Open business day-to-day

Chapter 369 Countermeasures
Lin Rui stayed at the company until ten o'clock in the morning, and just about to leave work, the secretary Shen Fei hurried in with a folder.

He took out a newly printed document and handed it to Lin Rui, "Boss Lin, can you take a look at this?"

Lin Rui looked at her, it was obviously not a small matter, he was a little puzzled, took the file and opened it.

"Sure enough, it's still here!" While Lin Rui was surprised, he quickly calmed down.

Ever since the company stepped into the social field, he had two fights with Tencent this month, and he has been prepared for this.

Whether it is to maintain its own face or to weaken competitors in advance, Tencent will inevitably take action against Weiyang Technology, it is only a matter of time.

Recently, he has been guessing when and where Tencent will start, and whether there will be vicious competition.Although it is possible to kill a thousand enemies and lose eight hundred in this way, what if brother Xiaoma is impulsive for the sake of face!

Now that the result came out, the other party planned to start from the circle of friends, and did not appear to be fighting viciously with Weiyang Technology for financial and material resources, which made Lin Rui heave a sigh of relief.

The problem of trademark infringement in the circle of friends is indeed not small, but in fact it will not cause much harm to Weiyang Technology.The big deal is to change the name of the circle of friends. As long as the essence remains the same and the publicity work is done well, the influence is not too big.

After reading the inquiry letter sent by Tencent, Lin Rui asked Shen Fei to print out a few more copies of the inquiry letter, and each of the company's executives sent a copy.

In addition, at two o'clock in the afternoon, all the senior management of the company went to the meeting room for a meeting, including Song Zhixing, the part-time legal director.

Seeing Shen Fei leave in a hurry, Lin Rui sat on the office chair and thought for a while, and decided to get off work first, and discuss this matter with everyone in the afternoon.

……

In the afternoon, the company executives gathered in the large conference room.

Lin Rui briefly explained the situation: "Everyone has also read the inquiry letter sent by Tencent, and we will convene everyone to discuss it today to see if there is any proper solution."

Song Zhixing, legal director, said: "From a legal perspective, the trademark of Moments is in the hands of Tencent. The use of the name of Moments on Weibo is indeed infringing. It is difficult to go through legal channels. It is more appropriate to start reconciliation from other aspects."

An executive suggested: "Can you send someone to Tencent to talk about it? The Moments trademark still belongs to Tencent. Let's buy the license to use the trademark. There is no loss to Tencent in this regard, and there are certain benefits. It should be relatively easy. accept."

Another senior executive: "It depends on whether Tencent is malicious to us, or it is just a routine. If it is a routine, it is okay to say that if you spend some money to buy the authorization to use the Moments trademark, Tencent will have nothing to lose, and there will be some profits. "

"If it is malicious, the purpose is to hinder and attack our company. It is obviously not feasible to obtain authorization. Judging from Tencent's consistent style, this action is more likely to be malicious. In addition, our company has cooperated with us this month. Tencent had two collisions, and the possibility of Tencent's deliberate retaliation cannot be ruled out."

Another senior executive nodded in approval: "Although Tencent's letter this time is understated, the statement is very sharp, and every sentence is on the point, with a lot of malice."

"The possibility of resolving it through negotiation is not high. Even if the other party agrees to negotiate, the price offered is definitely a sky-high price, which is impossible for the company to accept."

"Now, the company's focus is to find out whether the other party's intentions are purely business-like or subjective maliciousness. At the same time, plan ahead and make plans. Once you really need to change the name of the circle of friends, do the necessary publicity work, try to Reduce the impact on Weiyang Weibo."

Lin Rui nodded to the newly hired director: "Director Wu is right. Find out the other party's intentions; it is indeed a very important thing to prepare for a rainy day and prepare for the bad situation."

Song Zhixing said: "It's actually very simple to find out whether the other party's intentions are purely business-like or subjective malice."

"If the other party is willing to talk to us, don't talk aggressively and seriously consider the conditions we offer, it may just be pure competition."

"If the other party doesn't want to talk about it at all, and doesn't give us a chance to make conditions at all, and directly goes to the court to sue, then the malicious intent is obvious."

"In this case, don't think about reconciliation and negotiation. You should think about how to deal with and resolve the other party's moves, and even counter the other party. Let the other party use the mouse to avoid the mouse, so that the problem can be better solved."

