Open business day-to-day

Chapter 357 Payment Scenario Expansion
Regarding the investment in the bank, after Lin Rui got the news, he did not make a hasty decision. He first had a long talk with Zhao Yan, and then called the company's management to study it in a meeting. Most of them agreed with the investment.

Of course, there are also some other opinions and doubts. For example, someone asked: "The return on equity investment in the domestic banking industry is too low, and it may even lose money. Now that the company is in a period of rapid development, is it important for the development of the company to spend so much money as a shareholder?" influential?"

This question is also a doubt in the minds of many managements.

Zhao Yan is more supportive of investing in banks, and he is also the company's chief financial officer. At this time, he explained: "You can't look at things this way. The rate of return for investing in banks is indeed not high, and there is even the possibility of losing money, but becoming a bank shareholder There are too many hidden benefits in the end."

"For example, our company now has a lot of expensive projects and investments, most of which are in cooperation with ICBC. However, as the largest bank in China, ICBC has very strict risk control. It is often relatively strong, and the process is also very cumbersome. Many There are limits to the amount given by the project.”

"However, if we become the shareholders of the largest city commercial bank in the province, and we have any projects and investments, if ICBC's quota is not enough, we can directly cooperate with the merged Zhongyuan Bank."

"The flexibility of these city commercial banks is not comparable to that of ICBC. In addition, as a shareholder, if we win a seat on the board of directors, we will have a certain degree of voice and influence. Various leverage and quotas can be given very high. The loan interest rate is still low. It can further reduce and reduce the company's capital use cost."

"In this way, it is true that it costs a lot of money to buy shares, but the benefits are more, and it can save a lot of working capital for the company in the future. In comparison, whether the investment can increase in value is a trivial matter."

Another person wondered: "I heard that after the merger of more than a dozen banks this time, the scale will be very large, with nearly 300 branches, more than 5000 sub-branches, and a total asset of more than [-] billion. If you want to become a shareholder, the capital required will not be small. ?”

Zhao Yan explained: "As far as I know, the total assets of more than a dozen city commercial banks do exceed 5000 billion yuan, but everyone doesn't know much about the concept of total assets."

"Total assets include bank reserves, various loans, some bonds and non-performing assets issued by banks, fixed assets of banks, etc...the sum of these."

"But total assets are not equal to net assets. These are two concepts. Among the total assets of more than 5000 billion yuan, the net assets that really belong to the bank may only be [-] to [-] billion yuan."

"For example, ICBC, the largest bank in China, has total assets of more than 20 trillion yuan, but its market value in A shares is only more than 1 trillion yuan, a difference of [-] times."

"Total assets and net assets can't be confused in many cases. For example, many real estate companies now have total assets of hundreds of billions, but the company's market value is only about tens of billions. It's not that everyone is blind, but that he still has hundreds of billions in loans. , all leverage is used, and the net assets are not high.”

"This is especially the case in the banking industry. They use leverage for so many assets. Otherwise, with the bank's wealth, how much money is enough to loan out. It's all repeated leverage and leverage. One dollar can be enlarged to more than ten or several dollars. Ten yuan is used, most of the assets are leveraged, and the real net assets are not much."

"Moreover, domestic banks are basically state-owned and are not very popular in the capital market. Their price-to-earnings ratios are not high, and their valuations are low. This is incomparable to technology companies."

"For example, ICBC, as a cosmic bank, has a net profit of hundreds of billions of yuan a year, and its price-earnings ratio is only about five or six times. It is equivalent to five to six years of ICBC's profit and its market value. In theory, five to six years of ICBC's profit Profits can buy the entire ICBC.”

"Of course, this is basically impossible. ICBC is a state-controlled bank, and its status is too important to sell. But this also shows how low the P/E ratio and valuation of the banking industry are."

"As for those technology companies, the price-earnings ratio can reach 60 to 60 times or even more, which means that the profits of these companies in five to sixty years can match their current market value, and the company's earnings in five to sixty years can buy themselves. And there are very few companies that can live to 60 or [-] years, and the money most companies earn from establishment to bankruptcy may not even reach a fraction of its market value."

Seeing that everyone was a little shocked, Zhao Yan went on to explain: "I'm not telling you how cost-effective it is to buy bank stocks, but to tell you a phenomenon that bank assets are very cheap."

