Open business day-to-day

Chapter 402 Innovation and Imitation

A few days later, as the time for Ali's delisting from the Hong Kong stock market was getting closer, Lao Ma finally couldn't hold back and began to send personnel to contact Xingkong Technology Group.

Lin Rui had already made preparations here, and waited for Ali's side to act, so as to seize the initiative in the negotiation.

Now, when the goal is achieved, it is naturally not right.

Subsequently, a negotiating team was established, and the two parties formally entered the negotiation stage on how to deal with the Ali stocks held by Weiyin.

……

Good news also came from Shanghai. After Lin Rui sent his staff to contact Shanda, the other party did intend to sell Shanda Literature and withdraw funds.

Therefore, Lin Rui formed an acquisition team to discuss the matter with Shanda.

I didn't expect the results to come out so soon. According to the information sent back by the acquisition team, Shanda has already confirmed the sale of Shanda Literature, and has a strong will.

Now the main difference between the two parties lies in the valuation of Shanda Literature. Shanda offered about 40 billion RMB, while Weiyang Technology offered 28 billion.

However, Shanda's confidence is not enough, and the quotation of 40 billion yuan is also based on Weiyang Technology's active contact with them.

Through negotiation, a part can be lowered.

As for the reason why Shanda lacked confidence, it was also very simple.

In terms of revenue, Weiyue Chinese.com is now the largest online literature website in China, and Shanda Literature needs to rely on several websites under its umbrella to compete with Weiyue.

First and second, there is still a difference.

If there is no Weiyue Chinese website, Shanda’s revenue and paying readers will remain unchanged.As the leader of the web literature industry, occupying more than half of the domestic market share, Shansheng naturally has the confidence to do so.

But in today's form, Weiyue's Chinese website is climbing steadily, and Shanda Literature is still standing still.

If Shanda does not mobilize human, financial and material resources to support Shanda Literature, the gap between the two parties will further widen and the market value will further decrease.

It's just that the landlord's family has no food left. Shanda has been going downhill step by step over the years, and many projects are waiting to be fed. There are so many resources to support Shanda Literature, and they will not agree to sell it.

From Lin Rui's point of view, the other party will not fail to see the future development trend of Shanda Literature. As long as they recognize the reality and reduce some of the inflated valuation, the acquisition can be successfully completed.

Moreover, this time will not be too far away.

……

This morning, Lin Rui was looking at the documents in the office when Liu Heng, the vice president, knocked on the door and walked in.

"Mr. Lin, Penguin's WeChat has been updated to a new version today, and a function called the official account has been launched."

Lin Rui was stunned for a moment: "A new function is launched again? It is said that Penguin can't innovate, but in fact, it is quite good at innovation."

Lin Rui is not saying this in vain. Since entering 12, the domestic smartphone market has exploded, and the popularity of mobile Internet has accelerated.

Seeing that WeChat's domestic users are getting closer and closer, and the gap with WeChat is getting smaller and smaller, Tencent is not willing to do so.

Not to mention abroad, with WhatsApp, Tencent has no chance at all.However, in China, Tencent has an absolute advantage in social networking. If it is caught up by Weiyang Technology, or even surpassed, it is absolutely unacceptable to them.

After all, it is a major Internet company that has been established for more than ten years. Penguin has a deep foundation in this area. It has fallen into this situation, so the small universe began to explode.

The WeChat team headed by Zhang Xiaolong seems to have opened up, and countless whimsical ideas and core functions have been updated.

Let Lin Rui watch it, and he was amazed, who said that penguins have no innovation ability.

In January of this year, WeChat suddenly launched the "Nearby People Function", which is a new function developed based on the principle of GPS-based web maps.

When you open WeChat, click on the nearby people page of WeChat, and a map will appear, showing where you are and where she is.

Search for nearby people and determine the location of both parties.

Moreover, this function is also a weapon for making friends, and many strangers can make friends in this way.

After Weixin launched this function in January, it became very popular immediately, and registered users also caused a wave of skyrocketing.

Weiyang Technology naturally noticed it, and it was impossible to just watch.

