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Chapter 456 Credit System
As several parties compete for online payment entrances, all-round competition in food delivery, travel, group buying, hotels, tourism, etc., various subsidies are thrown out desperately, and the market is completely activated.

Especially in the field of travel and food delivery, with Uxing, Didi, Meituan, Dianping...spreading large-scale market subsidies like money, countless users have been attracted, and the media has been reporting endlessly.

Let the industries and markets that were originally niche, go out of the circle in an instant, and enter the attention of more people.

Many new users are attracted, the market is getting hotter, and the competition is becoming increasingly fierce.

……

While using various subdivision scenarios to compete for online payment entrances, Alipay saw that it could not gain an advantage, and opened a new battlefield, began to promote QR code payment, and entered the field of offline micropayment.

Compared with online payment, there are countless offline restaurants, restaurants, supermarkets, individual businesses, shops, food trucks...the number is tens of millions.

For example, today's online payment covers a wider field and scope, and it is a place that must be contested.

Seeing that Alipay has launched a large-scale subsidy program in this area, it has attracted countless small businesses in an instant, and the payment scenarios, scope and frequency have advanced by leaps and bounds.

Lin Rui also chose to follow up. According to the amount of shares held, Xingkong Technology Group injected 120 billion yuan into Weiyin Payment, and Weiyang Technology injected 40 billion yuan into Weiyin Payment.

With the 160 billion funds in the account, the microbank payment, which has a large amount of funds in hand, has also launched a large-scale offline subsidy plan.

Merchants can apply for QR codes for free through WeChat payment; not only free postage, but also a certain exemption for users who use QR codes to pay.

In this matter, Ele.me also gave a lot of support. A large number of restaurants and restaurants that cooperated with it all applied for the QR code of Weiyin payment within a week after the launch of the QR code. Code payment function.

As a result, the war in the offline payment industry has slowly begun.

Alipay, Weiyin Payment, Tenpay... all display means to compete for the payment entrance of each scene in an all-round way.

When netizens across the country are dazzled and confused, they silently enjoy various discounts and exemptions.Several major payment companies are also not losing money. Under the guidance of various subsidies and public opinion, the scene of online payment is getting wider and wider, and the scope is getting bigger and bigger, and more and more new users are joining.

In this way, third-party payment companies seem to have opened up the two channels of Ren and Du, and their development momentum has grown by leaps and bounds, and they have reached a new height in an instant.

In a short period of time, from shopping malls and hotels to small stalls and hawkers, in these consumption scenarios, payment by scanning codes has become popular in an instant.

A large number of users are gradually getting used to this new payment method.

As the frequency and scale of use increased, and the amount involved increased, Lin Rui gradually realized the vastness and potential of this market.

In mid-December, with Alipay's another show operation, it immediately blinded people, and Lin Rui had to look at Lao Ma with admiration.

Alipay actually launched its own credit system based on the user's consumption data, opened the Huabei and Borrowing functions, and granted different credits according to different credits.

Huabei imitates the credit card system, which can be consumed in advance, and Alipay charges a certain channel fee.

Borrowing imitates banks, granting different amounts according to different credits. Compared with banks, it is naturally more flexible and convenient, and the interest is much higher.

After this operation, the profit prospect of the online payment field became clear instantly, which greatly exceeded the expectations of the industry. Lin Rui also understood the huge potential of the online third-party payment field.

I admire Lao Ma's courage even more. Huabei's target is a credit card, and Jiebei's target is a bank micro-loan, all of which are grabbing food from the bank.

Even if ordinary people have this idea, it is one thing whether they dare to make a move.

……

However, since the old horse has already made a move, he has also provoked most of the criticisms while getting the limelight.

Weiyin Payment also started to follow up, not only closely following the pace of Alipay, but also meant to strengthen the momentum of Alipay, quickly creating an established fact.

To avoid the counterattack of some interested parties related to the bank, and limit the expansion of online third-party payment tools in this regard.

Penguin also understood this truth and quickly began to follow up.

With the entry of the three Internet giants and payment companies, it has become an established fact that the opposing voices and opinions in the market have gradually become smaller.

Some competent authorities also did not speak out, neither supporting nor rejecting; acquiescing to the exploration and expansion of several large online third-party payment companies in this area.

……

The establishment of Weiyin's credit system is going smoothly.

Big data and user self-portraits are formed through WeChat, Weibo, Huizhong Mall, Ele.me, Uxing Technology... and many other partners of WeBank Payment.

According to the user's age, work, education, real estate vehicles, consumption data, etc., multi-dimensional evaluation is carried out to establish a credit system covering every user in the entire network.

At the same time, corresponding to Alipay's Sesame Credit, Weiyin Payment has also established a credit consumption system.

In order to solve the problem of funding sources, after screening, Weiyin Payment chose Zhongyuan Bank as a partner to carry out in-depth cooperation.

After negotiations, in order to seize this opportunity, promote the development of Zhongyuan Bank, and stimulate the innovation vitality of local enterprises, the government showed great goodwill and agreed that Zhongyuan Bank will issue 30.00% of the equity to Weiyin Payment, financing 150 billion yuan.

For the 150 billion funds, Xingkong Technology Group and Weiyang Technology will bear 110 billion and 37 billion respectively
After the financing, Weiyin directly became the largest shareholder of Zhongyuan Bank, holding 30.00% of the shares.

Xingkong Technology Group was reduced to the second largest shareholder, and its equity was diluted to 19.00%.

The rest are still dominated by state-owned assets and government departments.

After these changes, Lin Rui's voice in Zhongyuan Bank surpassed that of state-owned assets and occupied a major position.

The local government almost gave up the dominance of the bank, and Lin Rui admired the courage of the leadership.

Established more than two years ago, Zhongyuan Bank, which is dominated by state-owned assets, has developed mediocrely and has not shown any bright spots. While the leaders in charge were disappointed, they inevitably changed their development ideas.

As a business card for local development, since state-owned assets are not enough, it would be good for Lin Rui to take the lead.

As a major shareholder, as long as Zhongyuan Bank develops, the local government will be the biggest beneficiary. Equity income is only one of them. The increase in employment, taxation, consumption, and economy due to the expansion of the bank's scale cannot be ignored.

This is what local governments care about most.

As a result, the two sides worked together, and the dominance of Zhongyuan Bank fell into Lin Rui's hands, and he took out the resources of Xingkong Technology Group and Weiyang Technology to fully promote the development of Zhongyuan Bank.

The four major banks are incomparable, and it is still possible to catch up with Shanghai Pudong Development Bank and Minsheng Bank.

(End of this chapter)