The Godfather of Greenery

Chapter 444 Chief Executive Officer

2008年2月4日，星期一，早晨7点30分。

The workers of the Olympic Village in Stratford have not yet started a busy day. In the temporary dormitories scattered throughout the Olympic Village, they may still be sleeping sweetly, not at all busy for the upcoming Worrying about the day.

For them, they are used to it.

The current Olympic Village project is still in full swing, and many projects have started successively, but the stadium that has attracted the most attention from the outside world, as a landmark building of the Olympic Games, has just completed the preliminary design, and the start date has been postponed to 2008. Mid-year, while under the agreement, Tottenham Hotspur will submit the first 9 million euro payment in September.

It was a cool morning in London in early spring, but sitting in a car with the heater on, it was obviously not cold.

In this car parked on a high place, it seems that the Olympic Village has been cleared and construction is underway. As long as you get a little closer, you can feel his gradually heavy breathing, because the door and window glass of the car keep appearing. The mist, then dissipates.

Viewed from behind, his most conspicuous feature is his iconic bald head, which looks like a big light bulb.

But from the front, his eyes are full of a kind of fiery expectation, because he is about to usher in a new beginning, and what makes him feel the unprecedented expectation is the large clear land in front of him, but But there is no moving land yet, and the future here will be a top five-star stadium in the world.

Next door to the stadium, there will be a five-star hotel, and it all belongs to Tottenham Hotspur!

If someone passes by at this time, they can clearly see the person in the car through the transparent car film pasted on the window glass. His name is Peter Kenyon, the former CEO of Chelsea.

Yes, before, because he clearly told Abramovich before Christmas in 2007 that he would not renew his contract with Chelsea. After the contract ended, he would leave Stamford Bridge. As for where he would go, he did not It was revealed that there was no rumor from the outside, which is also in line with someone's usual style.

Just like Leaf Technology, with the popularity of Leaf Technology and the popularity of Zeus mobile phones over the years, the outside world has dug deep into this company, but they just couldn't get even a little bit of money from them. News and effective intelligence, even if it is the acquisition of Nortel Networks, is after the acquisition is completed, and after Nortel Networks is announced as a listed company, the outside world receives this acquisition, which took more than half a year.

Thinking of this, Peter Kenyon couldn't help laughing, because he will make his official debut at the press conference at White Hart Lane this afternoon, and his new identity is the chief executive of Tottenham Hotspur official.

From Manchester United to Chelsea to Tottenham Hotspur, if you simply look at it, Peter Kenyon seems to be gradually declining, but only he himself knows that his career is steadily improving, and Tottenham Tottenham is likely to be a stop for him to completely establish his position as the chief manager of football.

This morning, he went out early and drove from the Thames River to the financial district, and then to Stratford, to the Olympic Village. He found that this place will become an important area for the development of London in the future, and the new stadium will be located in the Olympic Village. Here, for Tottenham Hotspur, it is definitely a very wise choice.

West London is indeed relatively wealthy and is a well-known rich area, but as teams, both Chelsea and Fulham have encountered a problem in West London, that is, the difficulty of operating the new stadium plan.

Rich people's areas often represent residential areas. To expand a new stadium in such a place, the difficulty of operation is unimaginable, and the feasibility is very low. The demolition cost is a huge amount that is enough to discourage anyone. payment, not to mention other conflicts and problems that may be caused by demolition.

Therefore, Chelsea's new stadium plan has been difficult to implement over the years, and this is a very important reason.

In addition, another important reason that plagues Chelsea's home attendance is that the team's game style is not likable, especially during Mourinho's period, the team's style was not appreciated by the rich, because relatively speaking, they I prefer to appreciate gentlemen and like elegance, so Arsenal and Tottenham Hotspur in the north are welcomed by them, especially Tottenham Hotspur.

As early as the 90s of the last century, Tottenham Hotspur was the favorite team of the rich in London, and was even called a Jewish team. One of the important reasons was that Tottenham Hotspur's football team The style of the team is very pleasing, and even over time, it has formed a gentleman's behavior that watching Tottenham Hotspur is equivalent to appreciating art.

The arrival of Ye Qiu brought Tottenham Hotspur's technical offensive football storm back to White Hart Lane. Thorn's transformation not only won the revival of performance, won the affirmation of the fans, but also won the praise of the rich.

According to the current agreement between Tottenham Hotspur and the Olympic Organizing Committee, the new stadium will cover an area of ​​[-] acres, much larger than Arsenal's Emirates Stadium, and during the London Olympics, the total capacity will reach about [-]. After the Olympic Games are over, some of the upper floors will be demolished, and some of the lower floors will be added after renovation. The total capacity will basically remain the same.

However, if necessary, a third floor can be built on top of the second floor in the future. By then, the number of seats can be comparable to that of the Nou Camp, or even surpass the Nou Camp. But all this will have to wait for the new stadium. It will be decided after operation.

And at that time, there will be a layer of VIP boxes between the first and second floors, just like Arsenal. There will be more than 2000 rooms in total, and there will be another 5500 high-level executive boxes. If all of them follow Arsenal's pricing standards , VIP boxes range from 6 to 5 pounds for a game, and if the average annual income is 600 pounds, then these VIP boxes will bring Tottenham Hotspur more than [-] million pounds a year.

