Open business day-to-day

Chapter 434 Red Packet
As time entered January, more and more things happened, especially when a large sum of money was poured in, the personnel of the various departments of Starry Sky Technology Group were also very busy.

It is not so easy to set up so many R&D centers and recruit so many talents.

Fortunately, Lin Rui's title as the third richest man in the world is useful. Weiyang Technology and Xingkong Technology Group are also considered to be strong in the world.

The establishment of the R&D center and the recruitment of talents went a lot smoother.

Although busy, the work in all aspects is advancing in an orderly manner.

Seeing that Xingkong Technology Group was operating at full capacity, Lin Rui gradually put his energy on Weiyang Technology.

Recently, WeChat has developed well. The total number of users worldwide has exceeded 12 billion. Especially in China, the total number of WeChat users has reached 3.6 million, which is extremely impressive.

Mainly due to the popularity of smart phones, it has brought a large number of new users.

……

Tencent's Weixin had just over 2 million users last month.

Not to mention that compared with WeChat's global users, domestic users have already widened the gap.

The capital market is the most sensitive. Although Weiyin has been slowly absorbing Penguin's stock, it has a certain palletizing effect on Penguin's market value.

Affected by the news, Penguin's stock price has been trading sideways, with no upward momentum, and many institutions and investors have sold their stocks.

Not only the stock price, but Penguin is also becoming less and less calm. Recently, there have been frequent actions, and they want to make breakthroughs in other areas.

Lin Rui opened the file in his hand, which contained the various actions of the penguin during this period.

Knowing the potential of the penguins, Lin Rui would not neglect to take advantage of them.

At his level, as long as he wants to know all kinds of news inside the penguin, it is difficult to hide it.

Various commercial research companies are not just for nothing.

Penguin has made two major moves recently.

One is the cooperation with JD.com.

In recent months, with the help of Gaoling Capital, there have been constant rumors of cooperation between Penguin and JD.com.

Today, the two parties have finally reached a preliminary cooperation. Penguin will invest in JD.com with QQ Mall, some traffic resources and US$[-] million in cash.

Soon, this collaboration will be announced.

Lin Rui was a little surprised by the news, but also a little relieved.

Surprised that Tencent is willing to give up the e-commerce business, it is not small.

However, considering the difficulties faced by Tencent and JD.com, I have to say that this strategy is not bad.

It is mainly due to Lin Rui that the two companies can reach a cooperation so quickly.

In fact, the target that JD.com most wants to cooperate with is Weiyang Technology. With the help of WeChat's global popularity, it can not only capture the domestic market faster, but also enter the international market.

Unfortunately, the entry of Huizhong Mall not only broke JD.com's fantasy, but also directly aimed at domestic mid-to-high-end online shopping customers.

With the help of Lin Rui's influence and tyrannical strength, Huizhong Mall suddenly became Jingdong's biggest opponent in China.

Penguin was invaded by Weiyang Technology in the social field, and Jingdong was invaded by Huizhong Mall in the high-end shopping field.

Facing a common enemy, the two companies finally let go of their grievances and began to cooperate to face the threat together.

After reading the news, Lin Rui looked calm, not surprised, nor worried about the merger of the two companies.

In terms of social interaction, with the current market share of WeChat, not to mention that Penguin has been crushed domestically, as long as the basic market abroad is stable, Penguin will not be able to make any big waves.

On the other hand, Jingdong, with the traffic support of Penguin, the situation will be better.

However, the various conditions of Huizhong Mall are obviously superior to JD.com.

Not only in terms of capital and influence, but also in terms of traffic resources, it far exceeds JD.com.

Weiyang Weibo, the largest microblog platform in China, WeChat, the largest mobile social software in the world, and the largest novel platform in China, video platform, etc... can all attract traffic to Huizhong Mall.

Not to mention that the traffic of Penguin itself cannot keep up with Weiyang Technology, and JD.com is only the son of Penguin, and it is impossible to invest in traffic support.

Even if the two companies cooperate, JD.com's traffic resources are still not at the same level as Huizhong Mall.

Nothing to worry about.

It was another piece of news that surprised him.

For WeChat, Penguin has mobilized some people and is developing a function of sending red envelopes.

After thinking about it for a while, Lin Rui saw the huge use of the red envelope function in the future.

Now that the end of the year is approaching, the Spring Festival is coming soon.Red envelopes are indispensable when visiting relatives and friends for New Year greetings. This function has a very large application market.

