A cheap business empire starting from mobile phones

Chapter 10 Company Philosophy
Yang Feiyan shook her head, she had no opinion.

There are too many terms in it, and it is an unfamiliar field of smartphones. Looking at the content above is like reading advanced mathematics, which is tiring and incomprehensible.

However, it is precisely because of this that it proves that Lin Shu is not talking beautiful words, but has the real ability to do it.

She also needs to show some value.

Seeing that she had nothing to say, Lin Shu's eyes were slightly confused. He guessed that he might not be able to understand, and said, "There are three main contents here, our company's development plan, the development of mobile phones in the next five years, and our company's philosophy."

"Let me explain it to you bit by bit."

"Yes." Yang Feiyan nodded, opened her notebook, and listened carefully to Lin Shu's explanation.

Lin Shu opened up the development of mobile phones and began to explain:
"From the birth of the mobile phone to the next five years, it can be divided into four eras."

"1G, 2G, 3G and 4G, you don't need to know the specific meaning of each era, you just need to know that the Internet speed and call quality of each generation will improve, and the improvement will be rapid."

"Last year, the 4G network has spread all over the country. This year, the 4G tariff will drop, and more wifi networks will be set up across the country. There is no doubt that the future will be a period of further development of the mobile Internet."

"At present, 70% of our domestic users are feature phones, using 2G networks. In the era of mobile Internet, there will inevitably be a wave of phone replacement, and people generally switch from feature phones to smart phones."

"Think about the 13 billion people in our country, and 70% of them change their phones. What a huge market this will be."

"Combined with the annual replacement of new phones, the mobile phone industry is bound to be a trillion-level market."

"I have a problem." Yang Feiyan raised her hand.

"Ask." Lin Shu knew what she was going to ask.

Yang Feiyan held the pen: "Even if the 4G tariff will drop and there will be more free wifi, the price of smartphones is too expensive. Even if it is half the price, it will be difficult to replace it on a large scale."

"Yeah, so that's what we're going to do."

"Reduce the price of smartphones?" Yang Feiyan asked uncertainly.

Lin Shu has said this many times, but she still believes that this is just a dream like "I want to become an astronaut" and "I want to become the richest man in the world" and cannot be realized.

"That's right." Lin Shu nodded and turned to a new page: "It's hard for me to understand why smartphones are so expensive. This doesn't conform to the law of market and social development. From an economic point of view, once a market forms in a field , will enter more competitors, and once there is competition, it will lead to a drop in product prices, or even if there is no drop, there will be differentiated products, such as low-priced mobile phones, which will take the route of high volume and small profits.”

"I may have an answer to this point, but let's not rush to talk about it for the time being, you need to understand something."

"Smartphone prices will definitely drop, not us, but other people will appear, so the development of mobile phones in the next five years will inevitably be a period of big dive and popularization of smartphones."

"We have only entered the game now. It is not too late, nor too early. It is a very appropriate time."

"And how to pull down the smartphone depends on our company's development plan, but before talking about the development plan, let me mention our company's philosophy."

Lin Shu turned back to the first part, and there was a line of writing at the top.

"Let everyone enjoy the convenience brought by technology"

Lin Shu asked Yang Feiyan, "How do you understand this sentence?"

Yang Feiyan first wrote down this sentence in her notebook, pondered it carefully, and then said: "It is so cheap that everyone can afford it, so that everyone can enjoy the convenience brought by technology, such as smart phones , if only a few dozen yuan are needed, then everyone’s life will be much more convenient.”

"Dozens of dollars a piece?"

Lin Shu clicked his tongue, Yang Feiyan is much more bold than her, it's really the price of cabbage.

Lin Shu put his hand on Yang Feiyan's shoulder, and first corrected a point: "Feiyan, you have to understand a truth, no one can satisfy everyone, no one can serve everyone, it is impossible to make the group 100% fit. "

"Also, very importantly, not everyone is human."

"As long as it is literally 'everyone' or 'all', it is enough to serve and satisfy most people."

"The 'everyone' here means the majority of people. We are not saints, and we cannot love the world at the same time, and all things are in harmony."

Yang Feiyan nodded. She agreed with what Lin Shu said, not everyone is human, and there is no need to satisfy everyone.

"Very good." Lin Shu didn't need to keep asking Yang Feiyan, he just needed to tell her his ideas.

"Let everyone enjoy the convenience brought by technology, the parity strategy, and reduce the price of high-tech products to the point where everyone can afford, this is the core, but it is by no means blindly cheap, the cheaper the better."

"The key is 'everyone enjoys convenience'. For example, the popularization of smart phones, lowering the price is one element, and another element 'whether it can be used' is also extremely important."

"The 13 billion population replacement wave is a false proposition, because most of these 13 billion people are rural population, and they are not highly educated. Even if the price of technology products is low, they will not know how to use them, and not everyone enjoys the convenience of technology."

"So, in addition to 'parity', another core of our company is 'simple to use', which can take care of people with low education."

"So that's how it is." Yang Feiyan thought of her mother, a person who could only write her own name. For an illiterate mother like her, a smartphone, no matter how cheap it is, is just a fragile toy if she doesn't know how to use it.

It is not as durable as a functional machine, and it is convenient to take it out for work, and it will not break the screen so easily.

Understanding this, Yang Feiyan suddenly respected Lin Shu.

People who can still consider the disadvantaged when they are strong are worthy of admiration.

Lin Shu didn't know what Yang Feiyan was thinking, so he then told Yang Feiyan his ideas and opinions.

After talking a lot, Lin Shu concluded:
"Money is very important, but making more money is just a number. We need to pursue other pursuits. It is our company's vision to develop technology and share the convenience and fun of technology with everyone."

"I hope that our future company will be a company with feelings and ideals, not a capitalist who only squeezes employees and fish and meat people."

"It's a tough road, and it might fail."

"But just because it is difficult to walk, someone needs to walk. If there is no one else, then it is us."

"The world needs pioneers."

"Understood." Yang Feiyan raised her head, her mood fluctuating.

What the world needs has nothing to do with her.

Feelings and ideals are nothing compared to her life.

The salary of [-] is still real.

After Lin Shu finished talking about his concept, he didn't stop and turned back to the first page.

"It's easy to say, everyone can say it, the important thing is how to do it, it is more difficult to do it than to say it, and very few people can do what they say."

"Now what do we need to do to realize our vision, look here."

"Our company's development plan, I can roughly divide it into three steps."

"In the first preparatory period, that is, now, we need to complete three things, have key personnel, have start-up capital, and have a mobile phone company."

"We have the main personnel and the start-up funds, and now there is only one..."

"Own a mobile phone business."

"So our company's first step is."

"Acquiring a mobile phone company."

(End of this chapter)