Open business day-to-day

Chapter 339 Transformation
After talking with Tao Yi, and finalizing the purchase of copyrights and contacting these artists, it was almost ten o'clock in the morning, and Lin Rui packed his things and left work.

At noon, in the sunshine room on the roof, after lunch, Lin Rui lay down on the sofa with half-closed eyes for a while, and the fragrance of tea wafted from a pot of tea on the coffee table next to him.

Finally feeling refreshed and full of energy, Lin Rui went to the next cubicle to wash up, and he was immediately refreshed, without any trace of drowsiness.

Turning on the computer, flipping through the mail, and checking the latest statistics of the operation department, Lin Rui was a little surprised that the percentage of daily active users and total users of Weiyang Weibo had dropped again.

As Weiyang Weibo has more and more users and its influence is growing, it is no longer the little transparency it used to be.Several major domestic microblog platforms have officially regarded him as a competitor.

As major Internet companies have invested more resources, the competition in the microblog field is gradually intensifying.The major platforms compete with each other, and Weiyang Weibo cannot develop steadily, so it has to join this fierce competition.

Although the proportion of daily active users of Weiyang Weibo is still the first among the five major Weibo platforms.

But the data has been falling, until now, according to the latest average data for a week, daily active users only account for about 20.00% of the total users.

Although total users have been increasing and daily active users are also growing slowly, it is an indisputable fact that the percentage between total users and daily active users has been decreasing.

Lin Rui still remembered the data from October last year.

Sina Weibo has 6300 million registered users and 1500 million daily active users, accounting for 24% of active users.

Tencent Weibo has 5600 million registered users and 1 million daily active users, accounting for 200% of active users.

Netease Weibo has 2300 million registered users and 450 million daily active users, accounting for only 19.5% of active users.

Sohu Weibo has 1200 million registered users and 260 million active users, accounting for 21.6% of active users.

Weiyang Weibo has 1400 million registered users and 410 million daily active users, accounting for 29% of daily active users.

Although the total number of users of Weiyang Technology is not the largest, the proportion of active users is 20.00%, firmly occupying the first place.

Today, Weiyang Weibo has 500 million total users, but only 580 million daily active users, and only 20.00% of the active users are in their early fours.

Compared with the previous 20.00% nine, it has dropped too much.

Moreover, the current data of Weiyang Weibo is somewhat similar to that of Sina Weibo in October last year. From this point of view, it is also a problem that Sina has directly opened up the gap of half a year.

Now, as the competition in the microblog field becomes more and more fierce, the homogenization becomes more and more serious. From the original blue ocean market, it has become a red ocean market that needs bayonets.

Weiyang Technology is a new company, but the other competitors are established Internet companies that have been established for more than ten years, and each has a lot of money.

Whether it is manpower, financial resources, technical reserves, or the company's background, Weiyang Technology is not comparable to it today.

Weiyang Technology should avoid its own shortcomings and weaknesses, and not fall into the quagmire of competing with these companies for financial resources, influence, and technology.

In these aspects, Weiyang Technology is the weakest no matter what it compares to.

Even Sohu, which seems to be the weakest opponent, has a market value of more than 30 billion US dollars and billions of cash in hand. No matter in terms of influence, its own strength is much stronger than that of Weiyang Technology.

However, with the development of Weiyang Weibo, no one can ignore the scale, so the competition began to intensify.

In order not to fall behind, Weiyang Weibo has no choice but to join this highly homogeneous competition, entering into the competition of financial resources, technology and influence, using its own short boards to compare others' long boards.

Lin Rui has been avoiding such a thing from happening, but it still happened now.

Fortunately, he had thought about this problem before and thought about a solution, but he didn't implement it because the conditions were not ripe.

Now Weiyang Weibo is in a competitive predicament. If it continues, even if it costs more money, it will be difficult to win in the end.

The scale is enough, and it is time to start changing the development strategy.

Lin Rui sat on the sofa and thought for a while, then went downstairs to the study and took out the blue ocean strategy.

He had carefully read this book more than half a year ago. According to the ideas in the book, it is more applicable to the current situation.

The main concept of blue ocean strategy is not to use competitors as benchmarks, but to use a completely different set of strategic logic to compete, which is value innovation.

Value innovation is also the cornerstone of blue ocean strategy.

The current dilemma of Weiyang Weibo is that with the development, he actually regards "Sina Weibo" and "Tencent Weibo" which seem to be developing better and have more beautiful data as benchmarks.

Compete with the development method similar to the other party, but this is the strength of the other party, and it is also the short board of Weiyang Technology.

If we continue to compete in this way, we will spend more money, and Weiyang Weibo, which has fallen into homogeneous competition, may end up in a sad end.

From the perspective of the concept of blue ocean strategy, companies should not focus on defeating competitors, but on creating a leap in value for the company itself.And thus create a new, uncontested market space, completely get rid of competition.

When Weiyang Weibo can't compete with the other party in terms of resources, strength, and technology, the homogeneous competition has no future.

Think deeply about this idea.

Under the existing system of Weibo, open up new ideas and create new value.Not directly competing with the other party, but creating a new Weibo relationship system that is different from them is the most suitable development method for Weiyang Weibo.

He has already had some ideas and plans for these, the most critical point is how to improve user stickiness, so that users have a higher degree of activity and participation.

The answer is simple, to enhance the social attributes of Weiyang Weibo, so that users can form small circles and communicate more frequently.

The current Weibo media attributes are too strong, whether it is Sina Weibo, Tencent Weibo, or several other Weibo...

It is like a self-media platform. The topics in it are always stars, hot people and events, and various big Vs are driving. Ordinary users have no right to speak and can only be receivers of various information.

An ordinary user posted a Weibo, and few people paid attention to it at all, so he could only be a little transparent.There are also few channels for direct communication with other users. The attention is always paid to celebrities and big Vs. The sense of value and presence of ordinary users is too low.

Even if you follow each other with your friends and relatives, there are too many celebrities and other accounts you follow at the same time, and the Weibo you post is directly submerged in the information flow, and others can't see it at all.

In this case, a Weibo user may be a little enthusiastic at the beginning, but later, less and less people pay attention, and may not want to post Weibo.I just want to swipe information on Weibo, pass the time, and be a pure information receiver.

This has led Weibo to a road with a very heavy media attribute, and the social aspect has been completely weakened. Now the Weibo of several major Internet companies is like this.

The target of Weibo is Twitter, which has a heavy media attribute, and it is understandable to imitate him.

However, there is a lack of a social software that can compete with Facebook in China. This is an opportunity. Lin Rui thinks that Weiyang Weibo's transformation into social networking is also a good idea.

(End of this chapter)