Reboot the age of gaming
Chapter 178 Take the initiative to take off the shelves?
Chapter 178 Take the initiative to take off the shelves?
Xiao Feng almost thought he was wrong.
ha?I changed the promotional materials for you, but you are not happy? ? ?
These are all changed by the art team of the Zhongyou platform. Ordinary games don’t have this kind of treatment, okay? ?
Xiao Feng was speechless: "Are you serious? This is a promotional image that we made strictly according to the specifications. The effect is definitely much better than the previous set of promotional materials. You have to trust our professionalism in game promotion."
"Professionalism? Is your professionalism a headline... "Latent Red Path" is currently rated at 9.5 points. I don't want a large group of players to be tricked into it, and then score below 9 points."
Xiao Feng persuaded: "Ratings don't affect making money. Even if the score drops to 9 points, it doesn't matter much. As long as it doesn't drop below 7 points, new players won't care. On the contrary, the income can increase significantly. Think about it. Ponder."
"...Don't think about it, I can't accept this promotional material. Hurry up and change it back." Zhong Ming's attitude was very firm.
"This...how about I tell Brother Li, but I don't have much hope. This picture was specially ordered by Brother Li." Xiao Feng couldn't resist Zhong Ming's repeated demands, and seemed to compromise.
"Forget it, I'll tell him myself."
Zhong Ming thought for a while, and it was probably useless to ask Xiao Feng to go to Li Meng. Obviously, the two were in a superior-subordinate relationship, and it was impossible for Li Meng to listen to him.
You still have to go by yourself.
"Changing the promotional material of "Latent Red Road" back, I don't like the new version of the promotional material, it's obviously a headline." Zhong Ming directly sent a private chat to Li Meng on Linking.
It took about 10 minutes for Li Meng to reply.
"?????????"
A row of question marks.
Li Meng didn't understand what Zhong Ming was talking about at all. I kindly arranged for someone to make a promotional picture for you, but in the end, if you don't thank me, let it be. Are you still willing to take it?
But Li Meng thought about it again, after all, the effect of "Latent Red Road" is so good, so he has more respect for Zhong Ming, and explained: "You don't need to worry about this, just let us arrange the promotion. "
Zhong Ming: "...Do you really have to change the promotional materials? The downloads, conversion rate, and ratings of "Latent Red Road" are all pretty good. Do you have to engage in a headline party and cover party to ruin your reputation? The rules of your platform are your rules, but our studio also needs word of mouth, is it necessary to be so strict about things like promotional materials?"
Li Meng was very annoyed: "Where do you have so many questions, brother? Others' publicity pictures are all begging our art team to do, and now I do it for free, do you have any opinions? That's it, the publicity pictures are all done. How could it be possible to change it back. Besides, this is for better publicity. "
"...Change the promotional image, otherwise we will take the game off the shelves and find another platform. Anyway, what we signed is not an exclusive agency agreement, but the most common sharing agreement."
Zhong Ming was too lazy to waste his tongue.
He flipped through the comment section of the game, and there were already players scolding the headline party, and they scored the lowest score one after another. It didn't take long for the score of "Latent Red Path" to drop by 0.1 points.
This is almost an inevitable result, because most of the players who are attracted by the promotional images are full of expectations and want to play a strategy game or shooting game related to World War II, but when they come in, it turns out to be a text adventure game. Don't you curse?
When most people saw that it was a text adventure game, they didn't want to play it at all. They just scored the lowest score, scolded a few words in the comment area and left.
Although this attracts volume, it has a great impact on the word-of-mouth of the game. The key is that many players who don't know the truth will pin this blame on Shimmer Studio and Zhong Ming!
After all, they don't know the ways of the channel, so they will definitely think that the Weiguang Studio is doing things deliberately.
Li Meng's side is even more inexplicable. If it weren't for the good data of "Latent Red Road", they might have started scolding long ago.
Strictly speaking, this is not a conflict of ideas, but a difference in expectations for the future.
Zhong Ming's goal is to build Weiguang Studio into a top-notch game studio and leave a reputation as a must-have boutique. This is a golden signboard and will be very beneficial in the long run.
But in the eyes of Li Meng and the others, building a gold-lettered signboard?dreaming?Now that you can earn money by sacrificing a little word of mouth, why don't you do such a good thing?
Therefore, it is impossible for Zhong Ming to convince Li Meng that the thinking of these two people is not on the same frequency at all, and even if Zhong Ming explained, Li Meng would not believe it, but would think Zhong Ming's thinking was naive.
