Open business day-to-day

Chapter 370 Live Streaming Platform
The next day, several senior executives of the company got together again.

Song Zhixing, the legal director, first began to introduce: "Mr. Lin, I checked the small company that had a dispute with Tencent. It is a small technology company in Lu Province, Chuangbo Asia Pacific Technology. It was established in 07 and released several models. Small software, but the results are mediocre, so far it can only be maintained."

"In addition, this company is suspected of hoarding trademarks. The company has registered more than a dozen trademarks including WeChat, but none of them have launched corresponding products."

"This is usually nothing, but now that it is catching up with the dispute with Tencent, it is very dangerous!"

Lin Rui asked curiously, "What's the point? Tencent can really take the registered trademark through legal means."

Song Zhixing nodded affirmatively and said: "It's very possible! If this company is bigger, it will be a medium-sized Internet company. Or develop corresponding products for these trademarks, for example, develop a random product and call it WeChat. Regardless of the grades, if there are specific products, it will be very difficult for others to compete for the trademark.”

"But the reality is that this is just a small technology company barely surviving, and the company has very few products. Although some trademarks have been registered, no corresponding products have been launched. There are suspicions of malicious preemptive registration of trademarks for profit."

"Whether they are intentional or not, they think that some trademarks have a future and hoard them deliberately. When these behaviors are carefully studied, there are some places that are not legal and compliant."

"Usually, these omissions may not be a big deal, but now they are facing Tencent, and any omissions can be infinitely magnified. In addition, the WeChat brand was indeed developed under the promotion of Tencent. In the end, they may lose the lawsuit and lose the WeChat trademark. .”

"Besides, this small company itself is a bit greedy. Tencent originally wanted to save some trouble and planned to buy it. But their asking price is a bit high. Everyone has a three-point fire, let alone Tencent, which is being manipulated by such a small company. No matter how reconciled, it is natural to pay back."

"Let's go through the legal process now, not to mention that we can't get the original price. When the court decides, we won't get a dime, and we have to pay a lot of legal fees for nothing. If you want to continue the lawsuit, Tencent can get it." If you want to hire the best lawyers for money, and want to file a lawsuit with them, the legal fees and legal fees alone can bring down this small company.”

"What's more, the trademark itself is indeed a little flawed. It's unwise to accept it before it's good enough to be caught by others."

"Even if we don't intervene, WeChat will not fall into their hands in the end."

Lin Rui nodded and said, "That's it! Since the appearance of Weibo, trademarks starting with the word Wei have attracted special attention, and many companies will register a few."

"This company is really too small, and even the local government doesn't bother to pay attention. If they can put on a show and develop some products for these trademarks, they might be able to keep the WeChat trademark. But their approach is indeed hoarding trademarks and taking advantage of loopholes. Suspicion. Moreover, I don’t realize the danger of my own situation, and I’m too greedy, so I can’t blame others for doing it.”

"If you don't work hard or be lazy, you won't have good eyesight!"

Speaking of this, what did I think of, and asked again: "If we buy the WeChat trademark, will there be any disputes in this regard, and Tencent will take advantage of the loopholes and cause unnecessary troubles."

Song Zhixing smiled, and said confidently: "When the trademark is in our hands, the company has the initiative. It can directly sue Tencent for infringement in the Los Angeles Intermediate Court. This is not a big problem."

"As I said just now, although the trademark applied by this small company is a little problematic, it is not a problem to change to a company with a little bit of strength, even if it is facing Tencent."

"However, this company is too weak, and there are minor problems with the trademark it applied for, and it is facing Tencent again. It was only when the loophole was caught, and it was infinitely magnified, and it was possible to get it back through legal means."

"If it had been replaced by a powerful company, Tencent might not have filed a lawsuit at all. After weighing the pros and cons, they either changed the name of WeChat or bought it at a high price."

"If the trademark falls into the hands of our company, let alone, Tencent wants to get the trademark back through legal means, which is undoubtedly a dream."

"At most, the lawsuit will be filed in Shenzhen, and Tencent will have a certain geographical advantage; but it is the same for us, the lawsuit will be filed in Los Angeles, and we will also have an advantage."

"The ending is probably that Tencent sued us in Shenzhen for infringing the trademark of Moments. Our company lost the case, and then corrected, lost money, and apologized."

"We sued Tencent in Los Angeles for infringing WeChat's trademark, and Tencent lost the case. Then make corrections, lose money, and apologize."