Increasing the number of WeChat users is only one of them; on the other hand, Penguin’s online payment tool Tenpay may explode rapidly under the stimulation of the red envelope function.

Thinking of the current market share of Weiyin Payment, Lin Rui was not calm anymore.

In the past two years, various O2O platforms such as Meituan, Ele.me, and Youxing invested by Weiyang Technology have established Huizhong Mall and started to enter the e-commerce industry.

Stimulated by so many payment scenarios, Weiyin Pay has surpassed Tenpay and has become the second largest online payment tool in China after Alipay.

If it is done by Penguin, WeChat payment will be overtaken immediately.

Lin Rui, who has seen the powerful functions of online payment tools, naturally can't just watch.

Subsequently, the executives of related businesses were convened and a small meeting was held.

At the meeting, everyone naturally had no opinion on the development of the red envelope function for WeChat.

At the same time, Liu Wei suggested: "Mr. Lin, I think the red envelope function has great potential, especially for the promotion of online payment systems."

"Not only do we want to launch the red envelope function, but we also need to do a big network-wide publicity for this function, so that every netizen can use the red envelope function to activate Weiyin payment."

Lin Rui nodded. This is the purpose of his meeting, to brainstorm and maximize the value of the red envelope function.

"Yes, do you have any good ideas?"

Liu Wei thought about it for a while, and then said confidently: "In addition to the large-scale hype, the most suitable place for publicity in the next period of time is the Spring Festival Gala."

"The users affected by the hype are limited, and the Spring Festival Gala is the most watched program in the world. If we can advertise on the New Year's Eve, the effect will definitely be full."

Li Xueming said: "The host of the Spring Festival Gala broadcasted the embedded advertisement, because it affected the audience experience, it seems to have been canceled last year."

"The advertising space reserved today is only the 5-minute golden advertising time before the Spring Festival Gala, which has been sold out through bidding."

"Now, it shouldn't be easy to get an advertising space again."

Hearing this, Liu Wei's face suddenly became serious.

Looking at Lin Rui, he suggested: "Mr. Lin, CCTV has been carrying out market-oriented reforms for the past two years. I read some materials, and many of them are aimed at the reform of the Spring Festival Gala."

"However, it has not been pushed forward."

"I think this is an opportunity. If we can create a new advertising method to promote the function of red envelopes without arousing the audience's disgust and accepting it from CCTV, it is very feasible."

Lin Rui considered for a moment: "Tell me what you think."

Liu Wei immediately breathed a sigh of relief: "Boss Lin, Chinese New Year is a festive time, especially the Spring Festival Gala, which has a huge influence, with nearly one billion viewers at home and abroad."

"It is not advisable to simply insert advertisements. This is also the reason why CCTV canceled the host's oral broadcast to insert advertisements."

"If we change the way and integrate advertisements into the Spring Festival Gala program. For example, during the Spring Festival Gala, we can interact with the audience through the combination of on-stage and offline, and send a few waves of red envelopes to WeChat users."

"Through the Spring Festival Gala, use red envelopes that everyone likes to hear and see to interact with the audience and increase the festive atmosphere of the Spring Festival Gala. Not only can everyone know about the function of red envelopes, but it will not arouse the audience's resentment and CCTV's resistance. It is very feasible. .”

Lin Rui thought about it for a while, and then asked for opinions. Everyone put forward some opinions, and finally reached a consensus.

Only then did he make a decision: "Okay, Director Liu, just follow your opinion, and you will be solely responsible for this matter."

Liu Wei lifted his spirits and immediately promised to complete the task.

……

In the next few days, Liu Wei gathered a large number of people, made an extremely wonderful plan, and rushed directly to the imperial capital.

For the Spring Festival Gala, I am quite curious about this kind of cooperation. It will not cause trouble to the audience, but it will also increase the festive atmosphere and generate income for CCTV.

After discussion by the director team, it was reported to CCTV.Knowing that it is a cooperation with Weiyang Technology, CCTV leaders also attach great importance to it.Two discussions were held, and finally the cooperation was decided.

If this cooperation is successfully concluded, it is conceivable in the future that CCTV will add another golden advertising spot after the golden advertising spot in the news network.

With Weiyang Technology as a demonstration, I believe that the major Internet companies in China will definitely flock to it.

The advertisement was done, and the red envelope function had been developed by professional personnel, and Lin Rui shifted his energy to other aspects.

Recently, the company is discussing whether to enter the field of news distribution and develop a special news APP.