"Just like Zhongyuan Bank after the merger, the total assets are more than 5000 billion, but the net assets may only be 300 to 200 billion, and it can generate billions of profits a year. The valuation is only about 300 billion, not more than [-] billion. "

"Even if we buy shares, it won't cost much. Moreover, these bank stocks are still very valuable. Mortgage to the bank can get high leverage. Our actual investment amount will not be too much, and it will not affect the company's development. .”

At the end of Zhao Yan's speech, several executives who were hesitant before now also support the shareholding.

The meeting was held for a while, and the matter was completely settled. Next, Zhao Yan will follow up with the government and communicate with ICBC.

The amount of investment this time may be very large. The one billion yuan in the Weiyang Technology Investment Fund is not enough and will not be used. This is a special investment in start-up companies.

Zhao Yan needs to contact ICBC first, and use the bank's shares as collateral to see how many times the financing leverage the other party can offer.

At the end of the meeting, everyone dispersed, and everyone was busy with their work.

Lin Rui sat in the office, opened Weiyang Weibo, and began to study how to use it to create a larger payment scenario.

The biggest advantage of Weiyang Weibo is the large number of users. So far, as of June 26, the number of Weiyang Weibo users has reached 300 million.

From 100 million at the beginning of the month to 300 million now, Weiyang Weibo has increased by 1000 to [-] million users this month. Although it is still not comparable to the growth data of last month, it is almost the same.

Especially at the beginning of the month, hundreds of well-known domestic singers and musicians, headed by Jay Chou, entered Weiyang Weibo at the same time, which brought huge traffic in an instant, and also increased the registered users of Weiyang Weibo.

In addition, since the Weiyang Weibo revision, the Weibo circle of friends has been launched. There are more and more active users, and more people spontaneously start posting Weibo. Various postings, selfies, and various shows in the circle of friends have also attracted more people. Many users registered and stayed here.

With such a large number of registrations and so many active users, if a payment scenario can be created, even if only some users participate, it can increase the utilization rate of Weiyin payment and attract more users to open it.

After thinking for a long time, Lin Rui found some inspiration from paid reading on the novel website and opened up some breakthroughs.

On the Weiyang Weibo platform, there are countless Internet celebrities, self-media, Internet big V, and various types of bloggers.

These people are now basically using love to generate electricity, produced a lot of interesting content, and attracted the attention of a lot of fans, but there is no suitable channel for monetization.

Only a small number of merchants and companies that have found cooperation can get some benefits by inserting soft advertisements.

Can we create some monetization channels for them, so that they can use Weiyang Weibo to generate some income, can rely on the platform to make a living, and thus have more motivation to produce better content.

Lin Rui thought about it for a day, and the next day, he convened everyone again to discuss and study this issue.

Zhou Wenfeng, the person in charge of Weiyue Chinese Network, spoke first: "If we follow the method of web articles to create some payment scenarios for Weiyang Weibo, there are no more than two models, one is subscription, and the other is to buy paid items. Appreciate."

"If you subscribe, Weiyang Weibo, as an open platform, can subscribe to some bloggers, Internet celebrities, self-media, and Internet celebrities."

"They have the authority to set some of the content they publish as paid content. Only paying can be viewed. The price can be one cent, one dime, or one yuan. The specific price can be set according to their personal wishes."

"It's just that in this way, except for their hardcore fans, most people may not buy it, because there are too many free content on the Internet, and they have too many choices. Only a small number of people are really willing to pay to subscribe to paid content."

Lin Rui nodded: "What you said makes sense. If these bloggers open paid subscriptions, everyone is used to free content, which may lead to a large loss of popularity, or even lose fans directly. Whether it is influence or human body, it will drop rapidly. , is a difficult choice and challenge for many bloggers.”

"However, I still think that the subscription function should be added to give them the freedom to choose. If you want to make money, want to eat, and want to realize traffic, give them an aboveboard channel and choice. As for the consequences, let them consider themselves."

"Choose more popularity, more fans, and more traffic. Or give up the inflated popularity and fans, attract loyal fans, open paid subscriptions, monetize the traffic, and be able to eat through the Weibo platform."

"It's a choice, and we leave that choice up to the bloggers themselves."

