greenery is king
Chapter 253 To Be a Money Tree
Chapter 253 Be a Money Tree
Although Ai Huan didn't know what Inzaghi meant, he still listened attentively.
"To put it simply, the value of a player does not have to be reflected on the pitch, it is very important off the pitch. You score a lot now, the fans love you very much, but you know that the number of jerseys sold is pitifully small. You have been here for more than two months, scored eight goals and assisted eight times, but your jersey is still no one is buying, and the sales volume of one is not half that of me, a 37-year-old old man, you know what it means what?"
"Of course you are very powerful. No one can compare with you. You are the great Pipo."
Inzaghi smiled wryly, "I used to be young at the beginning. When I was in Juventus, I was the number one in the sales list, but now I am old, and the enthusiasm of the fans for me is far from enough, so I am in the club. You can’t even rank in the top ten, but you are outside the twenty, do you understand this?”
"So where is Pato?"
Inzaghi laughed, "You finally understand, the top three are Pato, Ronaldinho and Huntelaar, even if they don't score at all, there are still people who buy their jerseys, 23 yuan a genuine So far, Pato has sold millions of jerseys all over the world, which means that he has earned tens of millions for the club. Although Ronaldinho and Huntelaar are not comparable to him, they are enough to afford them. Bonuses and part of the salary, plus their portrait rights and various peripherals can fully afford their own salary, in fact, these people are almost self-supporting, do you understand that?"
"Really?" It was the first time Ai Huan had heard of it, and he hadn't thought that there would be such a situation in the club.
"Of course! That's why no one at the top of the club said a word for you. These are the club's cash cows. Who wants to touch them? You can score goals now, but you are only a guarantee of the club's results, and They are signs, who would smash their own signs?"
"You mean I didn't make money for the club? But I can't do anything but score goals. What does it matter to me whether the jersey can be sold?"
Inzaghi shook his head, "You are still too young, and there are too many things to learn. Let me tell you a few points. Every time you sign someone's autograph, just pay attention to the fact that they are wearing Milan jerseys. Are they wearing your jersey? Let me tell you a secret, I only take photos with fans wearing my jersey.” Speaking of which, he smiled, “If it weren’t for the fact that you have passed me a lot of balls recently, I I'm too lazy to tell you this, do you understand?"
"I see, is that all right?"
"Of course it's just a means. The most important thing is that you have to change yourself. Why do fans buy your jersey? They want to be someone like you except you can score goals, and your life is boring except staying at home. Just do nothing, who would want to be someone like you? If you want to change completely, you have to come out, really integrate into the life of Milan, let the people of Milan pay attention to you, only then will they really like you You, otherwise no one will know who you are except on the field, and no one will think of you when something good happens, so what can you do?"
"Then you mean that I have to be a cash cow to have a chance to become a real celebrity in the eyes of the upper echelons of the club?"
"Of course! Let me tell you, that's the way it is. As far as I know, your image rights are still in your own hands. It seems that the club doesn't think you have the ability to pay high prices for image rights. Another aspect proves that they have fixed you on the bench for a long time, and it is a very difficult process for you to change all this. You have never participated in press conferences, and you don’t go out usually, and you wear sportswear every day. Apart from scoring goals, what else can people think of you? What is the difference between you doing this and committing suicide?" Speaking of which, he glanced at the sportswear on Ai Huan with disgust, "I thought you were It is something like reporter phobia, or you are not good at dealing with reporters at all, but I observed you recently, it is not like that at all, you have never been afraid of interviews, but you just don’t want to accept them, you know you How many good opportunities have you wasted?"
"so what should I do?"
"Today I will show you the real Milan. I don't want you to do something, but I want you to integrate into this circle from now on. Don't tell me what worries you have. If you want to really get ahead, you must be a cash cow. "
Ai Huan nodded helplessly. He knew that if it wasn't because Inzaghi regarded himself as a friend, he would never have said these things to himself. At the same time, he also understood why Inzaghi said those words at the beginning. Although it's really good, he probably didn't expect that the jersey would generate such a big benefit, so he would naturally ignore this feeling, and nodded immediately, "Then where are we going now?"
"Of course it's a shopping mall. You throw away this torn tracksuit first. I don't want to take a country bumpkin who has never seen the world to a high-end place. It will make me lose my wisdom. To be honest, you are the first time I do this." Those who help, I don’t bother to care about others.”
"Oh." Ai Huan finally understood the purpose of his trip, "Then can we go to NO.12 Vias Avenue? I can find the clothes I want there."
Inzaghi was stunned for a moment and blurted out, "Versace headquarters? How can you find the clothes you want there?"
Ai Huan smiled, "I have already signed an endorsement contract with them, but the advertisement has not been filmed yet, but the contract stipulates that if I don't wear sportswear on formal occasions, I can only wear Versace clothes. And Donatella told me She designed special clothes for me, I think it would be a good choice to go to her."
"Fuck! What the hell have you become?" Inzaghi couldn't help shouting, "Versace even signed an endorsement contract with you, and Donatella even designed clothes for you. Do they know you're an otaku? Sign with you." A contract is throwing money into the water."
Ai Huan scratched his head in embarrassment, "Actually, I don't know why, but I heard that they seem to have signed some big contracts with China, so they hope to open up the market there through me." Only then did he accept this matter. After all, Ai Huan now represents a country, so it doesn't matter what he is.
