Open business day-to-day

Chapter 219 The Third Round of Promotion Plan

When they drove to the parking place of the school, Lin Rui kissed Su Hongxiu on the cheek before getting out of the car to say goodbye.

Not far away, he heard Liu Tang calling him.

"Lin Rui...Brother Lin, it was my sister-in-law Goddess Su who drove the BMW just now. As expected of Brother Lin, the most beautiful goddess in our school, Miss Su, was just taken down by you."

Lin Rui smiled and said, "I didn't find out! When did your kid learn to be so sweet?"

Liu Tang smiled, and suddenly moved closer to Lin Rui, with an expression on his face that was both expectant and nervous, as well as a little cautious.

Finally he said: "Lin Rui, I inquired about the company that donated to Mr. Liu yesterday, the name is Weiyang Technology. I remember that when you first started your business, you told us the name of the company, and it seems to be called Weiyang Technology."

Glancing at Lin Rui, he said with a tangled and unbelievable look: "The names of your two companies are so similar, it can't be such a coincidence. It can't be, you can't be..."

Seeing his appearance, Lin Rui no longer concealed it, nodded and said: "Yes, it is what you think, Weiyang Technology was opened by me, and it was also my decision to donate to Teacher Liu."

The doubts in his heart were proven, even though he had been mentally prepared, Liu Tang was stunned for a while.

He was stunned for a few seconds, then jumped up, and shouted excitedly: "Fuck, shit... It's really your company, you... Brother Lin, you are so awesome!"

Lin Rui waved his hand with a calm face.

"What's strange about this, I told you that my company is developing well."

Liu Tang finally calmed down a bit, and still said in disbelief: "But you donated 11 to Teacher Liu all at once, no, you donated [-], which is too generous!"

Lin Rui looked at him with a smile and said, "A lot! Mr. Liu is just so short of money, it's useless if you donate less! In fact, it's also your credit."

Liu Tang heard Lin Rui say that there are still his credits, and asked with a confused face: "My credits... I didn't do anything, and I donated a hundred twice."

Lin Ruidao: "I was going to the library to read books that day, and I happened to meet you to donate, so I heard about it from you."

"If it weren't for you, I usually don't come to school once in a day or two. I come and go in a hurry, and I might not even know what happened, so it is also your credit."

Liu Tang was overjoyed when he heard that he had also made a contribution.He said happily: "I just said that I didn't expect you to donate so much directly."

Lin Rui said: "After all, it's our teacher, so we should help."

Liu Tang suddenly asked again with great interest: "Lin Rui, have you already bought a car? The BMW my sister-in-law drove just now is yours, right?"

Lin Rui shook his head and said, "That BMW doesn't belong to me, it belongs to your sister-in-law!"

Liu Tang was a little confused and said: "Goddess Su's, isn't it yours? Could it be that Goddess Su is still a rich woman! Then you..." He said with a look of doubt.

Lin Rui nodded, and said solemnly: "That's right, Goddess Su is still a little rich woman, and I've had a soft meal with her since I didn't see her."

Liu Tang didn't dare to believe it: "No way, it's impossible, didn't you say that the company is developing very well!"

Lin Rui kicked him: "I know I won't have a suspicious expression on my face, don't tell me I'm a softie."

Speaking of this, Lin Rui thought again: "But if I really want to meet a beautiful rich woman like your sister-in-law, it's okay to eat some soft rice, isn't a rich woman delicious!"

Liu Tang was stunned.

Then Lin Rui told him not to spread the matter of donating money to the outside world, and he didn't want to be too high-profile.

Liu Tang didn't understand at first, but after thinking about it, there are too many people in school who are in trouble. If everyone knows that Lin Rui donated the money, someone will inevitably come to him. Publicity outside.

Very solemnly agreed.

……

The company is still very busy in the next few days, new employees are busy adapting to the environment, and several new directors are also busy familiarizing themselves with the company's various situations and formulating development plans.

Especially in the promotion of Weiyang Weibo, the marketing department will cooperate with the operation department, and Li Xueming and Liu Wei will join forces to carry out the third promotion.

