Open business day-to-day

Chapter 367 Generous

Following Park Jilan's return to Korea, Lin Rui also returned to Dijingyuan's home.

Although he messed around with Park Jilan in the past few days, he didn't let go of the company's affairs. Basically, he took time to go to the company every day.

Two days ago, the company officially launched two web games, Immortal Gourd and Blasphemy.

Immortal Gourd is a fairy tale novel currently serialized on the Internet. It is very popular. With the author's promotion and the traffic of the website, this page game has achieved excellent results, and it seems to have the potential to become a big hit.

Profanity is an old book, and a classic.

Many early web readers have almost read this book, and it had a great influence back then. Even now, this IP is still very valuable.

Although the results of the page game Blasphemy are not as high as Xianhu, the performance is also very impressive, and there is a lot of potential to be tapped.

The development of web games is progressing so fast, and of course the mobile games are not behind. The development of several mobile games has come to an end, and it is estimated that they will be officially released next month.

Of course, these are trivial matters. On August 15th, the matter of investing in data centers and Zhongyuan Bank for loans was finally reached, and the two parties formally signed the contract.

August NO.16, Weiyang Technology officially announced that it will invest 48 billion to build five data centers across the country.

Among them, one is in the imperial capital, one in Guangzhou, and one in Shangzhou, each with an investment of one billion yuan.

One in Rongcheng and one in Xi'an, each with an investment of 9 million yuan.

In addition to the one under construction in Los Angeles, Weiyang Technology has six data centers across the country at once, with a total investment of 55 billion.

As soon as the news came out, public opinion was in an uproar, and it immediately became the hot topic of the day.

Even though you know that Weiyang Technology has strength, it is really shocking for you, a start-up company that has just been established for more than a year, to spend billions and billions of money.

Just last month, more than 30 billion yuan was invested in Zhongyuan Bank, and this month it directly took out nearly 50 billion yuan to invest in the construction of five data centers across the country.

While people were stunned, they could only scold the local tyrant secretly, and at the same time, the impression of the strong strength of Weiyang Technology began to take root in the hearts of the people.

At the same time, this also made the domestic venture capital institutions tremble. Originally, seeing Weiyang Technology's development so well, they fantasized about whether they could invest in the market.

But suddenly found that compared with Weiyang Technology, these small and medium-sized venture capitalists can only be regarded as younger brothers, not even younger brothers.

Now the only ones who are eligible to get on the car may be internationally renowned VCs, or those top VCs in China.As for them, they don't even have the qualifications to enter, and they have to worry about Weiyang Technology's investment fund competing with them.

What's even more irritating is that they still can't grab it. Who let Weiyang Technology hold so many user resources, which is almost irresistible to those start-up companies.

After the official announcement of the news, the China Merchants Bureau of several cities selected by the company to invest also contacted Weiyang Technology to inquire about the implementation of the next project.

It was just when Lin Rui felt that the company's development was going well and everything was going smoothly.Since the establishment of Weiyang Technology, the first lawsuit with vicious competition will soon fall on the head.

……

August NO.18, a highly reputable online third-party research organization, released the rankings of several domestic microblog platforms.

Among them, Sina Weibo ranked first with 300 million users.

Tencent Weibo is firmly in second place with 500 million users.

Weiyang Weibo ranked third with 200 million users.

NetEase Weibo ranks fourth with 500 million users.

Sohu Weibo ranked fifth with 600 million users.

There is nothing wrong with the list. Since the beginning of the year, Weiyang Technology surpassed NetEase to rank third, and the rankings of several major Weibo platforms have not changed.

Sina is firmly in the first place, Tencent Wannian is the second, and Weiyang Technology is also in the third position.It is difficult to surpass Tencent, and it is also difficult for NetEase to catch up.

If there is no major change in this ranking, it will not be easy to surpass or decline.

However, after releasing this list, this organization also released another ranking "Daily Active User Ranking."

Everyone who saw this ranking was a little stunned.

According to the daily active user data, the number one ranking is neither Sina Weibo nor Tencent Weibo, but Weiyang Weibo.

Weiyang Weibo ranks first with 860 million daily active users, accounting for 20.00% of the total registered users[-].

This is shocking, among the major Weibo platforms, Weiyang Weibo has the most active users.

It's not surprising when you think about it. Since the launch of Weibo Moments, the number of active users of the website has increased dramatically.Many users like to browse Weibo Moments and post a few selfies when they are free.

This can also see the success of Weiyang Weibo in reducing media attributes and strengthening social attributes.