In addition to the domestic environment, basically you copy me, and I copy you.Sina launches a Weibo, and a large group of Internet companies can copy it in an instant.In such a big environment, what can you do, you can only join forces.

In this regard, Goose Factory is even more outstanding. With the huge number of users, how many start-up companies, after being followed by him to imitate, are directly over.

Lin Rui has no moral obsession. Since the domestic environment is like this, no one can copy it.

Penguins can copy others, so I can copy penguins too.

Therefore, Weiyang Technology immediately set up a research and development team, and within a week, this function was developed.

In addition, Weiyang Technology acquired Gaode Map, the largest navigation website in China, which is better than Penguin in terms of positioning the function of nearby people.

In mid-February this year, Weiyang Technology officially launched the nearby people function on WeChat, which was also well received.

Not only that, but one month after the people nearby launched it on WeChat, seeing the effect was so good, Lin Rui had other thoughts.WeChat is not only a domestic version, but also a foreign WhatsApp.

So after communicating with the WhatsApp operation team, this function was directly ported to the overseas version of WhatsApp.

WeChat's overseas version of WhatsApp users are not comparable to domestic WeChat users.

On March 3, the number of WeChat users worldwide exceeded 16 million, of which nearly 3 million were WhatsApp users overseas.

With such a huge user base, on March 3, when the function of people nearby on WhatsApp was officially launched, it immediately received great attention and heated discussions.Many foreign news media even reported on this.

In just half a month, more than 1 million users have used the People Nearby function. The frequency of use of WhatsApp, a social software, has increased by 30%, and the number of users has also ushered in a big increase.

This made Lin Rui overjoyed that this kind of function is so useful in foreign countries; the foreign WhatsApp operation team was also surprised that the domestic team actually developed such a popular small function.

What surprised Lin Rui even more was that the Penguin Cosmos broke out, and the innovation of WeChat could not stop at all.

That is to say, after launching the nearby people function in January, the game function was launched again. Several small social games have maxed out the circle of WeChat friends.

For example, Airplane Wars, a small game about interacting with friends, seems simple, but it coincides with the desire of netizens to show off and act aggressively.

Coupled with the ranking in the circle of friends, it attracted countless people into the pit.

Let WeChat's user activity and new registered users rise steadily.

Seeing this, Weiyang Technology immediately set up a special R&D team and began to imitate it.

If you launch a plane war, I will launch a tank war.

Therefore, in March, WeChat also launched the game function, and after launching several social games such as Tank Wars, it also received great popularity, and the popularity of users and new registered users have greatly increased.

Then, after a month of polishing, the game functions and these few mini-games have been completely optimized, and while they are more popular with users, naturally WhatsApp will not be forgotten.

In April, after Lin Rui communicated with the WhatsApp operation team, he transplanted game functions and several small games to WhatsApp, which was also greatly welcomed.

The user activity on WhatsApp has started to increase again, and the growth rate of new registered users has also been further improved.

Seeing these small games, Lin Rui was also surprised that there was no acclimatization, but thinking of the past cases in China, he thought it was normal.

In 09, the qq farm developed by the domestic 5-minute company was not only popular in China, but also received great popularity after being spread abroad.

The foreign game company that develops farms has made hundreds of millions of dollars in a year through this game, which is more than domestic QQ farms.

From this, Lin Rui also realized that some games may seem simple, but his playability is common in the world.

Weixin launched the game function in February, but the small universe broke out, followed by the shake function in March.

Shake, like people nearby, is a random friend function launched by Penguin.

By shaking the phone or clicking the button to simulate shaking, you can match the WeChat users who triggered the function at the same time, thereby increasing the interaction and stickiness between users.

As soon as this feature was launched, it was enthusiastically received by users, and Penguin was very happy.

Naturally, Weiyang Technology's WeChat did not disappoint users. On the day when WeChat launched this function in March, Lin Rui set up a technical team to develop this function.

In less than half a month, this function has been fully developed and matured.

At the end of March, WeChat also launched the shake function, which was also sought after by users and was a great success.

