Open business day-to-day

Chapter 334 Music Platform
In the blink of an eye, the end of the month is getting closer and closer. When I came to the company today, after finishing the work at hand, Han Yunsong took several staff members and accompanied him to start inspection in Lanhai Building.

While walking, Han Yunsong reported: "All the tenants on the [-]th floor and above have negotiated and have started to withdraw their leases. If one or two households are unwilling, we will directly pay the liquidated damages."

"Now it has started to be gradually cleared, and it will be completed soon."

"The decoration company has already prepared the overall plan, and these vacant floors have already started to be renovated one after another."

Lin Rui nodded: "What about the fitness center and the staff restaurant?"

Han Yunsong said: "The current preliminary plan is to transform the 21st and 22nd floors into a company restaurant, and transform the 23rd floor into an open fitness center."

"Employees can go to the 23rd floor to exercise after eating or during work time."

Lin Rui nodded, owning a building of his own, such a visible and tangible asset, feels very good.

After looking at it for a while, he suddenly remembered something, turned around and asked, "How is the logo of the building?"

Han Yunsong said: "It is already in production, and it can be replaced in two days. The government has also reported it. If the bus comes here in the future, it will not be reported to Lanhai Building, but will be changed to Weiyang Building!"

After inspecting the building, Han Yunsong has done a good job, and his execution is also good. Next month, some floors will be renovated and can be used for employees to settle in. Seeing this, Lin Rui is completely relieved.

I got home at noon, browsed the Internet, and found a post, which mainly described the current situation of the domestic music circle.

Due to the development of the Internet, copyright awareness is insufficient, and piracy is rampant. Singers and musicians who used to be able to earn a living by selling albums can no longer afford to eat.

Moreover, the entire industry has an overly eager for quick success, the market is distorted, and a positive incentive mechanism has not been established.It is difficult for some outstanding singers and works to get the recognition and support they deserve.

Under such a premise, it is unrealistic to expect so many good music and so many outstanding musicians to appear again.

This has also made the domestic music circle more and more withered in recent years, and it is difficult to produce good music.

But what can be done about it? Singers are people too, and they need to eat.When this industry is unprofitable, or even unable to support themselves, many talented people will naturally leave this industry and develop in other directions, so what good music can there be?

According to the post, if the country wants to make achievements in music in the future, it needs the country to guarantee it from the system and have a top-level design.

Rebuild the order of the music market, protect copyrights, protect and expand the channels for musicians to make profits, etc...

After reading the entire post, Lin Rui didn't feel much, because there are too many such posts on the Internet, and the arguments are all the same, similar with minor differences.

It is true that these days, the domestic music circle is indeed relatively hip, and the output of good music is getting less and less.Not only has there been no progress, but it has slowly started to regress.

It cannot be said that there are no talents in this field in China. Look at the number of talents who graduate in music majors in China every year. Is there not a group of truly talented people? The most important thing is that the general environment is not good.

Not even the Eight 90s.

In the past, there was no Internet, and everyone needed to buy albums to listen to songs. The music market was not small, and music-related work was a promising and popular career.

Now there are free music resources everywhere on the Internet, and there is less and less market in this area.There are fewer and fewer people who can support them, and fewer and fewer people who can rely on music for food. How many talented people have no choice but to change careers.

Thinking of this, Lin Rui's heart flashed, is there some opportunity here, is there something he can do!

Not only can it change the status quo of some music circles, but the music industry is definitely a high-quality industry with great prospects and development potential.

Lin Rui is not simply making a player, because there are too many such players on the Internet.With Weiyang Weibo for promotion, a large number of users may be harvested, but this is meaningless.

It can't change the status quo of the industry, nor can it carry out effective reforms. It's just a music player that follows the trend, so what's the point.

After contemplating for a while, and gradually grasping the inspiration in his heart, Lin Rui thought of Weiyue Chinese website.

The music circle and the web literature circle actually have many similarities, such as the rampant piracy, any novel, as long as you want to read it for free, you can always find resources online.

