The chief player of the film and television world

Chapter 52 Rental Period
Before he could say anything, Run Run Shaw flatly rejected him. Fortunately, Zhang Jin didn't have too much hope for this, so he smiled and said: "Uncle Liu was joking, I'm not the kind of person who stalks me. Half a year ago I have been rejected many times, I know it is impossible to become a partner, I am not looking for you this time for this matter."

"You didn't come here today because of the TV station?" Run Run Shaw was a little surprised.

Zhang Jin said: "It's for the TV station's affairs, but not for buying shares. I plan to cooperate with Uncle Liu in another way, that is, I plan to lease the operating rights of the channel."

"Oh? Let's hear it." Run Run Shaw was aroused.

Zhang Jin explained: "To put it simply, I rented the operating right of Jade Channel for a certain period of time. I am responsible for the broadcast and production of the program. Under the premise of legality, you cannot interfere with my broadcast of the program for that period of time. Operation. Uncle Liu, I know that there are many time slots when TV stations don’t have serious programs, and they only rely on playing old movies to make ends meet, why don’t you rent them to me, you can save time and effort and earn a lot of rent.”

After listening to his words, Run Run Shaw couldn't help but fell into deep thought.

When TVB started, there were only two channels, Jade Channel and Pearl Channel. However, because the station was still in the groping stage for program production, it often used foreign TV programs for reference. But the top board is not satisfied with this situation.

TVB's competitor, Li's Yingsheng, has richer experience in production and operation. If Li's Yingying changes from limited fee to wireless free, TVB, which cannot fully occupy a dominant position in the market, will definitely suffer a huge impact.

Run Run Shaw has heard and read a lot of news and reports about Zhang Jin, and he knows that this young man is famous for his golden ideas. Among the films he participated in the production of, there is not a single box office that does not exceed one million. All of them are well received and well received. .

Last year, "The One-Armed Sword" released by Shaw Films was directed by Chang Cheh and written by Ni Kuang to create a new type of martial arts film. I thought it would be a blockbuster, but in the end it ran into "A Chinese Ghost Story" and "The One-Armed Sword" released by Yongsheng Films. There is no scum left in seconds.

Not only the self-made "One Armed Sword" was killed in seconds, but even the "Dragon Inn" released by Shaw Brothers and produced and filmed by Taiwan Federal Films was also defeated.

Shaw executives who originally thought that Yongsheng Films would only make ring kung fu movies were surprised. It was not until "A Chinese Ghost Story" won [-] awards at the [-]th Golden Horse Awards that Run Run Shaw realized that he still underestimated this young man. up!

Since this young man can do such amazing things in movies, why not let him try TV program production, maybe this golden idea can bring a brand new change to TVB.

Thinking of this, Run Run Shaw smiled slightly: "This idea is very good, and I am also a little interested, but I need to go back and discuss with other directors before I can give you an answer."

Zhang Jin said: "Okay, you should be more cautious about such a big matter. But Uncle Six, I am very sincere. I will tell the conditions directly. You may be able to convince other directors better when you go back. I will pay 1000 million per year. Is it a good deal to rent your time for three consecutive hours without doing anything, earning 1000 million yuan a year for nothing?"

Run Run Shaw laughed and said, "I think it's a good deal when others say it, but when you say it, I always feel that I'm at a disadvantage. You're so optimistic about us? Take 1000 million to Yingsheng next door, and it's no problem to invest in shares."

"Forget about the beautiful ones, I am more optimistic about the future market prospects of wireless free TV."

Run Run Shaw laughed heartily and said, "After you say that, I have more confidence in TVB."

Zhang Jin said, "Uncle Six, you are flattering me too much."

Run Run Shaw waved his hand: "You are too modest. I have studied your Yongsheng films and found that you always have unexpected golden ideas in making films. Even a story about fighting in the ring can be played out by you. Zhong You did that last year. A Chinese Ghost Story, no one would have imagined that such ghostly pictures could be shot with smoke.

Two years ago, when Liu Jialiang filmed the Jade Bow in the Sea of ​​Clouds, he used Diao Weiya to do the special effects of light martial arts. When everyone's thinking was still stuck in martial arts movies, you used coercion to hang out a world of immortals, demons and gods.I still remember the scene when I saw Xia Meng and Chen Sisi wearing white clothes with fluttering long sleeves in the movie theater, chasing the moon through the clouds, flying across the bamboo sea and falling into the courtyard. Fascinating! "

"Indeed!" Zhang Jin agreed, "Ms. Xia Meng is really every man's dream girl."

Before meeting Xia Meng, he thought that there were only two people whose ancient costumes were perfect in his heart, one was Zhao Yazhi and the other was Liu Yifei.After filming A Chinese Ghost Story, he added Xia Meng to the list.

"It's a pity that after the filming of your film, Xia Meng announced her retirement and her family immigrated to Canada. I'm afraid there won't be such a charming Nie Xiaoqian in the future." Run Run Shaw sighed.

"Sixth Uncle, don't be sorry. I believe that talented people will come out from generation to generation, and a new generation will replace the old ones." Zhang Jin said.

"Haha, well said! Now that the matter is here, let's have dinner first, and I will go to the Qingshuiwan studio in the afternoon." Run Run Shaw laughed.

A few days later, under Run Run Shaw's vigorous promotion, the TVB board of directors approved Zhang Jin's proposal to lease TV channel slots.

In the next few days, Zhang Jin signed a contract with TVB at the TVB headquarters in Kowloon Tong Broadcasting Road. He rented the Jade Channel channel time slot from 1000pm to [-]pm for a total of three hours at an annual fee of [-] million.

And added a gambling agreement, if he can keep the ratings of these three time slots at the top within one year, TVB must renew the channel rental contract with him for five years, and he will win the 2000pm The three-hour period from [-]:[-] to [-]:[-].If he fails, he is willing to donate [-] million to TVB.

Originally, he planned to buy shares in TVB through a gambling agreement, but unfortunately, they didn't agree at all, so he had to settle for the next best thing. Anyway, this game will be over in five years.

After signing a contract with TVB and getting the right to produce and broadcast channel programs, Zhang Jin started to add a new TV program department in Yongsheng Film Company, which is dedicated to producing TV programs. Directors, screenwriters and other employees can work from the production department. borrow.

After more than two months of preparation, on January 1969, [-], Zhang Jin officially took over the three-hour program starting at [-]:[-] p.m. on Jade Channel. The first two hours were dedicated to showing Yongsheng's movies, and the next hour was dedicated to column interviews. In the form of inviting the stars of Yongsheng movies to take over the live interview.

After attracting a lot of viewers through this trick, Zhang Jin launched a self-made TV series "Dragon World" and a variety show "Who Is a Millionaire" to replace the previous programs.

"Dragon World" can be regarded as the TV sequel of the movie "Hero". It tells the story of the protagonist played by Luo Hao going to Chinatown in the United States, fighting for justice all the way, and defeating ghosts and little Japan with Chinese kung fu.

The content of the story is simple and crude. In summary, there are four steps: Encounter the enemy—pretend—slap in the face—win, and then match with some Chinese beauties, Asian beauties, and wild horses to throw themselves into their arms, and the adventures continue all the way , is the main content of the whole play.

Apart from the positive three views, there is not much connotation, just pure picture is a cool word!
The subsequent variety show "Who Is a Millionaire" is a plagiarized program from later generations. The rules are very simple. As long as you answer 100 questions in a row, you can win a grand prize of [-] million Hong Kong dollars.

Once the program was aired, it immediately became a huge success, occupying as high as 70.00% of the market share, and the ratings topped all programs on the two TVB channels.

(End of this chapter)