Open business day-to-day

Chapter 437 Dual Brand Strategy

With the matter of SMIC coming to an end, Lin Rui stayed in Shanghai for another week, and while accompanying Ye Zhen, inspected the development of its industries.

At present, under the Xingkong Research Institute alone, there are seven or eight R&D centers in Shanghai. From chips, to mobile phones, to the Internet of Things, new energy, new materials, life sciences... several major R&D centers are gathered here.

If you add some subsidiaries of Xingkong Technology, such as Blue Shield Security, Huizhong Mall Shanghai Branch... and the super-large R&D center established by Weiyang Technology in Shanghai.

The company under his name alone has more than [-] employees in the Shanghai stock market.Distributed throughout the city, most of them are cutting-edge scientific research talents.

In terms of investment scale, among major cities at home and abroad, it is only below the headquarters in Los Angeles.

After some inspection, it was quite rewarding.

In particular, we learned from Weiyang Technology Shanghai R&D Center that based on the origin operating system of smartphones, the preliminary research and development has been completed.

By May of this year at the latest, the first-generation version of the origin operating system will be released.

Lin Rui was looking forward to it.

Not only that, Microchip also has good news.

As the domestic and Huawei HiSilicon, it is the only chip company with independent intellectual property rights and strong strength.

Since the acquisition of Spreadtrum and DIREC, Microchip has invested a lot of research and development funds. It not only recruits top talents in chip field all over the world, but also cooperates with the origin operating system to start the research and development of a new generation of chips.

At present, in addition to developing various chips based on the automotive Internet of Things, Microchip focuses on the research and development of smartphone chips.

Based on this, Microchip has launched a dual-strategy model. One is to continue Spreadtrum's style and focus on mid-to-low-end smart phone chips.

One is to enter high-end mobile phone chips based on the existing system.

High-end chips require a large investment and a long R&D cycle, requiring patience, and are still in the critical stage.

The R&D and design work of mid-to-low-end smart phone chips based on the origin operating system has come to an end.

It can be settled in two or three months at the latest.

In response to this situation, the company has also made arrangements.

At present, after half a year of hard work, the development of Xingchen Technology's smartphone is also coming to an end.

Next, Star Technology's mobile phone project will learn from Huawei and start a dual-brand strategy.

For the high-end market and the low-end market, two brands of mobile phones are launched, just like Huawei and Honor.

Stellar Technology will also launch the Xingkong series mobile phones for the high-end market, and the Nebula series mobile phones for the low-end market.

Microchip's two chips for the high-end market and the low-end market will also be mainly used in these two mobile phones in the future.

This model not only greatly reduces the manufacturing cost of mobile phones, but also increases competitiveness.

It can also use the Nebula series of mobile phones to quickly occupy the market through the low-cost model.

At the same time, the large-scale purchase of chips through the Xingyun series of mobile phones not only enables Microchip to generate revenue, but also provides a large amount of practical data for chip research and development, and accumulates more experience.

Through these data and experience, not only can it increase its advantages in low-end chips, but it can also provide great help for Microchip to develop high-end chips.

When the origin operating system is released, smartphones will officially enter the mass production stage.

Stellar Technology will give priority to the Nebula series of mobile phones, through offline shopping malls, specialty stores and online channels, take advantage of low prices, distribute goods on a large scale, and quickly occupy the market.

Then promote the origin operating system.

Utilize the large-scale shipments of low-end chips to accumulate more experience and background for the research and development of high-end chips.

When the distribution of Xingyun series mobile phones reaches a certain level, the origin operating system forms a basic ecology, and Microchip completes the research and development of high-end chips based on smartphones.

It's time to launch the Star Series high-end smartphones.

……

After staying in the Shanghai stock market for a week, after inspecting its properties, meeting with some people in the financial and technology industries at home and abroad, and publicly appearing to participate in an international financial conference hosted by the Shanghai stock market, he returned to Los Angeles.

Back in Los Angeles, Lin Rui felt a change, and the whole city seemed to wake up.

Los Angeles, which used to be lazy and suitable for the elderly, is now full of vitality, with huge construction sites everywhere, and young people who are in a hurry, full of energy, and boundless enthusiasm.

In fact, this change began last year.

Especially after the official financing of Weiyang Technology, the valuation as high as [-] billion US dollars not only attracted the attention of the whole world, but also attracted countless young people with dreams and countless trendsetters!
Especially for young people in the Midwest, they suddenly discovered that apart from the coastal areas, Los Angeles is actually not bad.

In addition to various start-up companies, the most influxes are Internet celebrities, self-media, anchors, and model agency companies.

The WeChat public account has the largest self-media platform in the world; Weiyang Weibo is the largest micro-blog platform in China; The most professional training system.

The combination of these conditions gives Los Angeles an extremely strong foundation in these industries.Let countless young people with dreams gather from all directions.

As a result, the ancient and lazy Luo Cheng, under the continuous infusion of fresh blood, began to radiate vitality, showing endless vitality.

What Lin Rui sees and feels now is this picture.

In today's era of sea power, the economic center of gravity has shifted to coastal cities, which have attracted countless young people.

As an inland third-tier city, it is also admirable to be able to go against the trend, attract young people from all over the world, and rejuvenate.

……

This day, after Lin Rui was busy with work, he took out his mobile phone and swiped casually. Suddenly, a piece of news swiped the screen, and it even became a trending topic on Weibo.

Click on it and look, it turns out that the 2012 GDP of Los Angeles has been officially released.

In 2012, Los Angeles City's annual GDP was 3680 billion, ranking second in the province, second only to the provincial city of Shangzhou's 5500 billion.

This data seems to be eye-catching, surpassing many provincial capital cities in the central and western regions, but compared with coastal cities, there is still a big gap.

The most important data is no longer the total amount, but the growth rate.

According to statistics, in 2012, the GDP growth rate of Los Angeles was as high as 28%, ranking first among all cities in the country, and Yaoyao took the lead.

In today's era, for a well-developed city, an annual GDP growth rate of more than 15% is exaggerated, as high as 28%, which can only be seen in the 90s at the beginning of the reform and opening up.

Regarding this eye-catching data, there is also a lot of discussion and enthusiasm on the Internet.

Naturally, the reason is also very clear, Lin Rui and the company under his name have contributed a lot.

Not to mention how many economic benefits Weiyang Technology and Xingkong Technology Group have directly created, the chain effect brought about by this has brought a huge impact.

Numerous well-known enterprises at home and abroad have set up branches here, countless young people with dreams have rushed here, and countless start-up companies have set up here.

Not only has it changed the development trajectory of a city, but it has also directly injected vitality into the city. As a result, the whole city has radiated endless vitality and entered the fast lane of development.

After casually reading the comments on the Internet, Lin Rui smiled lightly, feeling very comfortable in his heart.

There are many sources of a person's sense of accomplishment, not just wealth.

For example, change a city.

(End of this chapter)