Open business day-to-day

Chapter 288 Building a Web Game Platform
The next day, when I arrived at the company, the number of Weiyang Weibo users increased to a new high. Yesterday, more than 80 new users were added in one day, which is not good enough to make people unhappy.

Moreover, as the official microblogs of governments at all levels in the province gradually became popular, there were more and more hot spots and topics in this area, and Weiyang Weibo also received a wave of traffic.

On the other hand, the National College Student Broadcasting and Hosting Competition has also officially started.As the main sponsor of Weiyang Technology, during this period of time, it is indispensable to have a sense of presence in the media all over the country.

At around ten o'clock in the morning, the contest organizer sent another list of accounts, all of which were the account information registered by the contestants on Weiyang Weibo.

Weiyang Weibo needs to authenticate these Weibo accounts based on the account information to facilitate the next publicity and voting sessions.

Weiyang Technology has already developed a voting applet based on the Weiyang Weibo platform, and opened the super chat function.

And opened a hyperlink entry for this contest to facilitate voting.

After finishing all this work, Liu Hao, the director of the game business department, suddenly came to look for him.

When the two sat down, Lin Rui poured a cup of tea for each of them, took a sip, and then began to talk about things.

Liu Hao took a sip from his teacup, and then said, "Mr. Lin, after the development of our web game Dou Po Cang Qiong is completed, do you have any plans for distribution and operation?"

Lin Ruidao: "Director Liu, please tell me what you think."

Liu Hao took a deep breath, and then said: "At present, the largest web game platform in China is the game center of Qzone; the next level is 4399, 37wan, 360youxi and other web game platforms."

"Qzone naturally has the best user resources in China, but the division method is very strict. For web games released in Qzone, the general division method is [-] to [-], and the better ones can reach [-] to [-]..."

Lin Rui was stunned for a moment, a little afraid to say: "You mean that the game producer can only get [-]-[-]%, while Tencent directly gets [-]-[-]%."

Liu Hao nodded and said: "Yes, the current market conditions are like this, and even if the conditions are so harsh, many web games are still not available."

Seeing Lin Rui's unbelievable look, Liu Hao went on to say: "You know Happy Farm, when it entered QQ Zone and changed its name to QQ Farm, this game was so popular last year. Even if it is such a popular game, it is only Sanqi Divided into three for the game development company and seven for the QQ game platform."

Lin Rui really has nothing to say, of course he knows how popular QQ Farm is, and such a popular game is only divided into [-]-[-], so don't expect too much from the rest.

"What about other web game platforms? They can't be so harsh!"

Liu Haodao: "Of course other platforms are better. Like 4399, 37wan, and 360youxi, although the traffic is worse than QQ games, they are not bad."

"It's just that traffic is king in this world now, and the platform is the master. No matter how good the game is, without a good platform and a good publisher, it's useless."

"So it's half-baked, not much better. The current market conditions of these platforms are [-]-[-], platform [-], game producer [-]. Of course, if the game quality is good, [-]-[-] is also negotiable.

Lin Rui still couldn't accept it. After finally developing a game, the company could only get a small amount of money after making money.

"Is there no browser game platform with a high proportion in the industry?"

Liu Hao nodded and said, "Of course there are. Many of those small and medium-sized web game platforms are rated at [-], [-], and some even give [-] points, six for the development team, and four for the distribution platform."

Seeing that Lin Rui seemed a little interested, Liu Hao could only say helplessly: "It's just that the traffic on these platforms is too little, and many of them are entrepreneurial teams. It takes 10,000+ or ​​hundreds of thousands to build a web game platform, and it's just a dream It was an overnight success."

"It's a pity that the reality is cruel, the traffic is too little, and the big web game development teams look down on them. Only some low-quality web games can't get on the big platforms, so they have to choose these small and medium-sized platforms."

"For such a platform, he wants a game, not to mention [-]-[-] points, [-]-[-] points. It is [-]-[-] points, the development team is [-] points, and the operation platform is [-] points. It's not negotiable."

