Chapter 92
clarify?Cold treatment?
How is this possible?
We must take this opportunity to create a tough, arrogant and unrepentant corporate image for netizens on the Internet.
Apologize?
It is impossible to apologize in this life, just to be stubborn to the end.
Yang Ruoqian flatly refused: "It's not our fault, why did we have to clarify, why did we have to deal with it coldly? Not only can we not clarify, we can't be an ostrich, but we have to fight back against them with righteous words!"
"Counterattack?" Chang Zhiqing was a little anxious, "Boss, public relations can't be like this!"
When the company encounters a public relations crisis, there are various ways to deal with it. You can pretend to be dead, you can apologize, you can cut off the whole incident, and you can push a temporary worker to take the blame...
And the worst choice is generally to be stubborn, not only not admitting mistakes, but also throwing all mistakes on others and beating them up.
Generally speaking, a company with such public relations will arouse everyone's anger, attract a lot of abuse, cause a bigger public relations crisis, and vicious circle until the whole incident subsides.
Even due to improper handling of public relations, there are many examples of the entire company's stock price plummeting and revenue plummeting.
In fact, many times, as long as there are no issues of principle involved, the people who eat melons on the Internet are still very tolerant.As long as the apology is sincere and a few sweet dates are given out, the reputation will improve immediately.
Just like a foreign artist who stepped on a sewing machine, although his previous reputation was not very good, he just released a self-deprecating wide-faced song, and immediately there were a lot of "road turn fans" and "black turn fans".
So in Chang Zhiqing's view, this kind of incident, which is too small to be regarded as a public relations crisis, will soon be forgotten by the Internet if the company apologizes casually and suppresses the heat.
There is even no need for the company to reply at all, it only needs to be silent for a few days, and the matter will pass.
There is no need to fight back at all!
However, Yang Ruoqian insisted on going his own way: "Our webpage is just unique, and the content is completely formal, without any bad orientation. Such accidents are entirely due to their own reasons. How can we blame us?"
"Do you think the audience will believe your explanation?" Chang Zhiqing's mouth twitched, "It's not a big deal in the first place, if you talk about it, it will make a big deal out of it!"
Of course Yang Ruoqian knew that at the current stage, even if a college student complained about a company's homepage, it would not be a trivial matter, and it could basically be classified as "nothing".
Others want to turn big things into small ones, and Yang Ruoqian has to do the opposite.
With the nature of Kuiguang Company, it is really difficult to encounter a public relations crisis.Now that the once-in-a-lifetime public relations crisis is in front of him, Yang Ruoqian has to consider whether this is his only chance in this life.
It is my duty to discredit the company's image.
But you can't say the same about Chang Zhiqing.
Yang Ruoqian said seriously:
"If we want to maintain the company's image, we cannot tolerate these people talking nonsense."
Chang Zhiqing directly covered her face: "Okay, okay, okay! You are the boss and you have the final say! Then how do you plan to fight back?"
How to fight back...
In fact, Yang Ruoqian had a lot of thoughts in his mind, but they all felt a bit off.
Suddenly, Yang Ruoqian thought of a good idea.
"Ruan Min'er should have downloaded it by now, right? Call her to my office."
Ruan Miner... Ruan Miner...
When Chang Zhiqing heard this name, a beautiful and petite girl output to her teammates in the chat box and a beautiful scenery to the audience in the live broadcast room flashed in her mind unconsciously.
She trembled all over, feeling absurd: "Boss, you don't know, you want Ruan Min'er to help you write the public relations rhetoric?"
Let her write it, and what will be written in the end is a public relations rhetoric or a declaration of war? !
"That's right, this girl has talent in this area." Yang Ruoqian was very satisfied with his genius idea, his tone was firm and unwavering, "Go, trust me, there is nothing wrong."
Chang Zhiqing was going crazy.
Are you the boss or the crowd?
Why do you feel that you are a little suspicious that watching the excitement is not a big deal?
Chang Zhiqing had no choice but to take the order, and walked out the door, she couldn't stop thinking: "If it weren't for the fact that your name is Yang Ruoqian, I would definitely resign on the spot!"
……
After a while, Ruan Min'er's voice came from the office door: "Boss, can I come in?"
Except for the interview, this was the first time she entered the boss's office, and she still had a little expectation.
"Come in, I have something to tell you." Yang Ruoqian replied.
"Hey, here we come." Ruan Min'er pushed open a crack in the door and slipped in, "Boss, what's the matter, little girl going up the mountain of swords and going down the sea of fire, I will definitely take care of it for you."
How did this Internet addicted girl learn a set of tricks?
