Chapter 88
Liu Zirong, who understood Lin Chen's routine, has regretted more than once if he knew of this routine.
Then Jinli Mobile must claim to build a super mobile phone factory with an annual output of 2000 million mobile phones.
If Jinli had chanted such slogans when it was building a factory for mobile phones, it would have won the full support of Pengcheng's official uniform from now on.
This slogan is also a huge gimmick to make consumers realize that Jinli mobile phone has great ambitions, so they are full of expectations for Jinli mobile phone.
It can only be said that slogans are quite useful, and it doesn't cost money to shout them.
But it's too late now, it's a done deal, and Liu Zirong can only regret knowing that it's too late.
But now hearing that Sugon Technology actually wanted to borrow 3 million yuan for the construction of a new factory, Liu Zirong couldn't help but fell into doubt.
I wondered if I was thinking too much, maybe Lin Chen was not as sinister and treacherous as he thought?
On the other side, when the two of them heard Liu Zirong's sentimental words that if you are not crazy, you will not become a Buddha, Xie Peng immediately said with disdain:
"It's just self-destruction. Suguang Technology doesn't even think about their strength. Just relying on the Suguang A1 mobile phone to sell 1000 million a year, this is simply wanting to eat farts!"
Speaking of this, the corner of Xie Peng's mouth curled up into a sarcastic sneer.
The best vision of their Jinli mobile phone before was to sell 25 units per month and 300 million units a year.
Then if Sugon Technology really completes the construction of a mobile phone factory with a monthly output of 100 million units and an annual output of 1200 million units.
That means that the factory must sell at least 30 units per month to not lose money, and more than 50 units to make a profit.
After all, the bigger the factory, the more expensive equipment there will be. Machine depreciation costs, machine maintenance costs, staff wages, etc. are all huge costs. Even if you stop producing there, you are still losing money!
So at this time, seeing that Sugon Technology is really going to build a mobile phone factory with an annual output of 1200 million units and a monthly output of 100 million units, the corners of Xie Peng's mouth really evoked a sarcasm that is not optimistic.
But at this time, Lu Weibing, the sales manager on the side, shook his head slightly.
Compared to Xie Peng, who was not optimistic, Lu Weibing said with a serious face:
"It is naturally impossible to rely on Sugon A1 as a mobile phone, but Sugon Technology will definitely launch other mobile phones in the future.
The total sales volume of other mobile phones plus the Sugon A1 mobile phone may exceed 30 units so as not to lose money. "
"This……"
Faced with Lu Weibing's words that other mobile phones were sold together with the Sugon A1 mobile phone, Xie Peng was suddenly speechless.
This is indeed the case.
It is impossible for Suguang Technology to produce only one mobile phone forever, and it will definitely launch other mobile phones in the future.
So Sugon A1 mobile phone plus other mobile phones, the total sales volume in the future may reach 30 units without losing money!
But Xie Peng is also a person who refuses to bow his head. He rolled his eyes and retorted:
"Even so, the Suguang A1 mobile phone is just a miscellaneous brand in the eyes of the people of Daxia.
And they don't pay much attention to TV advertising and marketing. I don't believe they can sell 30 units. With the current situation of miscellaneous brands, 15 units a month is more than enough.
Unless they directly spend 11-[-] million yuan to win the bid king at the Yangma advertising bid king conference in November this year, and then advertise to build the brand.
Otherwise, based on the fact that they are no-name brands, there will definitely be an upper limit for the sales of this mobile phone. I think the upper limit is 15 units! "
Hearing this, Liu Zirong, the boss of Jinli Mobile Phone, nodded slightly in agreement.
The brand is a bit mysterious. Sometimes the brand is worthless, but sometimes the brand can play an unexpected function of turning decay into magic.
When many consumers buy mobile phones in the current era, they are actually very lazy and ignorant.
They don't take the initiative to understand the relevant data parameters of the mobile phone, to compare where the mobile phone's accessory chips come from, where the screen comes from, where the system comes from, what functions it believes in, and so on.
In this era, the first important consideration for consumers when buying a mobile phone is what the brand is.
The second is what the appearance is, the third is whether it is a color screen, the fourth is whether the signal is good or not, and the fifth is the music...
As for the mobile phone chip manufacturer?What manufacturer is the screen from?What manufacturer is the battery from?What is the system, etc. Consumers don't care, or have no way to know.
Therefore, in this era, brand and appearance are the most important considerations for consumers to buy mobile phones, accounting for 70% of the reference value, and the other 30% are color screen, good signal, and whether the music is pleasant...
In the current era, the mobile phone market is pathological, and consumers are blind and naive, so in this era, branding is really more important than anything else.