"And don't underestimate the IQ and ability of these bloggers. To attract so many fans, there are always some advantages and special features."

"They actually have a lot of choices. For example, they can use part of the content for free to attract fans and traffic, and then set part of the exciting and important content as subscription paid content to monetize the traffic."

"In this way, fans and traffic can be maintained to the largest extent, and a steady stream of new fans can be attracted, without delaying their traffic from monetizing, and they can have meals through the platform."

"I think it is very necessary to launch the subscription payment function. As for whether these bloggers use these functions to charge, it depends on their own choice."

"And with the income, those bloggers, Internet celebrities, self-media, and Internet celebrities will have more motivation to produce higher-quality content, which is also very beneficial to the development of the platform."

"As for online paid props, such as various flowers and hearts, fans can give them to bloggers after purchasing them. This is also a traffic monetization channel."

"People are crazy about star chasing nowadays, especially young people. Even though these bloggers are not celebrities, they can only be regarded as Internet celebrities, but they are also sought after by many fans, and there are not a few who are willing to give gifts."

"After these paid props go online, it will also be a great traffic monetization channel, which can increase the income of these bloggers and invest more time and energy on the platform to maintain and manage fans."

"And Weiyang Weibo has launched subscription and paid props, and hundreds of thousands of bloggers on the platform have cash channels, which can increase everyone's income and create better content at the same time."

"At the same time, there is also a payment scenario for Weiyin payment. With so many users participating, our goal has basically been achieved."

After Lin Rui finished speaking, everyone nodded in agreement.

At this time, Li Xueming next to him said, "Boss Lin, I have an idea, which is also a payment channel based on Weiyang Weibo."

Lin Rui asked curiously, "What do you think, let's talk about it?"

Li Xueming sorted out the thoughts in his mind and said: "I think we can implement some knowledge payment scenarios, such as the question and answer function?"

Tan Yuanming wondered: "Knowledge payment, question and answer function? Is it possible that users can also charge for questions and answers?"

Li Xueming nodded and said: "Yes, for example, I am a technician in a certain field, and I have been confused about some problems, and there is a technical master in this field on Weiyang Weibo, can I ask him for advice?"

"However, the time of a technical expert is precious, and with different personalities, it is hard to say whether they will answer questions for free, and the possibility of ignoring them is even greater."

"If we launch a question-and-answer function at this time, the technical experts can set a standard, and how much they pay can answer a question from the other party. If someone encounters a problem, if they want to, they can pay directly and let the technical experts help answer it."

Liu Wei said: "The model is good, but there is also a problem. If the price is set low, these high-tech masters will not like it. After all, time is precious, and it is impossible to waste too much time answering questions. If the price is set high, you can ask questions." There are fewer, and this is also a problem.”

Li Xueming said: "This is indeed a problem. If the price is set low, these technical masters will feel that it is a waste of their time. If the price is set high, there will be fewer people who are willing to ask questions."

Zhou Wenfeng next to him suggested: "Can you set the content of the answer as paid viewing. After all, it is an answer from a technical master, and it still has gold content. Many people in related fields will be interested."

"As long as the price of paying to watch is set low enough, someone will pay, and the revenue generated can be shared equally between the question and answer parties."

"In this way, the person who pays to ask the question can generate a steady stream of income in the future; the person who answers the question not only receives the money for answering the question, but also generates income for himself in the follow-up of his answer."

"In this way, the cost of asking questions is reduced, and even a small profit can be made when encountering popular questions. The income of the answerers has also increased. Not only does the answer have an income, but it can also generate a steady stream of income in the future, and even Lower the price for asking questions.”

This idea is very creative, and it was unanimously approved by everyone as soon as it was said.

Liu Wei even suggested that this question-and-answer model of paying for knowledge can be applied not only in the technical field, but also in various other fields.

For example, celebrities, celebrities can set a price, allow fans to ask him questions, and then set the answers to pay for viewing, and both the person who asked the question and the celebrity can get a profit.

Everyone knows how crazy the fans are. If a star really wants to answer some sensitive topic that everyone cares about, maybe the person who asks the question can make a fortune, and the star can also make a small fortune.

The meeting lasted for more than an hour, and everyone talked freely, and finally discussed a specific charter to finalize this matter.

Next, wait for the technical department to develop these functions and officially launch them.

(End of this chapter)