This income is much more than the annual ticket income of the White Hart Lane Stadium, and this is not included in the operating income of those shops, the team's exclusive stores, etc. If it is added, one ticket a year The new stadium will bring Tottenham Hotspur a very large income.

And for Tottenham Hotspur, there is another advantage, that is, as long as the team is well-managed, self-positioning and marketing are good, and the style of play remains unchanged, then they don't need to worry about attendance at all, because this team The football team is currently the most popular team in London for the rich and the middle class.

In this, Ye Qiu's influence is also a very important factor.

Thinking of this, Peter Kenyon looked at the land in Stratford with even more fiery eyes. He had no doubt that he had made a wise choice, and he was full of longing and expectation for the future.

This time Ye Qiu postponed the club's monthly regular meeting. Apart from the impact of the match against Manchester United, more importantly, he wanted to introduce a person at this regular meeting, Peter Kenyon.

According to his contract with Chelsea, he got a free agent this year and can freely decide where he wants to go. However, Ye Qiu personally persuaded Peter Kenyon to join Tottenham Hotspur and introduced himself to him. expectations of the club.

In the current UK and even the world football world, there are two completely different attitudes towards Peter Kenyon. One is bad. He thinks that this person is ignorant of professional football, does not respect football rules, and is a profit-seeking businessman. This was even more apparent when he jumped ship from Manchester United to Chelsea, and his trip to Chelsea was also characterized as a failure.

Standing in front of the office window, looking at the parking lot outside White Hart Lane, Ye Qiu couldn't help but sneer.

There is a saying that the eyes of the world are discerning, but sometimes the general public is really easily confused, because everything they know comes from the analysis and interpretation of the media, and the information is seriously unequal Under normal circumstances, they will naturally feel that everything the media says is true.

Ye Qiu had a deep relationship with Peter Kenyon. The man from Manchester once told Ye Qiu why he left Manchester United.

That happened in 2002, when Ferguson said he was going to retire. As the club’s CEO, he was an executive invited by the board of directors. It was his business, so he contacted Eriksson, but Ferguson changed his mind later.

Under such circumstances, Kenyon's private contact with Eriksson was immediately interpreted by the media as Peter Kenyon trying to force Ferguson away. This immediately aroused great indignation from Manchester United fans. It can be said that from Since then, he has already wanted to leave Manchester United, and the appearance of Abramovich just gave him a chance.

Many people doubt this man from Manchester, thinking that he has always advertised himself as a fan of Manchester United, but in fact he is a fan of Manchester City. Perhaps many foreign fans do not understand that in Manchester, Manchester City is the big fan, while Manchester United is a minority. This interpretation of the media also gave Manchester United fans an illusion that this guy talks about people when he sees people, and he talks about things.

And Manchester City fans didn't like him either, because they felt it was a betrayal of Manchester City's beliefs.

So at that time, Peter Kenyon was almost untenable in Manchester, and after the private contact with Eriksson, he immediately aroused the indignation of Manchester United fans, and at the same time made Manchester City fans worse. After quitting Chelsea and going south to London, he completely offended all Manchester fans.

Sometimes things in the world are so interesting. When everyone thought that Peter Kenyon could create brilliance in Chelsea, Chelsea ushered in highs and lows. Especially in the past two years, the situation has gone from bad to worse, especially Peter Kenyon was even complained and dissatisfied by Chelsea fans after the private contact with Ashley Cole, the private poaching of Arneson and Ledley King, but all of this obviously had little to do with him .

Now, many people say that Chelsea is Peter Kenyon's Waterloo, but in professional circles, especially in professional football management and business circles, Peter Kenyon's reputation is very high, his status and influence It didn't decline at all, but improved, because many people knew that his plan was right and the direction was right, but his mistake was choosing Chelsea.

There are about [-] seats, and the attendance rate is not high. The match day operation of the stadium is almost zero, just like Tottenham Hotspur. In the case of no major breakthrough in broadcast fees, commercial sponsorship has also fallen into a bottleneck.

According to the analysis given by Deloitte, after winning the Champions League and Premier League doubles, Chelsea missed a huge opportunity to improve their strength and influence, that is, they did not retain Ye Qiu.

Not being able to keep Ye Qiu not only made Chelsea miss the world's chief sponsor like Adidas, but also made Chelsea miss the influence brought by Ye Qiu's fame, and then missed the team's foundation of their own giants Chance.

However, Ye Qiu was let go, and a controversial Mourinho was brought in. Coupled with the joining of the two superstars Shevchenko and Ballack, Chelsea's business management was in trouble, especially the salary structure. , even Abramovich, who is getting rich, can't bear it, so he can only lock up his money.

Under such circumstances, it is really not easy for Peter Kenyon to manage the team's finances and operations to the current situation. After all, Chelsea's influence in the world has been gradually increasing in the past few years. of.

