NBA: Miracle Workers

Chapter 87

On June 1997, 6, before the heat of the finals subsided, Nike took the opportunity to announce the signing of Knicks All-Star point guard Li You.

Fans were expecting to launch Li You's signature sneakers next season, but in the Sports Illustrated Weekly at the end of the month, Li You gave the answer in an interview that the signature shoes will not be released until 98.

This can be regarded as a combined marketing, the hook releases news, and Sports Illustrated makes hot spots. Fans who want to get first-hand news have to buy an issue of the magazine.

All three parties were very satisfied, even though the fans had become leeks once. However, in 97, the masses were relatively simple, and everyone was willing to pay for magazines to learn about the stars.

In 97, Nike mainly promoted "Penny" Hardaway and Jason Kidd.

Hook and Adidas have different strategies. The main purpose of signing stars and signing guards is naturally to increase sales.

After the news was announced, Kidd, the superficial brother, sent a congratulatory text message, and also hoped that Li You could wear his sneakers next season and help him advertise
Li You didn't know exactly what contract the superficial brothers signed, but the sponsorship he signed took more than half a month.

When signing a sponsorship contract with a commercial company, Li You had to start a company first. An independent company can better protect property safety and reduce financial risks.

Of course, setting up a company can also help Li You enjoy tax benefits.

Inno is the first company under Li You's name, and the company name was provided by his friend Ai Wen.

The abbreviation of "Innovation" will also involve financial and consulting business in the future. Friends who have been blinded by the Internet firmly believe that they can dig out the next Yahoo.
Agent Mark Bartelstein helped Li You deal with these trivial matters long ago, but the two sides disagreed on the details of the contract.

Mark Bartelstein insisted on adding a "competitor" clause.

The addition of this clause means that Hook not only has to pay Li You for endorsement of Nike products, but also needs to pay part of the cost of competitors' products that are not endorsed.
It sounds like a word game, but in fact, there is too much room for wrangling here, so the two sides have to talk about it in advance.

The "exclusivity" clause was added accordingly. Li You needed to help Under Armour's promotion of sports underwear, but Hook hadn't formally involved in this field yet. In the end, both parties made concessions, which was considered a complete solution to this problem.

Of course, the contract also involves "player awards", which are the protection clauses of the sponsors.

If Li You has not won any "player award" for two consecutive years, Hook has the right to cut 50% of the sponsorship fee.

Of course, this clause is generally not activated. The sponsor is not so stingy, and it is written into the contract more to motivate players to perform.

In short, after signing this 5-year 2500 million dollar sneaker sponsorship contract, Li You has also officially entered the ranks of millionaires.

On the afternoon of June 6th, after the complicated sponsorship contract was signed, Li You and Mark Bartelstein also took the opportunity to hold a celebratory reception.

Mark Parker has been in charge of the research and development of the hook's sneakers in the early years. After being promoted and raised in recent years, he earned money and played more. After signing the contract, he immediately greeted Li You without looking at the staff on the other side:

"Come on! Li, you have to have a few drinks at night, it's rare to meet young people who like old movies!"

The man is 40 and a flower. The 42-year-old Mark Parker is a typical white American, with big cheeks, bright eyes, and a well-managed body.

In addition to collecting art, he also likes to collect some classic movie props. In Li You's view, the other party has money to burn:
"As long as you don't talk about those contemporary art, a few drinks are fine!"

In addition to attending receptions and playing ball at night, Li You had to accompany this man to browse art galleries most of the time in Chicago.

There is no artistic bacteria on his body, and Li You gets dizzy when he sees some ghostly symbols!
Mark Bartelstein also became amiable, no longer as aggressive as he was a few days ago, and immediately suggested:

"Green Mill, I'm treating you tonight. Don't worry about security. Uptown Chicago is actually very safe!"

If you like it, Li You has to go to this jazz club tonight, this kind of place frequented by the mafia in the past, the atmosphere is retro and fashionable, it is most suitable for people who like art
The three of them laughed and started talking about the evening's activities. As for the promotion, it was natural that staff from other departments were in charge.

On the morning of July 7st, when Li You woke up at the hotel, the blond white girl who met last night at the University of Chicago had already left:

"Hope I can share the sunset every day with you!"

Looking at the note with lip prints and phone numbers, Li You scratched his head. He forgot what the other party was called. When he came to the bathroom, he saw his expressionless eyes and sighed in a low voice:

"I was hurt by drinking and sex again, and I became so haggard. From this month, I will stop drinking!"

"."

Li You returned to New York on the 3rd, and then he had to prepare for the summer class at the University of Connecticut, and his daily training must not be missed.

Ray Allen, who had already flown to New York to accompany his girlfriend, also planned to ask Li You to go back to Connecticut for training. When he visited, he also brought a piece of news:
"Nate will most likely join the Celtics next season!"

Li You felt that his friend drank the plain water like lemon juice.

Good luck, college teammates, and finally only Ray Allen stayed in the small ball market. Next season, he will continue to be silent in Milwaukee.

"Joining the Celtics is really a good thing. Who did they pick this year? I remember the Spurs picked Tim Duncan."

Ray Allen also knew that Li You had been staying in Chicago before, so he leaned on the sofa and briefly introduced:

"Chauncey Billups at No. 3 and Ron Moser at No. 6."

"Billups plays very steadily. Knight may get more playing time when he comes to the Celtics. The Lakers have O'Neal, and the main force has no hope at all."

Li You rubbed his chin. The memory in his mind often needs to be triggered. He really can't remember what kind of performance Mengxin Billups played:
"You also have a chance next season. If Vin Baker is traded, the shooting rights will definitely increase."

"Data is still very important. Even if you get a sneaker sponsorship contract, there will be internal competition."

Ray Allen also knows that Nike has placed a lot of advertisements for Anfernee Hardaway, and even launched a peripheral doll.

This kind of pro-son treatment makes anyone jealous, and the fake Jordan's successor can be regarded as the second brother of the hook.

"The competition for Nike guards is too fierce. Two Hardaways, Jason Kidd, Gary Payton, signature shoes have to be pushed back."

"If there is a chance, I still want to sign with AJ. It is said that Michael is going to retire, but I think this is false news. He just won the championship!"

When it comes to idols, Ray Allen looked reverent again, and Li You curled his lips quietly. If he let his friends know that Michael is trying to go to the Gold Club recently, the aura of idols will probably be smashed to pieces.
"We still have to compete. Even Michael Jordan is inseparable from the marketing behind it. There must be data and honor."

"You can set a small goal first and strive to become the core of Nike. With Anfernee Hardaway's treatment, there is also an advantage in competing for the MVP award."

Hearing Li You's words, Ray Allen also showed yearning, MVP!
"This season's MVP should belong to Michael. Next season, maybe Michael will get this award again!"

"I think as long as the Bulls have a good record, the voting media will make up for it."

Li You felt helpless when he saw that his friend had entered the brain-dead fan mode again. With the fifth career championship, Michael Jordan's prestige was even higher.

Many young players even hope that Michael can complete the second three consecutive championships and witness his idol become a legend. There are not a few players who have such thoughts.

Hearing Ray Allen excitedly talk about Michael Jordan's legendary performance in the Finals, Li You rubbed his chin and lost his mind for a moment:

"MVP is indeed a bit difficult, but Brother Hook, you should have a chance!"

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(End of this chapter)