Yang Ruoqian shook his head with a smile, and handed over the phone: "Someone expressed dissatisfaction with our company's homepage on social platforms, take a look, what words should we use to fight back?"
"Ah?" Ruan Min'er took the phone, feeling a little strange, "Boss, I'm fine with stalking people online, but I'm not very good at public relations rhetoric."
I just want you to piss people off...
Yang Ruoqian said with a smile: "If you don't try it, how do you know you can't do it? Show your confidence when playing games, and don't doubt your ability."
Bring out the confidence when playing games?
I am good at this.
Ruan Min'er immediately relaxed a lot, picked up the phone and began to look at the ins and outs of the matter.
Ten seconds later, Ruan Min'er returned the phone to Yang Ruoqian, her tone somewhat expectant and nervous: "Boss, I really have thought of how to answer, but I'm afraid of accidents."
Something happened?
Don't be afraid of accidents, just be afraid of not having accidents!
"It's okay." Yang Ruoqian encouraged, "If you have anything you want to say, you can say it boldly. Don't worry about accidents. The company is your most solid backing!"
Ruan Min'er paused on the phone, and asked, "Then, which account should I use to send? Is it a navy account or just the company's official account?"
Yang Ruoqian didn't hesitate to think: "Just use the official account. From top to bottom, our Kuiguang Group will never engage in any fake fans, and never buy broadcast volume. Only the truth is the truth!"
Just kidding, what Yang Ruoqian wants is the effect of the official's personal exit, how can the comments posted by hired sailors be as eye-catching as the comments posted by official accounts?
Ruan Min'er nodded, typed a line of words on the phone screen, and then raised her head and asked, "Then, I'll send it? Boss, should you take a look first?"
"Send it, just send it!" Yang Ruoqian had great trust in Ruan Min'er's ability in this area, "Don't worry, what you say is what the company says!"
Pa... Ruan Min'er clicked on the screen.
Comment sent successfully.
Yang Ruoqian took the phone back from Ruan Miner's hand, and at a glance, he saw an account with the blue V certification and the id "Kuiguang Entertainment Media Co., Ltd." sent such a comment in the comment area that was quite discussed:
"Why do the up master and the up master's girlfriend want to be crooked when they see this homepage? Do you two dare to show your browser records?"
(End of this chapter)
clarify?Cold treatment?
How is this possible?
We must take this opportunity to create a tough, arrogant and unrepentant corporate image for netizens on the Internet.
Apologize?
It is impossible to apologize in this life, just to be stubborn to the end.
Yang Ruoqian flatly refused: "It's not our fault, why did we have to clarify, why did we have to deal with it coldly? Not only can we not clarify, we can't be an ostrich, but we have to fight back against them with righteous words!"
"Counterattack?" Chang Zhiqing was a little anxious, "Boss, public relations can't be like this!"
When the company encounters a public relations crisis, there are various ways to deal with it. You can pretend to be dead, you can apologize, you can cut off the whole incident, and you can push a temporary worker to take the blame...
And the worst choice is generally to be stubborn, not only not admitting mistakes, but also throwing all mistakes on others and beating them up.
Generally speaking, a company with such public relations will arouse everyone's anger, attract a lot of abuse, cause a bigger public relations crisis, and vicious circle until the whole incident subsides.
Even due to improper handling of public relations, there are many examples of the entire company's stock price plummeting and revenue plummeting.
In fact, many times, as long as there are no issues of principle involved, the people who eat melons on the Internet are still very tolerant.As long as the apology is sincere and a few sweet dates are given out, the reputation will improve immediately.
Just like a foreign artist who stepped on a sewing machine, although his previous reputation was not very good, he just released a self-deprecating wide-faced song, and immediately there were a lot of "road turn fans" and "black turn fans".
So in Chang Zhiqing's view, this kind of incident, which is too small to be regarded as a public relations crisis, will soon be forgotten by the Internet if the company apologizes casually and suppresses the heat.
There is even no need for the company to reply at all, it only needs to be silent for a few days, and the matter will pass.
There is no need to fight back at all!
However, Yang Ruoqian insisted on going his own way: "Our webpage is just unique, and the content is completely formal, without any bad orientation. Such accidents are entirely due to their own reasons. How can we blame us?"
"Do you think the audience will believe your explanation?" Chang Zhiqing's mouth twitched, "It's not a big deal in the first place, if you talk about it, it will make a big deal out of it!"
Of course Yang Ruoqian knew that at the current stage, even if a college student complained about a company's homepage, it would not be a trivial matter, and it could basically be classified as "nothing".
