Reboot the age of gaming

Chapter 167 Marketing Ghost
What Zhou Sen said was really a serious problem.

To be honest, the name "Latent Red Path" does not give a very good first impression.When many people see this name at first sight, they probably don't know what the game is about.

If it was in Zhong Ming's previous life, the player would be able to make a good guess about the content just by looking at the name and profile, but it is still inevitable to think in the direction of the anti-Japanese drama.

In this world, most players would not understand what "Red Path" really means.

Even if they read the introduction, they won't have much interest in playing.

"It's okay, this kind of thing can't trouble a marketing genius like me. You don't have to think about the promotion, I will figure out a way, and you just make the game well."

Zhong Ming dare not say that he is full of confidence, but at least he has ideas.

To talk about this game, conventional publicity methods are definitely essential, such as the recommendation of some game stores.

If you can get a text adventure game recommendation from the game store, or a collection of selected games, it will definitely attract players who prefer this theme.

As for the word of mouth of the game, Zhong Ming is not worried. The plot of this game is unexpected from the beginning to the end, and the emotions of the players are ups and downs, reaching the peak at the end of the TRUE END. As long as the players can calm down and play Go in, the evaluation of this game is definitely not bad.

Therefore, there is no need to worry about the rating and word-of-mouth of the game. What needs to be considered is how to let more players know about this game.

Leaving aside whether they are willing to click in and play, first let them know about such a game.

In fact, the audience of text adventure games is very wide, as long as they can read, they can play.From elementary school students to the elderly, there is no threshold for playing text adventure games.

Therefore, publicity is very important.

Zhong Ming roughly calculated the time. It has been developed for a week now. According to the current progress, it should be completed in another week.

It’s not just production, it also includes adjustments and optimizations, bug fixes, dubbing improvements, fine-tuning of dynamics and special effects, etc. The whole studio doesn’t have dedicated testers, so it will take some time to rely on the three of them.

But if you want to promote it, you can start now.If the game is made and then advertised, it will be a little late.

Zhong Ming opened Weibo.

In fact, apart from Weibo, he really doesn’t have any good means of publicity. Don’t even think about spending money on trending searches, and don’t even count on finding celebrities to advertise. Only by posting on Weibo can you barely maintain your life like this .

It is definitely not enough to simply post on Weibo to promote.

Although Zhong Ming's Weibo has tens of thousands of fans, but this number is not too many, not to mention the complex components in it, a simple Weibo is likely to be passed by with just a glance, and they will not pay attention at all.

After all, "The Lurking Red Path", just looking at the name and introduction, is really not attractive.

So, we have to find a way to catch the heat.

Zhong Ming quickly flipped through his watch list.

He doesn't follow many people, but they are basically famous bloggers with many fans. In other words, those who can gain popularity are tagged and left for later.

First, I turned to Weibo of Fire Emblem.

Fire Emblem seems to have released a new painting, which has already been reposted thousands of times, and the popularity is good.The name of the painting is "Landscape", and it has a bit of ink style. I don't know if it is for promoting a certain game, or just for practicing pens.

Zhong Ming forwarded it directly and added a comment: "Good painting! The love between mountains and rivers reminds me of the literati in history. When it comes to history, I think of the East Asian battlefield in the history of World War II. Next week, the history developed by Shimmer Studios The theme independent game "Latent Red Road" will be launched soon. I will use the independent game to tell an unknown history, a heroic epic, and bring everyone back to that cruel era full of ideals and beliefs! Focus on high-quality games, To promote Chinese culture, please pay more attention!"

After replying, Zhong Ming immediately looked for the next victim.

This time I turned to a well-known composer, but the latest Weibo is not a song, but a Weibo with little nutrition.The composer heard a song on the music chart and felt that it was particularly bad, so he criticized it, saying that the song didn't make sense, and he didn't know why it was still on the chart.

Zhong Ming retweeted + commented again: "After all, there are many unknown secrets on the ranking list. When it comes to unknown, I think of those unknown heroes in history. Next week, by Shimmer Studio developing……"

After replying, Zhong Ming continued to search.

Tang Ying also posted a Weibo just now, and this time it was even more ridiculous, just complaining that she ordered a takeaway, and the delivery was too slow, and she was almost starving to death.

Zhong Ming immediately reposted + commented on Erlian: "When it comes to hunger, I think of the history of frequent wars and the people who suffered from hunger and cold during World War II. Next week, it will be developed by Weiguang Studio..."

After flipping through a few more Weibos, Zhong Ming did the same thing, anyway, no matter what, he always found an angle to turn to his new game.

During this period, there were actually not many hot Weibo posts. After all, people with many fans are usually very busy, so how can they check Weibo every day.

Flipping through, Zhong Ming found another Weibo.

This was posted by a first-line celebrity, and it hasn't been long since it was posted, so the popularity is not in vain!
But the problem is, this celebrity only sent a "crying" emoji, nothing else...

I don't know what she wants to express, maybe it's just a bad mood.

Zhong Ming is very speechless, you just have an expression, which makes it difficult for me to express myself!
But in order to gain popularity, an emoji must be posted!

"Good expression! This expression very accurately reflects the sad mood of the blogger at this time. When it comes to crying, I think of those epic hero stories in history. Next week, it will be developed by Weiguang Studio..."

……

Zhong Ming scanned all the recent Weibo, and then looked at his own Weibo, but he couldn't read it anymore.

There were more than a dozen retweets in a row, all of which were similar in content. Fans who didn't know it probably thought it was hacked.

It's a bit of a price drop, but this special method can only be used in special times. After all, you want to save money and don't want to lose face. This kind of best of both worlds is still relatively difficult to achieve.

Looking at the comments below, the fans were shocked.

"Boss, you..."

"Stolen account?"

"It's not like, this seems to be promoting your own game! By the way, the boss is making the game very fast, and it will be online next week?"

"It would be the normal speed for other companies, but the Daxie studio has just opened, so I don't think there are many people there, right? It's amazing to be able to do it so fast."

"Whether it's fast or not, what type of game is it? If it's just a casual game, then it must be fast..."

"But what's the matter with this blunt way of propaganda... The boss's force is gone in an instant..."

"Isn't the boss always very cold? What's the situation today, did you take the wrong medicine or didn't take the medicine?"

"Hey, I want to eat..."

The fans were all dumbfounded, thinking which one is this?

(End of this chapter)