"Or if you refuse to accept it, the lawsuit will continue, and we will accompany you to the end, but the outcome will not change much."

"In short, through legal means, Tencent may be able to obtain the trademark of WeChat from Chuangbo Asia Pacific Technology Co., Ltd. But if we want to obtain the trademark from us, there is no other way except compromise and reconciliation, and it depends on whether we are willing or not. willing."

After hearing Song Zhixing's words, Lin Rui was also relieved!
Then several people discussed for a while about the acquisition of the WeChat trademark and reached a general opinion.

This matter has to be done in secret, and the slightest rumor cannot be revealed. It is best to complete the acquisition quietly.

As for the lawsuit with Tencent, it is best not to make too much noise before the trademark is in hand.Who knows if this Chuangbo Asia-Pacific technology company will take the opportunity to increase the quotation after hearing the conflict between Weiyang Technology and Tencent.

Fortunately, Tencent wants to deal with this matter in a low-key manner, and they haven't seen any news about it on the Internet so far.The same is true for Weiyang Technology. This matter has not yet reached the time for publicity, so it is naturally handled in a low-key manner.

Later, the acquisition of the WeChat trademark was handed over to Zhao Yan; as for Tencent's lawsuit, everyone was already mentally prepared to fail, and the administrative director Han Yunsong sent staff to follow up on this matter.

Liu Wei, director of the marketing department, and Li Xueming, director of the operation department, are responsible for formulating a publicity plan for the name change of the Weibo circle of friends, in order to minimize the impact of the name change of the Weibo circle of friends.

Lin Rui had asked someone to register the "Circle" trademark, but after failing to respond to the lawsuit, he needed to change his name, so he changed Weibo Moments to Weibo Circles.

Only the name is changed, and other functions remain the same.

Compared with mobile social communication software, the Weibo platform is more open, and the two parties who follow each other are not only friends, but also other complicated relationships.

In comparison, the circle represents a larger scope, and it can better represent the relationship between the two parties on the Weibo platform than the circle of friends.From this point of view, it is not bad to switch to Weibo circles.

"Weibo circle" Lin Rui repeated in his mouth, and it sounded like he didn't have a Weibo circle of friends.Slowly get used to it, and it will be fine if you are familiar with it.

……

While this matter was being dealt with, other matters of the company were of course not left behind.

The first thing is to open a branch company. Weiyang Technology currently has three branches in Didu, Guangzhou and Silicon Valley.

This month, Weiyang Technology invested 48 billion to build five data centers in Imperial Capital, Shangzhou, Guangzhou, Rongcheng, and Xi'an.

Now that the data center has been built, it is also reasonable to open a local branch to be responsible for the construction of the data center.

Among them, there are already branches in Imperial Capital and Guangzhou, and three new branches need to be established in Shangzhou, Rongcheng, and Xi'an.

Vice President Xu Zhe, who has just returned from Silicon Valley, is currently leading a group of people in charge of this matter.

Lin Rui opened branches in these three places, and naturally he was not only responsible for managing the data center, which would be too wasteful.

The rich human resources of these three provincial capital cities are also peeped by Weiyang Technology.While setting up branch offices and building data centers.Lin Rui also plans to set up a research and development center under the branch company according to the situation in various places.

In this way, Weiyang Technology can form a headquarters and six R&D centers.It has greatly expanded the company's talent pool and technical pool, and further increased the company's influence across the country.

In the next step, according to the development of the company, branches and R&D centers will be gradually established in Shanghai, Jinling, Jiangcheng, Xingcheng... these provincial capitals or municipalities with abundant human resources to attract more outstanding talents to join.

The establishment of a branch office is proceeding in an orderly manner, and another matter that the company is promoting is gradually taking shape.

Since the launch of the Shangdong original music platform, the company has wanted to make a difference in music.In addition to inviting a large number of singers and creators to settle in, it has also begun to acquire various song copyrights.

The copyrights held by the major record companies in the mainland, Hong Kong, Macao and Taiwan have become the target of Weiyang Technology's prying eyes.

I originally thought that the acquisition would be complicated and difficult; in fact, it is not easy, but it is much simpler than imagined.

The bottom line is that piracy has been rampant in China in recent years, copyright awareness is not strong, and free music resources are everywhere on the Internet.

Even many well-known music playback software, so many songs in the music library, most of them are not authorized.

