Daguo Technology started from the Shanzhai system
Chapter 93 Improving Brand Value? !
Chapter 93 Improving Brand Value? !
On the other side, Lu Weibing at this time was not happy because Jin Li Tianchen launched faster, but said solemnly:
"Although our Jinli Tianchen mobile phone will be launched soon, it is expected that there will be more than 15 red and white machine games to be launched at the same time, 6 more than Suguang mobile phone.
But our second generation of Jinli Tianchen is probably not as good as the Suguang A1 mobile phone in terms of drop resistance, impact resistance, and pressure resistance.
Although our mobile phones will definitely sell like crazy, they should not be able to achieve the ultimate goal of defeating Suguang mobile phones.
So our two mobile phones can only be regarded as equal, each with its own advantages. "
"Brothers have their own advantages? You think highly of that Suguang A1 phone.
Their brand image is just a brand-name mobile phone in the hearts of Chinese people, and it is even more fatal that they do not spend a lot of money on TV advertisements to build their brand.
Heh, taking the route of technology, industry and trade is simply an evil way, a dead end!
The reason why their mobile phones are selling well now is because there are currently no competitors, leaving consumers with no choice.
When our second-generation mobile phones of Jinli Tianchen come out, we will rely on the reality that they are just miscellaneous brands and do not pay attention to advertising and marketing.
I can assure you that consumers will definitely betray the Sugon A1 mobile phone and choose our second-generation Jinli Tianchen mobile phone! "
Speaking of this, Xie Peng's face is really full of infinite confidence.
Although the quality of the Sugon A1 mobile phone is really good, it is also very resistant to falling, smashing and pressure.
But in this era, trade, industry and technology are the right way, and technology, industry and trade are just evil ways!
"well said!"
Liu Zirong on the side nodded in agreement when he heard Xie Peng's analysis.
What Xie Peng said really touched his heart, which made him very satisfied and agreed.
Very happy, he stepped forward and patted Xie Peng on the shoulder, and then said with blood:
"Xie Peng, you have done a great job in leading people to develop the second-generation Jinli Tianchen mobile phone, and the shareholders and I have seen it.
When the second generation of Jinli Tianchen goes public and sweeps the world, I and the shareholders will give you a satisfactory reward. "
"Thank you, thank you chairman, for contributing to the company, this is what I should do!"
Xie Peng, who had been beaten bloody, was very excited, and then his eyes inadvertently swept across the expressionless Lu Weibing, with a burst of complacency and disdain in his eyes.
At the beginning, both he and Lu Weibing had important tasks, one was responsible for discrediting Suguang Technology, and the other was responsible for developing new mobile phones.
As long as you can complete those two important tasks, you will be rewarded by Liu Zirong and the shareholders. That is to say, you may be rewarded with a small amount of shares at that time, or even a large amount of cash will be rewarded.
Although the task of discrediting Sugon Technology was successful, the success made Sugon Mobile's reputation very bad at that time and was condemned by netizens.
But in the end, the Sugon A1 mobile phone successfully reversed all kinds of unfavorable public opinion and gained a better reputation than before.
Let Jin Li mobile phone spend millions of money to get through the media to make a mess of the money, not to mention, Mao didn't get a single one.
It can be said that the task of discrediting Shuguang Technology has completely failed, and it is naturally impossible for Lu Weibing to get rewards from Liu Zirong and the major shareholders.
Under such circumstances, his task of developing a new mobile phone was successful, and he was praised by Liu Zirong. He would soon be rewarded by Liu Zirong and the major shareholders. How could Xie Peng be unhappy?
However, facing Xie Peng's proud and disdainful eyes, the expressionless Lu Weibing just sat there quietly, not knowing what he was thinking.
At this time, Liu Zirong who stood up and patted Xie Peng on the shoulder did not return to his position.
Instead, he took a few steps forward, then turned to look at Xie Peng and Lu Weibing and said:
"Then Sugon Technology dares to claim that 1083 dealers and 66 Sugon Electronics directly-operated stores are engaged in activities together. I am going to see their jokes. Are you coming?"
"Oh, it's just a gimmick."
Xie Peng, who was talking, also stood up, and then walked towards Liu Zirong while sarcastically saying:
"It is certainly impossible for 1083 dealers and 66 dealers to hold activities together. Those dealers probably just pull up banners outside each store, which is considered an event.
There may be less than 100 places in the country that actually hold activities. After all, activities require money, and it is not easy to get those dealers to spend money to hold activities.
Let's see how fake Sugon Technology's bragging is. "
"it is good."
