Open business day-to-day

Chapter 381 November

Time flies, and it will soon be November. In the morning, Lin Rui turned on the system, and this month's rewards have already come out.

System: The user performed well last month, the company is developing rapidly, various businesses are progressing steadily, and the results are excellent.

According to the salary model deduction, the reward amount for this month is 12 billion.

Lin Rui was not surprised by this amount.

Not counting other achievements in October, he first bought the company's future headquarters building, and spent another [-] million US dollars to acquire WhatsApp, which has more than [-] million users around the world. It is definitely a big deal.

The company's market prospects and business scope have been greatly expanded, the company's potential has increased rapidly, and it has entered the international market.

With these bottom grades, it is normal to reward these.

Next up are rewards for daily quests.

System: The user's daily task completion rating is 56, and 50.00% of the reward will be obtained as an additional reward, and the reward amount is 7 million.

The total reward amount is 19 billion, do you want to receive it?

The following are still two collection channels.

A direct transfer into his personal account.

A kind of transfer to "Weiyin International Investment Company" wholly owned by him.

Lin Rui thought for a while, and there were more than 2 million pocket money in his private account.He usually doesn't spend much money, so there's no need to add any more.

In the end, he decided to transfer all the nearly 20 billion funds to Weiyin International Investment Company, which he wholly owned.

……

I came to the company in the morning, finished handling the matter at hand, and began to check the financial statements that I had just sorted out.

Throughout October, the company's revenue reached 13 billion, which is very impressive.

Not surprisingly, gaming still dominates!

Among them, the company's self-developed more than ten web games contributed [-] million in revenue to the company in October.

The hundreds of webgames represented on the webgame platform had a total turnover of 4000 million in October, which was divided into 4000 and [-], which increased the company's revenue by [-] million.

Mobile games also performed well. On the [-]th of last month, four new mobile games, Cool Run Pioneer, Fighting Elite, Spike Special Warfare, and Charge Fighter, were released, and the results were so-so.

Mobile game revenue once again ushered in rapid growth, and mobile game revenue in October was close to [-] million.

Compared with the rapid growth of mobile games, the revenue growth rate of web games has begun to decline, but there is still a long way to go for mobile games to catch up with web games.

In terms of games alone, it reached 4000 million in October.

Then came Weiyang Weibo, the company's second largest cash cow.

The advertising business still accounts for the majority of Weibo's revenue. Although the growth rate has begun to slow down, the advertising revenue in October is still as high as 9000 million.

Paid subscriptions, paid props, and paid questions and answers, these three paid functions on the platform also contributed more than 6000 million in revenue to the company in October.

As Weiyang Technology grows more and more popular, Weiyang Weibo has more and more users, and the number of third-party developers on the platform is increasing rapidly. Many software and products have already gained a lot of market and income.

In October, the total turnover of the entire open platform was as high as 4000 million, which may seem like a lot, but compared to the huge number of third-party developers, it is actually not that much.

Even so, Weiyang Technology's commission has reached hundreds of millions.

Calculated in this way, Weiyang Weibo generated more than [-] million yuan in revenue for the company in October.

Coupled with the steady increase in the data of Weiyue Chinese website, the company still generated more than 6000 million revenue in October, which is as stable as ever.

The income of the Shangdong music platform has also reached a new high. With so many star singers blessing, there are still so many copyrights. The total income of the platform reached more than 5000 million in October, and finally it is decent.

There is also the Youyi live broadcast platform that has been launched not long ago, and its performance is also good. After sharing with the anchor, it still contributed more than 3000 million in revenue to the company.

Roughly calculated, the company's total revenue in October exceeded 13 billion.

This kind of income scale, if it weren't for Lin Rui's frequent large-scale investment, he would have already started to make a profit.

……

Lin Rui calculated the cash balance in the company's account.

At the beginning of last month, he put all the rewards of 15 billion that month into the company's account, making the company's cash holdings reach 36 billion in one fell swoop.

However, the expenditure in October is not small.

The first was the acquisition of the Gemini Building. Although most of them used bank loans, Weiyang Technology also took out [-] million in cash, which was unavoidable.

There is also the acquisition of WhatsApp for US$[-] million, using a leveraged buyout.However, WhatsApp is a start-up company in the United States. ICBC is not very clear about its specific situation and cannot make an accurate assessment. It only gave twice the leverage amount.