In addition, Weiyang Weibo has vigorously supported Internet celebrities, big V, self-media, and various bloggers, and has successively launched various payment models.

Let these bloggers on the platform be more motivated, produce more high-quality content, and attract more active users.

There is also a paid question and answer mode, which strengthens communication between users at all levels, and further increases user activity.

Adding these items together, it is not surprising that Weiyang Weibo has so many daily active users.

In second place is the groom's Weibo,

It is no surprise that the number of daily active users is higher than that of Tencent, reaching 730 million, accounting for 17.00% of daily active users.

Although it is a bit lower than Weiyang Weibo, Sina Weibo is a media platform, and it is the most active place for various celebrities, big V, gossip and opinion leaders, and the presence of ordinary users is very low.

Compared with social platforms like Weiyang Weibo, there is really no advantage in terms of user activity.

Moreover, there are too many marketing accounts and troll accounts on Sina Weibo, which not only increases the number of registered users, but also lowers the proportion of active users. It is not surprising that Weiyang Weibo surpasses it.

Tencent's data is even more surprising. Although it ranks third, it has only 700 million daily active users, and the proportion of active users is only 12.00%, which is even more exaggerated than Sina Weibo.

Compared with Weiyang Weibo, the daily active users are tens of millions, which is a gap that is difficult to make up.

In fact, there is a reason for thinking about it. Tencent was just following the trend of Sina when it started Weibo.This has always been the case in the domestic Internet circle. When you have a good product, other major manufacturers will follow and imitate it.

I don’t know if it will be successful, so go ahead and take a hole.

At the beginning, Tencent was very optimistic about the Weibo project. Except for Sina Weibo, the others were far behind by him.

But no matter how hard he tried in the future, he was still firmly overwhelmed by Sina Weibo, and he was firmly seated as the second child of Wannian.

Coupled with the fact that the following microblog platforms are pressing harder and harder, the competition in the field of microblog has also become fierce, requiring more resources and energy to be invested.

No matter how hard you try, you can't be the industry leader, and you have to compete with so many companies shirtless, so Tencent's internal expectations for Weibo have also begun to decline.

In addition, the core of Tencent is still QQ and Qzone. At the beginning of this year, the Guangyan Research Institute even released a product called WeChat, which showed great potential. The company began to make great efforts to support this software.

WeChat currently has nearly 4000 million users, which seems incomparable to Tencent Weibo, but now there are only a little over 5000 million smartphone users in China, and the penetration rate is as high as 80.00%, which is a very impressive figure.

This also made Tencent's top executives place high hopes on WeChat. Tencent Weibo, which has been struggling to get up and down, has gradually begun to marginalize and reduce resource investment.If WeChat can be a big success in the future, it is not impossible for Tencent to give up Weibo.

Under this mentality, Tencent Weibo's marketing investment and resource investment are decreasing day by day, and the data is getting worse and worse.

In other words, the proportion of daily active users of Tencent used to be good, mainly because Tencent has a long-term promotional activity, and you can receive QQ yellow diamonds after signing up on Tencent Weibo for a period of time.

This has led many QQ users who do not play Weibo to register for a Tencent Weibo when they have nothing to do, and sign in to receive yellow diamonds. This kind of activity makes the daily active users of Tencent Weibo very high.

But now Tencent has lowered the allocation of resources to Weibo, and the activity of signing in to receive yellow diamonds is gone. Who has this spare time to come to Tencent Weibo to sign in every day.

Originally, Tencent Weibo did not do very well in terms of operation, but now without the drainage of QQ, the data has plummeted.

It is not surprising that the number of daily active users has dropped to more than 700 million.

After the list was released, it caused great controversy and discussion on the Internet.

As we all know, the data of total registered users is very watery, and more registered users does not mean that you have more real users.

Some may have been registered by the navy, and some may have been registered casually and forgotten soon.

Some are not fun on this platform, so they throw away their numbers and switch to other platforms.

In this case, the total registered users can only represent how many people have registered with you in the past, and cannot represent the current real users.

Compared with this, there are really many daily active users.

He represents the number of users who log in to the website every day. These are real users. Compared with the total registered users, daily active users are obviously more valuable.

In such a comparison, Sina Weibo's ranking of total registered users is obviously not as high as Weiyang Weibo's ranking of daily active users, which is more valuable.

In terms of the number of active users, Weiyang Weibo is now the largest Weibo platform in China.

The release of this list once again made Weiyang's Weibo show off.Although it is still inferior to Sina Weibo in terms of influence, it has already stood on the same starting line.