Liu Zirong who heard the words said hello, and then cast his eyes on Lu Weibing.
"I'll go too, I also want to see how the situation is."
"Well, okay, then the three of us will go by car together."
Liu Zirong naturally agreed, so the three of them quickly got into Liu Zirong's luxury Mercedes and drove out of Jinli Mobile Phone Company.
It took a total of [-] minutes, and at this time the luxury Mercedes arrived at a place where an event was being held.
This is a certain square in Dongguan, not Huaqiangbei, so the two places are one in the south and the other in the north.
The three people who came here also wanted to see whether Sugon Technology was carrying out real activities across the country, or whether the distributors just set up fake activities with banners.
So none of the three of them went to Pengcheng Huaqiang. After all, Huaqiang's main store there must be a formal activity.
"Daron Daron Darren Darren Darren..."
There were thousands of people watching the source of the sound, and a very beautiful singing sound came from the front.
"It's that damn singing again!"
Although the singing was very sweet, it was very harsh to Xie Peng's ears. After all, he is sweet and I am hot.
"It seems that they no longer use the street advertisement of "return my hard-earned money". This is to increase the brand value on purpose!"
Among the three, Lu Weibing had a serious expression after hearing the singing, and his eyes were full of solemnity.
After all, when Sugon Technology held big activities before, they were all slogans such as "Pengcheng Huaqiang, Pengcheng Huaqiang! Wangba egg yellow crane, return my hard-earned money, return my hard-earned money!" and so on.
But now Sugon Technology no longer uses that slogan in promotional activities, but music instead.
Although the effect of attracting people to come and watch has been reduced, it has actually increased the value of the brand virtually.
After all, the so-called "Pengcheng Huaqiang, bastard yellow crane, return my hard-earned money." Although it attracts people's attention.
But to be honest, using the "return my hard-earned money" slogan is very attractive, but in doing so, it is actually lowering the image of the entire brand.
So at this time, Suguang Technology did not continue to do that, but it was a very bad thing for Jinli Mobile.
After all, Sugon Technology has increased the value of its own brand, which invisibly strengthens the strength of Sugon Technology.
This is bad news!
"Great news, ladies and gentlemen! Good news! The Sugon A1 mobile phone is finally available on a large scale.
Sufficient stock, sufficient stock!Welcome everyone to purchase Sugon A1 mobile phone! "
(End of this chapter)
On the other side, Lu Weibing at this time was not happy because Jin Li Tianchen launched faster, but said solemnly:
"Although our Jinli Tianchen mobile phone will be launched soon, it is expected that there will be more than 15 red and white machine games to be launched at the same time, 6 more than Suguang mobile phone.
But our second generation of Jinli Tianchen is probably not as good as the Suguang A1 mobile phone in terms of drop resistance, impact resistance, and pressure resistance.
Although our mobile phones will definitely sell like crazy, they should not be able to achieve the ultimate goal of defeating Suguang mobile phones.
So our two mobile phones can only be regarded as equal, each with its own advantages. "
"Brothers have their own advantages? You think highly of that Suguang A1 phone.
Their brand image is just a brand-name mobile phone in the hearts of Chinese people, and it is even more fatal that they do not spend a lot of money on TV advertisements to build their brand.
Heh, taking the route of technology, industry and trade is simply an evil way, a dead end!
The reason why their mobile phones are selling well now is because there are currently no competitors, leaving consumers with no choice.
When our second-generation mobile phones of Jinli Tianchen come out, we will rely on the reality that they are just miscellaneous brands and do not pay attention to advertising and marketing.
I can assure you that consumers will definitely betray the Sugon A1 mobile phone and choose our second-generation Jinli Tianchen mobile phone! "
Speaking of this, Xie Peng's face is really full of infinite confidence.
Although the quality of the Sugon A1 mobile phone is really good, it is also very resistant to falling, smashing and pressure.
But in this era, trade, industry and technology are the right way, and technology, industry and trade are just evil ways!
"well said!"
Liu Zirong on the side nodded in agreement when he heard Xie Peng's analysis.
What Xie Peng said really touched his heart, which made him very satisfied and agreed.
Very happy, he stepped forward and patted Xie Peng on the shoulder, and then said with blood:
"Xie Peng, you have done a great job in leading people to develop the second-generation Jinli Tianchen mobile phone, and the shareholders and I have seen it.
When the second generation of Jinli Tianchen goes public and sweeps the world, I and the shareholders will give you a satisfactory reward. "
"Thank you, thank you chairman, for contributing to the company, this is what I should do!"