In this way, Weiyang Technology invested [-] million U.S. dollars, and ICBC gave a corresponding amount of [-] million U.S. dollars, which was enough to make up the [-] million U.S. dollars for the acquisition of WhatsApp.

[-] million U.S. dollars, according to the current exchange rate, is already a little over one billion yuan, which is by no means a small sum.

Coupled with the company's various employment costs, operating costs, the establishment of branches and R&D centers in various places, and some miscellaneous expenses, the total is close to [-] million.

Adding up all expenditures in October, it is close to 20 billion.

……

Calculated in this way, at the beginning of the month, there was 36 billion in cash in the company's account, minus nearly 5000 billion in expenses, plus the income of 20 billion in October.

At present, the total amount of cash on the company's account is close to 27 billion.

If, together with the nearly 20 billion reward that Lin Rui just received today, the cash in the company's account will reach 47 billion.

A very astonishing number, which is also the confidence of Weiyang Technology to expand.

……

After calculating these things, Lin Rui picked up the WeChat promotion plan and looked at it. This is the focus of the company's next attention.

On the other hand, although it is a routine matter, the acquisition of WhatsApp will go through a procedure in some departments in the United States.But with Goldman Sachs on the side, there is actually no problem with these, and the procedure can be completed quickly.

Strictly speaking, the contract has been signed, the money has been paid, WhatsApp is already a subsidiary of Weiyang Technology, and the acquisition has been completed.

Although Lin Rui is still concealing the news in order to avoid unexpected complications, various preparations have already begun.

First of all, the most important thing for the company at present is the release of WhatsApp's domestic version "WeChat", which is also the focus of the company's efforts in the next stage.

How to become an instant hit, spread quickly, and compete with WeChat is a problem.

With the passage of time, Tencent's WeChat has more than 5000 million users yesterday, which is extremely impressive.

There are so many user bases, coupled with QQ's strong drainage capabilities.It is not so easy to seize a part of the share, or even fight in court.

How to make a strong entry when Tencent has the first-mover advantage and already has 5000 million users?
this is a problem!
……

First of all, the two companies have recently become the focus of many netizens because of conflicts and lawsuits.The WeChat trademark is even more famous and has a lot of popularity.

If next, Weiyang Technology suddenly announced the acquisition of WhatsApp, renamed the domestic version of WhatsApp to WeChat, and fought against WeChat, it would definitely be a hot spot on the Internet.

Can bring a lot of traffic and attention.

It's just that if you want to promote WeChat, just paying attention to these traffic is not enough.What we are now facing is the overlord in the domestic social field, with hundreds of millions of QQ users and Tencent, which has more than 5000 million WeChat users.

At this time, I want to step in, quickly expand the user scale, and gain a firm foothold.Ordinary propaganda methods are no longer effective, and something special must be introduced.

The company's high-level executives had several meetings together, and with the collective efforts of the operations department and the marketing department, they finally made a rough promotion plan.

If you want to ask the current smartphone users, what is the most lacking in using a smartphone?
There is only one answer, traffic!

At present, the latest version of the data package just launched by China Mobile is [-] megabytes for [-] yuan, and [-] megabytes for [-] yuan.

20元150兆，30元280兆，50元五百兆。

Don’t think it’s expensive. Before the data package was upgraded some time ago, the data tariff was expensive.

Five yuan and ten trillion, ten yuan and thirty trillion, twenty yuan and seventy trillion...

With such an expensive traffic tariff, let alone watching movies and videos on mobile phones.Swipe a few more high-definition pictures, and the traffic will be used up.

Before telecom operators did not increase speed and reduce fees on a large scale, the issue of traffic tariffs has always been the most concerned issue for smartphone users.

Since the domestic 09G network was laid in 3, it has been more than two years since 11. Many places have not yet formed network signal coverage, and large-scale laying is still needed.

At present, the number of smartphone users in China is still only a small part, and the market has not really ushered in an explosion. There are not enough users, and it is difficult to recover the investment cost.

It is impossible to reduce traffic charges in a short period of time.

Now that the traffic fee is so expensive and everyone cares so much, there is something to do.Promoting directly from traffic is a good entry point.

According to the company's plan, every registered user of WeChat can receive [-] megabytes of free traffic from Weiyang Technology.

These two hundred megabytes of traffic belong to WeChat's exclusive traffic and can only be used on WeChat.

