Open business day-to-day

Chapter 421 The Mall Launches
The time soon came to September 9th, and Lin Rui got up in the morning to complete his daily exercise tasks.

After eating breakfast, reading a book for a while, I took out my phone and swiped.

Then, wrote a Weibo:
"happy teacher's Day!"

"Weiyang Technology will cooperate with Xingkong Technology to establish a teacher public welfare fund with a total amount of 10 billion yuan to support rural teachers in rural and remote areas, and thank them for their silent contributions."

Then click Publish.

In an instant, this Weibo was posted by countless people.

Needless to say, Lin Rui's current popularity, let alone this kind of donation of 10 billion yuan, countless people immediately started to leave comments, likes, and reposts.

However, this is just the beginning.

Within a few minutes, Lin Rui directly reposted the Weibo post he had just posted:
And wrote: "All users of Weiyang Weibo, repost this Weibo, and write a greeting to celebrate Teacher's Day. You will receive a set of 12 classic children's Chinese studies for free, free shipping nationwide, and each person is limited to one set , as of this morning."

Later, a few pictures were attached, which were pictures of this set of 12 children's Chinese studies books, including "Three Character Classic", "Thousand Character Classic", "Hundred Surnames", "Disciple Regulations", "Sound Rhythm Enlightenment", "Zeng Guang Xian Wen" " There are 12 books in total, Li Weng Duiyun, Young Learning Qionglin, Daxue, The Doctrine of the Mean, The Analects of Confucius, and Mencius.

According to Lin Rui's original plan, he would send a greeting on Teacher's Day, and then ask netizens to forward it. Every netizen who forwarded it would give him a set of classic Chinese studies for children.

However, when you think about it, it doesn't seem very good to use Teacher's Day to promote Huizhong Mall.

Even if benefits are indeed distributed to netizens, it is also suspected of selling dog meat, but it does not have any substantial benefits for teachers.

Therefore, Lin Rui changed his mind and decided to set up a teacher public welfare fund with a total amount of 10 billion on Teacher's Day to support rural teachers in rural and remote areas.

He has two intentions. One is that he has the willingness to do charity. Now that the company has developed so large and has such a high influence, it is almost the private enterprise with the highest valuation in China.

Doing some charity is also right.

Coupled with his own title of the third richest man in the world and the richest man in China, with money at this level, he should really give back to the society and set an example.

The second is to use Teacher's Day for marketing and advertising. Although people may not say anything, the impact is not very good after all.

You can't just shout slogans without any real action.

Donating 10 billion directly can be regarded as blocking the mouth of the world and offsetting the bad influence.

Based on these considerations, Lin Rui immediately decided to donate 10 billion yuan on Teacher's Day.

As this Weibo was forwarded, its content immediately caused an uproar.

Just spent 10 billion to set up the Teachers' Charity Fund, and suddenly announced that if you retweet this Weibo and write a blessing for Teacher's Day, you can get a set of 12 children's classic Chinese studies for free.

During the recent period, Lin Rui was at its most popular. Just 20 days after the financing of Weiyang Technology, it not only set a financing record for domestic private enterprises, but also became the highest valuation in China in terms of valuation, except for Huawei, which is not listed. of private enterprises.

Lin Rui even leapt to become the third richest man in the world, the richest man in China, the richest man in Chinese, and the richest man in Asia.

Coupled with his age and legend, the popularity has remained high.Any topic related to him can attract great attention.

A few days ago, the company just implemented an equity incentive plan with a total amount of more than 30 billion US dollars, which caused a huge storm in the country.

Lin Rui is now absolutely hot in the country, and the attention is unprecedented.

During this period of time, he can arouse great enthusiasm and attention by posting Weibo casually, let alone posting this kind of Weibo!
Weibo has just been released, and the airborne hot search is the first in an instant.With the efforts of countless editors from the media and websites, the Weibo content that Lin Rui just posted quickly spread all over the Internet.

Countless netizens were stunned after seeing the content of Weibo.

Repost it on Weibo, write a greeting to celebrate Teacher's Day, and you can get a set of 12 classic books for children's Chinese studies for free.

Looking at the set of 12 books in total, this kind of thing that can be done in ten seconds with a click of the mouse, many people are moved.

So, they took action.

Next, Weiyang Weibo ushered in the peak of traffic since its establishment.

Countless netizens logged into Weiyang Weibo, found Lin Rui's Weibo, forwarded it and wrote a sentence to celebrate Teacher's Day.