The promotion plan this time is both simple and complex, simple promotion method, complex operation process.

To put it bluntly, we are still based on the group of Internet authors and use their attractiveness to attract users, but this time it is more direct.

In the small conference room, all the company's management team was present, and there were also several outstanding employees from the marketing department and the operation department.

Seeing everyone sitting down, Lin Rui gestured to Li Xueming, Director of the Operations Department.

"Director Li, tell me first!"

Li Xueming straightened his body, glanced at everyone, and said, "So far, according to statistics, there are 150 million Weiyang Weibo registered users, including 33 Internet authors."

"The author with the most followers here has more than 18 fans, which is equivalent to one follower for every nine registered users. And there are thirteen authors with more than [-] fans so far."

"So many fans?" Shang Yansong was a little surprised.

Li Xueming smiled, and then said: "There are indeed so many. The reason is very simple. We haven't really made efforts to promote it. We just publicized it in the book friend group, comment area, and post bar. Follow the readers who registered on Weibo, senior There are many book friends, and they also like online articles. On this Weibo platform where Internet authors are everywhere, it is normal to follow an author you like.”

"And these authors with a lot of fans have one thing in common. They are all great gods in the Internet literary world. The distribution of their followers is also very interesting. A large proportion of them come from other Internet authors, and the highest proportion is a great god. , Internet authors pay more attention than readers.”

"There are two factors that caused this situation. One is that our Weiyang Weibo user base is not large enough, and network authors account for a large proportion."

"Secondly, these masters are well-known in the online literary world. Many authors have heard of them and want to know their writing methods and routines. When they see their Weibo accounts, they will immediately follow them."

Lin Rui nodded, motioning for him to continue.

Li Xueming continued: "Among them, there are more than 80 fans with between 300 and [-] fans, and more than [-] fans with more than [-] fans."

"These people are currently the most popular group of Internet authors in the Internet literary world. They currently have works that are being serialized. They are popular, topical, and have a large number of readers. This is the focus of our next promotion."

"And they have accumulated a large number of fans on our platform. Many fans often send private messages and leave messages to communicate with them, so that they are also very active on Weibo. They have already gained a certain degree of trust and dependence on Weiyang Weibo."

"Many authors have begun to compete secretly, who has more Weibo fans and who is more popular. There are also many diehard fans of the author, and there are quite a few who go to each other's Weibo to blackmail each other. It has added a lot of heat and topics to the platform.”

"We even found that many authors have begun to promote spontaneously. In the book friend group, or open a single chapter, they directly call on book friends and fans to follow his Weibo. This is a very good trend."

"In addition, I suggest..." At this point, he glanced in Tan Yuanming's direction.

"The technology department can develop a function that allows authors with more than a certain number of fans to create their own community on Weibo to attract fans to join."

"You can freely appoint group managers and set various titles. This can refer to some functions of QQ groups, post bars, and forums, but there must also be certain differences. In particular, it is necessary to highlight topicality and interactivity to increase user retention on the platform. Time and user stickiness."

Tan Yuanming smiled and said: "No problem, the operation department has the most say in terms of user experience. After a while, Director Li can ask someone to write down the specific needs and ideas, and I will arrange for people to develop it immediately."

Li Xueming nodded at Tan Yuanming with a smile: "Please trouble Director Tan, thank you for your support."

Tan Yuanming smiled and said: "It's all for the company, it should be!"

Lin Rui scanned the crowd, nodded at Liu Wei and said, "Director Liu, you can also tell me."

Liu Wei sat up straight, and smiled at everyone: "Director Li said a lot earlier, I will add some more."

"At present, these authors have accumulated so many fans on our platform, and they have a certain degree of trust and dependence on the platform. And they have a desire to increase their influence and attract more fans."

"Next, we will use their mentality to contact those popular authors, promise to give them certain platform promotion resources, and some gifts to express our hearts, and jointly promote their Weibo accounts."