In this era, "trade, industry and technology" is the absolute truth, and "technique, industry and trade" is evil!
After all, consumers are too easy to deceive and too pure, they just recognize the brand and appearance without knowing anything.
If you honestly develop technology and unique selling points, it is better to use money to advertise to make your brand stand up and let consumers recognize your brand.
At this time, Liu Zirong, who nodded slightly in agreement, did not feel relaxed because Sugon Technology did not advertise on TV. He said with a serious face:
"Although Sugon Technology did not use TV commercials to build its brand, their future development will definitely encounter setbacks.
But we have to admit that relying on the reports of many media, they have achieved the well-known effect that only 3000 to [-] million advertising fees can achieve.
Let alone whether Sugon Technology can sell more than 30 mobile phones in the future, we must not let this factory with an annual output of 1200 million mobile phones be established.
We at Jinli Mobile need to nip the danger in the bud, and we have to find a way to make Suguang Technology's loan matter a mess. "
It was said that at this time Xie Peng and Lu Weibing nodded slightly to express their approval.
The comfortable development of the enemy is the discomfort of Jinli mobile phone, there are only so many cakes, others eat more, you eat less,
If the price is not too high, then Jinli Mobile doesn't mind making trouble for Suguang Technology.
So Xie Peng pondered for a while, and then said with a gloomy face:
"The loan of 3 million yuan is too huge, and those banks must have a lot of concerns even if they want to loan 3 million yuan to Sugon Technology.
Maybe we can find a way to increase the concerns of those banks, mess up this matter, and let the new factory of Suguang Mobile come to an end without a problem. "
"How to do?"
Liu Zirong, whose eyes lit up, questioned Xie Peng, and Lu Weibing, who was beside him, also had curiosity in his eyes, wondering what kind of sinister Xie Peng had in mind.
In this regard, the corner of Xie Peng's mouth evoked a cold smile, and then said with a smile:
"It's very simple, as long as we announce our new mobile phone development plan to the public.
The reason why their Shuguang mobile phone is currently selling well is not how good their brand power is, but because they can play nine Nintendo Candy NES games.
As long as we announce the new mobile phone development plan and progress of our Jinli mobile phone, the major banks will definitely have doubts about Sugon Technology's ability to repay the 3 million yuan loan.
(End of this chapter)
Liu Zirong, who understood Lin Chen's routine, has regretted more than once if he knew of this routine.
Then Jinli Mobile must claim to build a super mobile phone factory with an annual output of 2000 million mobile phones.
If Jinli had chanted such slogans when it was building a factory for mobile phones, it would have won the full support of Pengcheng's official uniform from now on.
This slogan is also a huge gimmick to make consumers realize that Jinli mobile phone has great ambitions, so they are full of expectations for Jinli mobile phone.
It can only be said that slogans are quite useful, and it doesn't cost money to shout them.
But it's too late now, it's a done deal, and Liu Zirong can only regret knowing that it's too late.
But now hearing that Sugon Technology actually wanted to borrow 3 million yuan for the construction of a new factory, Liu Zirong couldn't help but fell into doubt.
I wondered if I was thinking too much, maybe Lin Chen was not as sinister and treacherous as he thought?
On the other side, when the two of them heard Liu Zirong's sentimental words that if you are not crazy, you will not become a Buddha, Xie Peng immediately said with disdain:
"It's just self-destruction. Suguang Technology doesn't even think about their strength. Just relying on the Suguang A1 mobile phone to sell 1000 million a year, this is simply wanting to eat farts!"
Speaking of this, the corner of Xie Peng's mouth curled up into a sarcastic sneer.
The best vision of their Jinli mobile phone before was to sell 25 units per month and 300 million units a year.
Then if Sugon Technology really completes the construction of a mobile phone factory with a monthly output of 100 million units and an annual output of 1200 million units.
That means that the factory must sell at least 30 units per month to not lose money, and more than 50 units to make a profit.
After all, the bigger the factory, the more expensive equipment there will be. Machine depreciation costs, machine maintenance costs, staff wages, etc. are all huge costs. Even if you stop producing there, you are still losing money!
So at this time, seeing that Sugon Technology is really going to build a mobile phone factory with an annual output of 1200 million units and a monthly output of 100 million units, the corners of Xie Peng's mouth really evoked a sarcasm that is not optimistic.
But at this time, Lu Weibing, the sales manager on the side, shook his head slightly.
Compared to Xie Peng, who was not optimistic, Lu Weibing said with a serious face:
"It is naturally impossible to rely on Sugon A1 as a mobile phone, but Sugon Technology will definitely launch other mobile phones in the future.