Xie Peng, who had been beaten bloody, was very excited, and then his eyes inadvertently swept across the expressionless Lu Weibing, with a burst of complacency and disdain in his eyes.
At the beginning, both he and Lu Weibing had important tasks, one was responsible for discrediting Suguang Technology, and the other was responsible for developing new mobile phones.
As long as you can complete those two important tasks, you will be rewarded by Liu Zirong and the shareholders. That is to say, you may be rewarded with a small amount of shares at that time, or even a large amount of cash will be rewarded.
Although the task of discrediting Sugon Technology was successful, the success made Sugon Mobile's reputation very bad at that time and was condemned by netizens.
But in the end, the Sugon A1 mobile phone successfully reversed all kinds of unfavorable public opinion and gained a better reputation than before.
Let Jin Li mobile phone spend millions of money to get through the media to make a mess of the money, not to mention, Mao didn't get a single one.
It can be said that the task of discrediting Shuguang Technology has completely failed, and it is naturally impossible for Lu Weibing to get rewards from Liu Zirong and the major shareholders.
Under such circumstances, his task of developing a new mobile phone was successful, and he was praised by Liu Zirong. He would soon be rewarded by Liu Zirong and the major shareholders. How could Xie Peng be unhappy?
However, facing Xie Peng's proud and disdainful eyes, the expressionless Lu Weibing just sat there quietly, not knowing what he was thinking.
At this time, Liu Zirong who stood up and patted Xie Peng on the shoulder did not return to his position.
Instead, he took a few steps forward, then turned to look at Xie Peng and Lu Weibing and said:
"Then Sugon Technology dares to claim that 1083 dealers and 66 Sugon Electronics directly-operated stores are engaged in activities together. I am going to see their jokes. Are you coming?"
"Oh, it's just a gimmick."
Xie Peng, who was talking, also stood up, and then walked towards Liu Zirong while sarcastically saying:
"It is certainly impossible for 1083 dealers and 66 dealers to hold activities together. Those dealers probably just pull up banners outside each store, which is considered an event.
There may be less than 100 places in the country that actually hold activities. After all, activities require money, and it is not easy to get those dealers to spend money to hold activities.
Let's see how fake Sugon Technology's bragging is. "
"it is good."
Liu Zirong who heard the words said hello, and then cast his eyes on Lu Weibing.
"I'll go too, I also want to see how the situation is."
"Well, okay, then the three of us will go by car together."
Liu Zirong naturally agreed, so the three of them quickly got into Liu Zirong's luxury Mercedes and drove out of Jinli Mobile Phone Company.
It took a total of [-] minutes, and at this time the luxury Mercedes arrived at a place where an event was being held.
This is a certain square in Dongguan, not Huaqiangbei, so the two places are one in the south and the other in the north.
The three people who came here also wanted to see whether Sugon Technology was carrying out real activities across the country, or whether the distributors just set up fake activities with banners.
So none of the three of them went to Pengcheng Huaqiang. After all, Huaqiang's main store there must be a formal activity.
"Daron Daron Darren Darren Darren..."
There were thousands of people watching the source of the sound, and a very beautiful singing sound came from the front.
"It's that damn singing again!"
Although the singing was very sweet, it was very harsh to Xie Peng's ears. After all, he is sweet and I am hot.
"It seems that they no longer use the street advertisement of "return my hard-earned money". This is to increase the brand value on purpose!"
Among the three, Lu Weibing had a serious expression after hearing the singing, and his eyes were full of solemnity.
After all, when Sugon Technology held big activities before, they were all slogans such as "Pengcheng Huaqiang, Pengcheng Huaqiang! Wangba egg yellow crane, return my hard-earned money, return my hard-earned money!" and so on.
But now Sugon Technology no longer uses that slogan in promotional activities, but music instead.
Although the effect of attracting people to come and watch has been reduced, it has actually increased the value of the brand virtually.
After all, the so-called "Pengcheng Huaqiang, bastard yellow crane, return my hard-earned money." Although it attracts people's attention.
But to be honest, using the "return my hard-earned money" slogan is very attractive, but in doing so, it is actually lowering the image of the entire brand.
So at this time, Suguang Technology did not continue to do that, but it was a very bad thing for Jinli Mobile.
After all, Sugon Technology has increased the value of its own brand, which invisibly strengthens the strength of Sugon Technology.
This is bad news!
"Great news, ladies and gentlemen! Good news! The Sugon A1 mobile phone is finally available on a large scale.
Sufficient stock, sufficient stock!Welcome everyone to purchase Sugon A1 mobile phone! "
(End of this chapter)
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