God-level great pharmacist
Chapter 430
Chapter 430
Li Dong knew what Chen Ping was thinking, but her and Chen Ping's thoughts were exactly the opposite. He felt that the more recognized by the market, the more he should promote it vigorously to win a bigger market.
The market for skin care products is huge, and it has always been dominated by a group of heroes. It is not said that any skin care company dominates the market, so for any skin care company, there is a lot of room for improvement, even if it occupies 90.00% market, the remaining [-]% of the market should not be underestimated.
What's more, Oriental Miracle is still a new company without the rich heritage and fan base of those big names. If they want to win a bigger market, they can only advertise.
Li Dong attaches great importance to the mask as a new product launched by the company. Since there is a new product release, everyone must know about it as soon as possible, and advertising is the only way.
"Boss, who should we ask to speak for this time?" Chen Ping didn't argue with the boss on whether to advertise, but directly shifted the topic to the spokesperson.
Last time, due to the limited funds, none of the celebrities hired had much traffic. This was the case for Su Xi and Xiao Manyu, but now it is different. The company's monthly sales have reached one billion. Which celebrity they can't afford to hire?
Wu Bingbing is good, with works, exposure, news, and traffic; Chen Mi is also good, the reputation of the queen of goods is well known in the entertainment and fashion circles, but everyone knows it, and...
"Who please? Don't we have our own spokesperson, why should we invite others?" Li Dong looked at Chen Ping strangely, and then said, "Miracle series, continue to find Xiao Manyu, Dongfang series, just use the original one."
"Ah?" Chen Ping was taken aback, isn't she rich?Isn't it bad money?Still looking for those two?Chen Ping said, "Boss, last time it was because of lack of money. This time we are not short of money. Can we invite some celebrities with traffic?"
"Is Xiao Manyu not good? Don't forget, our product became popular after using her." Li Dong is a nostalgic person, and the effect of Xiao Manyu's endorsement is really good, there is no need to change people, and Xiao Manyu is a person , very much to his liking. Of course, when everyone else rejected the Oriental Miracle Company, she was the only one who signed the contract at a low price. It was precisely because of this that he was unwilling to change.
Chen Ping doesn't think so. In her opinion, it's not so much that the product became popular after using Xiao Manyu, it's better to say that it became popular after advertising on various TV stations and finding soft advertisements from celebrities.
"The spokesperson remains the same, but the way of advertising can be changed." Li Dong said after thinking for a while.
"How to change it?" Chen Ping asked curiously. The company's advertisement has already reached the front of the news network. Is it necessary to count down the time?
"I think we can sponsor and name many variety shows that are popular now, and let our spokespersons participate. In this way, the popularity will increase, and the spokesperson's traffic will also increase." Li Dong said.
In fact, he wanted to do this when he was promoting the Oriental Miracle skin care products last time, but at that time, he was very cash-strapped. Knowing that the titles of popular variety shows in China range from tens of millions to hundreds of millions, it is too expensive , but it is different now, he is not short of money, he can still afford this sponsorship fee.
"The title of the show?" Chen Ping's eyes lit up when she heard it. That's right, why didn't she think of it?
These days, TV dramas are produced more and more often, and they are less and less interesting, but variety shows are very interesting, and the ratings are also very high. Although there is only one time a week, but there are many stars and topics, if this can be crowned The name, the exposure rate will definitely jump up.
"Don't you know a lot of people in the entertainment industry now? Go and ask, the naming rights of the variety shows with relatively high ratings. If this season doesn't work, the next season, and TV stations, can they still insert advertisements now, tell them, We are not short of money."
"Yes, boss, I'll ask." Chen Ping said excitedly, the boss is going to do something big, and as a subordinate, she is naturally very happy to see it.
"Don't forget to contact our spokespersons and ask them if they would like to participate in those variety shows." Li Dong reminded.
"Susie is definitely willing. She doesn't have a lot of traffic and lacks resources. Now that she has an appearance fee, she can also participate in popular variety shows to increase her exposure. I think she would be happy even if she didn't pay her an endorsement fee. "Chen Ping frowned at this point, "On the other hand, Xiao Manyu, with her behavior in recent years, definitely won't participate in those variety shows, so I won't ask, if you want to ask the boss, you can ask yourself Go." Then he turned and ran away.
Li Dong frowned and looked at Chen Ping's back, who is this?If all the difficult things are left to him, the boss, what does the other party's general manager do?
It's getting more and more presumptuous.
It seems that when I have nothing to do in the future, I have to teach the other party.
How dare you call him the boss?
But speaking of it, what Chen Ping mentioned about Xiao Manyu was indeed a problem.
Xiao Manyu, as a queen-level figure, is definitely topical, but her exposure rate is too low and the traffic is too small, which has something to do with her personality. She is not a publicity person, and she acts very well. Low-key, unwilling to hype, and unwilling to participate in those boring shows, it is impossible for her to participate in variety shows.
Li Dong thought for a while, took out his cell phone from his pocket, found Xiao Manyu's cell phone number, and called the other party.
"Beep... beep... click!"
Soon, the other side connected the phone.
