simplify and streamline the creation process and facilitate the popularization of short videos.

The recommendation algorithm is the core point of short videos, and it is also the reason why short videos are popular all over the world.

Because it is the first version, there are only a few videos for testing. Lin Shu brushed for a while, and then tried the self-made short video function-two ways, upload or self-made, self-made one-click self-made, shooting video, selecting music, uploading , the three steps are very simple.

Of course, more complex self-made functions are also available, which can be set in the confirmation video.

Experience each function once, which is basically Lin Shu's design idea, but it has not undergone market testing, and there is no recommendation algorithm to recommend content, so it is not possible to give an exact evaluation for the time being.

Without continuing to study, Lin Shu turned sideways and said to Yang Feiyan: "Issuing a task to the company's people, let them download the national short video to help the internal test, it is not compulsory, and there is a reward, upload a short video reward 100, a day's limit 500, for ten days."

"Yes." Yang Feiyan wrote it down in the notebook she carried with her, and went to execute it immediately.

'One short video is 100, five is 500, ten days is 5000, old iron, post it, post it. ’ Ma Pinjing, who was on the side, was happy, but immediately became anxious, because Lin Shu continued: "Let's go to Zhou Yaping now to see how Long Ji AI is doing."

Seeing Lin Shu's intention to leave, Ma Pinjing became anxious, and quickly said: "Mr. Lin, I was stuck just now. I saw that you were researching new products, so I didn't bother you. Now let me explain the core competitiveness of short videos."

"Oh." Lin Shu said with great interest, "Tell me."

Lin Shu is now basically convinced that the man in front of him is sloppy, and his resume is also suspected of being fake. In his impression, such graduates from prestigious schools in the 90s and [-]s of the last century are either gentle and gentle like Huang Jiangbin, or Wu Mingde, who is beautiful and arrogant. , Ma Pinjing doesn't wear both, it's tangible but not spiritual.

Who recruited them in the first place?
It can't be him.

"First of all, we must be Mr. Lin." Ma Pinjing smiled, and said loudly: "Our Mr. Lin is well-known in the industry for his talent. He is known as China Jobs. The technology of the whole people can be achieved from scratch because of our Mr. Lin. It is God. At first, I didn’t believe in wizards. I thought it was bragging, how could there be someone more powerful than Jobs in this world, but when I saw Mr. Lin’s demeanor, I immediately believed it, because the word “wizards” was written all over Mr. Lin’s face. The aura is compelling."

Lin Shu couldn't help laughing, and said, "My face is full of 'wizards'. Aren't I ugly? I'm so imposing, I'm a cultivator."

The boss laughed, not reprimanded, which meant he didn't hate it. Ma Pinjing immediately laughed and said, "I didn't learn Chinese well, but Mr. Lin, your bearing is extraordinary. I'm not lying. The first time I saw you, I was completely convinced."

Ma Pinjing was not exaggerating. When he saw Lin Shu for the first time, he was shocked. He was surprised not only by Lin Shu's age, but also by Lin Shu's demeanor and appearance.

"Okay." Lin Shu smiled quickly: "Back to the topic, what is our core competitiveness of short videos? If it is not good, maybe Manager Ma will have to change positions."

National technology can provide for the elderly, but it does not accept waste, let alone accept people who flatter and influence the company's culture.

Changing the guard is almost equivalent to dismissal, which made Ma Pinjing very panicked and forced himself to calm down. Whether he can make a living in the whole people in the future depends on the present. Without hesitation, he quickly said: "It's fast food. Fast food is the core competition of short videos. force."

"Tell me specifically." Lin Shu became more interested.

Ma Pinjing put away his smile and looked serious: "In the early ten years, restaurants were mostly restaurants. Hunan cuisine and Northeast cuisine were all freshly cooked and fried. Now they are all fast food. It takes a long time to cook fresh, and the taste of fast food is average. , The advantage lies in the speed, and now people’s time is getting tighter and tighter, and they are more and more fond of fast food culture, rather than elaborate work that needs to wait.”

"So." Lin Shu became a little serious.

Ma Pinjing looked up, tried to sort out his words, and said: "Short videos are also a trend of fast food culture. Compared with 10-minute videos, they can be watched in a few seconds. This kind of fragmented video information is more attractive to people. Especially for people in the fourth and fifth tiers, they don’t have the patience to watch long videos, they just like to watch short, fast, explosive things that can arouse their emotions, just like fast food, with large quantities Full, cheap and fast are their needs, so I think the core value of short videos is fast food, and operate short videos from the fast food culture.”

"Boss Lin, what do you think of what I said?"

Ma Pinjing became nervous, he told all he had learned in his life, if he couldn't do it, he would be lost.

"Oh." Lin Shu didn't comment, but said, "Manager Ma, follow me to Mr. Zhou."

"Go and see our Dragon Princess AI."

(End of this chapter)