Speaking of this, it was still influenced by a company called Today's Toutiao invested by Weiyang Technology.

With the decline of these four major portals, in addition to Weibo platforms and official accounts, a new outlet has emerged in the field of news distribution.

Toutiao, which has just been established for less than a year, has done an excellent job in the field of news distribution with the help of algorithms and big data, and the data is uploaded slowly.

At present, the company's valuation is close to [-] million US dollars, and Weiyang Technology Investment Fund is also one of the investors of this company.

Compared with the news clients of several major portal websites, this news app based on big data and user preferences has a much higher user experience and stickiness.

According to research, with the popularity of smartphones, there is a huge market for news apps based on algorithms and big data.

Therefore, it was suggested that the company can test the waters in this regard.

Lin Rui naturally supported this and set up two teams.

One group focuses on entertainment and funny news, and the other focuses on social hot news, let them compete with each other and jointly develop in this field.

In terms of technology, whether it is big data, user preferences, or algorithms, Weiyang Technology is definitely one of the top companies in the world. Compared with small companies like Toutiao that have just started their businesses, they are definitely in a crushing state.

Lin Rui is also looking forward to this attempt.

An enterprise, especially an Internet company, can win the future and create value only through continuous innovation.

……

Seeing that the cooperation with CCTV has been reached there, as soon as the Spring Festival is over, the number of users who activate Weiyin payment through the red envelope function will definitely skyrocket.

At present, after Lin Ruixiao's two years of operation, the number of users of Weiyin Payment has exceeded 6000 million, ranking second among major Internet companies in China.

After such a promotion, Weiyin Pay is about the same, not to mention challenging Alipay's position.

In this case, it is natural to do a good job of preparation.

In July and August of this year, before Weiyang Technology raised funds, Lin Rui separated Weiyin Payment and operated it independently as a subsidiary of Xingkong Technology Group.

There are only hundreds of millions of cash in the account of Weiyin Payment Company to maintain the operation of the company.

Now, the opportunity for the company's development has come, and it is natural to give strong support.

Lin Rui injected RMB 40 billion into Weiyin Payment through Xingkong Technology Group.

Subsequently, with a post-investment valuation of 100 billion yuan, another 25 billion was injected through Weiyang Technology.

After the capital injection, Xingkong Technology Group holds 70.00% of Wuyin Payment's shares, and Weiyang Technology holds 20.00% of Wu's shares.

At the same time, there is an additional 65 billion yuan of liquidity in the Weiyin payment account, which can easily cope with future promotion work.

Separating Weiyin Payment from Weiyang Technology, and holding shares in Weiyin Payment through investment this time, seems to be a one-off move many times, but in fact it has to be done.

Look at Lao Ma, who does not hesitate to offend shareholders, damage his business reputation, insists on separating Alipay from Ali, and knows the importance of payment software.

Not to mention the policy risks, the divestiture in advance can also avoid future troubles.

It is the same for Weiyang Technology to invest in Weiyin Payment this time.

Xingkong Technology Group is not short of money, and Weiyin payment has not yet developed, and its valuation is low, which is not suitable for financing.

However, this investment has to be done.

Although Lin Rui has an absolute controlling stake in Weiyang Technology, since he has accepted the financing, he has to consider the interests of other shareholders.

Using WeChat to promote WeChat Pay will naturally have a great publicity effect on WeChat and greatly increase the stickiness of WeChat. However, it is WeChat Pay that benefits the most.

Even the Spring Festival advertising expenses and red envelope expenses are paid by Weiyin.After all, the channel of WeChat is used, and the future publicity and promotion will mainly rely on WeChat.

Under such circumstances, it is also appropriate for Laweiyang Technology to come in and share the development achievements of Weiyin Payment.

……

As time passed, and the New Year was getting closer, the third annual meeting of Weiyang Technology was held as scheduled.

This time, the scale of the annual meeting was larger, not only the employees of Weiyang Technology, but also the employees of the major subsidiaries of Xingkong Technology Group participated.

Of course, with the 10,000+ employees of these two companies around the world, it is naturally impossible for them all to participate.

However, the number of employees who are only qualified to come to Los Angeles to participate in the annual meeting is also an astonishing number.

Due to the larger scale and more adequate preparations for this annual meeting, the various gifts and prizes alone cost [-] to [-] million yuan.

In addition, five or six well-known domestic singers were invited to perform on stage, and the atmosphere at the scene was extremely warm.

It has attracted the attention of major domestic companies and netizens.

(End of this chapter)