In mid-April, Weiyang Technology injected another 4 million US dollars into WhatsApp, and after negotiating with the WhatsApp operation team, it also transplanted the shake function to WhatsApp.

Fun things have always been regardless of national boundaries. The shake function is not only popular in China, but also has been greatly sought after after being launched abroad.

While attracting the attention and heated discussions of foreign media, WhatsApp’s user activity and new user registrations have also hit a new high.

Lin Rui was so happy that he even wanted to send a pennant to the penguins, thanking them for these functional innovations.

Since the launch of the shake function in March, WeChat has not launched new functions, but during this period, WeChat has introduced some small functions.

For example, imitating the QQ group and developing a group chat function, each user can pull people to form a group, which is different from the QQ group in this respect.

However, the effect is very good, very popular with users.

As for the penguins, Lin Rui thought that the explosion of the other party's small universe had stopped, and it was time to stop.

Unexpectedly, there was no movement for two months, and suddenly an update came, and new functions were launched again.

For a while, Lin Rui was looking forward to this so-called official account.

These things quickly went through his mind, and Lin Rui was curious: "What is the function of the official account launched by Penguin this time?"

Liu Heng introduced: "Weixin's official account is very similar to the official account on the Weibo platform. It is mainly for celebrities, governments, media, and enterprises. Published information is promoted to users."

Lin Rui thought for a while and said, "Hearing what you said, there are indeed many similarities with Weibo's official micro function."

Liu Heng nodded and said: "It is indeed very similar, but there are some differences. In terms of functions, the official account launched by Penguin this time is more detailed than the official account, and the details are more complete."

"For example, they divide the official account into two categories, one is service account, and the other is subscription account. The main function of subscription account is to send group messages every day; while service account can be used to build payment and transaction platforms."

Hearing this, Lin Rui became even more curious.

"Tell me carefully!"

Liu Heng continued: "Subscription account, any organization or individual can apply, and one message can be sent in groups every day."

"The service account is for enterprises or organizations. After certification, there is an advanced interface, and a message is sent in groups every week."

"The main difference between the two is that the service account mainly focuses on service interaction, while the subscription account mainly focuses on conveying information to users."

"The service account can apply to activate some functions; the subscription account does not support it. After the service account is certified, you can apply for WeChat payment; but the subscription account cannot..."

After listening to Liu Heng's introduction, Lin Rui had a general understanding of the official account launched by Penguin.

Some said with emotion: "Listening to what you said, the official account is indeed more detailed than the official account, and the functions are also divided more clearly and comprehensively. This is worth learning."

"Penguin obviously intends to make up for the loss on Weibo through the official account, and replace some functions on Weibo through the official account."

"But I have to say, this innovation is doing very well."

Talking, and talking to himself.

"But this time, we'd like to thank Penguin for a great feature."

"Since the acquisition of WhatsApp, WhatsApp has been used as a mobile communication software, even though so many small interactive functions have been launched some time ago, it is still the same."

"However, as an instant messaging and dating software, although WhatsApp has enough users, WeChat has more than 4 million global users. It is a pity that the ceiling is too low, and the value that users can tap is limited."

"Recently, I have been thinking about how to slowly turn WhatsApp from a mobile communication software into a social platform."

"A communication software with more than 4 million users and a social platform with more than 4 million users have different meanings and development potentials."

"In the eyes of capital, the valuations of the two softwares are very different."

"Obviously, compared to instant messaging, social platforms have unlimited potential and future."

"Now, Penguin has given us the answer, launching the official account function, turning mobile communication software into a social platform."

Speaking of this, Lin Rui's expression is slightly excited. This matter really needs to thank Penguin, which provides a new idea for WhatsApp's transformation to a social platform.

He even wanted to send a pennant to the other party, because he was afraid that the other party would vomit blood angrily if he knew the truth.

Liu Heng was also a little excited when he heard Lin Rui's words. If WeChat really becomes a social platform, with the current total number of global users exceeding 4 million and the future development trend, it can be said that the future is boundless.

The two were excited for a while, then slowly calmed down, and began to discuss the next development strategy.

(End of this chapter)