Therefore, Li Meng did not change.
……
In the studio, Zhong Ming was very unhappy.
Every bad review in the comment area makes him very unhappy!
In fact, these negative reviews do not mean that they are really dissatisfied with the game. They are simply because they were tricked by the promotional pictures and found that the pictures are seriously inconsistent with the game, so they gave negative reviews out of anger.
The point is that Zhong Ming didn't expect that this crowd games platform would have so many messes?Obviously, I learned about it on the Internet before, and the word of mouth is not bad, right?
Channel providers with a good reputation are like this, but what about channel providers with a bad reputation?
Zhong Ming had also selected the channel provider before. Of course, it is impossible for him to know that deeply. At most, he searched for information on the Internet and read the comments of the players.
But I didn't expect to encounter such a thing, how to promote my game, I can't make the decision!
Zhong Ming really wanted to take the game off the shelves now, but the premise was to find another distributor and a game platform.
Channel providers in this world have different rules. The Zhongyou game platform is similar to the Apple store in Zhong Ming’s previous life. The games on the shelves need to be reviewed by ESRO. After that, the platform will simply review whether there is any infringement in all aspects of the material, and then it can be put on the shelves. , Divided into.
When it is put on the shelves, it automatically agrees to the relevant agreement, but this agreement mainly restricts the content and quality of the game itself, such as the prohibition of some prohibited content in the game, compatibility with online in-app purchases, and so on.
As for whether this game will be released on other channels, there is no restriction at all, and developers can also remove their own games at will.But even if the game is taken off the shelves, it's just that the promotional page can't be found, and other players who have downloaded the game can still play it.
Unless the content of the game itself does not comply with ESRO's regulations, even the downloaded games will be banned together.
So generally speaking, this agreement is relatively loose, and it is precisely because of this that Zhong Ming chose this game platform.
Generally speaking, although developers can directly remove their games in the background, almost no one does this kind of thing, and they are all removed from the platform.
Why?Because there is income only after the game is put on the shelves, and there is income after hanging it, and the developers will take the initiative to take their games off the shelves when they are out of their minds.
Unless the game has non-compliant content, is reported in large numbers, or has infringement phenomena and is complained by the copyright owner, the platform will remove the game, otherwise it is usually directly hung on the platform and has been hanging.
(End of this chapter)
Xiao Feng almost thought he was wrong.
ha?I changed the promotional materials for you, but you are not happy? ? ?
These are all changed by the art team of the Zhongyou platform. Ordinary games don’t have this kind of treatment, okay? ?
Xiao Feng was speechless: "Are you serious? This is a promotional image that we made strictly according to the specifications. The effect is definitely much better than the previous set of promotional materials. You have to trust our professionalism in game promotion."
"Professionalism? Is your professionalism a headline... "Latent Red Path" is currently rated at 9.5 points. I don't want a large group of players to be tricked into it, and then score below 9 points."
Xiao Feng persuaded: "Ratings don't affect making money. Even if the score drops to 9 points, it doesn't matter much. As long as it doesn't drop below 7 points, new players won't care. On the contrary, the income can increase significantly. Think about it. Ponder."
"...Don't think about it, I can't accept this promotional material. Hurry up and change it back." Zhong Ming's attitude was very firm.
"This...how about I tell Brother Li, but I don't have much hope. This picture was specially ordered by Brother Li." Xiao Feng couldn't resist Zhong Ming's repeated demands, and seemed to compromise.
"Forget it, I'll tell him myself."
Zhong Ming thought for a while, and it was probably useless to ask Xiao Feng to go to Li Meng. Obviously, the two were in a superior-subordinate relationship, and it was impossible for Li Meng to listen to him.
You still have to go by yourself.
"Changing the promotional material of "Latent Red Road" back, I don't like the new version of the promotional material, it's obviously a headline." Zhong Ming directly sent a private chat to Li Meng on Linking.
It took about 10 minutes for Li Meng to reply.
"?????????"
A row of question marks.
Li Meng didn't understand what Zhong Ming was talking about at all. I kindly arranged for someone to make a promotional picture for you, but in the end, if you don't thank me, let it be. Are you still willing to take it?
But Li Meng thought about it again, after all, the effect of "Latent Red Road" is so good, so he has more respect for Zhong Ming, and explained: "You don't need to worry about this, just let us arrange the promotion. "
Zhong Ming: "...Do you really have to change the promotional materials? The downloads, conversion rate, and ratings of "Latent Red Road" are all pretty good. Do you have to engage in a headline party and cover party to ruin your reputation? The rules of your platform are your rules, but our studio also needs word of mouth, is it necessary to be so strict about things like promotional materials?"