The total sales volume of other mobile phones plus the Sugon A1 mobile phone may exceed 30 units so as not to lose money. "
"This……"
Faced with Lu Weibing's words that other mobile phones were sold together with the Sugon A1 mobile phone, Xie Peng was suddenly speechless.
This is indeed the case.
It is impossible for Suguang Technology to produce only one mobile phone forever, and it will definitely launch other mobile phones in the future.
So Sugon A1 mobile phone plus other mobile phones, the total sales volume in the future may reach 30 units without losing money!
But Xie Peng is also a person who refuses to bow his head. He rolled his eyes and retorted:
"Even so, the Suguang A1 mobile phone is just a miscellaneous brand in the eyes of the people of Daxia.
And they don't pay much attention to TV advertising and marketing. I don't believe they can sell 30 units. With the current situation of miscellaneous brands, 15 units a month is more than enough.
Unless they directly spend 11-[-] million yuan to win the bid king at the Yangma advertising bid king conference in November this year, and then advertise to build the brand.
Otherwise, based on the fact that they are no-name brands, there will definitely be an upper limit for the sales of this mobile phone. I think the upper limit is 15 units! "
Hearing this, Liu Zirong, the boss of Jinli Mobile Phone, nodded slightly in agreement.
The brand is a bit mysterious. Sometimes the brand is worthless, but sometimes the brand can play an unexpected function of turning decay into magic.
When many consumers buy mobile phones in the current era, they are actually very lazy and ignorant.
They don't take the initiative to understand the relevant data parameters of the mobile phone, to compare where the mobile phone's accessory chips come from, where the screen comes from, where the system comes from, what functions it believes in, and so on.
In this era, the first important consideration for consumers when buying a mobile phone is what the brand is.
The second is what the appearance is, the third is whether it is a color screen, the fourth is whether the signal is good or not, and the fifth is the music...
As for the mobile phone chip manufacturer?What manufacturer is the screen from?What manufacturer is the battery from?What is the system, etc. Consumers don't care, or have no way to know.
Therefore, in this era, brand and appearance are the most important considerations for consumers to buy mobile phones, accounting for 70% of the reference value, and the other 30% are color screen, good signal, and whether the music is pleasant...
In the current era, the mobile phone market is pathological, and consumers are blind and naive, so in this era, branding is really more important than anything else.
In this era, "trade, industry and technology" is the absolute truth, and "technique, industry and trade" is evil!
After all, consumers are too easy to deceive and too pure, they just recognize the brand and appearance without knowing anything.
If you honestly develop technology and unique selling points, it is better to use money to advertise to make your brand stand up and let consumers recognize your brand.
At this time, Liu Zirong, who nodded slightly in agreement, did not feel relaxed because Sugon Technology did not advertise on TV. He said with a serious face:
"Although Sugon Technology did not use TV commercials to build its brand, their future development will definitely encounter setbacks.
But we have to admit that relying on the reports of many media, they have achieved the well-known effect that only 3000 to [-] million advertising fees can achieve.
Let alone whether Sugon Technology can sell more than 30 mobile phones in the future, we must not let this factory with an annual output of 1200 million mobile phones be established.
We at Jinli Mobile need to nip the danger in the bud, and we have to find a way to make Suguang Technology's loan matter a mess. "
It was said that at this time Xie Peng and Lu Weibing nodded slightly to express their approval.
The comfortable development of the enemy is the discomfort of Jinli mobile phone, there are only so many cakes, others eat more, you eat less,
If the price is not too high, then Jinli Mobile doesn't mind making trouble for Suguang Technology.
So Xie Peng pondered for a while, and then said with a gloomy face:
"The loan of 3 million yuan is too huge, and those banks must have a lot of concerns even if they want to loan 3 million yuan to Sugon Technology.
Maybe we can find a way to increase the concerns of those banks, mess up this matter, and let the new factory of Suguang Mobile come to an end without a problem. "
"How to do?"
Liu Zirong, whose eyes lit up, questioned Xie Peng, and Lu Weibing, who was beside him, also had curiosity in his eyes, wondering what kind of sinister Xie Peng had in mind.
In this regard, the corner of Xie Peng's mouth evoked a cold smile, and then said with a smile:
"It's very simple, as long as we announce our new mobile phone development plan to the public.
The reason why their Shuguang mobile phone is currently selling well is not how good their brand power is, but because they can play nine Nintendo Candy NES games.
As long as we announce the new mobile phone development plan and progress of our Jinli mobile phone, the major banks will definitely have doubts about Sugon Technology's ability to repay the 3 million yuan loan.
(End of this chapter)
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