Others want to turn big things into small ones, and Yang Ruoqian has to do the opposite.
With the nature of Kuiguang Company, it is really difficult to encounter a public relations crisis.Now that the once-in-a-lifetime public relations crisis is in front of him, Yang Ruoqian has to consider whether this is his only chance in this life.
It is my duty to discredit the company's image.
But you can't say the same about Chang Zhiqing.
Yang Ruoqian said seriously:
"If we want to maintain the company's image, we cannot tolerate these people talking nonsense."
Chang Zhiqing directly covered her face: "Okay, okay, okay! You are the boss and you have the final say! Then how do you plan to fight back?"
How to fight back...
In fact, Yang Ruoqian had a lot of thoughts in his mind, but they all felt a bit off.
Suddenly, Yang Ruoqian thought of a good idea.
"Ruan Min'er should have downloaded it by now, right? Call her to my office."
Ruan Miner... Ruan Miner...
When Chang Zhiqing heard this name, a beautiful and petite girl output to her teammates in the chat box and a beautiful scenery to the audience in the live broadcast room flashed in her mind unconsciously.
She trembled all over, feeling absurd: "Boss, you don't know, you want Ruan Min'er to help you write the public relations rhetoric?"
Let her write it, and what will be written in the end is a public relations rhetoric or a declaration of war? !
"That's right, this girl has talent in this area." Yang Ruoqian was very satisfied with his genius idea, his tone was firm and unwavering, "Go, trust me, there is nothing wrong."
Chang Zhiqing was going crazy.
Are you the boss or the crowd?
Why do you feel that you are a little suspicious that watching the excitement is not a big deal?
Chang Zhiqing had no choice but to take the order, and walked out the door, she couldn't stop thinking: "If it weren't for the fact that your name is Yang Ruoqian, I would definitely resign on the spot!"
……
After a while, Ruan Min'er's voice came from the office door: "Boss, can I come in?"
Except for the interview, this was the first time she entered the boss's office, and she still had a little expectation.
"Come in, I have something to tell you." Yang Ruoqian replied.
"Hey, here we come." Ruan Min'er pushed open a crack in the door and slipped in, "Boss, what's the matter, little girl going up the mountain of swords and going down the sea of fire, I will definitely take care of it for you."
How did this Internet addicted girl learn a set of tricks?
Yang Ruoqian shook his head with a smile, and handed over the phone: "Someone expressed dissatisfaction with our company's homepage on social platforms, take a look, what words should we use to fight back?"
"Ah?" Ruan Min'er took the phone, feeling a little strange, "Boss, I'm fine with stalking people online, but I'm not very good at public relations rhetoric."
I just want you to piss people off...
Yang Ruoqian said with a smile: "If you don't try it, how do you know you can't do it? Show your confidence when playing games, and don't doubt your ability."
Bring out the confidence when playing games?
I am good at this.
Ruan Min'er immediately relaxed a lot, picked up the phone and began to look at the ins and outs of the matter.
Ten seconds later, Ruan Min'er returned the phone to Yang Ruoqian, her tone somewhat expectant and nervous: "Boss, I really have thought of how to answer, but I'm afraid of accidents."
Something happened?
Don't be afraid of accidents, just be afraid of not having accidents!
"It's okay." Yang Ruoqian encouraged, "If you have anything you want to say, you can say it boldly. Don't worry about accidents. The company is your most solid backing!"
Ruan Min'er paused on the phone, and asked, "Then, which account should I use to send? Is it a navy account or just the company's official account?"
Yang Ruoqian didn't hesitate to think: "Just use the official account. From top to bottom, our Kuiguang Group will never engage in any fake fans, and never buy broadcast volume. Only the truth is the truth!"
Just kidding, what Yang Ruoqian wants is the effect of the official's personal exit, how can the comments posted by hired sailors be as eye-catching as the comments posted by official accounts?
Ruan Min'er nodded, typed a line of words on the phone screen, and then raised her head and asked, "Then, I'll send it? Boss, should you take a look first?"
"Send it, just send it!" Yang Ruoqian had great trust in Ruan Min'er's ability in this area, "Don't worry, what you say is what the company says!"
Pa... Ruan Min'er clicked on the screen.
Comment sent successfully.
Yang Ruoqian took the phone back from Ruan Miner's hand, and at a glance, he saw an account with the blue V certification and the id "Kuiguang Entertainment Media Co., Ltd." sent such a comment in the comment area that was quite discussed:
"Why do the up master and the up master's girlfriend want to be crooked when they see this homepage? Do you two dare to show your browser records?"
(End of this chapter)
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