As soon as I said this, the secretary Shen Fei hurried in with a not-so-good expression.

"Boss Lin!" He said and put a newly printed document in front of Lin Rui.

Lin Rui was a little surprised, picked up the file and flipped through it, his eyes flickered, and his face was a little cold.The executives below saw it, and immediately realized that it was not good news, and the conference room fell silent for a while.

After a while, Lin Rui flipped through the documents in his hands, raised them up and signaled to everyone: "The company just received a subpoena from the Shenzhen Nanshan District Court. I have filed a lawsuit, and the trial will be held in Nanshan Court on the [-]th of next month."

As soon as Lin Rui's words fell, there was an uproar below. Generally, when encountering such trademark infringement, they would first send a letter to inquire. If the two companies can negotiate a settlement, they will negotiate a settlement.

If the conditions are not met and the reconciliation fails, the court will sue.

It is really very rare that the inquiry letter is sent at ten o'clock in the morning, and the subpoena of the court is sent back after two o'clock in the afternoon.It is likely that the indictment will be handed over to the court in the morning, and the letter will be sent later.

The intention of doing this is very simple, and it does not give you time to reflect and consider, nor does it give you a chance to negotiate and reconcile.The purpose of the prosecution is not to infringe on its own interests, but to attack competitors, and it will create reasons without reason.

The purpose is obvious, full of malice towards Weiyang Technology.

Seeing the shock of everyone below, Lin Rui quickly regained his composure.

"Now, the other party's intentions are already obvious, so that's good, so we don't have to do some more useless work."

"The next step is to solve this matter. You don't have to worry too much. Even if the situation is a little bit worse, it won't have a big impact on the company's overall situation. You should take care of your work and try not to make mistakes during this time."

Then he turned to Song Zhixing and said, "Director Song, from a legal perspective, what are the chances of us winning this case?"

Song Zhixing frowned and said: "From the current situation, our chances of winning are very small. In addition, Tencent is a well-known company in Shenzhen, and the case is presided over by the Nanshan District Court, which has a great geographical advantage. Our chances of winning Even smaller."

Lin Ruidao: "So we are almost doomed in this lawsuit, and we must be prepared to change the name of Moments."

Song Zhixing nodded helplessly and said: "The trademark of Moments is in the hands of Tencent. We are very passive in this case and it is difficult to reverse the case. After the court ruling, unless authorized by Tencent, we will not be able to use the name Moments gone."

"In the current situation, Tencent's purpose is to attack our company, and it is impossible to authorize it. So we really need to be prepared to change the name of Moments."

Lin Rui said: "Can we start from other aspects and counter Tencent? Use war to promote peace."

Song Zhixing thought for a while and nodded, "This is indeed feasible, but it is not so easy to find the opponent's weakness."

"If this case were tried in Los Angeles, we would have a geographical advantage, and the chances of winning would be slightly higher, but it's too late to think about it now."

"If we can find Tencent's weaknesses, counterattack and promote peace through war, there is great hope."

At this time, Liu Heng, the newly hired vice president, seemed to remember something, and suddenly said: "I have heard a piece of news, if you can take advantage of it, you can use your own way to fight against him. Add some trouble to Tencent." , Countermeasures are not impossible!"

Lin Rui asked curiously, "What news?"

Liu Hengdao: "A classmate in my circle is also a high-level executive of an Internet company in China. Some time ago when we were chatting, he told me a gossip as if it were a joke. At that time, everyone laughed it off and didn't pay much attention to it. Now that I think about it, it really is true." A weakness for Tencent."

Looking at the curiosity in everyone's eyes, Liu Heng continued: "According to my classmate, WeChat, which Tencent is trying to promote and fancy, actually has a lot of omissions, and now it is even being manipulated by a small company. lawsuit."

"Just like our Moments trademark was pre-registered by Tencent, the WeChat trademark was also pre-registered by a small company more than two months before Tencent released WeChat."

"On the third day after WeChat was released, Tencent went to register the WeChat trademark. The materials were submitted for a long time without response, and then they were returned. It was only after the last investigation that we found out that the WeChat trademark had already been registered in advance by a small company."