Lin Rui was speechless immediately: "That is to say, if we choose a platform to publish our webgames, the small and medium-sized platforms have too little traffic, and there is no choice at all. As for the big webgame platforms, we are basically working for them, and they take the bulk of the money. gone."

Liu Hao nodded and said, "That's the reason. The current situation in the industry is like this. The platform is a master, with funds, strength, and traffic that everyone desires."

"As for web game producers, unless they are backed by a big tree or are very famous, they are really at a disadvantage when facing game platforms, because both traffic and resources are in the hands of the platforms."

Lin Rui was silent for a while, and thoughtfully said: "Listen to what you said, then in the field of web games, the platform is Party A with the most resources and the most promising future!"

"Our company now has so many Weiyang Weibo users, there is no shortage of traffic and resources, how about we build a web game platform ourselves!"

Liu Hao's eyes lit up when he heard this, and said, "Mr. Lin, actually, that's the purpose of my coming to you today. If you really want to become bigger and stronger in the web game industry, you must take the road of building your own platform."

"Our self-built platform can not only publish the games of the operating company, but also distribute other games as an agent, and the most scarce traffic resources in this industry are actually an advantage for us."

Lin Rui thought for a moment, and asked, "Director Liu, if we want to create a web game platform, how feasible is it with our company's existing manpower and resources?"

Liu Hao thought for a while and said, "To build a mature web game platform, there are four main aspects."

"The first is the construction of the platform; the second is a mature operation team; the third is a suitable web game, and the fourth is traffic. I don't think this is a problem for us."

"The construction of the first platform is a technical problem. With our company's current technical level, there is absolutely no problem. Mr. Lin can rest assured."

"The second is a mature operation team, which our company lacks. However, I do know a few experts who have rich work experience in this area."

"If the company needs it, I can make a match. With the current scale and potential of our company, the future development prospects are definitely better than those of those large web game platforms. The attraction to talents is not low. I believe this is not the case. question."

"The third aspect is to choose suitable web games to enter our platform. There are two types of web games in the market now, one is exclusive generation, and the other is combined transport."

"The sole generation is signed with a single platform, and the game can only be released and operated on this platform. Of course, the platform will give a higher share ratio and better promotion resources."

"Combined transport is a joint operation. A game can be published on several, dozens, or even dozens of platforms. Of course, the corresponding share ratio is lower, and the corresponding promotion and distribution resources are also less."

"This is also normal. After all, it is not an exclusive game of the platform. Given too many promotional resources, the game has become famous, and there are too many platforms for players to choose from. I don't know who will be cheaper?"

"And we have a great advantage in attracting webgames to settle in. With so many Weiyang Weibo users providing traffic, we can compete with some medium-sized or even large-scale webgame platforms as soon as we enter the site."

"In addition, our Weiyang Technology has a certain reputation in China, even if it is a newly established platform, its appeal is no worse than some medium and large web game platforms."

"We don't want to be a solo agent now. Web game developers who sign a solo generation are very cautious. After all, it is a new platform, and there are certain risks. Don't have any hope."

"However, for those page games that are combined, we are still a piece of cake, and there are still a lot of people who are willing to settle in, and we can also calmly select the page games that meet the requirements."

"In terms of future promotion, we can focus all publicity and distribution resources on the web game Dou Po Cang Qiong first. Not only to promote the game, but all the people who are attracted to the game will naturally become users on our web game platform. "

"As long as Fight Break the Sky is a big success, it will lay the foundation for our web game platform, and we will gain a lot of users. Then we will expand and promote different types of web games suitable for various tastes, which will generate good and positive interactions. and cycle."

"As for the fourth aspect, the acquisition of platform traffic. With Weiyang Weibo, we have a natural advantage in this aspect. Except for Tencent, other web game platforms currently on the market seem to have an advantage in this aspect compared to us."

When Liu Hao called, Lin Rui was very inspired.Moreover, it seems that it is not difficult for the current Weiyang Technology to establish a mature web game platform.

That's the benefit of having an established technology company.Although Weiyang Weibo is not currently making money, its convenience and strong user resources are also revealed at this time.