"Hey, Boss Li, what are you doing? Is there a publicity event?" Xiao Manyu's voice came from the microphone.
What Li Dong dialed was Xiao Manyu's private number, so he didn't have to go through the agent's check to find Xiao Manyu like Chen Ping did.
"There are promotional activities, but I don't know if you are willing to participate." Li Dong said.
Although Xiao Manyu is the spokesperson of the company's products, and the contract also stipulates that she is obliged to participate in activities such as publicity and press conferences, but because the sales of Oriental Miracle skin care products are too popular, there is no need to deliberately organize any activities, so since Xiao Manyu gave the company After filming the advertisement, I haven't contacted him again, so he should be regarded as the most leisurely spokesperson.
"There are stipulations in the contract, I dare not violate them." Xiao Manyu said with a smile.
These words meant something else entirely, referring to Li Dong's tough attitude and domineering methods when they met for the first time.
"It has nothing to do with skin care products." Li Dong said, "Our company has launched a new product, facial mask, and I would like you to endorse the Miracle series of facial masks. This time, in order to strengthen publicity, the company is going to name a variety show. If you are willing to participate, then It couldn’t be better, of course, if I don’t want to, I won’t force it, I will let another actress who endorses the Oriental series of masks participate.”
"Boss Li, thank you for your kindness. I know that the resources of those variety shows are very precious, and many celebrities want to be on it, but you also know my situation. I don't like those variety shows that are all arranged in advance, no Really, if there is a suitable movie, I can consider going out." Xiao Manyu said.
"Haha, just for your words, I will definitely let you make a blockbuster art film for my product in the future, and you will not regret it then." Li Dong said with a smile.
In fact, he has always had an idea, for the brand, for the product, to shoot a blockbuster film with connotation to promote the brand culture. It is different from traditional movies and advertisements, but it can combine the two very well. If it is not To describe it, it can be regarded as a micro movie.
"Okay, when the time comes, I will give up my life to accompany the gentleman." Xiao Manyu was not ambiguous. Although the two of them didn't have much contact time, she felt that she and this young man had some similarities in personality, and it was because of this that the two could get along so harmonious.
Of course, the most important thing is that she likes the skin care products of Oriental Miracle very much. She believes that the person who can create this kind of skin care products is definitely not an ordinary person.
"Then when you have time, let's shoot the advertisement for the mask first."
"I'm an idler now, I have plenty of time, and I'll go to Zhiyang tomorrow."
"it is good."
Putting down the phone, Xiao Manyu was slightly taken aback, no, when did I agree to the other party's facial mask commercial?
……
(End of this chapter)
Li Dong knew what Chen Ping was thinking, but her and Chen Ping's thoughts were exactly the opposite. He felt that the more recognized by the market, the more he should promote it vigorously to win a bigger market.
The market for skin care products is huge, and it has always been dominated by a group of heroes. It is not said that any skin care company dominates the market, so for any skin care company, there is a lot of room for improvement, even if it occupies 90.00% market, the remaining [-]% of the market should not be underestimated.
What's more, Oriental Miracle is still a new company without the rich heritage and fan base of those big names. If they want to win a bigger market, they can only advertise.
Li Dong attaches great importance to the mask as a new product launched by the company. Since there is a new product release, everyone must know about it as soon as possible, and advertising is the only way.
"Boss, who should we ask to speak for this time?" Chen Ping didn't argue with the boss on whether to advertise, but directly shifted the topic to the spokesperson.
Last time, due to the limited funds, none of the celebrities hired had much traffic. This was the case for Su Xi and Xiao Manyu, but now it is different. The company's monthly sales have reached one billion. Which celebrity they can't afford to hire?
Wu Bingbing is good, with works, exposure, news, and traffic; Chen Mi is also good, the reputation of the queen of goods is well known in the entertainment and fashion circles, but everyone knows it, and...
"Who please? Don't we have our own spokesperson, why should we invite others?" Li Dong looked at Chen Ping strangely, and then said, "Miracle series, continue to find Xiao Manyu, Dongfang series, just use the original one."
"Ah?" Chen Ping was taken aback, isn't she rich?Isn't it bad money?Still looking for those two?Chen Ping said, "Boss, last time it was because of lack of money. This time we are not short of money. Can we invite some celebrities with traffic?"
"Is Xiao Manyu not good? Don't forget, our product became popular after using her." Li Dong is a nostalgic person, and the effect of Xiao Manyu's endorsement is really good, there is no need to change people, and Xiao Manyu is a person , very much to his liking. Of course, when everyone else rejected the Oriental Miracle Company, she was the only one who signed the contract at a low price. It was precisely because of this that he was unwilling to change.
Chen Ping doesn't think so. In her opinion, it's not so much that the product became popular after using Xiao Manyu, it's better to say that it became popular after advertising on various TV stations and finding soft advertisements from celebrities.
"The spokesperson remains the same, but the way of advertising can be changed." Li Dong said after thinking for a while.
"How to change it?" Chen Ping asked curiously. The company's advertisement has already reached the front of the news network. Is it necessary to count down the time?