The same is true in the music circle. There are so many music players on the Internet and so many resources in the music library. There are a few songs that have been truly authorized, but basically very few.

But looking at the domestic web literature circle, in this atmosphere of rampant piracy, there are still so many original literature websites developed, and the results are not bad.

What does this mean? It means that as long as it is a good work, even if there are free resources everywhere on the Internet, there are still many people willing to pay for it.

The Internet literature circle is like this, can the music circle follow suit, as long as it is a good work, I believe there are not a few music lovers who are willing to pay for it.

Lin Rui immediately had a plan in mind to build an original music platform.These independent musicians in China, or those who were once talented but changed industries because of no future.

Give them a way to eat, so that more talented people in music can have a channel to show their talents.

The platform can follow the example of the current online literature website, where everyone posts songs at will, and then selects the batch with potential to sign a contract, and gives them certain recommendation resources.

Then set up various charts, the newly released songs are on the new song list, and the batch with the highest real-time sales is on the best-selling list.

The ones with higher listening frequency are on the play list, and the ones with higher popularity are on the hot song list.

And you can also set lists by category, such as pop music, classical music, electronic music, heavy metal music, rock music, jazz, country music, blues, etc. Each category can set these sub-lists separately.

And listeners, just like these readers of web sites, can subscribe to a favorite song.

The platform will give recommendation tickets and monthly tickets according to the level and consumption amount of each account.

If you have a song you like, you can vote for it as a recommendation ticket and a monthly ticket, and put it on the top, so that more people can see it, and the results will naturally be better.

Of course, the appreciation function must also be added. When you meet a favorite singer and song, you can buy him a virtual gift to increase the income of the singer. These consumptions can also send the singer to the ranking list.

In this way, everyone who likes music can participate together.Let really good songs and really talented musicians emerge.

It also allows them to have a way to eat well, so that they can be more motivated and produce better works.

At the same time, it can attract more talents to participate.

Not only that, but there is also a special creation area, and some individual lyrics, composition, and arrangement works can also be published.

Some music studios, singers... can choose suitable works for cooperation.

Then everyone will share the profits and share the benefits.Let those lyricists, composers and arrangers who can only get a little bit of money can greatly increase their income and increase their enthusiasm for creation.

Only when the income of these creators increases can the market flourish.

Of course, for music platforms, not only original new songs, but also some old songs must be included in the music library.This is not only an original music platform, but also an extremely fashionable and convenient music player software, suitable for people who love all kinds of music.

Thinking of this, Lin Rui felt slightly excited.Although these ideas of his are not comprehensive enough, and there are still many shortcomings and loopholes, they are indeed a good development direction.

I suddenly made a decision in my mind, and when I return to the company tomorrow, I will hold a special meeting to set up this matter.

Simply set up a special team directly, and spend a lot of money to recruit some talents in this field, regardless of whether the direction is right or not, you will only know after trying it.

……

The next day, in the company's conference room, Lin Rui finished speaking, exhaled softly, and glanced at everyone: "What do you think, you can speak freely if you have any ideas!"

Li Xueming said: "Music is indeed a good development direction. With the popularization of mobile Internet, I think there is a lot to do in the future."

"However, there is still a blemish on copyright. At present, domestic video, music, and novels are the places where piracy is the most concentrated. Without the government's policy regulation, the industry environment may not be able to improve in a short time."

"I think the music platform can be done. It is a good direction, but the profit may be far away and requires long-term investment. Whenever the domestic environment changes, the turning point will come."

Lin Rui nodded and said: "What you said makes sense, but risks are always accompanied by opportunities. Everyone knows that the general environment is not good. This also means that there are relatively few companies and resources invested in this industry, and there will be no big risks. compete."

"As long as we are willing to spend resources, we believe that we can be at the forefront of the industry in a short period of time. Especially the music platform created by imitating the online text platform is also a novel model in China and around the world."

"If we can control it well and slowly adjust and optimize this model, there will be great potential in the future."