Therefore, Peter Kenyon formed two very extreme images. One appeared in the mouths of the media and fans, and the other appeared in the professional circle. Which one is true?Which one is fake?Who can tell the difference?
From Ye Qiu's point of view, during Peter Kenyon's stay at Chelsea, especially after Ye Qiu left, he was forced to constantly wipe the ass of Mourinho and the conflicts within the club, but he himself was not good at communicating with the media. In dealing with business, he is best at operating and behind-the-scenes work, which can be seen from his work at Manchester United.

If we say that, as the top marketing expert, Peter Kenyon's biggest shortcoming, Ye Qiu thinks that he is not good at dealing with the media, he is full of wisdom and logic when communicating in private, and he is very good at marketing and club management. Thoughtful, creative and systematic, but he lacked the ability to articulate his ideas.

This is also an important reason why he has poor communication with Abramovich and has always been demonized by the media.

Ye Qiu once said that the current media doesn’t care what you want to say, but what you say. They will try their best to ask you questions full of traps, and no matter how good your answer is, they will Find loopholes and extract out of context some of the remarks they want that can attract readers' attention.

Ye Qiu wasn't used to these things at first, but gradually, under the influence of Eliza's influence, he also got used to it very well.

Don't look at Peter Kenyon staring at a big bald head, and even looks like a bit of a sturdy British reckless guy, but in fact he is not a very gentleman in private, but at least he is very polite, He is also very personable in doing things, which is why he still maintains good friendship with many sponsors and companies even now.

Therefore, every time he sees Peter Kenyon, Ye Qiu will show a helpless wry smile as he does now, because he really finds out that the media is harmful to people, and they only shit and pee, regardless of the aftermath. Once you are branded by them, you can't expect them to clarify for you, and it is almost impossible to eliminate them.

"This is a plan that I spent a month drawing up!" Peter Kenyon walked straight to Ye Qiu's office as soon as he walked into White Hart Lane. He didn't even look at his own office, and got straight to the point Talk to Ye Qiu.

At ten o'clock, the team will hold a management meeting in February. It is also at this meeting that he will officially take over Chelsea. He will also come to Tottenham Hotspur with the same contract expiring. Chelsea's chief operating officer Ron Gourley, this is his old courtier in Manchester United.

After the two came to Tottenham Hotspur, they will still serve as CEO and COO, officially taking over the power left by Eliza Moon. The latter will be promoted to vice chairman, but only with a title , not much real power anymore.

Peter Kenyon’s proposal is thick but well-organized. The general direction starts from the management of the club. For example, he proposes that the new stadium, commercial sponsorship and excellent field performance will make the team become the top giants team. The three pillars of the club, these three aspects are indispensable, only if these three things go hand in hand, can it be possible to challenge giants like Real Madrid and Manchester United.

In terms of details, he also listed a lot of his own ideas, and built a complete set of detailed operation plans for the team. It was so meticulous that even Ye Qiu felt his eyes shine when he saw it.

To Ye Qiu's satisfaction, Peter Kenyon and Ye Qiu had the same idea, that is, in the few years before the new stadium is in hand, Tottenham Hotspur should lock up money and use only stars. It is an advanced strategy to try to use the profits in the transfer market to fill the huge liabilities brought about by the new stadium.

In order to ensure the team's combat effectiveness, he felt that the team should introduce some powerful semi-finished products.

When Ye Qiu saw this, he raised his head and looked at Peter Kenyon.

The bald man from England seemed to have noticed it, and he showed a rare playful smile, "This is your strong point, isn't it?" I really didn't see it, but he was still joking.

Ye Qiu couldn't help laughing out loud, Peter Kenyon was in the same position as him in this regard.

The introduction of superstars is a disaster for the healthy management of Tottenham Hotspur, especially in the few years before the new stadium is available, because superstars bring huge transfer fees, huge salary expenses and tax expenses. And currently Tottenham Hotspur do not have the operating conditions of Real Madrid.

What are the most powerful conditions for Real Madrid and Barcelona?
That is, as a membership club, they not only have a huge advantage that Tottenham Hotspur does not have in terms of team operating taxes, but at the same time they do not need to have the slightest operating burden at all, and they can invest as much money as they earn, and they don’t have to pay for it. Worry about debt, because they have an extremely large membership system and membership fee income.

Without all of this, let's see if Real Madrid and Barcelona can still insist on such a huge transfer investment every year.

With the introduction of superstars, only two teams in the world, Real Madrid and Barcelona, ​​can persist for a long time. After Abramovich introduced Shevchenko and Ballack, he couldn’t take it anymore. Looking at Manchester City in the future, they must also persist Not long.

Because that is simply a huge money-swallowing monster, even Manchester United can't support it, let alone Tottenham Hotspur now?
Moreover, the introduction of superstars will also break the team's internal balance and bring some unfavorable factors, so Ye Qiu feels that Tottenham Hotspur's business model in the past two years is quite good, healthy and sustainable.

"Announce it at the meeting later, it will be the first fire for you to take office!" After Ye Qiu spent more than half an hour reading it, he casually pushed it to Peter Kenyon.

Because after reading this plan, he even thought that Abramovich must have never listened to Peter Kenyon's introduction seriously, and the two had not communicated seriously, otherwise, who would refuse this proposal? people?
(End of this chapter)