In the Internet age, users are the best and highest-quality resources, and Weiyang Weibo has clearly grasped it.

If Lin Rui is just a novice who has just started his business and has nothing in hand, he wants to build a web game platform of this scale.

It may not be possible to achieve this effect even if several times the funds and resources are invested.

Now it can be easily achieved.

"Director Liu, with your words, I feel relieved. You also need to worry about finding a suitable person in charge of the web game platform."

Liu Hao said with a smile: "Don't worry, Mr. Lin, I happen to know a few people who are more powerful in this area. With the current scale and influence of our company, it is not too difficult to find a suitable person in charge of the web game platform."

After chatting about this topic, the two discussed for a while on how to recruit manpower and form a web game platform development team. After the matter was finalized, Liu Hao left.

Lin Rui sat in the office again, thinking carefully about the gradual page game platform.Web games are different from mobile games and PC games, and the quality is not comparable.Whether a game is successful or not depends on publicity and promotion factors.

The company wants to make achievements in the field of web games in the future, not relying on others and being restrained by others. Establishing its own platform is indeed a must.

And holding Weiyang Weibo, with so many users and traffic, also gave him more confidence in this regard.

Lin Rui thought about it for a while, and then chatted with Tan Yuanming to discuss the deployment of manpower to develop the web game platform.

Over the past two months, because the technical department has sufficient staff and can arrange various tasks and things calmly, Tan Yuanming has also relaxed a lot.

But since this month, he has entered into a busy state again.The first is the development work based on Android system and Apple IOS system.

It is not so easy to make a microblog website based on the Microsoft system architecture into an app and install it on a smartphone.

At present, there are very few people in China who are familiar with the development of Android system and Apple IOS system.Even though Weiyang Technology has cultivated a large number of them in the past two months, it still needs to get used to it after all, it will take time.

On the other hand, the company intends to enter the field of web texts. At the beginning of the month, it transferred a lot of people from the technical department to form a development team.

After these two projects, the technical department, which was already abundant in manpower, suddenly became less abundant.

I didn't expect to deploy more people now to form a development team for the web game platform.

Tan Yuanming couldn't help but said: "Mr. Lin, after this transfer, our technical department is operating at full capacity, and there is no more spare capacity."

Lin Rui smiled cheerfully: "Don't worry about this, the new office area is being renovated."

"In addition, Yansong has launched a new round of large-scale recruitment plans. In Los Angeles, Shangzhou, and several surrounding cities, as long as there are large-scale job fairs, we will send people to participate, and we will definitely find a lot of talents. So don't worry about the manpower, there will be new additions soon."

After talking about this topic, Lin Rui suddenly asked again: "Old Tan, how do you think we will go about setting up a web game platform?"

Tan Yuanming thought for a while and said, "If the company has a little taste of web games and doesn't plan to invest too much, it is not cost-effective to build a web game platform by itself."

"If the company intends to deeply intervene in the web game field, invest a large amount of manpower, material resources and resources, and make great efforts to operate it as one of the company's future cash milk. It is necessary to build a self-built platform."

"I think our company has all the upstream resources such as platform and traffic, and we can't let go of downstream resources. We need to increase the layout of high-quality game production teams. In addition to the company's own team, we must also be able to influence and even control Part of the web game development team."

"In this way, mastering the one-stop industrial chain from upstream to downstream, from development to distribution, can improve the competitiveness of the platform and the ability to resist risks."

Lin Rui nodded: "What you said is indeed very reasonable. With the explosion of the web game market, there are more and more web game companies and platforms, large and small."

"Even many powerful end-game companies are eager to enter the market when they see the fat of web games."

"It is foreseeable that as competition intensifies, the market environment will become more severe. Without certain advantages, competitiveness and ability to resist risks, it will be difficult to have the last laugh."

"We need to plan ahead, deploy upstream and downstream businesses in advance, and firmly hold part of the industrial chain in our own hands."

The two chatted together for a while, and discussed the formation of a development team, and then ended the topic.

(End of this chapter)