Tan Yuanming said: "I also think this model has great potential. Even if the general environment is not good, but the general environment for online literature is not good, it can still support so many novel websites. It can be seen that as long as everyone has this condition, they are willing to do it for the better. The works are paid for.”

Afterwards, many people expressed their opinions one after another, some expressed the need to be cautious, but most of them supported the music platform.

Lin Rui nodded and said: "The current music environment in China is indeed not very good, and the market is not too big, but with the economic development of the country and the people getting richer and richer, the overall environment will eventually change, and the market potential will eventually explode. .”

"Just now, I found an article on the Internet about the 2010 China's online music market annual report released by the Ministry of Culture more than half a month ago."

"To be honest, the online music market is really not that big. In 2010, the overall market size of my country's online music reached 23 billion yuan, an increase of about 2009% over 14.4."

"The revenue of the wireless music market reached 20.2 billion yuan, an increase of 2009% compared with 9.8. This is mainly based on value-added services and has little to do with us."

"The revenue of online music in 2010 was 2.8 million yuan, an increase of 2009% over 64. This is what we want to do. Although the overall revenue is low, the growth rate is not bad."

"But think about it, our domestic market is so big, the online music revenue in 2010 was only 2.8 million yuan, an average of 2000 million yuan a month."

"In such a large market with a population of more than one billion, there are at least hundreds of millions of music lovers, and most of them listen to music online."

"However, with hundreds of millions of potential users, the scale of the domestic online music industry is only 2000 million a month. It's not low, it's simply too low."

Everyone here was also a little shocked, this is a national market with hundreds of millions of users.The monthly market size is only 2000 million, which is really pitifully small.

Lin Rui continued: "Look at the annual game market in the country, and what is the annual market size of so many novel websites."

"Compared with them, the online music market is almost negligible. What does this mean! This is not to say that the music platform has no future, but it shows its huge market potential and how many opportunities have yet to be tapped."

"With hundreds of millions of potential users, one can imagine how big the market potential of online music is. If we can seize the opportunity and find a suitable monetization model, I don't think the future market size will be smaller than that of online music."

"Moreover, there are few competitors and little competition, so it is not valued by everyone. Although many companies are doing it, they have not invested much resources at all. It is easy to become bigger and stronger and become an industry benchmark."

"Now is a good time to enter!"

.........

A meeting lasted for more than an hour, and finally everyone reached a consensus and formally established the music platform project department.

While recruiting personnel from various departments to form a new project department, Lin Rui also contacted headhunters to spend a lot of money to find professionals in this field.

Time passed quickly, and the end of the month came in the blink of an eye, and there was also good news on this day, Xu Zhe finally agreed to the company's solicitation and officially joined the company.

It took Lin Rui a lot of thought to be able to recruit such a great man in management.It took more than two months between asking headhunters to help find candidates in January, and now officially finalizing at the end of March.

During this period, Lin Rui also communicated with Xu Zhe many times, but the effect was not great.But when he knew that Lin Rui was only 21 years old and a junior in college.

Shocked, Xu Zhe agreed without thinking long.In his words, Lin Rui was able to make such a career at his age, and it was his opportunity to be able to work with such a boss with unlimited potential.

In any case, another top talent joined the company, and everyone in the company is very happy, which proves that the company's development potential has been recognized by the outside world.

Xu Zhe was so happy, Lin Rui naturally gave him a lot of treatment. In addition to the annual salary of 510 million, he gave him the same 400 million quota as Zhao Yan, and asked him to choose a car by himself.

Xu Zhe spent more than 200 million yuan to buy a Mercedes-Benz, which is about the same price as Zhao Yan's Audi A8, not higher than yours, but not lower than yours either.

Lin Rui just smiled when he knew about it, and didn't care. It's normal for his subordinates to have some competition, so that the company will be more dynamic.

The arrival of Xu Zhe made Lin Rui obviously more relaxed, and he could take over many of the company's daily tasks.

This allows him more time to study and think, to look up at the road and control the course.

……

(End of this chapter)