According to the current traffic tariff of [-] yuan and [-] megabytes, it is still very attractive to give each new registered user a gift of [-] megabytes of traffic.

……

With the popularity of Weiyang Technology during this period, after announcing the acquisition of WhatsApp for [-] million US dollars, it will definitely cause quite a stir in China.

Coupled with the contradiction with Tencent, and the subsequent release of the domestic version of WhatsApp "WeChat", it is exactly the same as the renamed "Weixun".

As long as the news spreads, it will become popular all over the Internet in an instant.

The popularity of WeChat even skyrocketed in an instant, attracting the attention and curiosity of the entire network.

Then, the company took advantage of the trend to launch a traffic subsidy plan, announcing that every user who registers on WeChat will receive [-] megabytes of traffic for free.

In the current environment of high domestic traffic charges, every smartphone user is careful about the traffic, for fear of exceeding the usage.

Many people may only open a 20 yuan data plan, only 150 megabytes of traffic per month, and have the opportunity to receive [-] megabytes of traffic for free, so how can they not care.

After all, according to China Mobile's regulations, for every megabit of data usage, one yuan will be deducted, with a cap of five hundred. Many people have suffered.

Two hundred megabytes of traffic is very attractive to more than 80.00% of smartphone users.

Even if many people have WeChat, in order to receive traffic, they may register another WeChat.

Of course, the means of promotion are not limited to this, there is another way of promoting virality.

For example, if each WeChat user can attract a new user, he will be rewarded with [-] megabytes of traffic, with no upper limit.

As long as you have that ability, you can attract enough new registered users and get as much traffic as you want.

Moreover, these new users can still receive [-] megabytes of traffic after registration.

……

In addition, although the two hundred megabytes of traffic is free, it is the exclusive traffic of WeChat and can only be used in WeChat.

Those users who registered on WeChat and received traffic will suddenly wake up.Except for chatting with friends, voice, and video on WeChat, these traffic cannot be used on other software.

Due to downloading and registering WeChat, it will consume a lot of traffic and time.With sunk costs, it would be a disadvantage for him to give up the two hundred megabytes of traffic for nothing.

Since you don't have to suffer, use it!
It’s just that WeChat is a mobile chat software, how can you chat if you don’t have friends on it?

Only through the address book function, find registered WeChat friends, and then add friends to each other.

If your friend has not opened and registered WeChat, that is also easy to handle.Invite directly, and there will be traffic rewards.

After such an operation, these new WeChat users have traffic in hand, can chat on WeChat for free, without consuming their monthly subscription data, and gradually get used to it.

After a long time and getting used to it, even if the free data is used up, their social circle has basically been established on WeChat.

At this time, the cost of changing the software is too high, and you may be too lazy to change it.

After reading the whole plan, Lin Rui nodded, the general idea was not bad.

However, in the next few days, this plan still needs to be perfected, trying to deduce every step of the promotion without leaving any omissions.

At the same time, some things can also start to prepare.

In the past two days, the company has sent people to contact China Mobile, China Unicom, and China Telecom to discuss the purchase of traffic in bulk.

The feedback from these operators is also very good.

After the 3G signal laying is completed, there is almost no cost to them except for some electricity bills. As long as they don't dislike network congestion, they can have as much traffic as they want.

That's what I said, but regarding the price of traffic, the other party is biting hard.

China Unicom and China Telecom are cheaper, and in the end Weiyang Technology offered a price of 20 yuan per G.

Mobile is much more expensive, and a traffic price of 30 yuan per G is given.

But whoever makes mobile has the most users and the best signal, has no choice, and needs to use it.

Lin Rui carefully calculated the specific traffic requirements. Every new registered user will be given [-] megabytes for free, and a new user will be given another [-] megabytes.

To put it higher, the cost of each new user is [-] megabytes of traffic.

If this promotion wants to attract 5000 million users, then 150 billion megabytes of traffic is required, converted into G, a total of 500 million G is required.

According to the price of 20 yuan per G, 500 million G will cost [-] million.

According to the price of 30 yuan per G, it will cost [-] million.

As a compromise, the promotion fee for buying traffic this time is about [-] to [-] million.

However, this promotion method is indeed very novel.

If you can really spend 5000 to [-] million yuan to let WeChat gain [-] million users in a short period of time, and catch up with WeChat in one fell swoop, it will definitely be very cost-effective.

(End of this chapter)