Afterwards, the crowd began to watch, being a melon-eating crowd.

For such a large amount of traffic, fortunately, Weiyang Technology has made preparations in advance, otherwise the data cannot be processed, and the Weibo platform will collapse.

At the same time, Weiyang Technology's own publicity and distribution resources also acted silently to fuel the flames.

This incident became the most popular event on the Internet that day, and countless people participated in it.

Many people even found this set of books on Taobao and JD.com, and looked at the price, 88 yuan.Search all online shopping platforms, the lowest price is no less than 80 yuan.

Now, more people are moved.You can get a set with a click of the mouse and forward it, what a bargain!
Not only the fathers and mothers, but also many unmarried people participated in it, and they can give it to others if they don’t need it themselves. After all, it is a set of 12 Chinese classics, which is very suitable for children.

Countless people left messages on Lin Rui's Weibo:

"Worthy of being the richest man, he is indeed magnificent..."

"To promote Chinese studies, you must like it!"

"If you forward it, you will get a set. I just searched Taobao and JD.com, and the value of a set is 88 yuan. This is too inhumane!"

"Damn it... Now the retweets have exceeded 2000 million, nearly 20 billion. Lin Rui is too embarrassing."

"Yes... yes! There are so many people on the platform, if more than 1 million people retweet it, wouldn't that be tens of billions? If I give this money, I can even be listed on Forbes!"

"Get up downstairs, come over and forward it, and try to make Lin's richest man go bankrupt!"

"There is no doubt that you are a dick upstairs. To you, this amount of money is an astronomical figure. To Lin's richest man, it is only a few tenths of his net worth. It's easy, let's sprinkle water!"

"Punch in...Although I have grown up, I think this set of classic books for children's Chinese studies is still suitable for me. It's okay to get a set and learn it. Thank you, the richest man."

"The same upstairs... I have studied for so many years, but I really haven't learned much Chinese studies. There are so many children's books on Chinese studies, and I have never read more than half of them. This is something that children learned in ancient times. You must get a set and observe one time."

Lin Rui's Weibo had just been posted for an hour, and it had over 2000 million forwards, over 3000 million likes, and over one million comments.

There was even an uproar on the Internet, all discussing the matter of him sending the book.

Lin Rui went around the company and checked the preparations for the launch of Huizhong Mall before he was satisfied.

At the same time, countless people who got the news, were curious about it, and wanted to get the set of books, still gathered in Weiyang Weibo in a steady stream.

From morning to afternoon to night, until the early morning of that day, the final number of reposts was finally counted, 8150 million.

This is the number of retweets of Lin Rui's weibo on the 10th.

At the same time, it also means that more than 8000 million sets of books need to be sent out at one time.

That night, according to the strategy discussed in advance, the company immediately placed an order for 1500 million sets with the publishing house.

It is said that 2150 million sets of orders should be placed to satisfy all forwarded users.

However, this matter has been discussed many times in advance.

Next, to receive rewards, you need to register a Huizhong Mall account and fill in the delivery address.This may make many people resist; some people are simply lazy, too lazy to register an account, too lazy to fill in the delivery address, and would rather not have this set of books.

Although the proportion of such people is not high, there must be some, and there are quite a few.

After repeated discussions, everyone unanimously decided that if the forwarding volume exceeds the original 6000 million sets, they need to order again.According to the specific circumstances, make a discount.

……

The next day, many netizens surrounded Lin Rui's Weibo and began to discuss the distribution of rewards.

Early this morning, a total of 8150 million reposts had already spread throughout the entire network.Many people were a little shocked, and there were still many melon eaters, waiting to see how Lin Rui would deal with it.

If it’s less, it’s okay to ask netizens to leave their addresses on Weibo, count them down slowly, and send them to netizens one by one.Although it will delay some time, it is also easy to operate.

However, this is more than 8000 million sets of books, not more than 8000 sets, relying on netizens to leave addresses on Weibo, this primitive method. More than 8000 million sets of books may not be delivered in a few months.

And it's too confusing. The statistics of one account and one account, more than 8000 million accounts, are simply too busy.

Many people are wondering how to distribute so many sets of books.

As Lin Rui, the richest man in China and the youngest business tycoon, they didn't think that the other party would make random promises, and they didn't mean anything.

Now, it depends on how the other party distributes these more than 8000 million sets of books to more than 8000 million netizens.

Not only many netizens are curious about this kind of thing, but all kinds of news media are even more curious.