(End of this chapter)
Although Ai Huan didn't know what Inzaghi meant, he still listened attentively.
"To put it simply, the value of a player does not have to be reflected on the pitch, it is very important off the pitch. You score a lot now, the fans love you very much, but you know that the number of jerseys sold is pitifully small. You have been here for more than two months, scored eight goals and assisted eight times, but your jersey is still no one is buying, and the sales volume of one is not half that of me, a 37-year-old old man, you know what it means what?"
"Of course you are very powerful. No one can compare with you. You are the great Pipo."
Inzaghi smiled wryly, "I used to be young at the beginning. When I was in Juventus, I was the number one in the sales list, but now I am old, and the enthusiasm of the fans for me is far from enough, so I am in the club. You can’t even rank in the top ten, but you are outside the twenty, do you understand this?”
"So where is Pato?"
Inzaghi laughed, "You finally understand, the top three are Pato, Ronaldinho and Huntelaar, even if they don't score at all, there are still people who buy their jerseys, 23 yuan a genuine So far, Pato has sold millions of jerseys all over the world, which means that he has earned tens of millions for the club. Although Ronaldinho and Huntelaar are not comparable to him, they are enough to afford them. Bonuses and part of the salary, plus their portrait rights and various peripherals can fully afford their own salary, in fact, these people are almost self-supporting, do you understand that?"
"Really?" It was the first time Ai Huan had heard of it, and he hadn't thought that there would be such a situation in the club.
"Of course! That's why no one at the top of the club said a word for you. These are the club's cash cows. Who wants to touch them? You can score goals now, but you are only a guarantee of the club's results, and They are signs, who would smash their own signs?"
"You mean I didn't make money for the club? But I can't do anything but score goals. What does it matter to me whether the jersey can be sold?"
Inzaghi shook his head, "You are still too young, and there are too many things to learn. Let me tell you a few points. Every time you sign someone's autograph, just pay attention to the fact that they are wearing Milan jerseys. Are they wearing your jersey? Let me tell you a secret, I only take photos with fans wearing my jersey.” Speaking of which, he smiled, “If it weren’t for the fact that you have passed me a lot of balls recently, I I'm too lazy to tell you this, do you understand?"
"I see, is that all right?"
"Of course it's just a means. The most important thing is that you have to change yourself. Why do fans buy your jersey? They want to be someone like you except you can score goals, and your life is boring except staying at home. Just do nothing, who would want to be someone like you? If you want to change completely, you have to come out, really integrate into the life of Milan, let the people of Milan pay attention to you, only then will they really like you You, otherwise no one will know who you are except on the field, and no one will think of you when something good happens, so what can you do?"
"Then you mean that I have to be a cash cow to have a chance to become a real celebrity in the eyes of the upper echelons of the club?"
"Of course! Let me tell you, that's the way it is. As far as I know, your image rights are still in your own hands. It seems that the club doesn't think you have the ability to pay high prices for image rights. Another aspect proves that they have fixed you on the bench for a long time, and it is a very difficult process for you to change all this. You have never participated in press conferences, and you don’t go out usually, and you wear sportswear every day. Apart from scoring goals, what else can people think of you? What is the difference between you doing this and committing suicide?" Speaking of which, he glanced at the sportswear on Ai Huan with disgust, "I thought you were It is something like reporter phobia, or you are not good at dealing with reporters at all, but I observed you recently, it is not like that at all, you have never been afraid of interviews, but you just don’t want to accept them, you know you How many good opportunities have you wasted?"
"so what should I do?"
"Today I will show you the real Milan. I don't want you to do something, but I want you to integrate into this circle from now on. Don't tell me what worries you have. If you want to really get ahead, you must be a cash cow. "
Ai Huan nodded helplessly. He knew that if it wasn't because Inzaghi regarded himself as a friend, he would never have said these things to himself. At the same time, he also understood why Inzaghi said those words at the beginning. Although it's really good, he probably didn't expect that the jersey would generate such a big benefit, so he would naturally ignore this feeling, and nodded immediately, "Then where are we going now?"
"Of course it's a shopping mall. You throw away this torn tracksuit first. I don't want to take a country bumpkin who has never seen the world to a high-end place. It will make me lose my wisdom. To be honest, you are the first time I do this." Those who help, I don’t bother to care about others.”
"Oh." Ai Huan finally understood the purpose of his trip, "Then can we go to NO.12 Vias Avenue? I can find the clothes I want there."
Inzaghi was stunned for a moment and blurted out, "Versace headquarters? How can you find the clothes you want there?"
Ai Huan smiled, "I have already signed an endorsement contract with them, but the advertisement has not been filmed yet, but the contract stipulates that if I don't wear sportswear on formal occasions, I can only wear Versace clothes. And Donatella told me She designed special clothes for me, I think it would be a good choice to go to her."
"Fuck! What the hell have you become?" Inzaghi couldn't help shouting, "Versace even signed an endorsement contract with you, and Donatella even designed clothes for you. Do they know you're an otaku? Sign with you." A contract is throwing money into the water."
Ai Huan scratched his head in embarrassment, "Actually, I don't know why, but I heard that they seem to have signed some big contracts with China, so they hope to open up the market there through me." Only then did he accept this matter. After all, Ai Huan now represents a country, so it doesn't matter what he is.
(End of this chapter)
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