Li Meng was very annoyed: "Where do you have so many questions, brother? Others' publicity pictures are all begging our art team to do, and now I do it for free, do you have any opinions? That's it, the publicity pictures are all done. How could it be possible to change it back. Besides, this is for better publicity. "
"...Change the promotional image, otherwise we will take the game off the shelves and find another platform. Anyway, what we signed is not an exclusive agency agreement, but the most common sharing agreement."
Zhong Ming was too lazy to waste his tongue.
He flipped through the comment section of the game, and there were already players scolding the headline party, and they scored the lowest score one after another. It didn't take long for the score of "Latent Red Path" to drop by 0.1 points.
This is almost an inevitable result, because most of the players who are attracted by the promotional images are full of expectations and want to play a strategy game or shooting game related to World War II, but when they come in, it turns out to be a text adventure game. Don't you curse?
When most people saw that it was a text adventure game, they didn't want to play it at all. They just scored the lowest score, scolded a few words in the comment area and left.
Although this attracts volume, it has a great impact on the word-of-mouth of the game. The key is that many players who don't know the truth will pin this blame on Shimmer Studio and Zhong Ming!
After all, they don't know the ways of the channel, so they will definitely think that the Weiguang Studio is doing things deliberately.
Li Meng's side is even more inexplicable. If it weren't for the good data of "Latent Red Road", they might have started scolding long ago.
Strictly speaking, this is not a conflict of ideas, but a difference in expectations for the future.
Zhong Ming's goal is to build Weiguang Studio into a top-notch game studio and leave a reputation as a must-have boutique. This is a golden signboard and will be very beneficial in the long run.
But in the eyes of Li Meng and the others, building a gold-lettered signboard?dreaming?Now that you can earn money by sacrificing a little word of mouth, why don't you do such a good thing?
Therefore, it is impossible for Zhong Ming to convince Li Meng that the thinking of these two people is not on the same frequency at all, and even if Zhong Ming explained, Li Meng would not believe it, but would think Zhong Ming's thinking was naive.
Therefore, Li Meng did not change.
……
In the studio, Zhong Ming was very unhappy.
Every bad review in the comment area makes him very unhappy!
In fact, these negative reviews do not mean that they are really dissatisfied with the game. They are simply because they were tricked by the promotional pictures and found that the pictures are seriously inconsistent with the game, so they gave negative reviews out of anger.
The point is that Zhong Ming didn't expect that this crowd games platform would have so many messes?Obviously, I learned about it on the Internet before, and the word of mouth is not bad, right?
Channel providers with a good reputation are like this, but what about channel providers with a bad reputation?
Zhong Ming had also selected the channel provider before. Of course, it is impossible for him to know that deeply. At most, he searched for information on the Internet and read the comments of the players.
But I didn't expect to encounter such a thing, how to promote my game, I can't make the decision!
Zhong Ming really wanted to take the game off the shelves now, but the premise was to find another distributor and a game platform.
Channel providers in this world have different rules. The Zhongyou game platform is similar to the Apple store in Zhong Ming’s previous life. The games on the shelves need to be reviewed by ESRO. After that, the platform will simply review whether there is any infringement in all aspects of the material, and then it can be put on the shelves. , Divided into.
When it is put on the shelves, it automatically agrees to the relevant agreement, but this agreement mainly restricts the content and quality of the game itself, such as the prohibition of some prohibited content in the game, compatibility with online in-app purchases, and so on.
As for whether this game will be released on other channels, there is no restriction at all, and developers can also remove their own games at will.But even if the game is taken off the shelves, it's just that the promotional page can't be found, and other players who have downloaded the game can still play it.
Unless the content of the game itself does not comply with ESRO's regulations, even the downloaded games will be banned together.
So generally speaking, this agreement is relatively loose, and it is precisely because of this that Zhong Ming chose this game platform.
Generally speaking, although developers can directly remove their games in the background, almost no one does this kind of thing, and they are all removed from the platform.
Why?Because there is income only after the game is put on the shelves, and there is income after hanging it, and the developers will take the initiative to take their games off the shelves when they are out of their minds.
Unless the game has non-compliant content, is reported in large numbers, or has infringement phenomena and is complained by the copyright owner, the platform will remove the game, otherwise it is usually directly hung on the platform and has been hanging.
(End of this chapter)
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