Whether it's to gain popularity or increase traffic, early this morning, people began to focus on reporting on this topic.

Netizens' curiosity, coupled with the media's fueling, made this matter more and more popular, and the attention was even higher.

Many media went directly to the headquarters of Weiyang Technology, wanting to get first-hand news and understand the solution of Weiyang Technology.

So much so that when Lin Rui went to the company in the morning, he saw a large group of reporters surrounding him from a distance, so he could only avoid it by taking the side door.

Later, according to the established strategy, under Lin Rui's instruction, Xu Zhe called the media and held a press conference.

At the press conference, Xu Zhe announced that Huizhong Mall was officially launched. All Weiyang Weibo users who forwarded Weibo and need to receive rewards can use Huizhong Mall to receive it.

In addition, the specific collection method was announced on the spot:
Users can directly use Weiyang Weibo account to log in to Huizhong Mall and fill in the delivery address.The system will automatically identify the account that needs to be rewarded, and mail this set of 12 volumes of classic Chinese studies for children according to the address.

In addition, you can also use WeChat to log in to Huizhong Mall, or register for a Huizhong Mall account separately.As long as you link your Weiyang Weibo account, the system can automatically identify whether you are eligible to receive rewards.

Then, according to the filled delivery address, rewards will be issued.

……

As soon as the press conference ended, the news spread across the Internet in an instant.

At this time, everyone suddenly realized how Lin Rui distributed these books.

Sure enough, as expected of a bigwig in the business world, it looked like a wave of welfare, and it was a wave of welfare distributed to netizens with real money, no one would not sigh with admiration.

However, benefits are real benefits, and Lin Rui didn't pay for them. Instead, he took this opportunity to do a very classic marketing.

With these 8000 million users who need to receive rewards, the newly launched Huizhong Mall may surpass JD.com in terms of the number of users.

It directly became the existence second only to Taobao in China.

The reality is the same. When the news officially spread, Weiyang Technology official website, Xingkong Technology official website, Huizhong Mall official website, and Lin Rui's Weibo jointly announced the matter.

As a result, this news spread on the Internet with greater momentum, causing great topics and heated discussions.

Countless netizens began to log in and download Huizhong Mall, fill in the delivery address, and receive rewards.

Lin Rui also gave a deadline of "seven days" for this matter.

Starting today, from now on, all users who are eligible to receive rewards need to complete registration in Huizhong Mall within seven days to receive rewards.

After seven days, all users who have not received rewards in Huizhong Mall will be disqualified from receiving this set of books.

When this news spread, those users who were slow and not in a hurry to register in Huizhong Mall became anxious, and many people registered Huizhong Mall accounts one after another.

Three days...just three days!

The registered users of Huizhong Mall reached 800 million.

In terms of the number of users, it directly surpassed JD.com and became the second only to Taobao.

These days, Lin Rui is also very busy. There are so many books that need to be sent out, and the workload is very heavy.

Even though Huizhong Mall has made preparations, it is still powerless and stretched in the face of tens of millions of express deliveries.

Part of the list had to be handed over to other courier companies.

Fortunately, a plan has been made in this regard, and communication has been made with several major express companies.All places that Huizhong Mall's logistics system cannot cover, or areas that are too busy, are entrusted to these express companies.

Only in this way can the problem of insufficient manpower and limited coverage be gradually resolved.

These all need to be gradually optimized and perfected in the next operation, and strive to provide users with a good shopping experience.

Until September NO.18, the seven-day period officially ended, and all users who had not registered with Huizhong Mall were disqualified from receiving this set of books.

Huizhong Mall, which has just been launched for a week, has directly reached 600 million registered users, a very dazzling result.

At the same time, this means that Lin Rui needs 600 million sets of books.

I had ordered 500 million sets before, so I contacted the publisher and ordered another 100 million sets.

Today, with the joint efforts of so many express delivery companies, more than 7000 million sets of these 5000 million sets of books have been sent out.

The rest will be sent out in the next few days.

So far, Lin Rui has fulfilled his promise.

Not only that, on the day of NO.18, WeChat and Weiyang Weibo received a major update.

After the update, the two platforms simultaneously opened a super entrance for Huizhong Mall.

In the future, the two major user platforms, WeChat and Weibo, will guide traffic to Huizhong Mall together, and the conditions can be described as unique.

Lin Rui is looking forward to the future of Huizhong Mall.

(End of this chapter)