Daguo Technology started from the Shanzhai system

Chapter 514 Negative public opinion crisis!
This set of methods was so satisfying that countless people in Great Xia applauded and claimed that "Shuguang Technology" had done an open job and that it was time to fight back in this way.

However, the counterattack methods of "Shuguang Technology" are not like this from the perspective of the people of foreign countries and the people of the United States.

They are quite unfavorable and unsupportive of Sugon Technology's counterattack, even though Sugon Technology is in a weak position and is the party that is sympathized with by public opinion and the public.

But I have to admit that Sugon Technology's current brand image has suffered a huge impact, especially in the United States, which has a completely negative brand image.

"This is the situation. Our brand image is quite bad, and our order sales have also experienced a major setback."

The person reporting the situation at this time was Li Qianqiang, the sales director of Sugon Technology.

"This is really a headache."

The person speaking at this time was Ni Guangnan, the head of Sugon R&D Center. His biggest headache was the marketing issue. After all, he didn't understand this aspect.

However, at this time, Chen Dong, the person in charge of Sugon Manufacturing and Sugon Electronics on the other side, expressed his opinion:

“I don’t think this issue is really a big deal.

Because our products are irreplaceable, after all, our products are in an advantageous position in terms of price, functionality and even cost-effectiveness.

We don’t need to pay too much attention to this aspect. Just leave everything to time. After a while, when the public opinion subsides, they will still choose our products. "

Chen Dong has always been responsible for factory management, and he advocates the concept of technology first.

I believe that as long as the core competitiveness of the product is strong enough, all problems will not be a problem.

"If only it were that easy."

The person speaking at this time was Shuguang Trading, that is, Huang Hua, the person in charge of Shuguang Electronics Direct Store.

At this moment, he looked at the gazes of everyone and slowly said:
"Although time is the best way to solve all problems, none of us know how long this time will be. It is a reality that the sales of our products will be affected during this period."

"To what extent have our sales dropped?"

Lin Chen asked the most critical question.

In this regard, Li Qianqiang, sales director of Sugon Technology, said:
"In the past few days, our sales share in the computer market has plummeted to 52%. As for the mobile phone market.

The sales proportion of our Sugon mobile phones and rice mobile phones has plummeted to 41%. As for home game consoles, it has been less affected, and we still have a sales proportion of 68%.

Among them, Sugon Motors has suffered the biggest decline. Sugon Motors is currently suffering from a huge unsubscription phenomenon, with Midea having the most serious unsubscriptions.

After all, we were banned from selling cars, so consumers in the United States naturally canceled their subscriptions for Sugon cars and got their $2000 deposits back.

If we can't reverse this negative brand image, it's unclear whether they will place another order. "

Hearing the words of Sales Director Li Qianqiang, the scene fell into silence.

It has to be said that the unfavorable situation of external public opinion has indeed had an adverse impact on Sugon Technology.

They should indeed attach great importance to this issue rather than leaving it to fade away over time.

"It seems we have to spend a lot of money on advertising."

The speaker at this time was Professor Zhang Rujing, the head of Sugon Semiconductor.

However, at this time, Lin Chen said something that directly caused the scene to fall into astonishment:

"No, you can't advertise."

After hearing Lin Chen's words, people at the scene looked at Lin Chen in surprise and confusion.Chen Dong and Huang Hua, who were very familiar with Lin Chen, their eyes lit up. Looking at Lin Chen's appearance, could it be that Lin Chen had some ingenious solution?
Facing the surprised and puzzled looks of people coming over, Lin Chen said with a smile:

"This matter is actually very simple to solve, and we have already used this method once."

"Ok?"

After hearing Lin Chen's words, the curiosity in the hearts of those present became even greater.

"This method is actually very simple, that is, we use the "promotional rebate" marketing campaign we used last time, but this time it is to spread from the United States to the world."

Although this "sales rebate" trick is a bit old-fashioned, I have to admit that it is indeed very useful.

The last time Sugon Technology created "migrated data" for Sugon computers, Sugon mobile phones, rice phones, Sugon home game consoles, etc., the incident actually turned into bricks, which dealt a fatal blow to the reputation of Sugon Technology.

But in this case, we relied on the "sales rebate" trick and the millions of "free salesmen" in the United States to speak favorably for Sugon Technology.

In the end, Sugon Technology successfully overcame that public opinion and reputation crisis and restored Sugon Technology's mobile phones, computers, home game consoles, etc. to normal.

Therefore, although this "sales rebate" routine is very old-fashioned, and Sugon Technology has also used it once in the American market, we have to admit that this routine is indeed very useful.

This time it spreads from the US market to the world. Sugon Technology's reputation and image will soon be fundamentally reversed, so this trick will definitely work.

"But this way, our capital income will be reduced."

Ni Guangnan, who heard Lin Chen's words at this time, felt a little heartbroken, because the profit of several dozen yuan was actually cutting into Sugon Technology's own profits.

In response, Lin Chen shook his head helplessly and said:

"Mr. Ni, there is no income without expenditure. It's just like when we engage in research and development. Only by investing first can we have income. Only by changing our image can we sell more."

"Ok."

Ni Guangnan nodded helplessly after hearing Lin Chen's words. After all, he was in charge of the Sugon R&D Center and could not get involved in marketing matters.

At this time, Lin Chen looked at Rebus and said:
"Let this matter be settled like this. As for Mediland, the original data can be cleared, so that the old salesmen can enjoy the same treatment as new users again, so as to stimulate their enthusiasm."

"kindness."

Rebus, the general manager of Sugon Technology, nodded slightly to express his understanding.

Seeing this, Lin Chen turned his eyes to everyone and said:
“Although we have passed this crisis, we will definitely face the same crisis again in the next year or a year and a half.

Next, my focus will be on the research and development of core technologies such as 5G mobile communication technology, Industry 4.0 technology, 32nm process equipment, and industrial software.

So the next step is to rely on everyone to work together to overcome various difficulties. "

"Don't worry, leave it to us."

"That's right, don't worry."

"yes."……

At this time, many senior executives on the scene all said that they would handle their own affairs and would not worry Lin Chen.

In response, Lin Chen smiled and began to arrange the detailed task arrangements. After all, the next few months or even a year of research and development tasks.

(End of this chapter)