I want to make headlines

Chapter 835 Listing?

Movies are the core part of an ecosystem, but a movie may not be the most profitable part of a small ecology, such as placement of advertisements, peripheral products, video market, broadcasting copyrights on online platforms, broadcasting copyrights on TV stations...

These things are different due to the situation of different countries. For example, in the video market, China's share is very small, but the US market is doing well.

Even if a movie loses money at the box office, it is likely to earn back in subsequent development. This is the consideration of different factors.

What if there is more than one movie?

Two, three, four...

The accumulation of many movies may have the effect of a quantitative change leading to a qualitative change.

In Gan Jing's view, Disneyland is the best example, but he knew about it before, and he never thought about whether Hundred Days Red is okay or not. After all, those things look very complicated, and he has no idea not good at.

But, I am not good at it, the people in the company should understand.

Gan Jing finally dialed the number of the vice president of the company, Liu Tao, on his mobile phone. This vice president who was recruited from Huayi was sent to develop the Asian market because of the turmoil of the TV series "Saint Lich", but he still did it. raw water.

"Liu Tao, I have something to ask you. How is Huayi's business development in film?" There is a reason why Gan Jing chose Liu Tao to ask. The product placement in his impression is that there is a movie that is doing well. "If You Are the One" by Ge You and Shu Qi.

Liu Tao was a little surprised to receive a call from his boss, he knew that A-Gump was busy in the United States.

"Commercial development? Well... very complete." Liu Tao pondered for a while before giving such an evaluation.

Gan Jing thought for a while and said, "Hang up the phone, is it convenient for you now? Let's start a video chat to talk about it."

Liu Tao followed the good example, hung up the phone, cleared the room with a wave, put on his pants, washed his face, and opened his notebook.

Five minutes later, the one-on-one video conference was connected.

"Tell me, I understand." A-Gump on the screen sat cross-legged on the sofa, his movements were not very formal, and his expression was a little formal.

"Huayi is one of the first groups in China to start the commercial development of movies. Boss, Huayi started as an advertising company, you know?" Liu Tao saw A-Gump nodding, so he continued, " As for private companies, they are more aggressive in doing things. If they are not aggressive, they will not seize the opportunity, and Huayi will not develop as it is now. From this point of view, I admire the two kings."

Gan Jing continued to nod on the sofa, and reached out to take the tea offered by Ah Wen.

"Because they made their fortunes from advertising, Huayi's way of doing film and television is actually a bit similar to before. In terms of commercial value, they have a wider idea. The placement of advertisements is only a part of their film production. The company's commonly used directors are people like Feng Xiaogang. I don't hate putting commercials in movies at all, on the contrary, I think he is quite welcome."

"In addition to this, in recent years, Huayi has been engaged in film brands. They have developed the concept of a town with film and television characteristics. In a film, their own investment only accounts for 20% or 30%, and then other film and television companies, local The funds on the top." Liu Tao smiled, "This is very different from our Hundred Days Red, and our side usually takes the majority."

"Well, it's more prudent to choose, how much is the box office share." What Gan Jing wanted at the beginning was the boutique route. At the very least, not losing money is the goal.

"There are pros and cons to both directions, but looking at the operation of Huayi Film and Television Town now, they are using film promotion to exchange equity in the town. Let's not talk about whether they can attract tourists, but the local government is very welcome. Yes." Liu Tao said lightly, "Huayi is a listed company and needs something to stimulate the public's expectations for value."

Gan Jing squinted his eyes and thought. Commercial real estate, brand licensing, and local cooperation all sound like references. Although the relationship has changed from a good relationship to a bad relationship, the new Bairihong has a lot to learn in terms of company operations. The place.

Liu Tao in the video is continuing to talk about what he saw and heard in Huayi. In fact, this is why Huayi was furious because of Liu Tao's departure...

That breach of contract fee is not a loss.

Gan Jing sighed extra in his heart, and after Liu Tao had finished speaking, he asked, "What do you think of the Disney amusement park model?"

Liu Tao was obviously stunned for a moment, and repeated: "Disney?"

Movie towns and Disney amusement parks are two different things!

"Boss, you can't do it, you can't do it." Liu Tao immediately objected.

"Huh?" Gan Jing was somewhat surprised by his fierce attitude.

"It's too expensive, I can't afford it, it consumes too much cash flow, even if I get a loan from the bank, I can't get that much money." Liu Tao's face changed. He thought that the boss wanted to learn from Huayi. Playing the concept of film and television town, but never expected...

Gan Jing didn't start the persuasion mode, mainly because he didn't think it through yet. Today, he just learned about it and asked for advice. The launch of a new project is a big deal, not to mention it's just a rough idea.

The video conference was hung up, and Forrest Gump on the American side temporarily put aside his thoughts and continued to complete Paramount's public relations activities. On the Huaxia side, Liu Tao fell into deep thinking.

Does this make or break?

Did the boss communicate with Chen Huihong?

What did he want to express when he called himself?
If you really want to play a commercial real estate amusement park, you can only go public to play capital, um... Is Bairihong going to start the road to listing?Should Huaxia Special Effects be integrated or listed separately?
What role can I play in this?
Liu Tao took a breath, took out his mobile phone and found a person from Huayi, and dialed it: "Hey, have you heard about the recent listing?"

"Hey, have you heard about the rumors of going public recently?"

"Hey, is the boss planning to go public?"

"Hey, is Hundred Days Red going to be listed next year?"

"Hey, is Hundred Days Red going to go public this year?"

One phone call meant a second phone call, and the message got a little distorted along the way.

When Gan Jing received a call from Lao Chen, he was puzzled.

"Forrest Gump, the company is developing very fast now, but I am a little eager to go public this year. I think next year or the year after will be a good time." Old Chen is very solemn.

Gan Jing looked confused, listed?

Is this group of people starting to think about going public?
Well, this suggestion was made by Lao Chen. Did the management have a simple communication?

"I will think about it."

Gan Jing said this, and felt that this proposal from the management representative Chen Huihong was a bit sudden, so let's talk about it in detail when we meet at the annual dinner.

(End of this chapter)