"WeChat had already shown its potential at that time, and Tencent was unwilling to change its name easily, so it wanted to spend money to buy the trademark. As a result, when the other party saw that it was Tencent, they opened their mouths. Naturally, Tencent was not willing to be taken advantage of. As the other party wished, The two sides have been arguing until now."

"The two are now in a lawsuit, and Tencent wants to take back the WeChat trademark through legal means."

"This incident was used by my classmate as a gossip about Tencent at the time. Thinking about it now, there are actually a lot of things that can be used here, especially now that our company and Tencent have a dispute over trademark rights. It’s a good opportunity to hold on to it.”

After hearing Liu Heng's words, Lin Rui's eyes suddenly lit up. This is indeed an excellent opportunity to counter Tencent.

"Is the news reliable?"

Liu Heng said: "It should be reliable. Although Tencent used their media resources to cover up this matter, there is not much information on the Internet, and very little is known to the outside world. However, there are still many people in the local high-level Internet circles who know about it. "

"We don't have much contact with the circles here and there in Los Angeles, otherwise the news might have spread."

Lin Rui asked curiously again: "This can be regarded as a big weakness of Tencent! It's so obvious, why didn't the company take advantage of it and snipe Tencent?"

Liu Hengdao: "Many companies have this idea, but it depends on whether it is cost-effective."

"Although the relationship between these large domestic Internet companies is not very good with Tencent, it has not yet reached the point of tearing their faces."

"Now Tencent obviously attaches great importance to WeChat, and is currently promoting this software. It directly makes a stumbling block in this regard. The malice in it is too obvious. Tencent's notoriety in China over the years is not for nothing. I really want to be annoyed. Fate, it is definitely enough for these large domestic Internet companies to drink a pot."

"And what about Tencent! At worst, changing the name of WeChat is not harmful to the overall situation. How much damage can it cause. Instead, the company that makes the move will be counterattacked by Tencent. They are all big businesses, and they will not easily go shopping with each other. Not only does the gain outweigh the loss, It is easy for other companies to take advantage of and take advantage of loopholes.”

"This is especially true for those small and medium-sized start-up companies. If they really want to annoy Tencent, they will be besieged with all their strength. To be honest, it will be very difficult for them to survive."

"On the contrary, those small and medium-sized start-up companies with little future do not have much scruples, and they can gain a reputation if they try their best. What if there is hope! But these companies are too weak, and the price of the WeChat trademark is too high, and it is impossible to get rid of it. so much money."

"In addition, Tencent blocked this news very strictly in order not to miss it. Not many people knew about it. Many companies could not receive this news at all, but Tencent has not been blocked."

After listening to his words, Lin Rui pondered for a moment, smiled and said: "Other companies dare not, for fear of falling out completely with Tencent, but now that Tencent is attacking us, the two sides have turned their faces, so they don't care whether to offend or not. .”

"If we can secretly intercept Hu and take down the WeChat trademark, the subsequent lawsuit will be easily resolved."

"With the means to counter Tencent, it is a situation where we can attack and retreat. Whether we use the WeChat trademark to trade with the other party or use it ourselves, everything will be much simpler."

Lin Rui then asked Song Zhixing: "What does Director Song think of this method? If we buy the trademark of WeChat, can we also reversely sue Tencent for infringing our trademark rights of WeChat?"

Song Zhixing smiled lightly, with self-confidence on his face: "If we can buy the trademark of WeChat and sue Tencent's product WeChat for infringing our trademark rights. In other places, in Nanshan District, where Tencent is located, the result may not be the same. Easy to say."

"But in Los Angeles and in the province, we are the landlords, and this is our home field. Tencent has neither invested nor provided employment here, let alone provided tax revenue. Residents draw blood."

"It is really difficult to win a lawsuit against us here, not to mention that as long as the company wins the trademark, the law will naturally be on our side, and Tencent has little chance of coming back."

"Besides compromising, or changing the name of WeChat, there is no other way to go."

Hearing Song Zhixing's words, Lin Rui was determined that as long as he could win the WeChat trademark, Weiyang Technology would basically be invincible in this dispute, and could attack and defend.

Even further, if Tencent does not compromise, change the name of WeChat to further escalate the struggle.

Lin Rui can directly use the name of WeChat to develop a mobile social software, and fight with them

Now the mobile Internet is not yet popular, and there are too many variables, Weiyang Technology still has a chance.

It depends on whether Tencent is going left or right.

(End of this chapter)