"I think we can sponsor and name many variety shows that are popular now, and let our spokespersons participate. In this way, the popularity will increase, and the spokesperson's traffic will also increase." Li Dong said.
In fact, he wanted to do this when he was promoting the Oriental Miracle skin care products last time, but at that time, he was very cash-strapped. Knowing that the titles of popular variety shows in China range from tens of millions to hundreds of millions, it is too expensive , but it is different now, he is not short of money, he can still afford this sponsorship fee.
"The title of the show?" Chen Ping's eyes lit up when she heard it. That's right, why didn't she think of it?
These days, TV dramas are produced more and more often, and they are less and less interesting, but variety shows are very interesting, and the ratings are also very high. Although there is only one time a week, but there are many stars and topics, if this can be crowned The name, the exposure rate will definitely jump up.
"Don't you know a lot of people in the entertainment industry now? Go and ask, the naming rights of the variety shows with relatively high ratings. If this season doesn't work, the next season, and TV stations, can they still insert advertisements now, tell them, We are not short of money."
"Yes, boss, I'll ask." Chen Ping said excitedly, the boss is going to do something big, and as a subordinate, she is naturally very happy to see it.
"Don't forget to contact our spokespersons and ask them if they would like to participate in those variety shows." Li Dong reminded.
"Susie is definitely willing. She doesn't have a lot of traffic and lacks resources. Now that she has an appearance fee, she can also participate in popular variety shows to increase her exposure. I think she would be happy even if she didn't pay her an endorsement fee. "Chen Ping frowned at this point, "On the other hand, Xiao Manyu, with her behavior in recent years, definitely won't participate in those variety shows, so I won't ask, if you want to ask the boss, you can ask yourself Go." Then he turned and ran away.
Li Dong frowned and looked at Chen Ping's back, who is this?If all the difficult things are left to him, the boss, what does the other party's general manager do?
It's getting more and more presumptuous.
It seems that when I have nothing to do in the future, I have to teach the other party.
How dare you call him the boss?
But speaking of it, what Chen Ping mentioned about Xiao Manyu was indeed a problem.
Xiao Manyu, as a queen-level figure, is definitely topical, but her exposure rate is too low and the traffic is too small, which has something to do with her personality. She is not a publicity person, and she acts very well. Low-key, unwilling to hype, and unwilling to participate in those boring shows, it is impossible for her to participate in variety shows.
Li Dong thought for a while, took out his cell phone from his pocket, found Xiao Manyu's cell phone number, and called the other party.
"Beep... beep... click!"
Soon, the other side connected the phone.
"Hey, Boss Li, what are you doing? Is there a publicity event?" Xiao Manyu's voice came from the microphone.
What Li Dong dialed was Xiao Manyu's private number, so he didn't have to go through the agent's check to find Xiao Manyu like Chen Ping did.
"There are promotional activities, but I don't know if you are willing to participate." Li Dong said.
Although Xiao Manyu is the spokesperson of the company's products, and the contract also stipulates that she is obliged to participate in activities such as publicity and press conferences, but because the sales of Oriental Miracle skin care products are too popular, there is no need to deliberately organize any activities, so since Xiao Manyu gave the company After filming the advertisement, I haven't contacted him again, so he should be regarded as the most leisurely spokesperson.
"There are stipulations in the contract, I dare not violate them." Xiao Manyu said with a smile.
These words meant something else entirely, referring to Li Dong's tough attitude and domineering methods when they met for the first time.
"It has nothing to do with skin care products." Li Dong said, "Our company has launched a new product, facial mask, and I would like you to endorse the Miracle series of facial masks. This time, in order to strengthen publicity, the company is going to name a variety show. If you are willing to participate, then It couldn’t be better, of course, if I don’t want to, I won’t force it, I will let another actress who endorses the Oriental series of masks participate.”
"Boss Li, thank you for your kindness. I know that the resources of those variety shows are very precious, and many celebrities want to be on it, but you also know my situation. I don't like those variety shows that are all arranged in advance, no Really, if there is a suitable movie, I can consider going out." Xiao Manyu said.
"Haha, just for your words, I will definitely let you make a blockbuster art film for my product in the future, and you will not regret it then." Li Dong said with a smile.
In fact, he has always had an idea, for the brand, for the product, to shoot a blockbuster film with connotation to promote the brand culture. It is different from traditional movies and advertisements, but it can combine the two very well. If it is not To describe it, it can be regarded as a micro movie.
"Okay, when the time comes, I will give up my life to accompany the gentleman." Xiao Manyu was not ambiguous. Although the two of them didn't have much contact time, she felt that she and this young man had some similarities in personality, and it was because of this that the two could get along so harmonious.
Of course, the most important thing is that she likes the skin care products of Oriental Miracle very much. She believes that the person who can create this kind of skin care products is definitely not an ordinary person.
"Then when you have time, let's shoot the advertisement for the mask first."
"I'm an idler now, I have plenty of time, and I'll go to Zhiyang tomorrow."
"it is good."
Putting down the phone, Xiao Manyu was slightly taken aback, no, when did I agree to the other party's facial mask commercial?
……
(End of this chapter)
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