While the employees of Weiyang Weibo are proud, Tencent has already felt the threat and started to act.

A few days after the release of this list, Tencent executives are planning to hold a special meeting on this.

Brother Xiao Ma is also a little distressed at this time. Tencent and Weiyang Technology did not have much intersection. Although there is competition, it is a normal market behavior.

As for the threat, Tencent did feel some of it, but there were too many companies that made Tencent feel threatened. Tencent still stands tall and grows bigger and bigger, but most of those companies have disappeared.

This also allows Tencent to face these threats with a more calm attitude, and will not make a fuss out of a molehill and become tough.Otherwise, there are so many businesses in the company, and they will be tough with others when they encounter threats, wasting so much energy and resources, how can they develop the company.

But now, no matter whether Weiyang Technology's threat to Tencent is big or small, Brother Xiaoma finds that he has to take action.

First, at the beginning of the month, Weiyang Weibo opened its own platform, allowing third-party software to enter and share resources with hundreds of millions of users.

Tencent also wanted to do this at the beginning, but there were too many internal disputes. Everyone didn't want to share their company's traffic with other companies.

Originally, it was fine for Tencent to do so. Although it had previously promised to allow the public to give opinions at will, opinions are opinions, and Tencent has the final say on how to do it.

But there is no harm if there is no comparison. Tencent does not open its own platform.

At this time, Weiyang Weibo suddenly opened its own platform. Compared with each other, Tencent's image is even worse.

These media have also found a target to attack Tencent. Although Weiyang Technology is innocent, the first Liangzi with Tencent is considered to be settled.

It has only been more than half a month, and the previous upsurge of public opinion has just subsided, and Weiyang Weibo and Tencent Weibo are compared again, and the two companies are at odds again.

It seems that Sina should be the most resentful about this incident. Weiyang Weibo has snatched the title of No. [-] daily active user. This is the first time since the establishment of Sina Weibo.

As for Tencent Weibo, you are not number one, is there a big difference between being second or third?How many people care, and everyone pays more attention to Sina Weibo and Weiyang Weibo.

But it is this kind of ignorance that is the most uncomfortable.

Originally, Sina and Tencent were fighting for hegemony in the field of Weibo, but now Weiyang Weibo is suddenly inserted, and it has become a duo of Sina and Weiyang Weibo.

Tencent Weibo seems to be ignored by everyone, as if it has fallen behind these two echelons, and has withdrawn from the competition list ahead of schedule.

Although Tencent did not have much hope on Weibo, and the company has begun to reduce resources and capital investment, it is really hard to see it being surpassed by a start-up company that has just been established for less than two years.

On the other hand, Weiyang Weibo has set foot in the social field, which is unacceptable to Tencent.Social networking has always been a taboo and fundamental for Tencent. Any company that gets involved in this field, sooner or later, Tencent will confront them.

Unless you are too weak to compete at all.

Brother Xiao Ma has been thinking for a long time. Although Tencent has now focused its development on WeChat, he doesn't think Weiyang Weibo will pose much threat to Tencent in the future.

But being compared twice in a month always makes people feel uncomfortable. We need to hold a meeting to study how to make the other party stumble.It is not in the interests of Tencent to let the other party develop so smoothly.

As for all-round competition, it is impossible to suppress Weiyang Technology by relying on resources, funds and consumption of the opponent.

They are all mature entrepreneurs, not high school sophomores.

Not to mention that Weiyang Technology has already established a solid foundation, and it is basically impossible to defeat it by competition.The strength of Weiyang Technology should not be underestimated. In the recent period, investment banks and investment data centers have made two large-scale moves, directly throwing out 90 billion.

Coupled with the amount of money that Weiyang Science and Technology Investment Fund has distributed, not to mention tens of billions, it is almost the same!

In 2011, this was definitely a big deal. With so many private companies in China, not many made such a bold move, and the Internet industry did not exceed ten.

Even Tencent feels sorry for this kind of generosity.

Last year, that is, in 2010, Tencent's annual revenue was 190 billion, with a net profit of 80 billion.

Weiyang Technology took two shots in a short period of time, and the money spent was even higher than Tencent's net profit last year, which also made Tencent take a higher look at Weiyang Technology.

There is not much competition between the two sides now, and it is not cost-effective to go shopping with the other party. Instead, other Internet companies who are watching the excitement will take advantage of it. It is king to solve it in a more intelligent and strategic way.

(End of this chapter)