The ironware I made shines

Chapter 544 Promotion of Agricultural Machinery

With a long-term goal, it must be implemented. Therefore, for Ge Xiaohua, Huafeng's technology has been steadily increased, and the progress of other projects can be slowed down.

The reduced version of Shennong 01 has been tested in Huafeng, and it is relatively stable.

Whether to invest in the market, Ge Xiaohua asked Huafeng's marketing department to conduct research. These days, the marketing department is still very idle. When they are working, they need to get customers in addition to research. This is a relatively long accumulation of work. What's more, it is a field that Huafeng has not set foot in the field of agricultural machinery.

Huanong does not have a marketing department, all it has is to deploy Huafeng’s department, and the two are integrated. It is normal to share resources. Now Huafeng wants to build a complete design, commissioning, production, and sales for Huanong. , publicity, post-maintenance, etc., and finally let Huanong digest and absorb it and become a part of itself. Huafeng mainly produces cars, and agricultural machinery must be separated naturally, so as not to affect the current brand value of Huafeng. Even if Huafeng Mass-produced cars also have a price of more than 20 yuan. There is no price competition with domestic independent cars. The main target is joint venture models. Cars with a price range of 20 yuan are still the world of joint venture cars. Ge Xiaohua wants to change this. The situation, the performance of the car is only one aspect, the most important thing is the establishment of the brand value of the car, the joint venture car can sell well, and the price can still be sold at such a high price, except that the three major parts of the car are more stable than the independent one, the most important thing is Brand value, which is a face consideration factor for Chinese people to buy a car, has similarities and differences with other countries' thinking about buying a car.

This is the true portrayal of Chinese people. Even if you know that buying a car is an outflow of funds, even if you put it in the garage every year, the car will face tens of thousands of depreciation fees, insurance fees, etc., not to mention If it is used frequently, the annual fuel cost and maintenance cost will be a considerable expense, which is why some people often say that buying a car is easy and difficult to maintain, which is not empty talk, but has practical significance.

Therefore, in order to satisfy the face of the Chinese people, the brand value of Huafeng must be raised to the same level as that of the joint venture brand. Desire, this is why you want to know whether Huafeng's cars are worth the value, then the configuration, power performance, appearance, etc. are the things that consumers will pay attention to next.

Nowadays, when consumers mention Huafeng Motors, their impressions are still dominated by counterfeit cars. Therefore, the launch of a 20-level mass-produced car at this time is undoubtedly self-defeating. Sales will prove everything. The sales volume is still a fraction of that of the joint venture car, so in the eyes of others, Ge Xiaohua is relatively overwhelmed.

The establishment of brand value does not happen overnight. Ge Xiaohua has patience and confidence. The employees of Huafeng Automobile are completely confused at the beginning. Everyone has their own ideas. Some are hesitating, looking at the new boss's next strategy and so on. No one thinks that Huafeng has any future.

But after in-depth understanding these days, the employees of Huafeng also feel the atmosphere of setting up a factory with technology, so the sense of belonging to Huafeng is getting stronger and stronger.

The cohesion of Huafeng has been improved, which has greatly improved the work efficiency of the entire company. Moreover, a car brand with high brand value must have its own car culture and corporate culture internally, so these things are gradually improving. To work hard, the history of Huafeng itself is only about 10 years, and the time of real glory is less than a year, and the huge increase in sales is still through plagiarism. This increase is not a healthy development trend. Finally It has also become a burden.

The marketing department is developing its own market, and Ge Xiaohua naturally wants to develop it. After contacting some acquaintances, it happens that a large farm in the north needs agricultural machinery. It originally imported dozens of agricultural machinery, but now it has fallen out with a foreign company. The reason for the expiration of the warranty period is that the free maintenance will not continue. Every maintenance will be paid a high amount. If things go on like this, the cost of the farm will be greatly invested in the agricultural machinery, so the farm owner intends to replace a batch of agricultural machinery. What's more, these foreign agricultural machinery have been used for a long time, and the technology cannot keep up with the trend of the development of the times, which still has an impact on work efficiency.

So I learned from my friends that a batch of agricultural machinery built by Ge Xiaohua, a master blacksmith, is about to go on the market. Out of trust in my friends, I contacted Ge Xiaohua.

"Mr. Ge, I was introduced by Mr. Zhao. Can you send me a prototype of the agricultural machinery?"

"No problem at all. I will provide two prototypes and ensure that the performance parameters of each machine are consistent. There will never be a situation where the prototype is higher than the sold machine. They are all produced in the same batch. If your company thinks that Shennong 01 is worth buying. Let’s talk about the sales contract. If you think it’s not suitable, you can keep the prototype. When your company thinks it’s needed, you can talk about cooperation. These two machines are given to your company by Huanong. Even if we If we can’t reach a cooperation, please ask your company to help us promote it.”

Ge Xiaohua's meaning is very clear. If you need to buy or sell, benevolence and righteousness exist. As long as Shennong 01 goes to a large-scale farm for practical use, it will definitely have some impact, so keep the machine and help publicize it as a reward. After all, the large farms in the north There is still a wide range of farms for crop production, and the plains are conducive to large-scale production, so large-scale crop bases are all in the northern plains, so there is still a great demand for large-scale agricultural machinery.

"Okay, Ge is always a happy person. Let me tell you the truth. Our farm used to use foreign machines. We have long been blind to those foreigners. It takes a lot of energy to accompany them every time we come to repair them. The helpers are all uncles, it’s annoying to watch, money is second, but I can’t stand these ancestors!”

"I can understand that our company will be fully responsible for the later repairs, and the relevant agreement will also be explained in it. Not only is life-long free maintenance, but also the cost of food and accommodation for maintenance personnel outside the company does not need to worry about your company. We will take full responsibility to avoid disputes and troubles."

"Okay, I understand." Although Huanong's price and post-maintenance are very convenient, it mainly depends on whether the machine is suitable. If the machine can't meet the job requirements, those preferential conditions are just a cloud and are of little use.

Because their company will endure all kinds of difficulties from foreigners. It’s not because the domestic technology can’t meet the requirements, so they have to do it. If the machine can meet the requirements, then the subsequent conditions will be very competitive.

(End of this chapter)