In this case, these record companies hold so many music copyrights for nothing, but they don't bring much profit to the company, making the company's survival even more difficult.

Even many well-known record companies in the past have gone bankrupt because they cannot make ends meet by releasing albums and songs.The copyrights of those songs were naturally packaged and sold at a very low price.

In this market environment, major record companies are in danger, or change careers, sell or go bankrupt, and only a very small number of them can really persevere.

This has also led to the fact that the copyright of songs on the market today is not worth much money at all.

This time, Weiyang Technology suddenly contacted major domestic record companies, wanting to buy their music copyrights, and compared with the market price, the premium was much higher.

This makes it difficult for many surviving record companies to refuse!
Compared with holding the copyrights of these songs that are not very useful, I don’t know when to create value for the company. The cash flow that can support the company’s development and career change is the most important.

After several months of negotiations and contacts, Weiyang Technology finally reached an agreement with these record companies, and will invest 21 billion to buy the copyrights of more than 8000 songs from them.

Now Weiyang Technology is discussing loan matters with Zhongyuan Bank.The acquisition of Weiyang Technology plans to invest 16 million yuan, mortgage the copyright to Zhongyuan Bank, and borrow [-] billion yuan to complete the acquisition together.

Things are progressing smoothly, and it is estimated that the funds will come down early next month to complete the acquisition plan.

In addition, the live broadcast platform that the company has been preparing since the beginning of the month is also on the right track.Since live broadcasting has just sprouted in China, there are currently only a few live broadcast platforms represented by Yy Live, which are not large in scale.

This also means that there is currently no talent reserve in this area in the country. Lin Rui has dug a few through headhunting, but he is not very satisfied.

The domestic live broadcast industry has just started, and Lin Rui estimates that it will take at least two or three years to take advantage of the popularization of the mobile Internet if it really explodes.

The past two years should be considered as polishing products, cultivating talents, and waiting for the market to explode in the future.

He originally planned to transfer someone from the company's executives to be responsible for the establishment and operation of the live broadcast platform, but suddenly he thought of Sun Yutong.

As the director of the president's office and Lin Rui's assistant, Sun Yutong no longer assumed the duties of Lin Rui's secretary in recent months, but the work at hand was also well managed and orderly.

Lin Rui had an in-depth conversation with Sun Yutong, and knew that she was very professional, and she wanted to do a career and realize her own value.

Now as the director of the president's office and Lin Rui's assistant, although he can be regarded as a high-ranking and powerful person, he is all assisting Lin Rui in his work, and has no chance to prove himself alone.

Lin Rui stayed at Sun Yutong's place at night and thought about it again.The live broadcast platform is currently short of a person in charge, so he tentatively asked Sun Yutong if he would like to exercise, as the person in charge, to set up and operate the live broadcast platform.

Sun Yutong's eyes lit up when he heard the words.Although she currently has a high status in the company, she has great power.But with the relationship between her and Lin Rui, it doesn't really matter whether they have these.

She even wants to have the opportunity to be on her own, start a career from scratch, realize her own value, and prove herself.

Now suddenly there is an opportunity in front of us. Although we don't know the future of the live broadcast platform, but with the resource support of Weiyang Technology, it is not far behind.

How can this kind of opportunity be missed, and the more difficult and challenging it is, the more fulfilling it will be.

Very readily agreed.

Afterwards, the whole person became excited, his face flushed a little, which made him even more charming, and he was more charming than a flower.

……

After Sun Yutong took over the live broadcast platform, he named the live broadcast platform "Youyi" live broadcast, and then performed very well.Whether it is the construction of the platform or the formation of the team, they are all calm and orderly.

A lot of people were envious and jealous, thinking that she was in the top position by entertaining people, so they also shut their mouths at this time.

Sun Yutong joined the company for a year and a half, worked as Lin Rui's assistant for such a long time, and served as the director of the president's office for nearly a year. Coupled with her own efforts, she has indeed developed her abilities in all aspects.

There are still two or three years before the popularization of smartphones, and it will take a long time for the live broadcast platform to fully explode. At present, the domestic live broadcast market is not large, which also gives Sun Yutong more opportunities for trial and error.

It can give her more time and opportunities to exercise her abilities, explore more development models of the live broadcast platform, and lay a foundation for the future.

Therefore, Lin Rui was also relieved, let go of his hands and feet, and let Sun Yutong freely display his talent!

(End of this chapter)