"The promotion methods of these authors are not limited. It can be chapter tweets, the author's comments after the chapter, comment areas, QQ groups and post bars, calling readers to pay attention to their Weibo."

"One or two authors may not care about the publicity. If dozens or hundreds of authors, or even hundreds of authors, promote together, often publish articles and tweets, and let everyone follow themselves on Weibo, the effect will be obvious."

"Moreover, more than 90.00% of Five's readers are currently reading pirated copies. Our previous promotion plans, whether in the comment area or the book friend group, could not cover them. This is the largest group of potential users in the current online articles. The number is Tens of millions, even hundreds of millions of people."

"Through the author's chapter push or chapter message, all these users can be covered at one time, and no matter when they read these books in the future, they will see these advertisements."

"If a reader reads a book and the author is promoting his own Weibo, and then reads the next book, and then reads another book, and then reads other popular novels on the market, all of them have the author's promotion, so that Readers follow their Weiyang Weibo."

"Readers may be curious, or they may be disgusted. But we can subtly let Weiyang Weibo take root in readers' hearts, which will not only attract a large number of users, but also increase the popularity of Weiyang Weibo."

"Even if you don't use Weibo, you've seen it a lot, and you might just sign up when you see an opportunity that day."

Lin Rui nodded and said: "Well! Not bad. The effect of this set of publicity strategies is predictable. But the most important thing is to cooperate with the author, to have a good communication strategy, and to prepare suitable gifts. This requires your attention and seriousness. treat."

Liu Wei nodded, humbly and confidently.

"Mr. Lin, don't worry, we have already selected a few employees from the marketing department and the operation department who are very friendly, have good eloquence, and have good communication and communication skills. In terms of communication, I think there is no problem."

"In terms of gifts, we plan to purchase a batch of them in a centralized manner, mainly laptops, mobile phones, cameras, coffee machines, mechanical keyboards, MP4, stereos, Bluetooth headsets and other household electronic products. The prices range from several hundred to tens of thousands, depending on the author. Give different gifts."

"The budget in this area is 50 to 80. We will purchase a batch first, and then adjust it according to the specific effect."

Having said that, he glanced at everyone again, his tone calm and confident.

"Actually, we have done a survey, and the situation of online authors is not very good now, and they can only eat subscription income."

"Now is the first decade of the new century. The country has not yet started to pay attention to copyright, and the copyright market for online articles has not yet formed. There are only a handful of authors who earn millions a year, and they are the most famous among the masters. top."

"Ordinary well-known Internet authors and some small gods can earn tens of thousands of dollars a month, so these gifts are still very valuable."

"Coupled with the platform promotion resources we promised, I believe that few authors will reject our kindness. This is beneficial to everyone, to authors, to our platform, and to readers."

Lin Rui nodded and said: "It's good that you have a plan in mind. The next promotion will depend on the cooperation of your two departments. The rest of us will serve as your backing. If you need anything, we will fully cooperate."

……

A meeting lasted for nearly two hours before it came to an end, and everyone left one after another to busy themselves with their work.

When Lin Rui returned to the office, the work at hand had already been dealt with. He had nothing to do for a while and planned to go home. Sun Yutong also came to help him organize his things.

Lin Rui suddenly remembered something when he saw Sun Yutong.

"Yutong, do you have a driver's license?"

Sun Yutong gave Lin Rui a strange look and shook his head.

"No, what's the matter?"

Lin Rui smiled and said: "It's nothing, I have time to take the test."

Sun Yutong said: "I've been very busy during this time, I don't have time at all, wait for a while. Besides, I don't need a driver's license."

Lin Ruidao: "You have to learn how to allocate work reasonably. Don't you have two people under your command? Let them learn how to do it. Besides, as my assistant, how can you not know how to drive?"

Sun Yutong said helplessly: "It would be too troublesome to take time off every day to learn how to drive."

Lin Rui smiled.

"You don't have to be afraid of the trouble of getting a driver's license. This is an arrangement made by me on behalf of the company, so you can learn to drive with pay."

(End of this chapter)